The HFA Show 2025 is almost upon us.

Set for March 12-14 in Las Vegas, this year’s show will mark the first event held under the new Health & Fitness Association name, featuring an expanded conference lineup, a robust trade show floor and keynote speakers including Alex Rodriguez and Anytime Fitness founder Chuck Runyon. 

To get you primed and ready for this year’s HFA Show, Athletech News breaks down some of the key trends shaping the fitness and wellness industry in 2025, and previews how these topics will feature in the panel discussions, floor exhibits and networking conversations you’re sure to experience during your three days in Vegas. 

What’s the Fitness Industry’s Future in Washington, DC?

Say what you will about Robert F. Kennedy Jr.’s “Make America Healthy Again” movement, but the fitness industry has something going for it that it hasn’t for a long time, if ever: a voice in Washington, D.C., that’s receptive to the power of exercise in driving healthcare reform. 

Speaking during the ATN CEO Summit in January, HFA leaders Mike Goscinski and Jeff Solsby discussed how the fitness industry’s top trade association was preparing for the administration of President Trump. 

“We’re super excited because we’re facing an administration (where) for the first time … we see a receptive voice to understanding the benefits of physical activity and the intervention that’s needed from the federal government to allow more people to have access to it,” Goscinski said. 

What could MAHA mean for the fitness industry? It might lead to more support for legislation like the PHIT Act, a bill that would amend the IRS tax code to allow Americans to spend tax-free healthcare dollars from health savings accounts (HSA) and flexible spending accounts (FSA) on fitness-related purchases like gym memberships and equipment.

In the absence of legislation like PHIT, major fitness brands including Orangetheory, F45 Training and ABC Fitness are taking matters into their own hands, partnering with telehealth platforms designed to simplify the currently time-consuming process of using HSA and FSA funds on fitness purchases.  

What To See at HFA Show 2025:

The fitness industry’s opportunity under the Make America Healthy Again movement is sure to be a hot topic of conversation at this year’s HFA Show. 

During a special panel discussion called “The Role of Advocacy in Advancing & Protecting the Industry,” Goscinski and other industry leaders, including ATN founder and CEO Edward Hertzman, will take the stage to discuss the fitness industry’s ongoing advocacy efforts in DC and with state lawmakers. 

Longevity Makes Its Way Inside Clubs & Studios

The business of longevity is booming – and gyms, clubs and studios are getting in on the action. 

Luxury brands like Life Time and Equinox now offer their members access to services including weight-loss support, biomarker blood testing and personalized health plans (for an extra fee), pushing us closer to a reality where the gym replaces – or at least competes with – the doctor’s office. 

High-value, low-price (HVLP) gym brands including Crunch Fitness, Chuze Fitness and EōS Fitness are getting in on the action too, adding everything from infrared saunas to massage guns to body-scanning technology. 

Another big trend in the longevity movement: strength training. Fitness brands are increasingly touting the benefits of lifting weights for longevity, and for good reason. Studies continue to show that preserving muscle mass as we get older is one of the best ways to maintain independence into old age. 

What To See at HFA Show 2025:

Longevity will take center stage at this year’s HFA Show, where Technogym will lead an education session called “Strength for Life: Building a Personalized Resistance Training Plan for Longevity.”

Brands to look for on the trade show floor include Evolt, which raised $20 million last fall. The Australia-based company makes an advanced body-composition scanner that can distinguish between fat and muscle and measures 40 body health parameters. Evolt has notably partnered with top fitness brands including Anytime Fitness. 

InBody, whose body-composition analyzers are found inside top clubs including Life Time, will showcase innovations including its InBody Touch – an interactive touchscreen kiosk that seamlessly integrates with InBody products – and the InGrip, a handheld dynamometer that measures handgrip strength. 

AI-Powered Personalized Fitness Is (Finally) Here

Artificial intelligence has long been touted as the key to creating personalized fitness routines and changing the look and feel of the gym floor. Many experts believe the future of in-person fitness will be forever changed by AI and tech. 

“I think in the next 5, 10, years in the U.S., you’re going to see transformative changes within gyms, where technology and AI – and personalization of training programs – is going to take place,” Marc Magliacano, a managing partner at private equity firm L Catterton, said during ATN’s DISRUPT video series earlier this year.

What might these changes look like? The HFA Show 2025 might give us a glimpse.

What To See at HFA Show 2025:

Fresh off a $200 million funding round, EGYM will showcase tools including EGYM Genius, an AI-powered system that creates personalized workout routines for users and connects the entire gym floor. The Munich-based fit tech giant will also showcase new tools such as its M20 Smart Strength Squat and “Squat Flexibility Test,” which assess people’s mobility, strength and balance during the squat movement.

Not to be outdone, Technogym just launched “healthness,” its new vision for the convergence of personalized fitness, wellness and healthcare. At this year’s HFA Show, the Italian fitness equipment and tech giant will showcase innovations like Biostrength, a machine circuit designed to take the guesswork out of strength training by providing AI-powered, personalized workout routines.

Biostrength complements tools like Technogym Checkup, which uses AI to give users their “wellness age” based on factors including body composition and analyzing strength performances, balance, mobility and cognitive abilities. 

Education sessions at HFA Show 2025 induce, “AI Unleashed: Transforming the Health and Fitness Experience,” a panel where industry leaders including ALTA Technology Group’s Al Noshirvani explore how artificial intelligence is revolutionizing the fitness industry. 

Equipment Makers Go All-In on Strength

No HFA Show would be complete without a vibrant trade show floor. This year, traditional equipment makers are planning to showcase exciting launches that offer new takes on old fitness favorites.

In line with industry trends, expect to see a heavy dose of strength training at HFA Show 2025. 

What To See at HFA Show 2025:

Matrix Fitness has teased that it’ll be unveiling ten new additions to the brand’s Magnum series of Plate-loaded strength machines at at year’s show. The Johnson Health Tech-owned brand will also showcase its Matrix Stretch Platform, an elevated stretching set-up that’s designed to provide a more comfortable and effective stretching experience than the floor. 

Life Fitness is also going all-in on strength. The Illinois-based equipment giant will debut three new additions to its famous Hammer Strength plate-loaded line: the Pendulum-X Squat, the Super Fly and the Multi-Squat. 

Life Fitness will also offer HFA attendees a first look at its new inclusive cable system, a functional cable training set-up that the brand says engages every muscle group in the body. Life Fitness will also showcase its new Symbio cardio line and digital products including Facility Enhance on the trade show floor in Vegas.

Torque Fitness, a Minnesota-based maker of home and commercial gym equipment, will showcase its all-new Tank M3, a reimagined take on the traditional push sled. Torque also plans to present additions to its X-Create functional training line including hip thrust, back extension, hip abductor and cable machines, along with new dumbbells and Olympic lifting platforms.

On the cardio front, Torque will unveil the Stealth Air Rower, which the brand says is more durable and offers a wider range of resistance settings than other rowing machines on the market.

The post HFA Show 2025 Preview: Fitness & Wellness Storylines To Watch appeared first on Athletech News.

Fit tech leader EGYM is headed to the HFA Show in Las Vegas in a few days, on the heels of a stellar 2024 where the company raised $200 million in a Series G round and hitting a valuation of over $1 billion. Now, EGYM is ready to showcase its latest innovations and workout ecosystem at the fitness industry’s premiere trade show.

It begins with the EGYM Genius, an advanced AI ecosystem that integrates with more than 200 fitness brands, offering the ultimate solution for both operators and their members. EGYM Genius goes beyond tracking workouts, fine-tuning them for a hyper-personalized experience that allows members to hit their goals in record time.

As strength training continues to dominate the fitness industry, EGYM is answering the call—set to spotlight its M20 Smart Strength Squat, the latest addition to its Smart Strength series. The new machine combines digital resistance, guided movement, and automated adjustments for a safe, and fully personalized full-body experience that adapts to a user’s needs.

