For years, fitness and wellness professionals have relied on a combination of movement, behavior change, nutrition and recovery strategies to help clients reach their health and performance goals. But one area of science, despite its growing body of research, has remained largely untapped in fitness programming: the microbiome. 

This complex ecosystem of trillions of bacteria and other microorganisms plays a crucial role in everything from metabolism and immunity to mental health and physical recovery. Yet for most gym owners, trainers and wellness professionals, the microbiome remains an abstract concept rather than a practical tool.

Jona, a company specializing in AI-driven microbiome analysis, is working to bridge that gap by turning gut health insights into actionable strategies. Through artificial intelligence (AI), the company deciphers microbiome patterns and cross-references them with thousands of scientific studies, offering a new way for fitness professionals to personalize training, recovery and nutrition programs.

“The microbiome is one of the most complex and dynamic systems in the body and, until now, it’s been incredibly difficult to interpret,” says Leo Grady, PhD, founder and CEO of Jona. “With AI, we’re able to bridge the gap between scientific discovery and real-world application, making microbiome insights truly actionable.”

The ability to analyze an individual’s microbiome offers fitness professionals a new layer of insight into client health. When the microbiome is balanced, metabolism functions efficiently, helping to prevent weight gain and blood sugar imbalances. A client struggling with low energy and slow recovery times may have an imbalance in their gut bacteria affecting metabolic efficiency or inflammation levels. 

Another client or member dealing with brain fog or mood instability may be experiencing disruptions in the gut-brain axis. Even factors like hormone regulation and skin health have been linked to the microbiome, meaning trainers working with clients through menopause or those focused on longevity may find value in these insights.

A Competitive Advantage for Wellness Providers?

Jona’s approach goes beyond simply identifying bacteria in the gut. By creating a “digital twin” of an individual’s microbiome, the company’s AI platform can simulate how different lifestyle changes — such as dietary shifts, supplementation or adjustments in workout intensity — might impact a person’s overall health and recovery.

This predictive capability allows trainers, health coaches and recovery specialists to move away from a trial-and-error “dart board” approach and instead make data-driven decisions tailored to each person’s custom, biological needs.

For fitness businesses looking to stand out, microbiome testing presents an opportunity to add a profit center and expand beyond traditional services. Gyms and personal training studios, for example, could integrate gut health analysis into personalized coaching programs and training plans. Wellness and recovery centers could use microbiome insights to tailor strategies for stress management, sleep optimization or even skin health. Specialized women’s fitness programs, such as those supporting prenatal and postnatal health, could incorporate microbiome analysis to better understand how gut bacteria influence hormonal balance.

As the industry marches toward personalization, microbiome testing could feasibly become as standard as wearable technology and biometric assessments. While not a replacement for foundational fitness principles or the right education and certification, gut health insights offer a new tool for refining training programs. With AI making complex microbiome data more interpretable, fitness professionals can explore a more individualized approach to helping clients reach their goals.

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It’s included in every fitness certification exam prep: mitochondria, and for good reason.

Mitochondrial DNA (mtDNA) plays a vital role in cellular energy production, and its stability is crucial for overall cell function. However, disruptions in the balance between mtDNA transcription and replication can lead to various diseases and contribute to the aging process.

A new study led by researchers in Japan has uncovered the role of mitochondrial transcription elongation factor (TEFM) in regulating this balance, offering potential insights for therapeutic advancements. For fitness professionals, understanding mitochondrial function at a deeper level can inform training strategies aimed at optimizing energy production, recovery and overall cellular health.

Published in Communications Biology on February 8, the researchers findings provide a deeper understanding of how mtDNA transcription and replication processes interact, which could have significant implications for health and disease management.

The Importance of mtDNA Regulation

Mitochondria serve as the powerhouse of the cell, generating energy through oxidative phosphorylation, a process that relies on the proper functioning of mtDNA. Unlike nuclear DNA, mtDNA is more vulnerable to mutations and instability, making its maintenance a critical area of study. Previous research has indicated that an imbalance in mtDNA transcription and replication can lead to mitochondrial dysfunction, a hallmark of numerous diseases and aging-related decline.

To investigate how TEFM influences mtDNA maintenance, the research team utilized genome editing techniques to create human cell cultures with TEFM knocked out. The study revealed that TEFM deficiency led to a significant reduction in mtDNA copy number, a decline in 7S DNA levels, and impaired strand-asynchronous replication intermediates — key indicators of mtDNA replication efficiency.

These findings suggest that TEFM plays a crucial role in regulating mtDNA replication, particularly at the heavy-strand origin of replication.

Interestingly, the absence of TEFM also triggered an increase in transcription initiation from the light-strand promoter, as evidenced by elevated levels of mitochondrial transfer RNA (tRNA Pro). However, despite this surge in transcription, the replication intermediates remained significantly reduced, indicating that TEFM is essential for maintaining the balance between these two processes.

Another significant discovery from the study was TEFM’s interaction with DNA polymerase γ (POLG), the primary enzyme responsible for mtDNA replication. This interaction suggests that TEFM not only facilitates transcription elongation but also has a direct impact on replication processes. Understanding this relationship could be key to future therapeutic strategies aimed at mitigating mtDNA-related disorders, such as mitochondrial myopathies, Leigh syndrome, MELAS syndrome, and Leber’s hereditary optic neuropathy.

Implications and Future Research

The study’s findings mark a significant advancement in mitochondrial biology, but many questions remain unanswered. Future research will aim to pinpoint the exact locations of TEFM and POLG interactions on mtDNA and further clarify their role in the overall replication mechanism.

“Our study addresses a fundamental question in mitochondrial gene expression regulation,” said Dr. Takehiro Yasukawa, associate professor at Juntendo University. “By deepening our understanding of TEFM’s role in maintaining transcription-replication balance, we hope to pave the way for new treatments targeting mtDNA-related diseases.”

Given the increasing interest in mitochondrial health within the fitness and wellness industries, this research could have long-term implications for strategies aimed at improving cellular function, longevity and disease prevention. As the scientific community continues to uncover the complexities of mtDNA regulation, the fitness and health sectors may soon benefit from these breakthroughs in ways that extend beyond traditional medical applications.

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For many gym owners, adding new programming like Pilates comes with a major hurdle: space.

Dedicated reformer studios require significant square footage, making it difficult for fitness facilities to justify the investment. Skelcore, a Miami-based fitness and wellness company, has introduced a folding Pilates reformer designed to solve this challenge. With a compact design, the reformer allows gyms, hotels and multi-use fitness spaces to offer Pilates classes without sacrificing floor space or disrupting existing programming.

