Funxtion & EGYM Expand Partnership To Drive AI-Driven Gym Experiences
The digital fitness content platform and the corporate health innovation company have expanded their partnership
Funxtion, the digital fitness content platform, and EGYM, a fitness technology and corporate health innovation company, have announced an expansion of their strategic partnership. Together, the companies aim to bridge the gap between traditional gym experiences and digital offerings.
The heart of the partnership is the integration of Funxtion’s FX POD with EGYM’s ecosystem. In April 2023, the brands initially collaborated to embed Funxtions content into EGYM’s Trainer and Member apps. The companies have since collaborated with operators like Fitness First, World Gym, the Gym Group, and YMCA facilities.
“Our partnership with Funxtion aligns perfectly with our vision to make the gym experience more connected, efficient, and effective,” said Philipp Roesch-Schlanderer, CEO of EGYM. “Integrating Funxtion’s content with our Member and Trainer Apps not only unlocks new business opportunities for our enterprise customers but also elevates the end-user experience.”
Funxtion’s FX POD offers curated content that integrates with the broader gym environment, designed to improve individual and small-group training sessions. As part of the partnership, Funxtion will also develop an extensive library of digital fitness content, including single exercises and how-to videos covering equipment from leading manufacturers. Egym will also replace its exercise animations with Funxtion’s single exercise library.
“We are thrilled to take our partnership with EGYM to the next level,” said Ernst de Neef, CEO of Funxtion. “By integrating our FX POD with EGYM’s open ecosystem, we’re creating a fitness experience that is smarter, more personalized, and more engaging for users. At Funxtion, we believe in delivering innovative digital solutions that help operators boost member engagement and increase retention, and this collaboration allows us to do just that in an even more impactful way.”