Rounding out the collection is the EGYM Squat Flexibility Test within the Fitness Hub, an impressive onboarding machine that conducts intuitive body analysis, flexibility tests and training progress visualization—a key feature that is appreciated by fitness consumers.

The Squat Flexibility Test provides EGYM operators and members with an even more advanced onboarding experience with breakthrough 3D analysis technology that assesses mobility, strength, and balance. It also generates a BioAge Flexibility Score that correlates mobility with biological age and provides an essential metric for tracking progress. The feature integrates with EGYM Genius, giving members precise, goal-oriented workout recommendations.

On the back-end club management side, EGYM will spotlight its new EGYM Business Suite 2.0, which simplifies operations with a centralized, data-driven platform that includes a single sign-on access to all EGYM products and services. The new system gives operators real-time insights into usage behavior, the ability to optimize their management tools, and enhance member retention through smart analytics and automation.

EGYM will be found at Booth #1203 at the HFA Show. Appointments can be booked here. 

The post EGYM Brings Hyper-Personalized Innovations to HFA Show appeared first on Athletech News.

For many gym owners, adding new programming like Pilates comes with a major hurdle: space.

Dedicated reformer studios require significant square footage, making it difficult for fitness facilities to justify the investment. Skelcore, a Miami-based fitness and wellness company, has introduced a folding Pilates reformer designed to solve this challenge. With a compact design, the reformer allows gyms, hotels and multi-use fitness spaces to offer Pilates classes without sacrificing floor space or disrupting existing programming.

Marc Ackermann, founder and CEO of Skelcore, highlighted the opportunity for gym operators.

“With 53,000 gyms in the U.S. alone, many have studios that could increase their return on investment by offering Pilates as a strength modality,” Ackermann said.

The reformer’s portability makes it a practical option for gyms and other facilities with limited space.

“These reformers can be stacked safely against a wall and deployed within seconds for Pilates classes,” said Mia Bustamante, Skelcore’s product manager for Pilates.

The folding Pilates reformer is available in lightweight aluminum and American maple wood. Skelcore has also launched a range of traditional Pilates reformers, available in aluminum, oak and Canadian maple, along with an XL version in Canadian maple.

According to Skelcore, all  reformers can be customized in color and leather finish, allowing fitness facilities to tailor the equipment to their branding or design preferences.

They are built with six German-made piano wire springs for smooth resistance and aluminum tracks to enhance glide and performance. The design includes two rows of adjustable resistance hooks, allowing for customizable tension levels. The reformers feature microfiber leather upholstery and double-looped straps, enabling a wider range of exercises. Additionally, each reformer comes with a jump box to expand workout options and a safety strap for secure storage when not in use.

Skelcore has made its Pilates reformers available in 45 countries, allowing gym operators worldwide to explore Pilates as a growing revenue stream. The company’s showroom in Miami now features the full range of reformers, giving potential buyers the opportunity to evaluate the equipment firsthand. Its expansion into Pilates aligns with its broader growth in the fitness equipment industry. 

The company, founded in 2020, has rapidly gained recognition, securing a global licensing deal with Powerhouse Gyms International last year as a preferred equipment provider. With its new folding Pilates reformer, the brand is further positioning itself as a versatile provider for gym owners looking to maximize space and diversify their offerings.

The post Skelcore’s Folding Reformer Brings Pilates to Gyms, Hotels & Wellness Spaces appeared first on Athletech News.

Commercial fitness equipment brand Matrix Fitness has been named the official partner of the International Luxury Hotel Association (ILHA) as part of a joint initiative on the role of fitness and wellness in luxury hospitality.

Matrix Fitness will offer guidance on emerging trends, technology integration and wellness initiatives that cater to the needs of travelers. 

“Matrix Fitness’s leadership in premium wellness technology makes them an ideal partner for ILHA,” International Luxury Hotel Association president Barak Hirschowitz said. “Their solutions empower luxury hotels to deliver personalized, holistic experiences that resonate with today’s discerning travelers. This collaboration amplifies our shared vision of integrating wellness as a cornerstone of modern luxury.”

The partnership will include Matrix’s involvement at ILHA’s INSPIRE Luxury Hospitality Conference in Las Vegas and potentially the Luxury Hospitality Summit in Prague, according to the sides.

“As guest expectations around wellness continue to evolve, we look forward to working with ILHA to provide industry professionals with insights and solutions that enhance the fitness experience within luxury hotels,” said Rachel Lenzner, Matrix Fitness hospitality and wellness strategic account manager. 

Several leading fitness brands are pushing into the tourism space.

Technogym offers both a “prestige” and “premium” solution for hotels looking to outfit their spaces with its premium equipment. The brand’s equipment is featured in several hotels across the globe, including the Ritz Carlton in Orlando, the Andaz Hotel in New York, The Old Course Hotel in St. Andrews and The Four Seasons in Madrid. Meanwhile, Peloton has partnerships with Hilton and Hyatt properties.

Equipment aside, fitness pioneer Tracy Anderson has a residency through April 30 at The Colony Hotel in Palm Beach, Florida, where the hotel will host 90-minute TA workouts. Anderson will be there in person during ViTAlity Week at The Colony from March 28 to March 31.

The post Matrix Fitness Partners with ILHA to Enhance Traveler Experiences appeared first on Athletech News.

Strength training has long been a dominant force in fitness, consistently ranking among the top 20 industry trends. In 2025, however, it’s gaining even more momentum. According to the ACSM Health & Fitness Journal’s worldwide survey, traditional strength training has climbed to #5 – up from #11 in 2024.

For gym and club operators, this resurgence presents both an opportunity and a challenge. The natural instinct? Pack the gym floor with more strength equipment – squat racks, cable machines, plate-loaded presses etc. But as facilities expand their offerings, they also face downsides such as overcrowded spaces, inefficient layouts and skyrocketing equipment costs.

This is where REP Fitness is rewriting the playbook.

Rather than defaulting to multiple – and bulky – standalone machines, REP is redefining gym design with multi-functional, space-saving strength equipment that maximizes versatility, efficiency, and performance. Their philosophy is clear: more machines don’t make a better gym – better-designed machines do.

“Our design ethos states it blatantly: bigger is not always better,” says Sam Pizer, REP’s VP of Product Development. “Focusing on multifunctionality helps our customers get the best return on investment while enhancing member experience. Gyms can offer more with less space, making it a practical solution for both users and operators.”

The Future of Gym Equipment: Smarter, More Efficient, and User-Centric

REP’s PR-5000 is the ultimate example of the brand’s mission. This modular power rack is designed for gyms looking to maximize versatility, customization, and long-term adaptability. Built with heavy-duty 11-gauge steel and featuring a fully adjustable design, this rack serves as the foundation for a dynamic and customizable strength training playground.

“The PR-5000 is engineered for strength. It’s robust enough to handle the demands of a commercial environment while remaining modular, allowing for future growth and expansion,” Pizer explains.

Gym owners can start with a simple base setup and expand over time, creating an ever-evolving training environment that optimizes both space and performance.

“You can start with a base rack and add Athena cable towers to introduce functional trainer capabilities within the same footprint,” explains Pizer. “As your space expands, you can add storage or other accessories to improve organization and functionality. It’s a long-term investment that grows with your gym.”

A great example of this in action is the global functional training franchise F45.

“F45 recognized that their existing equipment and programming weren’t keeping up with the rising demand for strength training,” says Caitlin Jones, REP’s Director of Sales. “By investing in a PR-5000 with a Dual-Sided Athena, they tapped into the strength training trend, re-engaged their members, and expanded their programming library with over 600 new movements.”

Another one of REP’s standout innovations is the Ares 2.0, a fully integrated cable system that enhances the traditional power rack by adding functional trainer capabilities – all within a single, space-efficient footprint. This design enables multiple users to train simultaneously without interference.