Marc Ackermann, founder and CEO of Skelcore, highlighted the opportunity for gym operators.

“With 53,000 gyms in the U.S. alone, many have studios that could increase their return on investment by offering Pilates as a strength modality,” Ackermann said.

The reformer’s portability makes it a practical option for gyms and other facilities with limited space.

“These reformers can be stacked safely against a wall and deployed within seconds for Pilates classes,” said Mia Bustamante, Skelcore’s product manager for Pilates.

The folding Pilates reformer is available in lightweight aluminum and American maple wood. Skelcore has also launched a range of traditional Pilates reformers, available in aluminum, oak and Canadian maple, along with an XL version in Canadian maple.

According to Skelcore, all  reformers can be customized in color and leather finish, allowing fitness facilities to tailor the equipment to their branding or design preferences.

They are built with six German-made piano wire springs for smooth resistance and aluminum tracks to enhance glide and performance. The design includes two rows of adjustable resistance hooks, allowing for customizable tension levels. The reformers feature microfiber leather upholstery and double-looped straps, enabling a wider range of exercises. Additionally, each reformer comes with a jump box to expand workout options and a safety strap for secure storage when not in use.

Skelcore has made its Pilates reformers available in 45 countries, allowing gym operators worldwide to explore Pilates as a growing revenue stream. The company’s showroom in Miami now features the full range of reformers, giving potential buyers the opportunity to evaluate the equipment firsthand. Its expansion into Pilates aligns with its broader growth in the fitness equipment industry. 

The company, founded in 2020, has rapidly gained recognition, securing a global licensing deal with Powerhouse Gyms International last year as a preferred equipment provider. With its new folding Pilates reformer, the brand is further positioning itself as a versatile provider for gym owners looking to maximize space and diversify their offerings.

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The fitness franchise industry is experiencing robust growth, driven by consumer preferences and innovative business models. As health consciousness rises and workout habits shift, the sector shows promising opportunities. Recent data reveals several key trends shaping the future of fitness franchising.

1. The number of franchise establishments in the U.S. grew by 2.2% in 2023, reaching 806,270 units, with a projected increase to 821,589 units in 2024. Americans spend an average of $286 per month on health and fitness-related activities and services (Franchise Clues).

2. According to IBISWorld, fitness franchises saw a 4.9% annualized revenue growth over the past five years, reaching $2.9 billion. Projections indicate that revenue could increase at a 5.4% annualized rate to $3.7 billion as we approach 2025, with demand driven by a growing base of gym-goers, especially among baby boomers and younger generations (Guidant Financial).

3. 73% of fitness franchises perform best in areas with median household incomes above $75,000 and population densities of at least 50,000 within a 5-mile radius (Franchise Times Market Analysis).

4. The global fitness industry is projected to reach $115.6 billion by 2026, growing at a compound annual growth rate (CAGR) of 7.3% (Sharpsheets).

5. About 89% of successful fitness franchises offer hybrid membership models combining in-person and digital services, up from 35% in 2019 (Fitness Industry Technology Council).

6. In 2023, the total revenue generated by the U.S. franchising industry was estimated at $858.5 billion, with a forecast of $893.9 billion for 2024, indicating a steady growth trajectory (Franchise Clues).

7. Recent fitness industry data shows a striking pattern in gym membership growth. While mid-range facilities charging $24-74 monthly saw modest success, the extremes of the market experienced the most dramatic expansion. According to the Health & Fitness Association, premium gyms ($75-99 monthly) enjoyed a robust 21% increase in memberships. Even more remarkable was the budget segment (under $25 monthly), which surged by 69%. Meanwhile, traditional mid-market health clubs posted a modest 2% growth.

8. Average profit margins for fitness franchises range between 16.5% to 22.8%, with premium boutique concepts achieving higher margins up to 30% (FranData Industry Analysis).

9. The average initial investment for a fitness franchise typically ranges between $250,000 and $500,000 depending on the brand, location, and size of the facility, with factors like franchise fees, leasehold improvements, equipment costs, and initial marketing expenses all contributing to the total amount needed to open a gym franchise (Franchise Business Review).

10. The average time to achieve positive ROI for fitness franchises is 2.3 years, with low-overhead models reaching profitability in as little as 18 months. (Entrepreneur Magazine’s Franchise 500).

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

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IDEA® Health & Fitness Association has introduced the IDEA Fitness Mentor Network, a new initiative aimed at providing mentorship and professional development opportunities for health and exercise professionals.

The program, developed in collaboration with industry experts Debbie Bellenger, M.A., Darian Parker, Ph.D. and Erin Nitschke, Ed.D., offers structured coaching and networking opportunities for fitness professionals at all career levels.

The IDEA Fitness Mentor Network offers a range of mentorship opportunities tailored to fitness professionals at all career stages. The program includes a 12-month group coaching component, where participants engage in monthly expert-led sessions on key industry topics. Specialty cohorts provide focused, 8-week deep dives into specific areas of expertise, allowing for a more intensive learning experience.

For those seeking personalized guidance, one-on-one coaching pairs mentees with experienced pros to help navigate career challenges and build a customized career path. Participants also gain access to exclusive industry insights from top fitness leaders, a supportive community, and structured goal-driven action plans.

“Mentorship is a powerful catalyst for growth, and we’re ecstatic to introduce this program to the global fitness community,” said Amy Boone Thompson, CEO of IDEA Health & Fitness Association. “We believe success in the fitness industry is built on collaboration, shared knowledge and continuous learning.”

Bellenger, Parker and Nitschke emphasized the broader impact of the initiative, calling it an invaluable resource for health and exercise professionals at all stages of their careers.

“Whether you’re just starting out or a seasoned expert, engaging with this network provides opportunities for growth, collaboration and mentorship,” they said in a joint statement.

“By connecting with experienced professionals, sharing knowledge and gaining new perspectives, you can enhance your skills, stay ahead of industry trends, and make a greater impact on the lives of those you serve. Investing in this community is not just about professional development — it’s about elevating the industry as a whole.”

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Pulse Fitness has launched the Everyday Warriors campaign in collaboration with two-time Paralympian Ian Marsden to advance inclusivity in gym spaces. The initiative aims to eliminate barriers for disabled athletes and ensure fitness facilities cater to individuals of all abilities.

