BioCharger Makes Recovery Efficient & Fun With Four-in-One Energy
Partnership
Sponsored By BioCharger
BioCharger delivers a one-of-a-kind wellness experience that leaves users feeling energized, focused and engaged
BioCharger, the whole-body recovery platform, approaches wellness from more than one direction — and all at the same time. By weaving together PEMF (pulsed electromagnetic fields), light, frequencies and harmonics, and voltage, the brand goes where no provider in its field has gone before via its approach to cellular health.
“It’s the only platform in the world that applies all four of these proven energies simultaneously and touchlessly,” said Jim Law, CEO of BioCharger, “The BioCharger activates your body’s natural ability to heal and recover.”
The BioCharger journey began when Jim Girard, who leads the brand’s research and development team, noticed an abundance of energy practitioners providing one of the four energies the BioCharger produces, the positive effects each brings out and the absence of something tying them all together.
“If you look at the mechanisms of action of each of the four energies, they’re all unique, but simultaneously, they all contribute to optimal cellular performance,” said Law. “So his vision was, why not create a device that could combine all four?”
35 years removed from that epiphany, Girard’s vision is present and concrete, with the BioCharger becoming smarter and more cost-effective than ever.
Giving Back to Yourself
While the BioCharger may sound advanced from a conceptual standpoint, the way it’s used is anything but.
To experience the four-in-one energy experience, users only need to sit or stand approximately 3-5 feet from the device for 12-15 minute sessions to receive the emitted energy forms. Users simply relax, let the machine do the work and then experience the benefits after the fact.
“The key to success for any wellness business or fitness business is that your client or members feel or look better when they leave compared to when they walked in the door,” said Law. “Just experiencing the BioCharger and adding that 12 to 15 minute session to any protocol is going to improve the outcome.”
While the BioCharger helps individuals feel better on the surface — it also restores the energy our bodies have been missing for years. The Environmental Protection Agency (EPA) reports that humans spend 90% of their time indoors, leading many to miss out on the natural energies essential for overall well-being.
“It provides four proven, scientifically-backed energies that exist in nature, that our bodies need desperately and are being blocked due to our modern lifestyles and spending,” said Law. “Without the proper energy at the cellular level, our body can’t regenerate and heal itself.”
Franchising Implications
PEMF, light, frequencies and harmonics, and voltage represent a winning formula for brands looking to integrate advanced wellness solutions and harness the benefits of multi-energy technology as well.
Thanks to the BioCharger’s approachability, up to six users can enjoy the innovation at once, meaning sites often only need one, effectively making the device easy to integrate across multiple locations. The BioCharger being a modular tool, not requiring extensive staff oversight nor cleaning between sessions adds to its scalability as well. The same factors also allow the product to generate ROI in under 10 months, according to the brand.
“The throughput is amazing compared to some of the other things from a profit margin standpoint,” said Law. “It is the highest margin, lowest operational cost device that you’ll find in any of these facilities.”
OsteoStrong, a wellness franchise focused on muscular and bone health, represents just one of the many clients currently benefitting from BioCharger’s franchise-friendly elements. The brand now boasts around 180 locations with help from BioCharger, which found eight different ways to monetize their service for them, contributing “massively” to their bottom line, according to Law.
Capitalizing on Trends
The positives brought out by the BioCharger’s multi-user capabilities extend from the financial arena to end-user satisfaction as well. In the wake of the pandemic, more individuals are seeking community-building health and wellness experiences. With it serving as a wellness option that simultaneously introduces six people to each other at once, the BioCharger makes any gym or studio a platform for that sought-after camaraderie.
“Today, more than ever, people don’t want to sit in their basement on a Peloton,” said Law. “We’re social beings. What we found with our clients, especially some of the larger, multi-site ones, is that it actually became a social point, and people collectively not only enjoy it but they get the benefits even to a greater extent as a group.”
This, coupled with the simultaneous increased demand for wellness by fitness consumers makes sites that house BioChargers more likely to spur higher retention rates — in some instances even bringing individuals through doors entirely on their own.
“The movement has also had a huge impact on retention,” said Law. “Some of our larger customers, who measure that stuff maniacally, have seen that not only does it help retain, but it helps bring up the average member revenue. It can introduce new audiences that wouldn’t typically come to that business in the first place if it weren’t for the BioCharger.”
Evolving Through AI
BioCharger also continuously updates its machines, all of which are attached to a cloud network, with what it calls “recipes.” These “recipes” are energy and frequency programs designed for a specific outcome, such as assistance with a headache or recovery from a certain shoulder injury.
Now, with over 1,400 recipes loaded, BioCharger’s next steps are being taken with artificial intelligence (AI).
“We’ve got AI looking at our large language model and customizing design recipes on the fly based on a user’s need,” Law explained. “So if my HRV and sleep scores have been low, I can now enter that and it’ll custom develop a recipe you can run 30 seconds later.”
Law also added that BioCharger intends to assist more individuals dealing with chronic diseases in the near future, calling it one of the “hottest” areas where BioCharger technology has been embraced to help individuals recover in ways Western medicine hasn’t been able to.