“Traditionally, a commercial gym requires standalone machines for every exercise, limiting the number of users per station,” explains Jones. “The Ares 2.0 solves this. The individual weight stacks allow two users to train at the same time for independent exercises, without interfering with someone squatting or bench pressing on the rack.”

For gym owners, this translates to a higher return on investment. More users per station means less time spent waiting for equipment, improved session flow, and fewer trainers to oversee workouts in a smaller space.

The Adonis is another example of REP’s commitment to creating space-conscious, high-performance equipment. Combining a lat pulldown and low row function within a single machine, Adonis delivers the same biomechanics and power as standalone versions without the massive footprint.

“It’s designed to offer a seamless, user-friendly experience that feels as natural and effective as using a standalone piece of equipment,” Pizer says. “You won’t feel a difference when using the Adonis for lat pulldowns or low row functions, or the Ares 2.0 for true isometric exercises.”

Another Game-Changer on the Horizon

As if REP’s current lineup wasn’t impressive enough, the company is preparing to introduce a revolutionary Smith Machine that will integrate seamlessly into its modular systems, proving once again that equipment doesn’t need to take up more space – it just needs to be smarter.

“This is absolutely a game-changer,” Pizer reveals. “It will elevate the modularity of our rack systems, allowing even more functionality within a compact footprint. You can expect this Smith Machine to be buttery smooth and outperform other standalone options, offering users maximum efficiency and comfort.”

Efficiency That Pays Off

Aside from space-saving benefits, REP Fitness solutions also help gyms reduce costs while improving functionality and user experience.

“REP’s design philosophy emphasizes durability and multi-functionality, which helps gyms save money on equipment purchases,” says Jones. “By investing in robust, multifunctional machines, gyms can reduce the need for multiple separate pieces of equipment.

The result?

• Lower equipment costs
• Fewer maintenance expenses
• A more organized, efficient training space
• A better member experience, translating to enhanced retention
• Fewer trainers are needed because everything is in one place

As strength training continues to flex its muscle in the fitness industry, gym owners and operators have a decision to make: fill their facilities with more equipment, or invest in smarter, more efficient solutions.

REP Fitness is proving that you don’t need more machines – you just need better ones.

Visit REP Fitness at HFA Booth 2431

The post Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design appeared first on Athletech News.

Torque Fitness, the functional and strength training equipment provider, has the fitness industry pushing forward in more ways than one. The Minnesota-based brand recently announced the launch of its TANK M3, a new rendition of its renowned all-surface resistance sled.

The M3 differs from its ancestors with added maneuverability and progress-measuring capabilities. All the while, it maintains a magnetic resistance foundation, which makes the equipment applicable to any gym floor, as opposed to the more common friction-based sleds which can damage facility surfaces.

“As functional fitness and resistance training continues to grow, the demand for versatile and efficient equipment has become more apparent,” said Jerry Dettinger, CEO of Torque Fitness. “The TANK M3 not only meets these needs but exceeds them, providing a solution that enhances the experience for both gym owners looking to optimize space and individuals aiming to maximize their workouts.”

You Can Go Your Own Way

Moving in a straight line is fun for only so long. So, after some encouragement from one of the NFL strength and conditioning coaches the brand works with and some extensive trial-and-error periods, Torque successfully installed a swivel system within the M3 to make lefts, rights and even full figure eights a possibility when pushing or pulling. 

“With our focus on functional training, it was critical for us to design a TANK that could move in all the directions we move as humans,” said Dettinger. “We knew that maneuverability was a major pain point with previous models, especially in commercial spaces where users need equipment that’s flexible and easy to move.”

This upgrade makes the M3 impactful both in and outside of use. The equipment’s mobility makes gym floor rearrangement and eventual storage a significantly lower lift, both in a literal and figurative sense. This allows operators to further maximize their floors and fitness consumers to enjoy a more open gym or studio environment. 

“Space is always top of mind for us, and the TANK M3 allows for incredible flexibility within the gym,” said Dettinger. “Operators can move it anywhere in the facility, making it adaptable to various spaces.”

The equipment’s ability to adjust weight levels with the flip of a lever rather than loading plates adds to its versatility and consequential efficiency as well.

“This means no downtime between sets and a smooth transition for the next user,” said Dettinger. “For operators, it allows quicker workouts and better space optimization, especially during peak hours. For users, it’s an immediate win — no fussing with weight plates, just a seamless adjustment that lets you focus on the workout itself. It’s all about getting more out of every minute, which is key in today’s fast-paced world.”

Simple and Smart

The M3’s straightforwardness shouldn’t be confused with unsophistication. The sled is as cutting edge as any piece of connected fitness equipment on the market, coming equipped with an integrated data readout screen that helps trainers track resistance levels, speed and progress. 

“We understand that in today’s fitness world, tracking progress is key – whether you’re training for performance, health, or just personal improvement,” said Dettinger. “By including the screen, we’re helping users and trainers keep real-time records, making it easier to adjust workouts on the fly.”

“Our goal was to make the TANK M3 intuitive, easy to use, and effective, and the screen is a big part of that,” he added. “It’s a simple way to elevate the experience without complicating it.”

Resistance is the Way Forward

By making the sled that’s more adaptable, effective and smart, Torque is also opening up fitness consumers up to what it believes is a more elevated brand of exercise. 

“We’ve always believed that there’s something inherently superior about running on the ground versus using a treadmill, and the same philosophy applies to functional resistance training,” Dettinger said. “Resistance training helps improve functional strength, joint health and metabolism, and it’s something that works for everyone, from beginners to elite athletes.” 

It hasn’t taken Torque’s clients long to come to these realizations either. While the M3 remains in its early rollout stages, the brand already reports both operators and users have shared “extremely positive” feedback. 

“We’ve heard from several gym owners who’ve shared how much it’s helped streamline operations and improve client satisfaction,” said Dettinger. “One thing that stands out is how quickly the TANK M3 has become a favorite in their facilities, with members incorporating it into their workouts seamlessly. We’re excited to see the product continue to perform well as it rolls out more broadly.”

The post Torque Fitness Adds a New Layer of Tech & Mobility With TANK M3 Push Sled appeared first on Athletech News.

Strength and conditioning equipment leader Torque Fitness has just dropped an innovative twist on the traditional push sled: The Tank M3, an eye-catching piece of equipment with all the bells and whistles in one compact design.

Power sleds may be a niche within the broader fitness equipment market, but it’s rapidly growing as fitness operators worldwide expand their strength training offerings to meet consumer demand. Unlike other fitness equipment, sleds provide a low-impact, full-body workout in a short amount of time.

The new Tank M3 tackles the common pain points of traditional commercial sleds, such as poor maneuverability and potential damage to flooring. In contrast, the compact Tank M3 touts a swivel system for smooth turns and lateral movements, adaptable magnetic resistance suitable for any surface (turf, rubber, concrete and more), and an integrated data screen that tracks resistance levels, speed and progress.

Functionality aside, when it comes to aesthetics, the Tank M3 lives up to its name—built to look like a powerhouse on the gym floor.

“The Tank M3 isn’t just a sled—it’s a complete performance tool that provides measurable results for athletes at any level,” Torque Fitness CEO Jerry Dettinger said. “With feedback from top strength coaches and facility operators, we’ve designed a sled that moves as powerfully as the athletes who push it. The 4th generation of our Tank lineup, the M3, is another example of Torque’s motto: Don’t Quit. Ever.” 

Pre-orders have already begun, and the new equipment will be on display (and available to experience firsthand) at The HFA Show March 12-14 in Las Vegas, Nevada, at the Torque Fitness booth #1519.

The post Torque Fitness Launches The Tank M3: A New Era in Push Sleds appeared first on Athletech News.

CrossFit is partnering with Velites in a three-year deal that crowns the advanced jump rope brand as the official grip and jump rope of the CrossFit Games.