The campaign underscores Pulse Fitness’ commitment to fostering equitable access to fitness through its Inclusive Range of equipment, designed with accessibility at its core. With features such as swing seats for wheelchair users, multiple adjustment handles, and high-visibility color schemes for visually impaired individuals, the line currently consists of 18 strength and cardio machines.

According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, experience significant disability. Despite this, only a small fraction of fitness facilities worldwide provide fully accessible training equipment, limiting opportunities for disabled individuals to engage in fitness activities. Adaptive fitness solutions like Pulse Fitness’ Inclusive Range are crucial in bridging this gap and promoting equitable participation in health and wellness.

“The launch of our Everyday Warriors campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.

“Everyone deserves equal access to fitness opportunities, and our Inclusive Range is not just about meeting minimum accessibility requirements — it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals.”

As part of the initiative, Marsden has joined Pulse Fitness as the official Inclusive Line design consultant. A champion powerlifter and former Sports Personality of the Year, Marsden brings firsthand experience of the challenges faced by disabled gym-goers and will collaborate with Pulse Fitness to refine and further innovate the equipment line.

“Fitness should unite us, not segregate us,” said Marsden. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. Features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”

Pulse Fitness is urging gyms, fitness facilities and industry leaders to embrace inclusivity by integrating equipment that supports users of all abilities rather than relying on segregated spaces.

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Social media virality can completely transform fitness businesses overnight, but gym owners and fitness professionals are discovering that “instant” or rapid success comes with its own set of challenges. While a viral workout trend or “transformation post” can lead to spikes in memberships and class bookings, it can also strain operations, resources and mental health.

Success stories, such as super viral fitness challenges on TikTok or a gym’s unique approach to training catching fire, have fueled a 27% year-over-year increase in searches for “how to go viral.” But as some gym and studio owners have learned, viral fame can be fleeting, and without the right preparation, the benefits may be short-lived.

The Temporary Boost of Virality

A viral moment can lead to a surge in interest, but it’s not always pure magic. International insurance company Hiscox  spoke to small business owners who experienced virality to share the experience, how they handled it and what they learned.

“Our TikTok video about a BBC career initiative went viral, leading to nearly 40,000 app downloads in a month,” said Samantha Hornsby, co-founder of ERIC. However, she quickly realized that many of these downloads were short-lived and the influx of new members was not sustainable. 

“A lot of people signed up just to try the class they saw online, but retention was tough,” Hornsby said.

Similarly, dance studio owner Nana Crawford saw a 118% spike in website traffic and a 30% increase in class sign-ups after a video of her business, Jiggle Fiit, went viral. But once the online attention faded, so did the new sign-ups.

While the attention and financial gain of a viral moment can be enticing, the pressure to sustain momentum can take a toll on fitness professionals’ mental well-being.

Crawford shared how the pressure to continuously post content was impacting her mental health.

“The pressure to maintain the attention took a toll. Ironically, once I started putting less pressure on myself, my videos continued to perform well,” she said.

Professional Advice

Psychotherapist Eloise Skinner advises business owners, including fitness professionals and gym operators, to stay grounded during periods of intense growth.

“Viral moments do subside, and calmer periods are likely to return. Get as much support as you can, both professionally and personally,” she suggested.

A sudden spike in demand can quickly overwhelm a solo fitness entrepreneur, leading to logistical nightmares – and potential customer dissatisfaction. To maintain quality service, some fitness businesses have adapted by hiring temporary front-desk staff, expanding class offerings and automating scheduling systems.

To help wannabe fit influencers who find themselves in the viral spotlight, Skinner offers key strategies:

Prioritize mental health: Skinner advises people to pace themselves, keep track of key feedback, and return to important comments later. “In the midst of a viral experience, things can easily get lost or overlooked,” she said.

Hire temporary staff to relieve the burden: Business expert David Horne suggests hiring temporary staff or freelancers to manage the influx of new customers. “Expanding the team provides immediate support, allowing the core team to stay focused without risking burnout,” he explained.

Focus on retention strategies: Horne stresses the importance of keeping customers engaged after the viral moment fades. 

“Offer special deals to maintain interest and analyze your metrics to understand new customer segments,” he said. Sending personalized emails to new customers can also help sustain engagement.

While preparing for viral success, fitness businesses must also consider protection.

“Having the right insurance in place, like liability coverage and equipment protection, can help safeguard your gym,” said Nick Thornhill, Direct and Partnerships Director at Hiscox. “These policies support you if workplace accidents or third-party claims arise, allowing you to focus on running your business with confidence.”

Going viral can be a sea change moment for fitness businesses, but without a measured strategy, it can also be a nightmare. By staying prepared, maintaining mental well-being and implementing specific strategies, gym owners can turn viral moments into long-term business growth rather than fleeting fame.

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Financing your first fitness franchise is a pivotal step toward successful ownership. Understanding the available funding options and strategic tips can help you navigate this process effectively. Here’s a basic guide to get you started.

1. Small Business Administration (SBA) Loans

The SBA provides loan programs designed to help small business owners, including franchisees, access financing with favorable terms and reduced down payments. By partially guaranteeing the loan, the SBA lowers lender risk, making it a popular choice among first-time franchisees. The SBA 7(a) loan is one of the most commonly used programs for franchises, according to Guidant Financial, offering loans up to $5 million with terms up to 10 years for working capital and 25 years for real estate. Qualifying for an SBA loan generally requires a solid credit history and a comprehensive business plan detailing revenue projections, expenses, and growth potential.

2. Traditional Bank Loans

Conventional bank loans are another financing option that may be available to franchisees with strong credit, collateral and a detailed business plan. Banks often prefer lending to established franchises with strong brand recognition, as it lowers their risk. Interest rates and terms vary between banks, so franchisees are advised to shop around, comparing terms, interest rates, and repayment schedules. A well-prepared loan application, highlighting the brand’s industry performance and your business acumen, can increase your chances of securing a favorable loan (GoTeamUp).

3. Franchisor Financing Programs

Some fitness franchises offer in-house financing options or have partnerships with specific lenders to help new franchisees get started. These programs can cover initial franchise fees, equipment costs, and even real estate, depending on the franchise model. For instance, Snap Fitness provides its franchisees with customized financing options through partnerships with dedicated lenders, helping franchisees manage their start-up costs with greater ease. Franchise financing programs often come with flexible repayment schedules, enabling new owners to start generating revenue before repaying the loan fully.

