Salad House & JSG Team Up for Healthy Eating Initiative
From the Garden State to Healthy Plate: two New Jersey brands unite to promote healthy eating
Chopped salad and smoothie franchise Salad House is partnering with Jersey Sports Group (JSG), a boutique sports marketing and talent representation agency, to promote healthy eating and launch a meal delivery initiative that will provide meals to 100 athletes each month in underprivileged communities, camps, clinics and other sporting events.
As part of the partnership, Salad House will also serve as the official healthy eating partner for all JSG-hosted athlete events.
“Salad House is redefining what it means to eat well on the go, delivering fresh, high-quality food that resonates with health-conscious consumers,” JSG CEO Eddie Nicastro said. “Their rapidly growing brand aligns perfectly with the values we promote in sports. Together, we have an incredible opportunity to expand Salad House’s footprint in the region, bringing healthy eating to the forefront of the athletic experience and positively impacting our communities.”
The Salad House brand will further expand its presence in the sports community through strategic partnerships, athlete endorsements and exclusive activations, with JSG acting as its official sports marketing agency of record.
“Partnering with Jersey Sports Group gives us a unique chance to bring our mission of healthy eating directly to athletes and sports communities,” Salad House founder and CEO Joey Cioffi said. “We’re dedicated to fueling their passion, performance and well-being, and together, we’ll make nutritious choices an integral part of the sports culture here in Jersey and beyond.”
Salad House is suitable for several dietary preferences, including those who are vegan, vegetarian, paleo, keto or gluten-free. In addition to salads and smoothies, the healthy eating franchise offers sandwiches, wraps, soups and appetizers.
Last year, the healthier-for-you franchise opened six new locations—including its first outside New Jersey in Brooklyn—and signed multiple franchise agreements, including a Virginia expansion deal for up to 10 new locations. Same-store sales rose 9.7% year-over-year, highlighting growing consumer demand for healthy dining options. New territories are also in the works for Pennsylvania, Connecticut, Long Island, Maryland and Florida, according to QSR.
Heating eating and initiatives are catching on. Earlier this month, Common Threads, a national nonprofit dedicated to promoting health and wellness through cooking and nutrition education, entered a multi-year partnership with the Anahata Foundation to advance the “Food is Medicine” movement and expand access to nutritious food in underserved communities in Los Angeles and New York City.