The two will launch co-branded hand grips, jump ropes and wristbands as part of the partnership, which will be available for purchase. Velites will also offer free limited-edition wristbands to all CrossFit Open registrants and spectators at the CrossFit Games for the next three years, and athletes who participate in this year’s Community Cup will receive a $25 gift card from Velites. Additional plans include Velites launching a co-branded Grip that meets the CrossFit Games rulebook standards.

“Velites manufactures the highest quality products and shares our commitment to helping athletes work hard and achieve their goals,” said Greg Schwartz, vice president of global partnerships. “Together, we are enabling the next generation of fitness leaders to access the gear they need to excel in their craft. We are excited to partner with Velites, whose products are integral to the success of our athletes, and we look forward to counting them as a key supporter of the competitive CrossFit season.” 

Velites will be the Presenting Sponsor of a workout for the In-Affiliate Semifinals and Community Cup and a Presenting Sponsor of an event at the CrossFit Games Finals. They are also scheduled to be on-site at the CrossFit Games in Albany August 1-3 to showcase their products.

In addition to Velites, better-for-you peanut butter brand PBfit was recently named the official peanut butter of the CrossFit Games.

The post Velites Becomes Official Grip & Jump Rope of the CrossFit Games appeared first on Athletech News.

In 2005, fitness industry visionary Augie Nieto was diagnosed with ALS. A pioneer in exercise innovation, Nieto built Life Fitness into the world’s largest commercial fitness equipment company — only to face a disease that would rob him of movement.

But instead of surrendering, Nieto and his wife, Lynne, launched Augie’s Quest, declaring that incurable is unacceptable. For 20 years, the fitness industry — an ecosystem he helped shape — has been an unwavering force in this fight, raising over $36 million to fuel groundbreaking ALS research.

Now, as Augie’s Quest marks two decades of impact, the industry is stepping up once again, proving that its strength goes far beyond the gym floor.

20 Years of Progress

Since its inception, Augie’s Quest to Cure ALS has raised over $100 million. Under Augie Nieto’s leadership, Augie’s Quest and ALS Therapy Development Institute (TDI) have collectively raised over $200 million to help bridge the gap between scientific discoveries and real-world treatments.

The fitness industry, a community Augie helped shape, has played an instrumental role in this mission, raising more than $36 million and fueling some of the most pivotal research initiatives in ALS treatment. Through nationwide events, fundraisers and dedicated partnerships, fitness brands and industry leaders have rallied, making an undeniable difference.

One case in point: the BASH for Augie’s Quest, one of the most defining fundraising events in the fitness industry’s history. Traditionally held alongside the International Health, Racquet & Sportsclub Association (IHRSA) conference (now the Health & Fitness Association), the event united fitness professionals in a shared mission. Since its inaugural event in 2006, the BASH raised millions for ALS research while demonstrating the industry’s unwavering commitment to driving meaningful change. This year, Augie’s Quest is instead a proud sponsor of the Athletech cocktail party event on March 13.

What made this event particularly powerful is its ability to unite fierce competitors; many of whom, including Augie’s own business rivals, would rarely share the same space.Yet, at the BASH, all competition was set aside in the name of a greater cause. Over the years, it became a unifying force, proving that the fitness industry isn’t just about strength and endurance in the gym — it’s about standing together to improve and save lives.

 A longtime supporter of the BASH event and Augie’s Quest, The Bay Club, headquartered in San Francisco, has gone beyond underwriting VIP parties, continuously championing the cause through auctions, supporting New York marathon runners, and direct contributions.

Matthew Stevens, President and CEO, emphasizes the importance of honoring industry pioneers, saying, “Respecting the past — especially the founders of our industry — is imperative to the core foundation of Bay Club and should be for our entire industry. The fact that Augie Nieto, one of our industry’s visionaries, was stricken with this awful disease means we can never forget his contributions.”

Another fitness industry leader that has been deeply committed to Augie’s Quest since day one is Life Time. In September 2024, the brand launched GO90 for Augie’s Quest, a nationwide 90-minute workout. The event united its athletic clubs across the country in a powerful display of support, raising substantial funds to propel ALS research forward. 

When asked why Life Time supported the cause, Bahram Akradi, Founder, Chairman and CEO of the company simply said, “Because I loved Augie.”

Over the years, Crunch Fitness has also played a significant role in supporting Augie’s Quest through national fundraising campaigns, including Love Your Muscles, involvement in Clubs for the Quest, and more. Their in-club activations and community-driven events have generated substantial funds, demonstrating how local gym communities can rally together for a greater cause.

“We’ve been honored to support Augie’s Quest over the years to help amplify awareness and support for ALS research and to continue Augie Nieto’s mission,” said Jim Rowley, Crunch CEO.  

Another major contributor is Orangetheory Fitness, which has donated over $10 million through fundraising campaigns and direct contributions. A defining moment came in 2018 when the brand raised $4 million in just three weeks through its #IBurn4ALS campaign. Zumba and Newtown Athletic Club have also been extremely supportive – raising over $1 million and just under $1 million, respectively.

“Anything that robs people’s ability to move is worth fighting against,” said Zumba’s Creator and Co-founder, Alberto Perez. “At Zumba, movement is our language, our joy, and our way of bringing people together. We support Augie’s Quest because their groundbreaking work will help to restore hope and mobility to those affected by ALS. Together, we can dance toward a future without this disease.” 

The fitness industry’s collective contributions have directly supported life-changing ALS treatments, including Tegoprubart – a promising therapy designed to slow disease progression by reducing neuroinflammation and protecting motor neurons from damage.

What’s Next? A Simple Yet Powerful Way to Join the ALS Research Fight

As Augie’s Quest marks its 20th anniversary, the question isn’t just how far the movement has come —  it’s how much further it can go. The fitness industry has already played a pivotal role in funding groundbreaking ALS research, but there is still work to be done.

The good news? The next step is already in motion, and it’s one the entire industry can take part in with minimal lift and maximum impact.

In May – ALS Awareness Month – based on the success of the Life Time GO90 event, and also on the sobering fact that every 90 minutes, someone is diagnosed with ALS, Augie’s Quest is launching a nationwide fundraiser and inviting all clubs and studios to join.

It’s simple. Participating clubs will host special 90-minute classes, featuring their most engaging instructors and dynamic programming.

The initiative is designed to be turnkey for gym owners – clubs can set their own entry fees ($25-$50), organize friendly competitions, offer incentives, and engage their communities in a fun yet impactful way. Augie’s Quest provides a customizable toolkit, making it easy for clubs of all sizes to get involved.

With many gyms already signing on, this is a tangible, industry-wide opportunity to continue Augie’s mission and accelerate the search for a cure. For those who haven’t yet participated in Augie’s Quest, this is the perfect way to start.

Says Rowley: “We’re excited to unite the Crunch community this May with this special programming to not only honor the incredible 20-year impact of Augie’s Quest but also inspire an effort among our members and the fitness industry to drive meaningful change.” 

Augie’s Quest has always been about resilience, innovation, and the collective power of a community … the very things that define the fitness industry. 

Rowley echoes this, saying, “Partnering with Augie’s Quest reinforces the importance of community and making a difference, and we’re proud to continually support this cause.”

For two decades, this industry has done just that, proving that its impact extends far beyond the gym floor. The millions raised have not just funded research; they have accelerated treatments, changed lives, and brought hope to thousands.

But the fight is far from over. ALS remains an incurable disease – but, as Nieto believed, incurable is unacceptable. Now, as Augie’s Quest embarks on its next chapter, the fitness industry has more opportunities than ever to make a difference.

As Stevens so perfectly puts it, “Our work here is – and continues to be – a tribute to the sacrifices Augie made for all of us in this amazing industry we get to call a career.”

For more information on how to participate in the 90-Minute Class Fundraising Campaign or contribute to the cause, visit Augie’s Quest.