4. Rollovers as Business Startups (ROBS)

ROBS allow entrepreneurs to leverage funds from their retirement accounts, such as a 401(k) or IRA, to invest in their business without incurring penalties or taxes. The process involves setting up a C Corporation, establishing a new retirement plan under this corporation, and rolling over existing retirement funds into it. This enables you to buy stock in the new company, essentially self-financing your franchise. 

While ROBS can be a beneficial option for those with significant retirement savings, the process requires strict compliance with IRS guidelines, making professional guidance essential to avoid complications.

5. Alternative Financing Options

For franchisees who may not qualify for traditional loans, alternative financing methods can offer a path forward, according to FM Consulting. Options include equipment financing, where the purchased equipment serves as collateral, and crowdfunding platforms that allow business owners to raise capital from a large pool of smaller investors. Equipment financing, in particular, is popular in the fitness industry due to the high cost of gym machines and technology. Crowdfunding may also work well for fitness franchises, especially those with a unique or community-focused mission that resonates with potential backers.

Tips for Securing Financing:

• Develop a Comprehensive Business Plan: A detailed plan demonstrates your preparedness and the potential profitability of your franchise, instilling confidence in lenders.
• Assess Your Financial Health: Ensure your credit score is strong and your financial records are in order, as these are critical factors for loan approval.
• Consult Financial Advisors: Engage with professionals who specialize in franchise financing to guide you through the process and help identify the most suitable funding options.

By thoroughly researching and understanding these financing avenues, you can make informed decisions that align with your financial situation and business goals, setting a solid foundation for your fitness franchise venture.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

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ISI® Elite Training has announced a new partnership with Macrostax Team, a nutrition software platform that provides personalized, science-backed meal plans. The collaboration aims to enhance ISI Elite Training’s strength and conditioning model by integrating a structured nutritional approach, giving members access to tools that support both their training and dietary needs.

ISI Elite Training, known for its 50-minute, high-intensity sessions focused on functional strength and endurance, is expanding its offerings to include customized nutrition planning through Macrostax Team. The Macrostax platform provides macro-based meal plans tailored to individual goals, allowing users to track food intake, set fitness and nutrition targets and receive guidance on optimizing performance and recovery.

For members, this partnership offers access to a dashboard where coaches can monitor individual and group progress, particularly during nutrition challenges. The Macrostax app enables members to track their meals and macros while receiving ongoing support from their fitness community.

The partnership is launching with the IRON28 Challenge, a 28-day program designed to reinforce fitness habits through structured training and guided nutrition. As part of the challenge, participants will have access to Macrostax’s app to follow customized meal plans, track their progress, and engage with challenge groups for accountability and motivation.

While the IRON28 Challenge marks the first major initiative between the two companies, the partnership is intended to extend beyond a single program. ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve performance, recovery and overall health.

The collaboration reflects a broader industry trend of fitness brands incorporating digital tools and personalized nutrition to support members beyond the gym floor.

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Outside Interactive Inc., a provider of outdoor content, mapping, events and experiences, has acquired Inntopia, a software solutions provider for the adventure travel and hospitality industry. The deal combines Outside’s audience and digital utilities with Inntopia’s booking platform, offering an integrated travel planning experience for outdoor businesses and tourism operators.

The acquisition allows Outside to incorporate Inntopia’s booking, marketing and business intelligence solutions into its system, giving ski resorts, national parks, golf and wellness resorts, and tourism bureaus a streamlined approach to reaching adventure travelers. Inntopia’s platform is used by more than 200 destinations across North America, Europe and Australia and will now integrate with Outside’s existing audience and advertising network.

“By combining our content, utilities and community with Inntopia’s booking platform technology and research, we’re creating a one-stop shop for outdoor adventure travel,” said Robin Thurston, CEO of Outside. “We see this as an opportunity to reduce friction for travelers looking to book everything from lodging to activities in one place.”

Thurston emphasized the increasing consumer shift toward experiences over material purchases, noting that “we used to be very much a purchase economy, and now people are prioritizing experiences, particularly in wellness and adventure travel.” 

The integration of Inntopia’s capabilities aligns with this trend, supporting the rise of experiential tourism across various sectors, including fitness and wellness retreats. “Our booking platform is a perfect complement to Outside’s content, utilities and community,” said Trevor Crist, CEO of Inntopia. “We’re excited to work together to create the ultimate travel platform for outdoor adventurers.”

The platform may also enable potential collaboration with fitness studios, personal trainers and wellness coaches, expanding access to outdoor adventure experiences. 

“If I’m traveling somewhere for a retreat or an active vacation, why couldn’t I also book a fitness session with a local instructor or a guided outdoor workout?” Thurston said. “We’re looking at making these experiences more interconnected than people realize today.”

Inntopia’s technology simplifies the complex logistics of booking multi-component travel experiences. “Think about how difficult it is to book a full ski vacation — accommodations, lift tickets, rentals, lessons — it’s a lot. We streamline that,” Thurston explained. “And now, we can extend that concept to wellness retreats, adventure travel, and even personalized fitness experiences.”

The integration also allows for recommended curated travel experiences based on user behavior.

“I definitely think AI curation and personalization will play a significant role,” Thurston noted. “Another important factor is the addressable market — there are people who, like me, bring their bike or skis everywhere and are willing to deal with friction to have a great experience. But for many, that friction is a deterrent. As we reduce barriers and enhance personalization, we could open up a much larger market. More people might engage in these activities and even become lifelong participants if we create a seamless experience.”

The deal expands Outside’s event services and tourism partnerships while providing Inntopia’s clients with access to a broader audience. Financial terms of the acquisition were not disclosed. BrightTower, a New York-based investment banking firm, served as the exclusive financial advisor to Inntopia during the transaction.

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A new peer-reviewed study from the High Altitude Exercise Physiology Program at Western Colorado University has confirmed the physiological and health benefits of the 12-3-30 workout, a treadmill routine that gained widespread popularity on social media. 

Commissioned by the American Council on Exercise (ACE), the research provides empirical support for the workout’s impact on calorie burn, cardiovascular health and exercise adherence.

The 12-3-30 workout, which involves walking at a 12% incline on a treadmill at 3.0 miles per hour for 30 minutes, first gained traction in 2020 when social media influencers touted its effectiveness as a simple and sustainable fitness routine. The study validates these claims, showing that the workout is an accessible, efficient option.

