Life Time Launching Free Ultimate Protein Reset
A complimentary 30-day protein challenge builds on the luxury athletic country club’s recent entry into protein powders and supplements
Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March.
The program, which launches March 3, will be available on Life Time’s app, where challenge participants can access the luxury athletic country club operator’s dietitian team for nutrition advice, weekly live education sessions, meal ideas, shopping lists and motivation.
Life Time’s complimentary offering builds on LTH, its new line of supplements and wellness products that it launched on the heels of a survey that revealed that 71% of adults feel overwhelmed by supplement options or confused by labeling.
Part of the LTH line includes D.TOX, a 14-day nutritional program focused on whole foods that encourages building healthier habits, as well as daily multivitamins and greens capsules, LTH Build Whey+All-In-One and LTH Fuel Vegan+All-In-One with 30 grams of protein, LTH Whey Protein, LTH Vital Vegan Protein and LTH Flex Whey Protein Isolate (each with 20 grams of protein), LTH Prime Collagen Powder and LTH Rewind Collagen Elixir.
“The Ultimate Protein Reset is designed to take the guesswork out of protein intake and help people fuel their bodies effectively,” senior director of LTH Supplements at Life Time and registered dietitian Anika Christ said. “Protein is an essential macronutrient for muscle recovery, aiding metabolism and promoting satiety. Many people struggle to consume enough of it daily, and there are now safe, effective and great tasting options to achieve this.”
At a time when freebies are hard to come by, Life Time has noticeably ramped up its complimentary offerings to expand its reach. The high-end lifestyle operator is wrapping up a four-week Everyday Well Challenge on its app that was open to all.
As for Life Time members, the high-end operator is adding cold plunges to more than 70 of its clubs by summer.
“Cold-water therapy is one of the most effective ways to recharge your body and mind,” said Life Time director of recovery and performance Danny King. “By spending just 30 seconds in a cold plunge, you can boost your energy, improve your sleep and build mental resilience. It’s a simple yet powerful tool for recovery. By integrating this into the comprehensive offerings at Life Time, we further solidify our position as the premier holistic destination for health and wellness, providing unparalleled opportunities for our members to live healthy, happy lives.”
Life Time is set to report its Q4 and full-year 2024 earnings on February 27.