The post Stronger Together: How the Fitness Industry Is Powering the Future of ALS Research appeared first on Athletech News.

Pulse Fitness has launched the Everyday Warriors campaign in collaboration with two-time Paralympian Ian Marsden to advance inclusivity in gym spaces. The initiative aims to eliminate barriers for disabled athletes and ensure fitness facilities cater to individuals of all abilities.

The campaign underscores Pulse Fitness’ commitment to fostering equitable access to fitness through its Inclusive Range of equipment, designed with accessibility at its core. With features such as swing seats for wheelchair users, multiple adjustment handles, and high-visibility color schemes for visually impaired individuals, the line currently consists of 18 strength and cardio machines.

According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, experience significant disability. Despite this, only a small fraction of fitness facilities worldwide provide fully accessible training equipment, limiting opportunities for disabled individuals to engage in fitness activities. Adaptive fitness solutions like Pulse Fitness’ Inclusive Range are crucial in bridging this gap and promoting equitable participation in health and wellness.

“The launch of our Everyday Warriors campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.

“Everyone deserves equal access to fitness opportunities, and our Inclusive Range is not just about meeting minimum accessibility requirements — it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals.”

As part of the initiative, Marsden has joined Pulse Fitness as the official Inclusive Line design consultant. A champion powerlifter and former Sports Personality of the Year, Marsden brings firsthand experience of the challenges faced by disabled gym-goers and will collaborate with Pulse Fitness to refine and further innovate the equipment line.

“Fitness should unite us, not segregate us,” said Marsden. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. Features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”

Pulse Fitness is urging gyms, fitness facilities and industry leaders to embrace inclusivity by integrating equipment that supports users of all abilities rather than relying on segregated spaces.

The post Pulse Fitness Unveils Initiative To Promote Gym Inclusivity appeared first on Athletech News.

iFIT is doing everything imaginable to help the nation’s top skiers and snowboarders hit the slopes with confidence while also providing top quality training content for athletes everywhere. 

In late 2023, the global fitness technology company inked a partnership with U.S. Ski & Snowboard. The project included a complete re-design of the USANA Center of Excellence’s gym with new Freemotion cardio and strength equipment, as well as select NordicTrack cardio machines, for nearly 250 elite athletes and staff. 

“This partnership is a natural fit because both iFIT and U.S. Ski & Snowboard are deeply committed to excellence, innovation and the progression of athletic performance,” said Mark Watterson, iFIT Commercial CEO. “For iFIT, this collaboration aligns with our purpose to serve athletes of all levels and abilities by providing them with cutting-edge cardio and strength equipment and immersive training experiences.”

The Physical Remodel

The iFIT makeover began with adding state-of-the-art equipment like the Incline Trainer and Relfex treadmills, Freemotion Glute-Ham Developers for lower body strength, and more to the Center of Excellence gym. The Dual Cable Cross, a favorite among the trainers, accompanied those machines as well to facilitate strength and mobility exercises.

“The Freemotion Dual Cable Cross is a standout piece in this retrofit,” said Watterson. “Its versatility allows athletes to perform a wide range of functional, multi-plane movements, making it ideal for strength, stability and power training. The ability to adjust resistance and specific positioning ensures athletes can customize their workouts to target specific muscle groups relevant to skiing and snowboarding.”

The Incline Trainer represented another new supplement to the floor, which permits cardio training while simulating mountain-like conditions. New cardio bikes were installed as well infused with engaging and informative visual content.

“I utilize the iFIT bikes with athletes the most out of all the cardio equipment because the screens allow me to see their power output as well as their RPM, and their distance,” said Maddison Beck, Athletic Development Coordinator at U.S. Ski & Snowboard. “I can individualize each athlete’s program while allowing them to have that individual feedback.”

“These additions are particularly exciting because they cater to the specialized needs of elite athletes preparing for world-class competition,” Watterson said.

Freemotion also dropped in several of its versatile FitRigs during the remodel. Users can go from squatting to core-strengthening leg raises to simple pullups in a matter of seconds with the equipment. Foreste Peterson, the Athletic Development Coordinator at U.S. Ski & Snowboard, went as far as to call it the “one stop shop.”

“You literally can do everything there,” Peterson went on. “You can do any kind of lower body move, lunges, and then go right into a core exercise. You can literally target your whole body.”

Top Content Made By Top Athletes & Trainers

iFIT also recently introduced its Train for the Slopes workout series as part of the partnership. iFIT Trainers Knox Robinson and Shannon Cooper collaborated with professional snowboarder Lindsey Jacobellis and alpine skier Ryan Cochran-Siegle to assist athletes in their training both from a physical and mental perspective. 

In the content series, the four experts lead individuals through cardio, flexibility, balance and HIIT workouts to prepare for their trips up and down the mountain. Tricks and tips from years of experience are made available throughout the series as well. 

A Partnership that Shreds

Both U.S. Ski & Snowboard and iFIT have benefited from the partnership thus far through new events and collaborations. As competitions have taken off for the season, seeing the athletes perform at their peak and bringing their expertise to the iFIT platform for the masses to enjoy has been equally pleasing. 

“The equipment that iFIT produces matches our desire to push the boundaries to help our athletes get fitter, stronger, and faster,” said Sophie Goldschmidt, President & CEO, U.S. Ski & Snowboard. “We love this relationship with iFIT where we fully outfitted the gym with all the new equipment. There was a lot of excitement both from our high performance experts, and doctors, and medical practitioners. It’s really revolutionized this center.” 

iFIT understands that the difference between a stuck landing and a wipeout or the between gold, silver and bronze, is sometimes made in the gym rather than on the mountain. They’re eager to provide an edge that might put each former more within reach. 

“By modernizing the gym with state-of-the-art Freemotion cardio and strength equipment, we’re providing tools that not only enhance physical preparation but also ensure efficient recovery and injury prevention,” said Watterson. “Cutting-edge equipment isn’t just a luxury — it’s a necessity to keep athletes competitive and ensure they’re operating at their peak.”

The post iFIT Helps U.S. Ski & Snowboard Stick the Landing appeared first on Athletech News.

For decades, the fitness industry operated under a well-known but counterintuitive model: expecting 70% to 80% of gym members who purchased a membership to rarely show up. Operators planned for this, forecasting attendance rates that assumed most members wouldn’t consistently engage.

But the landscape is shifting. A new generation — particularly Gen Z —  is upending expectations. They’re not just joining gyms; they’re using them. And they expect results, personalization, and innovation that evolves with their needs.

So, the challenge becomes: How do gyms shift their models to accommodate? How do operators design and manage spaces that engage people not just for weeks, but for years? How do they introduce training solutions that grow with each member’s fitness journey, adapting to their changing goals, lifestyles, and abilities?

Most gyms today simply aren’t built for this level of long-term personalization.

Meet EGYM Genius.

EGYM Genius is an unprecedented, AI-powered, adaptive workout platform that creates hyper-personalized workout plans, learning from each member’s progress over time.

By analyzing over 8 billion workout data points and 500 million assessment data points, EGYM Genius continuously refines training recommendations – bringing a level of intelligence, precision, and adaptability that has never existed in fitness.

With EGYM Genius, fitness isn’t just about getting people through the door. It’s about keeping them there — and keeping them committed —  for life.

The Impact of EGYM Genius: Transforming Fitness Engagement & Operations

Since its launch in October, EGYM Genius has been reshaping the way gyms engage members and operate efficiently. General Manager of EGYM North America, Dana Milkie says the response from both gym-goers and operators has been overwhelmingly positive, with early data already showcasing its ability to enhance retention, improve efficiency, and drive deeper member engagement.

“First, the ‘ah-ha’ has been around not just the level of personalization that Genius provides, but its ability to learn,” he explains. “Rather than following a static plan, users experience dynamic training programs that evolve in lockstep with them, creating a sense of progression and sustained motivation.”