Key Findings
The study’s results highlight several benefits of the 12-3-30 workout:

• Participants burned an average of 220 calories per session.
• The workout received high enjoyment ratings, with all participants agreeing that it left them feeling good — essential in maintaining exercise adherence.
• The intensity level, measured at an average of 47% of heart rate reserve, aligns with guidelines for improving cardiorespiratory fitness and reducing the risk of chronic diseases like heart disease and diabetes.

“The 12-3-30 workout is a simple yet effective way to achieve substantial health benefits,” said Lance Dalleck, PhD, lead researcher and professor at Western Colorado University. “Our findings confirm its place as a valuable tool for individuals looking to improve their fitness, whether they’re beginners or seeking a time-efficient routine.”

The findings reinforce the role of approachable, evidence-backed fitness solutions, according to Sabrena Jo, PhD, senior director of science and education at ACE. “This study shows that the 12-3-30 workout can be a practical and enjoyable way to incorporate walking into a physically active lifestyle,” she said.

There is substantial evidence that walking is an excellent exercise choice. Case in point: Recent research suggests that aiming for 8000 to 10,000 steps per day can substantially reduce the risk of CVD, diabetes, dementia and premature death.

The study highlights the workout’s potential as an effective, science-supported program for a wide variety of clients. With accessibility and enjoyment being high on the list, the routine promotes adherence and engagement, and it’s appealing for people who may be intimidated by more complex or high-intensity routines. Additionally, because it requires only a treadmill with incline capabilities, it can be easily integrated into personal training programs and group fitness sessions.

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Every 90 minutes, someone is diagnosed with ALS (Amyotrophic Lateral Sclerosis), a devastating neurodegenerative disease with no known cure. To shine a light and raise funds, fitness clubs nationwide will rally together in May, ALS Awareness Month, to offer high-energy 90-minute classes in support of Augie’s Quest to Cure ALS.

The concept behind the event is simple: a 90-minute class featuring a gym’s most engaging instructors and best programming. These sessions are designed to energize participants and foster a strong sense of community, while also attracting new members.

Participating clubs are encouraged to charge between $25-$50 per entry, with proceeds going toward ALS research. Other fundraising strategies include:

• Encouraging competition between locations and coaches to drive donations.
• Using club-wide incentives to reward participants and instructors who meet fundraising goals.
• Offering exclusive swag to the first 20-50 registrants.
• Allowing early registrants to reserve prime workout spots.
• Engaging member influencers to promote the event and boost participation.

Fitness club owners interested in hosting a class can work with the Augie’s Quest team to customize their event with a downloadable toolkit, ensuring maximum engagement and impact. Many clubs have already signed up to host their own 90-minute classes.

This year marks the 20th anniversary of Augie’s Quest to Cure ALS, an organization founded by fitness industry pioneer Augie Nieto, and has been at the forefront of ALS research for two decades, driving breakthroughs and offering hope to those affected by the disease.

 that has been instrumental in advancing critical ALS research. Since its inception, the fitness and wellness industry has collectively raised over $36 million, funding groundbreaking research initiatives.

Fitness enthusiasts, gym owners, and wellness advocates are invited to participate in this nationwide effort. Whether by attending a class, making a donation, or spreading awareness, everyone has the power to contribute to a future without ALS.

For more information on how to get involved, visit Augie’s Quest.

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Long known for its immune-boosting properties, elderberry is now gaining attention for another potential health benefit: improving metabolic health and aiding weight management.

A new study led by Washington State University, published in the journal Nutrients, found that consuming 12 ounces of elderberry juice daily for one week resulted in significant changes to gut microbiota, enhanced glucose tolerance and increased fat oxidation in participants.

The clinical trial involved 18 overweight adults in a randomized, placebo-controlled design. Participants consumed either elderberry juice or a placebo with similar taste and appearance, developed by North Carolina State University’s Food Innovation Lab, while following a standardized diet.

The results revealed promising shifts in gut bacteria composition, including increased levels of beneficial microbes such as firmicutes and actinobacteria, and decreased levels of harmful bacteroidetes, suggesting improved gut health, which is essential for physical and mental well-being.

Beyond gut health, elderberry juice demonstrated notable metabolic benefits. Participants who consumed the juice experienced a 24% average reduction in blood glucose levels and a 9% decrease in insulin levels, indicating improved sugar processing. Additionally, the juice enhanced fat oxidation, helping the body break down fatty acids more effectively after carbohydrate-rich meals and during exercise.

“Elderberry is an underappreciated berry, commercially and nutritionally,” said Dr. Patrick Solverson, assistant professor in WSU’s Department of Nutrition and Exercise Physiology and the study’s lead author.

“This study contributes to a growing body of evidence that elderberry, traditionally known for its immune benefits, also offers significant metabolic advantages.”

The researchers attribute these effects to elderberry’s high concentration of anthocyanins, plant-based compounds with anti-inflammatory, anti-diabetic, and antimicrobial properties. Solverson noted that elderberry contains far more anthocyanins than most other berries, requiring just six ounces of juice to match the anthocyanin content of four cups of blackberries.

However, the study’s scope does come with limitations. The small sample size of 18 participants and the short duration of the trial—just one week—mean that further research is needed to confirm the findings and understand the long-term effects of elderberry juice consumption. Additionally, variations in individual gut microbiota responses suggest that elderberry’s benefits may not be uniform across all populations.

Despite these limitations, elderberry’s potential as a “functional food” continues to generate interest. Long popular in Europe and recently experiencing a surge in demand in the U.S. during the COVID-19 pandemic, elderberry products are positioned to remain a growing market. The research team has even filed for a provisional patent to explore elderberry’s bioactive components for use in weight management and gut health applications.

The post Elderberry Juice May Aid Weight Management & Metabolic Health appeared first on Athletech News.

A soft opening is a crucial step for any new fitness franchise, giving you and your team the chance to rehearse operations and ensure a positive experience for future members. By following a structured, 7-day checklist, you can create a low-pressure environment that sets you up for a grand opening that runs smoothly and leaves a great first impression. Here’s a day-by-day guide to help you execute a flawless soft opening.

