Fit Body Boot Camp Franchisee Illustrates Success of Close Relationships with Franchisors
Effort is a two-way street when it comes to Fit Body Boot Camp and its franchisees. The rapidly growing boutique fitness brand with nearly 300 locations keeps close tabs on all of them, providing mentorship, resources and more. In return, franchise operators hustle on the ground floor, leading to success for both parties.
One franchise in particular, hailing from Fayetteville, GA, is as good an example as any of this equally close and profitable relationship between Fit Body Boot Camp and its satellite operators. As we close out Q4, the site is eager to report large spikes in membership growth, staff growth, and more.
Close From the Jump
It takes little to no time for franchise operators to feel Fit Body Boot Camp’s genuine interest and support from the HQ level. The brand’s Fayetteville location was no exception to that.
“From day one, I felt supported by the team at HQ,” said Courtney Flores, Owner and Operator of the Fayetteville Fit Body Boot Camp. “Their authenticity and commitment to the brand’s mission were clear and that drew me to Fit Body Boot Camp in the first place. There was always someone I could turn to for guidance and the relationships I formed with some of the leaders in the brand were instrumental in my journey.”
Fit Body Boot Camp provides extensive tools and training to clear all hurdles placed in front of franchisees. This includes onboarding new coaches with proper education, assisting in marketing and sales by providing monthly campaigns and ensuring a top-tier client experience with daily engagement initiatives.
The brand also applies a genuine level of care centralized around the positive impact fitness brings to a community.
“Perhaps the greatest impact from Fit Body is its constant reminder of why we do this work: to serve others and create positive change in our community,” said Flores. “And the best way we can accomplish that is by truly caring about our team and our clients. At its core, this business is about relationships and Fit Body Boot Camp excels at building them — both with our clients and within our teams.”
Tangible Results
This top-notch support led the Fayetteville location to experience gains on several different fronts.
“We started with just four coaches, including myself, and have since expanded to a team of six coaches, plus a dedicated sales team,” said Flores. “I’ve also been able to step back from day-to-day coaching to focus on strategic growth and leadership. It’s not just about the numbers —it’s about the quality of the team we’ve built.”
The numbers are impressive nonetheless. Flores reports that her location has grown from 105 members at launch to nearly 320 today. That surge has empowered the brand to establish new offerings in the time since, such as the Fit Body Forever program for individuals 55 and older. It has also expanded session offerings from six per day to eight.
“It is the most incredible feeling, I truly believe that it is why we are all here,” said Chris Segura, Fit Body Boot Camp’s Onboarding Director, when asked how it feels to see this franchisee flourish. “We truly want to see our franchise partners succeed just like our franchise partners want to see their clients succeed. We are making a positive impact in the world and that’s what gets me up every morning.”
Using What You’re Given
Fit Body Boot Camp knows this success currently being enjoyed in Fayetteville isn’t difficult to replicate. More often than not, any franchise struggling to grow and prosper is just unwilling to stretch out and grasp the resources within reach.
“At Fit Body we often talk about’“swimming toward the helicopter,’” said Mike Cuccia, Fit Body Boot Camp’s Launch Director. “This means understanding when to look for guidance and taking advantage of the coaching and resources that we as the franchisor provide. Where we see some franchise partners going wrong is not taking full advantage of the library of resources at their disposal and attempting to go at it alone.”
“Entrepreneurship is hard enough as it is. Being a Fit Body Franchise Partner can cut the learning curve in half if you take full advantage of these resources and focus on your leadership and community within the gym,” Cuccia went on. “That is exactly what Courtney did. She took the coaching and executed at a high level from the minute she started her journey with Fit Body. This strategy has allowed her to scale at lightning speed.”
Earned, Not Given
Although Fit Body Boot Camp gives its franchisees everything they need to thrive and then some, “easy” shouldn’t be confused with “effortless” in terms of her success.
“Courtney has been a go-getter since the first day I met her,” said Segura. “I believe the key component to her success was her versatility. Every Franchise Partner faces different challenges and no matter what, Courtney continues pushing forward.”
“Courtney is the model of consistency and perseverance,” added Cuccia “Not only does she execute the Fit Body model to a tee but she also works diligently to level up her own personal skill set. Her team trusts her and her members adore her. We are in this game for the countless lives that are being transformed within the four walls of a Fit Body and with the leadership of our amazing franchise partners like Courtney that number increases by the minute.”
This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.