This level of personalization has already contributed to a 10% reduction in churn among early adopters, proving that members who feel supported in their fitness journey are more likely to stay committed.

Second, gym operators and trainers see Genius as not just a tool for engagement but a powerful efficiency driver. “Traditionally, crafting personalized training plans for members could take up to 30 minutes or more per person and with Genius, that time is reduced to 10 minutes or less,” says Milkie. “With the help of Genius, trainers can pair their own expertise with the data and create better plans, faster.”

Additionally, the onboarding process for new members has become at least 20% faster, further streamlining productivity.

Beyond efficiency, Genius is also redefining how members interact with the gym floor. Instead of falling into the routine of using a single piece of equipment —  such as hopping on a treadmill for thirty minutes and then leaving —  members are being exposed to various workout modalities as their training plans evolve, including strength machines, free weights, cardio equipment, and more.

“The members who only stick to one routine are the most likely to churn,” Milkie explains. “Genius ensures they explore different areas of the gym, which we know creates stickiness.”

And last, Milkie points to differentiation as a significant benefit.

“Integrating AI-driven personalization in this way allows gyms to deliver cutting-edge fitness experiences that members can’t get at the competitor down the street.”

How Genius Stands Apart

One of Genius’s greatest strengths is its flexibility – it seamlessly integrates into various health and fitness club models.

• For staffed gyms, it acts as a powerful tool for trainers, enhancing efficiency and providing a structured baseline training plan that evolves as members evolve.
• For low- or no-staff facilities, it guides members through optimized workouts even when no trainer is present, creating a huge value-add for members.  

“It’s all about putting the member at the center of their fitness experience,” Milkie says. “Genius adapts to what the member needs.”

Unlike many fitness tech solutions, EGYM Genius is an operator-focused solution that enhances the in-gym experience.

“Our mission at EGYM is to help operators deliver the best version of their brand,” Milkie explains. “We aren’t here to pull members outside the gym; we’re here to make their gym experience smarter, more engaging, and results-driven.”

Beyond that, Genius caters to a broad fitness spectrum. Whether it’s beginners seeking guidance or experienced athletes looking for structured progression, the platform provides an intelligent, evolving fitness partner.

When asked how EGYM Genius fits into the future of connected fitness, Milkie says it’s poised to be the central hub that ties it all together.

“We’ve been very purposeful in building an open ecosystem,” Milkie says. “This allows us to seamlessly integrate with wearables, cardio machines, and strength equipment – even turning traditional equipment into smart, data-driven tools.”

For instance, if a beginner were told to begin a workout with dumbbell curls, he or she would likely not know how many reps to do, what weight to use or even what the correct form is.

Genius uses data to recommend ideal weight and rep counts, and even provides video tutorials to show the user exactly how each exercise is done. “It bridges the gap between traditional gym equipment and cutting-edge digital fitness,” says Milkie.

In the end, EGYM Genius is more than just AI-driven programming —  it’s a revolution in how fitness is delivered and experienced. With its ability to personalize, adapt, and integrate across gym operations, it sets a new benchmark for engagement, retention, and efficiency.

“This isn’t just an incremental improvement —  it’s a fundamental shift in how fitness is approached at the gym level,” Milkie concludes. “We’re not just keeping members coming back —  we’re redefining what a gym experience can be.”

The post A New Era in Fitness: How EGYM Genius is Creating a Paradigm Shift Using AI appeared first on Athletech News.

Fitness equipment and education leader Eleiko has once again secured a five-year contract to lead the Navy Operational Fitness & Fueling System (NOFFS), continuing its mission to enhance operational readiness and performance for MWR (Morale, Welfare and Recreation) fitness professionals and active-duty personnel.

As part of the contract, Eleiko will deliver on-site courses and training programs covering the latest in strength and conditioning, Olympic weightlifting fundamentals, performance psychology and injury prevention strategies.

“We are honored that the U.S. Navy continues to see Eleiko as a trusted partner in both equipment and education, recognizing our commitment to delivering the highest quality training solutions,” Eleiko president Magnus Nyberg said. “We take great pride in supporting their mission by providing expertise in strength, movement, and performance, ensuring service members receive best-in-class coaching and education to enhance their physical readiness and overall well-being.” 

The equipment company also offers a 10% discount for active duty members, veterans and first responders. 

In addition to NOFFS, Eleiko has three other contracts with the U.S. Military and Federal markets, including the U.S. Navy IDIQ, U.S. Army IDIQ and GSA, a federal supply schedule for the U.S. general services administration. 

The post Eleiko Reaffirms Commitment to Military Fitness & Tactical Strength appeared first on Athletech News.

A new strength and functional training system has been unveiled by Escape Fitness, setting a new standard for fitness facilities looking to stand out amid the competition: Octagon Load.

There’s no better time, as survey after survey highlights the growing interest in strength training, putting gyms in a prime position to adapt. With Load, Escape Fitness delivers the ultimate trifecta: faster results, less equipment and a smaller footprint—leading to efficient strength training that drives revenue and boosts engagement.

The new equipment is currently being piloted at Gold’s Gym, California,  and The Waterfront Leisure Complex, Greenock, U.K., managed by Inverclyde Leisure.  

“Strength training is no longer the reserve of elite athletes or bodybuilders; it’s a cornerstone of fitness for people of all ages and abilities,” Escape Fitness USA CEO Matthew Januszek says. “After three years of research and conversations with leading operators, athletes and coaches, built on a lifetime of experience working in the fitness industry, Escape Fitness has created a pioneering circuit-based system for the general population that efficiently stimulates muscle.”

Designed and manufactured at its Escape Technologies facility in the U.K. and overseen by its team of specialist engineers, Load offers a new twist—combining the best of both worlds: the traditional plate-loaded concept and advanced variable resistance technology. The equipment features high-tensile resistance bands that provide continuous muscle engagement throughout movements, especially at the end range of motion. Escape Fitness points out that users also perform the movements in a standing position, activating the entire kinetic chain efficiently and safely. 

“The hypertrophy benefits are outstanding,” Januszek adds. “Contributions from the variable resistance training include optimized muscle engagement, consistent muscle activation and faster muscle fatigue, all help to break through performance plateaus by challenging muscles in new ways whilst also limiting the risk of injury. The fact that all movements are performed in a standing position means glutes, abs, quads and hamstrings are also engaged – optimizing training time and providing a full-body workout.” 

Load is also inclusive to fitness consumers of all levels and abilities, as its design supports multiple stance positions and grip adjustments, allowing users to target specific muscle groups. The system is equally mindful of those rehabbing an injury and is suitable for more mature fitness consumers with a variable resistance system allowing controlled load adjustments that minimize injury risks.

 For gym and health club operators, Load offers five stations—Lift, Drive, Row, Squat, and Press—each of which can function as a standalone unit or be connected, with options for integrated equipment storage. Weatherproofing is available for facilities with outdoor space, and frames can be customized to reflect brand identity.

“Working with one of the world’s most experienced and respected fitness educators, Tommy Matthews, we have developed a comprehensive suite of Load education materials available both in-person and digitally,” Januszek adds. “We are also developing content for our Mars digital training system, so users will be able to access digital content anytime to help them execute movements safely and effectively.  

The post Max Strength, Minimal Footprint: Escape Fitness Launches Load appeared first on Athletech News.

Even with more and more consumers finding their way into trendy, boutique studios rather than warehouse-sized buildings glistening with household names, big-box gyms still carry the upper hand when it comes to the fitness industry. From the jump, they wield the real estate, reach and resources most boutiques strive to one day attain. 

Be that as it may, this handicap doesn’t leave boutiques at a total, irreversible disadvantage. As long as brands establish a creative approach to space and training solutions with help from BeaverFit, a leading fitness equipment design, manufacturing and distribution company, they can come out on top, no matter how steep the climb is.