How Franchise HQ Supports Your Soft Opening

Franchise headquarters (HQ) often plays a significant role in guiding new franchise locations through the soft opening process. They typically provide resources and support to ensure that each location aligns with the brand’s standards and operates smoothly from day one. Here’s how HQ might assist:

• Guidelines and Checklists: Many franchises supply a standardized checklist, detailing tasks from setup to member onboarding to maintain brand consistency.
• Marketing and Branding Support: HQ may offer templates for social media posts, email announcements, and in-gym signage, helping you generate interest while staying on-brand.
• Training Support: HQ may send trainers to the new location or provide online training materials, ensuring staff members are well-prepared for a smooth soft opening.
• Operational Standards: HQ may conduct an audit to verify that equipment, technology, and procedures meet brand standards, providing guidance on any necessary adjustments.
• Feedback Collection: Many HQs gather feedback from new franchisees to refine their support materials and address location-specific challenges.

The following checklist is for general guidance. Always check with your franchise HQ first.

Day-by-Day Checklist

Day 1: Set Up the Space

Objective: Make sure every area of the gym is functional and appealing.

Tasks:

1. Arrange Equipment: Set up cardio machines, weights, and any group fitness areas in a way that allows for easy movement and minimizes bottlenecks.
   • Example: Align treadmills and bikes in a row to encourage flow, or create clear signage for weight zones to guide member traffic.
2. Reception and Check-in Area: Designate an intuitive check-in spot with member cards, POS systems, and a friendly welcome area.
   • Example: If you’re offering memberships with perks, have a display that showcases these benefits right at check-in to spark early interest.
3. Ensure Cleanliness and Comfort: From locker rooms to rest areas, ensure everything is spotless and stocked with necessities.
   • Example: Place a small table with sample-sized items like protein bars or sports drinks in the entryway, inviting members to try.

Day 2: Run Staff Training Sessions

Objective: Prepare staff to handle customer service and operational tasks with ease.

Tasks:

1. Customer Service Basics: Train staff to handle member inquiries, complaints, and frequently asked questions. Practice positive responses, active listening, and maintaining a welcoming demeanor.
   • Example: Role-play a common situation, such as a member asking about class availability, to ensure the team is prepared to answer promptly.
2. Technology Training: Walk through each piece of technology, from the check-in system to scheduling software, so the team can work efficiently.
   • Example: Set up a mock check-in where staff take turns inputting a new member’s information or completing a transaction.
3. Emergency Protocols: Review emergency procedures to prepare staff for any incidents, from equipment malfunction to medical issues.
   • Example: Practice a brief safety drill to demonstrate the fastest route to exits or the first-aid kit.

Day 3: Test All Equipment and Technology

Objective: Avoid any technical or mechanical issues on opening day.

Tasks:

1. Inspect Equipment: Test each machine to ensure proper function. Run through safety protocols for equipment that requires special instructions.
   • Example: Check the treadmill’s emergency stop and ensure rowers’ straps are securely fastened.
2. Check Wi-Fi, Music and AV Systems: Make sure your Wi-Fi is accessible throughout the facility and that audio systems work without static or interruptions.
   • Example: Play a typical workout playlist over the speakers and adjust volume levels to suit each area, keeping cardio zones upbeat and quieter zones like stretching areas subdued.
3. System Testing: Test check-in, member management and POS systems to avoid delays when members arrive.
   • Example: Have staff run mock transactions, such as purchasing a water bottle, to ensure the system processes payments correctly.

Day 4: Trial Run with Friends and Family

Objective: Simulate a real opening day with a friendly audience and gather feedback.

Tasks:

1. Invite Close Friends and Family: Have them experience the gym as regular members, which gives them an opportunity to provide honest feedback.
   • Example: Encourage your guests to try a group class, and observe the flow from check-in to locker room and workout.
2. Gather Feedback: Have feedback forms or a QR code survey at the exit for guests to fill out after their visit.
   • Example: Include questions about ease of check-in, cleanliness, comfort, and overall experience to pinpoint areas for improvement.
3. Observe and Adjust: Take note of any bottlenecks or operational challenges. Are people gathering around one particular area? Are staff struggling with questions?
   • Example: If guests struggle to find water stations, consider adding signage or relocating stations.

Day 5: Gather Feedback and Make Adjustments

Objective: Act on the feedback to fine-tune operations before the public opening.

Tasks:

1. Review Feedback Forms: Identify common themes or issues brought up by your test group.
   • Example: If several people mention that equipment is too close together, rearrange to create more space and comfort.
2. Discuss with Staff: Hold a brief meeting with staff to discuss feedback and emphasize any adjustments that need to be made.
   • Example: If members found check-in slow, remind staff to greet guests warmly but keep the interaction concise.
3. Implement Immediate Changes: Make small adjustments that can be fixed right away, like moving a piece of equipment or adjusting temperature.
   • Example: Add a self-service kiosk if the front desk had a long wait time during the trial run.

Day 6: Promote the Soft Opening Locally

Objective: Generate local interest and encourage a manageable crowd for the soft opening.

Tasks:

1. Social Media Announcements: Post on local social media channels about the soft opening. Offer a discount or free day pass to attract walk-ins.
   • Example: Post a photo of the gym setup with a caption like, “Come try us out this weekend! Free day pass if you mention this post!”
2. Connect with Local Businesses: Reach out to neighboring businesses for cross-promotion opportunities, such as a local cafe offering a post-workout snack.
   • Example: Partner with a smoothie shop to offer a discount coupon for gym visitors.
3. Invite Community Members and Influencers: Send personal invites to local community leaders or fitness influencers who can spread the word.
   • Example: If a nearby yoga instructor has a large following, invite them to test out your facilities and share their experience.

Day 7: Host the Soft Opening

Objective: Open to the public and observe the real-time flow of operations.

Tasks:

1. Welcome Members: Make the first interactions memorable by greeting each new member warmly and offering assistance.
   • Example: Have staff on hand to guide new members through check-in, give a brief tour, and answer questions.
2. Monitor Operations: Observe how the gym functions with members present, from equipment use to locker room availability.
   • Example: Keep an eye on peak areas to gauge if you need more equipment or adjustments in traffic flow.
3. Capture the Moment: Take photos and videos of members enjoying the space for future marketing.
   • Example: Snap candid shots of a class or someone working with a personal trainer (with permission) to use on social media.
4. Gather Final Feedback: Encourage guests to share their experience and thank them for helping you launch the franchise.
   • Example: Have staff ask members to fill out a short exit survey about their experience that day.

The post How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises appeared first on Athletech News.

The fitness and wellness industry stands at a crossroads of opportunity and innovation, according to Marc Magliacano, managing partner of L Catterton’s Flagship Fund.

At the 2025 ATN CEO Summit, January 7 in New York City, Magliacano joined Athletech News CEO and Founder Edward Hertzman for an in-depth conversation on the changing landscape of fitness and wellness investments. Magliacano’s insights shed light on the factors driving deal-making, the sectors poised for growth, and the challenges facing the industry in the coming year.

Past, Present & Future

With over two decades of investing in health and wellness, Magliacano has backed transformative brands like Solidcore, EGYM, Equinox, CorePower Yoga and Pure Barre. At L Catterton, his focus has shifted toward businesses that integrate fitness, nutrition and technology.

“The consumer wants everything from one trusted platform,” Magliacano said, highlighting the “massive convergence” reshaping the industry.

Reflecting on L Catterton’s recent majority stake in Solidcore, Magliacano praised the brand’s execution and leadership. “Solidcore delivers results through low-impact, strength-focused workouts,” he said. “Its leadership team is outstanding.” He emphasized that evolving with consumer trends will be critical to the brand’s future success.

When asked about Solidcore’s path to becoming a multi-billion-dollar brand, Magliacano pointed to its adaptability and market potential. 

“The wellness revolution is attracting interest from major players like Nike and Apple,” he said, hinting at opportunities for partnerships and global expansion.

Another significant investment for L Catterton is EGYM, a platform combining hardware, software and AI to support gym operators. “EGYM is arming club owners with tools to succeed,” Magliacano said. “It integrates technology to guide members and improve financial viability.” He also highlighted EGYM’s plans for a major U.S. expansion in 2025.

Artificial Intelligence & Personalization

Magliacano sees artificial intelligence as a game-changer for the fitness industry.

“AI will transform gyms, creating digital fitness records and enhancing member experiences,” he predicted. He also noted the importance of integrating software and hardware to deliver personalized outcomes.

Magliacano touched on trends like functional training, strength training and the rise of social fitness activities like pickleball. He also predicted continued consolidation in the fitness sector, with larger franchises acquiring smaller operators. “This is one of the true enduring growth categories in the consumer space,” he said.

For Magliacano, the future lies in convergence. “Precision nutrition meets precision fitness,” he said, stressing the importance of unified platforms that offer real-time feedback and personalized solutions. He warned investors to scrutinize AI claims, noting that not all companies deliver on their promises.

As the session concluded, Magliacano left attendees with an optimistic view of the industry’s potential. “The next 12 to 24 months will be incredibly exciting for fitness and wellness,” he said, encouraging stakeholders to embrace innovation and adaptability.

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands, and ideas across fitness, health, and wellness.

The post Private Equity’s Next Moves in Fitness appeared first on Athletech News.

The fitness industry is on the cusp of transformative growth, and Maggie Lower, chief marketing officer of ABC Fitness, believes that aligning purpose with innovation is key to unlocking its potential.

At the 2025 ATN CEO Summit, Lower joined Edward Hertzman, CEO and Founder of Athletech News, for a discussion on navigating a rapidly changing industry. Lower shared insights on how purpose-driven strategies, data-driven marketing and global trends can shape the future of fitness.

Connecting with Purpose

Lower opened by reflecting on her career journey, which included a hiatus to work as a human rights advocate. “Fitness is more than physical health; it’s about connection and creating spaces where everyone belongs,” she said. She emphasized the importance of brands taking a stand on social issues to resonate with younger generations.

“Seventy percent of Gen Z consumers base their decisions on a brand’s stance. Purpose-driven businesses not only build community but attract loyal members.”

When discussing member acquisition, Lower underscored the role of technology.

“To engage effectively, operators need to personalize their communication,” she said, advocating for a tech stack that provides data-driven insights. “Broad campaigns are outdated; today, it’s about one-to-one connections.”

Innovating with Inclusivity

Global trends also offer valuable lessons. Lower pointed to Latin America’s hybrid fitness models and Europe’s need for culturally tailored approaches. “You can’t just translate your model. It has to resonate,” she noted.

The conversation also touched on holistic wellness and emerging trends. Lower highlighted the evolution of personal training to include metrics like hydration and meditation, reflecting a shift toward comprehensive well-being. She addressed the rise of GLP-1 drugs, advocating for their integration into holistic programs rather than as standalone solutions.

Community building remained a central theme.

“People want a sense of belonging, not just a workout space,” Lower said, citing the popularity of Pilates and pickleball as examples of activities that foster social connections.

As the session concluded, Lower called for inclusivity and innovation. “We need to reach the 80% of people not currently engaged in fitness,” she said, stressing the importance of creating welcoming spaces for all.

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands and ideas across fitness, health and wellness.

The post From Values to Growth: Mapping the Future of Fitness appeared first on Athletech News.

For personal trainers exploring unique ways to integrate wellness, community and mental health into their offerings, Soba Golf presents a unique case study. Recently launched, Soba Golf combines golf with wellness practices and sobriety support, showcasing how sports can serve as a platform for personal growth and connection.

Founded by Corey Davis, a golfer and tech leader with 14 years of sobriety, Soba Golf is built on the idea that golf is more than a game — it’s a space for mindfulness, discipline and community. Davis’s own journey, from discovering the sport during a challenging time to lowering his handicap from 30 to 4 in just four years, underscores the transformative potential of blending wellness with athletic pursuits.

Soba Golf offers a roadmap for fitness professionals seeking to create holistic, inclusive experiences for clients. The initiative blends virtual engagement through Discord, content like its upcoming Against the Grain podcast, and in-person events including retreats and wellness workshops. Together, these elements form a community-focused approach to mental and physical health.

“Golf taught me discipline and presence,” Davis explains. “I wanted to create something where others could find that same sense of peace and progress, whether through sobriety, personal growth, or simply enjoying the game.”

Soba Golf’s approach demonstrates how fitness professionals can design programs that go beyond traditional exercise. By addressing mental health and encouraging connection, the program provides a template for building loyal, engaged communities. The initiative’s retreats, which integrate wellness practices with rounds of golf, exemplify how fitness experiences can extend outside the gym to promote lasting impact.

Fitness professionals can draw inspiration from Soba Golf’s integration of sport, mindfulness and community-building. The initiative illustrates the potential of broadening wellness programming to include unique environments, such as golf courses, and creating welcoming spaces for all.

The post Soba Golf Unites Mental Health & Athleticism appeared first on Athletech News.

Fitness professionals may need to rethink how they guide clients toward optimal health as new research highlights the dangers of prolonged sitting. A study from the Broad Institute of MIT and Harvard has found that sitting for more than 10.6 hours daily increases the risk of heart failure and cardiovascular-related deaths — even for those meeting weekly exercise recommendations.