“Our focus is really on listening to the needs and challenges from our customers, and working with them, to provide them with unique or bespoke solutions that bridge those gaps,” said Nick Vay, BeaverFit VP of Commercial Sales. “Whether it be functionality, design/aesthetic, space efficiency, or all the above, our goal isn’t to sell you something off the shelf, but rather help build something that didn’t exist before.”

Use What You Pay For

Real estate might be one of the most common purchases fitness operators will make and not get a full return on their investment with — and it’s often entirely their fault. While some gyms identify free space on a gym floor as its own amenity, those areas are often still underused and fail to foster concrete engagement and retention. 

Working with BeaverFit, MADabolic took things in another direction, creating custom bay units that save studios 500 to 750 square feet for additional activities. Doing so allowed MADabolic to use its gym floor area to the max without congesting the space or compromising the member experience.

Establishing advantages like this is crucial to success in today’s day and age with real estate, labor, expertise, goods and materials all rising in cost, MADabolic argues. 

“Operational capacity has never been more critical,” said Brandon Cullen, Co-Founder and Chief Concept Officer at MADabolic. “This is why partners like BeaverFit are invaluable. Their entire mission is to deliver customized solutions that address the cost-per-square-foot equation.”

Storage and Transitions

While utilizing versatile and efficient machines represents a solid place to start when it comes to optimizing space, that’s only half the battle. What to do with your equipment when it’s not in use matters equally, if not more. 

It’s rare to have a member clock into a gym, use one piece of equipment and then go on their merry way. More often than not, they bounce around, transitioning from one activity to another. Making that process seamless and smooth goes a long way in terms of member satisfaction. 

“It all has an impact on the overall member experience and how well your workout will be perceived,” said Matt Wright, Chief Growth Officer at EYS of the little things during workout transitions. 

EYS set out to accomplish this with BeaverFit by crafting their own custom bay units that allowed swift boxing bag replacements or removals. Working with heavy bags once required a tiresome set-up process where users needed to hang bags up or take them down before partaking in different training segments. So, BeaverFit built a sliding trawler arm into the center of the station, allowing bags to slide in and out of place as easily as a coat on a rack. 

Doing so opened the floodgates for more exercise opportunities, time and variation with minimal effort. 

“In the boutique fitness space, intentionality and flexibility are everything,” said Vay. “So by creating solutions that make it improve these, while simultaneously improving efficiency, members can transition between exercises without leaving their space, and the studios can continue to evolve their programming to meet the needs of their members. This makes it easier for members, the trainers who are leading these classes, and ultimately, the studios, who continue to focus on maximizing the member experience.”

BeaverFit also lent a helping hand to Spenga as it launched a smaller footprint design by 1,000 square feet. Spenga, whose workouts combine spin, strength and yoga, found itself in a tough spot after its former manufacturer stopped producing the version of its “strength pod” used widely across its studios. BeaverFit saved the day by crafting a series of new strength pods which include a variety of new solutions such as side hooks, which pull accessories out of the way when not in use to save space. 

“Spenga came to us with some pretty specific, but unique challenges,” said Vay. “At the time, nothing like that existed in the market, so we were able to sit down with their leadership team and develop exactly what they needed, rather than try to sell something off the shelf.”

“Our collaboration with the BeaverFit team enabled us to customize efficient strength storage solutions that enhanced this transformation,” said Roger McGreal, Co-Founder, Spenga. “The smaller footprint presents significant cost savings while maintaining the incredible workout experience our members have come to love.”

Think Differently 

At the core of all these initiatives lies a willingness to think outside the box. Cookie-cutter solutions will at best keep you afloat, whereas customization and tailor-made products will keep you paddling forward. The latter is necessary to survive for any boutique charting out into the fitness industry’s unpredictable waters.

No matter the business or its goal, BeaverFit prides itself on its ability to work closely with clients to understand their ambitions and consequently bring them within reach. 

“That’s the big difference for us: we build differently,” said CJ Kostranchuk, Director of Key Accounts at BeaverFit. “No other company is able to sit down with a customer, listen to their needs, and potentially start from scratch to create something. And I think that’s really where this industry is heading – toward being able to do things differently.”

The post BeaverFit Gives Boutiques the Tools to Compete with Anyone appeared first on Athletech News.

Indoor bike leader Wattbike has launched the Wattbike Air-Pro as a premium offering for the commercial cycling sector, such as gyms and health clubs, amid an increase in indoor cycling activities.

The latest bike builds on the Wattbike Pro/Trainer and features updated magnetic resistance and internal electronics, as well as a new 7″ performance touchscreen that integrates with the Wattbike Hub app and can connect to third-party apps with ANT+ and Bluetooth. Late last year, Wattbike had introduced the free, multilingual Wattbike Hub app packed with expert-designed training programs for all levels, including those recovering from injuries — a move that also provides wider accessibility. 

Designed for durability, the Air-Pro also offers Wattbike’s signature fan-based air resistance system and braking system and can be placed anywhere in a fitness facility, as it’s powered by its riders.

The Air-Pro is available for delivery in the U.K., and orders are now open exclusively through Wattbike. A global rollout will begin this spring.

“At Wattbike, our mission has always been to create the ultimate training partner for health and performance,” Wattbike CEO Stephen Loftus said. The new Wattbike Air-Pro embodies this, offering a versatile, durable and engaging solution for gyms and elite training facilities alike. With seamless integration to the free Wattbike Hub app and the intuitive Performance Touchscreen, the Air-Pro is designed to be at the core of every fitness assessment and workout, supporting users of all levels to achieve their health and performance goals.”

The company, founded in 2000 by former world champion rower Ian Wilson and developed alongside British Cycling, reports a 35% year-over-year growth in sales and interest in its brand following its launch of home fitness bikes Proton and Air.

The post Wattbike Officially Launches Air-Pro, Commercial Bike Trainer appeared first on Athletech News.

A new kind of gym experience is taking shape — one where wellness and recovery are just as important as cardio and strength training. Today’s members expect more from their gym; they’re looking for spaces that cater to their full fitness journey, from intense workouts to stolen moments of relaxation and recovery. 

For gym operators, the challenge is clear: how to build a facility that inspires commitment and meets the changing needs of a diverse member base.

“Operators are shifting focus toward holistic offerings because today’s consumers demand environments that prioritize their overall well-being,” says Erica Tillinghast, Precor, Vice President, Marketing. “Wellness and recovery aren’t optional anymore—they’re essential to member satisfaction and retention.”Precor’s “Your Gym, Their Journey” philosophy represents a growing movement to embrace the total spectrum of member possibilities and experiences. At the forefront of this philosophy are their “homegrown,” strategic innovations and recent partnerships that combine intentional technology with thoughtful design, helping fitness business owners rethink what they can offer.

Why Wellness is a Game Changer

Wellness is no longer a fringe concept — it’s a driving force. The global wellness economy is expected to grow from $6.3 trillion in 2023 to nearly $9 trillion by 2028, signaling a notable shift in consumer priorities. People aren’t just looking for a space to exercise; they’re seeking experiences that support quality lifespan.

Recovery-focused offerings like red and infrared light therapy are becoming popular additions and profit centers. These modalities are shown to help reduce inflammation, speed up recovery, and improve circulation, appealing to a wide range of users — from athletes to beginners. 

With their exclusive wellness portfolio, powered by Wellness USA, Precor has expanded its offerings to include patented red and infrared light therapy technologies designed to support member recovery and relaxation. Wellness USA has sold more than 40,000 recovery pods and 60,000 additional systems globally, backed by a portfolio of 100+ patents. 

The options include: 

• Infrared saunas that accommodate 2–8 people, with rapid heating and hyper-oxygen-enriched air systems.
• Recovery beds and pods that feature customizable programs, ergonomic designs and multiple light wavelengths for personalized recovery.
• Contrast therapy pods that offer a combination of hydrofusion, steam, chillers and customizable temperature settings.