The findings, published in the Journal of the American College of Cardiology, challenge the notion that exercise alone can fully counteract the risks of a sedentary lifestyle. Fitness professionals now face the task of integrating solutions that address both activity levels and sedentary behavior into their programs.

The Risks of Sitting Too Long

Analyzing data from 89,530 participants with an average age of 62, researchers used fitness trackers to objectively measure sedentary time. Over an 8-year follow-up, the study revealed:

• Sitting for 10.6 hours or more daily was linked to a 40% higher risk of heart failure and a 54% increase in cardiovascular mortality, compared to those who sat less.
• Even those who exercised for 150 minutes or more per week faced 15% higher heart failure risks and 33% increased cardiovascular-related mortality if they spent 10.6 or more hours sitting.

Dr. Shaan Khurshid, cardiologist and lead researcher, emphasized, “Too much sitting or lying down can be harmful for heart health, even for those who are active. Future guidelines and public health efforts should stress the importance of cutting down on sedentary time.”

Solutions for Fitness Professionals

Fitness professionals and health coaches have an opportunity to bridge the gap between exercise and daily movement. The American Council on Exercise (ACE) suggests applying the F.I.T.T. principle—Frequency, Intensity, Time and Type — to help clients minimize sedentary time effectively.

1. Frequency
Encourage clients to take movement breaks every 30–60 minutes. Simple actions like standing, stretching, or short walks can disrupt long periods of inactivity.

2. Intensity
Advocate light to moderate activities during these breaks, such as walking around the room or performing desk exercises, to increase circulation and engagement.

3. Time
Recommend 5–10 minutes of movement per break, aiming for an additional 30 minutes of physical activity across the day beyond their workout routine.

4. Type
Incorporate variety to sustain interest—options like standing desks, walking meetings and guided stretching can keep clients motivated and moving.

Programs that consider both structured exercise and incidental movement are essential. Fitness professionals can help clients:

• Track their sitting time using wearable devices or apps.
• Set realistic goals for reducing sedentary periods.
• Integrate functional movements into daily routines to improve overall health.

A Holistic Approach to Wellness

This research provides a call to action for fit pros to expand their guidance. Educating clients about the cumulative impact of sitting, while offering practical solutions, can help them achieve better heart health and overall well-being.

By focusing on reducing sedentary time alongside regular exercise, the fitness industry can redefine what it means to lead a healthy, active lifestyle.

The post Too Much Sitting Harms Heart Health, Even for Active Individuals appeared first on Athletech News.

As people worldwide toast to the New Year, new research sheds light on the potential health benefits of moderate wine consumption — offering food for thought for those enjoying a celebratory glass. A recent multicenter study, led by the University of Barcelona and published in the European Heart Journal, suggests that drinking wine in moderation may reduce the risk of cardiovascular complications, though experts caution that more research is needed to solidify these findings.

Study Highlights: Wine and Cardiovascular Health

The study analyzed 1,232 participants in the PREDIMED project, a significant epidemiological study investigating the Mediterranean diet’s impact on heart health. Researchers used tartaric acid, a biomarker unique to grapes and wine, to objectively measure wine consumption — marking a departure from traditional reliance on self-reported data, which is prone to inaccuracies.

Results indicated that light wine consumption (one glass per week to less than half a glass per day) was associated with a 38% reduction in cardiovascular complications, while moderate consumption (half a glass to one glass per day) lowered the risk by up to 50%. However, these benefits disappeared when consumption exceeded one glass daily. Researchers emphasized that moderate wine consumption should always accompany meals, aligning with Mediterranean dietary practices.

The study adds to the ongoing debate surrounding alcohol’s role in health. While excessive alcohol consumption is unequivocally harmful, the effects of moderate wine consumption remain contentious. Some studies highlight protective cardiovascular benefits, while others find no significant effects. Lead researcher Ramon Estruch noted that conflicting results often stem from unreliable consumption records, a challenge this study sought to address through biomarker validation.

Despite the promising findings, experts, including co-author Inés Domínguez, urge caution. “The observational nature of the study limits our ability to establish causality,” she stated. The researchers highlighted two paths for future investigation: randomized nutritional intervention studies and mechanistic studies exploring wine’s anti-inflammatory compounds, such as resveratrol. However, randomized studies are resource-intensive, and results may take years to materialize.

A Balanced Perspective

While this study supports moderate wine consumption as a potential heart-healthy choice within the context of the Mediterranean diet, it underscores the need for further research. The findings offer a nuanced perspective for health-conscious individuals looking to embrace both tradition and science in the New Year.

As 2024 ends and 2025 begins, experts advise moderation and mindfulness — whether raising a glass or considering the broader implications of dietary choices. For now, the relationship between wine and heart health remains a topic of careful consideration, ripe for further exploration between health coaches and clients.

The post Moderate Wine Consumption Linked to Heart Health appeared first on Athletech News.

Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. A study published in Sports Medicine has found that fine particulate matter in the air can significantly impact race-day performance, even for the healthiest athletes.

Analyzing data from more than 2.5 million marathon finishers across nine major U.S. marathons between 2003 and 2019, researchers discovered that higher levels of fine particulate matter correlated with slower average finish times. Male runners experienced a 32-second delay per 1 µg/m³ increase in air pollution, while female runners saw a 25-second delay.

While these delays might seem minor, they are critical for runners striving for personal bests or professional records.

“Think of all the effort a professional runner like Eliud Kipchoge puts into breaking world records,” said study author Elvira Fleury, a former graduate student at Brown and current doctoral student at Harvard University. “Our results show that air pollution can’t be ignored by those aiming to optimize performance.”

The study utilized a sophisticated spatial-temporal model to measure air pollution levels at specific points along marathon routes. The findings revealed that even pollution levels below current health standards negatively impacted athletes.

Joseph Braun, professor of epidemiology at Brown, highlighted the broader implications: “This study shows air pollution affects not just the elderly or susceptible populations, but also the fittest and healthiest among us.”

The researchers suggest that regulating emissions from power generation, transportation and industry could improve overall health outcomes and athletic performance.

For endurance athletes and coaches, the study underscores the importance of factoring in environmental conditions during race planning. As marathons grow in popularity, awareness of air quality may become as crucial as proper hydration or pacing strategies.

The post Study Links Poor Air Quality to Slower Marathon Finish Times appeared first on Athletech News.