An often overlooked benefit of a wellness approach: It expands the pool of potential members. Infrared therapy or saunas appeal to people who might not typically be drawn to traditional gyms. Research published in The Lancet Psychiatry highlights that exercise, including gym activities, is associated with fewer poor mental health days, particularly when it incorporates activities that support overall well-being. This underscores the value of offering diverse wellness options that encourage consistent gym attendance.

“Wellness is no longer an optional add-on — it’s a core expectation for today’s members,” says Tillinghast. “By integrating proven recovery solutions like red and infrared light therapy, gym operators can attract new audiences, foster loyalty, and create spaces that prioritize both physical performance and overall well-being.” Precor created a Wellness ROI Calculator to calculate the value of adding red light therapy and cryotherapy products to your facility, available on the Precor website. 

Redefining Strength Spaces

Strength training has made the shift from a basic fitness staple to a key component of both wellness and performance-focused routines. Today’s members expect strength areas that deliver results and inspire them to push their limits.

Research shows that gym environments influence motivation and commitment. Well-designed strength areas, with high-quality equipment that’s easy to use and visually inviting, boost confidence and pride among members. They also offer gyms a chance to stand out, especially when the equipment reflects the needs of both beginners and advanced users.

Through its exclusive partnership with Nike Strength, Precor introduces a premium line of free weights designed to meet the demands of modern fitness spaces. Crafted with durability and sustainability in mind, some of these products incorporate recycled materials derived from the Nike footwear manufacturing process. From precision-machined dumbbells to durable weight plates, these tools support a wide range of training needs.

The operator advantage:

• With iconic Nike design and signature style, these products enhance visual appeal, creating an environment members are proud to share.
• Precision-engineered materials ensure that weights can endure even the toughest workouts, offering long-term reliability.
• Nike Strength Grind products contain recycled materials, appealing to environmentally conscious members while maintaining top-tier performance.

“This partnership reflects our commitment to providing gym operators with products that not only inspire confidence and engage members but also embody the latest in fitness innovation,” says Tillinghast.

The Power of Community

Group cycling remains one of the most vibrant aspects of the fitness experience. It’s more than a workout; it’s a community activity that forges camaraderie and connection.

Indoor cycling programs, when well-executed, can reinvigorate a gym’s group fitness schedule and attract loyal participants. Bikes with advanced technology, accurate performance tracking, and ergonomic design provide an elevated experience for users, helping operators meet the expectations of cycling enthusiasts and newcomers alike. These programs are also a gateway to building deeper relationships with members, turning a workout into a chance for connection and fun.

Through its partnership with Stages Cycling, Precor offers operators access to industry-leading indoor bikes, engineered to withstand the demands of high-traffic fitness spaces. With over 140,000 bikes in use across 5,200 facilities, Stages bikes deliver over 110 million rides annually. Features like durable steel and aluminum frames, minimal maintenance magnetic braking systems and rider-centric adjustability ensure a smooth, personalized experience for every participant.

Key benefits for owners/operators:

• Cycling programs foster camaraderie, transforming members into brand advocates.
• Stages bikes are equipped with precision-engineered power meters that deliver accurate, consistent performance data for every ride.
•  Known for their durability and rider-centric design, Stages bikes help operators create high-quality programs that stand out in a competitive market.

Research indicates that gym members who participate in group exercise classes are significantly less likely to cancel their memberships compared to those who work out alone. A study found that members who don’t engage in group exercises face a 56% higher likelihood of canceling their memberships. Additionally, the gym membership retention rate of group exercise studios is an impressive 73%, highlighting the effectiveness of group fitness in fostering member loyalty. These statistics underscore the value of offering diverse wellness options that encourage consistent gym attendance and foster member loyalty.

Tapping Into a Holistic Journey

Wellness, strength, and cardio collectively form the foundation of a holistic fitness journey. By addressing the entire spectrum of member needs—from high-intensity workouts to active recovery—fitness facilities can deliver a more comprehensive experience that fosters loyalty and satisfaction.

Wellness-focused facilities not only attract new members but also create opportunities for long-term engagement,” says Tillinghast. “The data supports what we’re seeing in the field: recovery and holistic health offerings drive loyalty and satisfaction.”

Facilities that integrate wellness and recovery services alongside traditional workout equipment are better prepared to attract and retain members. These additions are no longer “nice-to-haves”; they’re essential. The future of fitness facilities lies in their ability to adapt to changing member expectations. It’s no longer enough to offer the basics; operators must create spaces that inspire, engage and meet diverse needs so that everyone — from the casual visitor to the committed athlete — feels empowered to pursue their fitness journey.

The post Refining the Fitness Journey: Embracing Wellness Alongside Cardio & Strength appeared first on Athletech News.

iFIT is on a mission to push connected fitness forward.

The Utah-based company is best known for its large library of digital fitness content, which allows users to stream instructor-led workouts from equipment on IFIT-owned brands like NordicTrack and Freemotion Fitness.

It also wants to be known for pushing the envelope when it comes to how digital fitness consumers engage with their favorite trainers and workout content. 

Mark Phillips, iFIT’s chief marketing officer believes it’s time for a new way of approaching connected fitness with the pandemic now in the rearview mirror. 

“There’s a unique opportunity at the moment to try new things, to innovate and to create a different user-engagement model from what we’ve seen before,” Phillips told ATN. 

In-Person Events Bring Members & Trainers Closer Together

iFIT’s strategy includes finding new ways to connect its more than six million members with the trainers they see on-screen, including through in-person events. 

This push began in earnest in 2023, when iFIT sent some of its members to a commercial shoot in Los Angeles where they got to meet their favorite trainers on set. 

“The entire crew and set, trainers and members, everybody was in tears,” Phillips recalls. “It’s an incredibly emotional experience when you connect a member with a trainer, because they’ve had such a formative role in these members’ lives.”

Building on the success of that event, iFIT has introduced a series of experiential events built around in-person connections.

Last year, the company partnered with Alex Gregory, an Olympic Gold Medalist and founder of Mind Body Row, to surprise iFIT members with an immersive, five-day rowing experience in Avis, Portugal. At the event, iFIT members got to meet popular iFIT trainers including John Peel, Hannah Eden, and Paulo Barreto, participate in workouts, and attend fireside talks and hiking experiences. 

iFIT will also be sending members to the 2025 London Marathon and Boston Marathon, giving them chances to connect with iFIT trainers at the events and through social media initiatives. 

iFIT plans to create more in-person events to give as many of its members as possible the chance to meet their favorite trainers. Ideas include more destination trips as well as meet-ups between trainers and members at the iFIT offices in Utah.  

“We’re trying to not just put faces to names; we’re trying to build relationships on a much deeper level with our members,” Phillips says. 

More Meaningful Social Media Interactions

iFIT is also leveraging social media to create deeper connections between its trainers and members. 

Ashley Paulson, an iFIT trainer and professional triathlete with 160,000 followers on Instagram, recently ran in the Great World Race, a global marathon event that takes place on seven continents. iFIT sponsored Paulson’s participation in the event, helping her create social media content that was promoted through iFIT channels. 

Like Paulson, many iFIT trainers have large social media followings. Phillips says iFIT works to help its trainers build up their social media presence, viewing this as a win-win for the brand and its trainers. 

“One of the joys about our trainer model is that we can support them to do things outside of iFIT as well,” he says. “Social is a fantastic tool for that.”

iFIT also shoots live content from its events for social media, including at the recent Portugal trip. 

“That’s going to be a much more important channel as we move forward,” Phillips says of live social content. “In many ways, it’s blurring the lines between the content you consume on our equipment and the content you consume on social media and our other channels.”

Personalization Is Key

At the end of the day, iFIT’s new user-engagement strategy is designed to make fitness more personalized, Phillips says. 

iFIT will look to drive personalization through experiential events like in-person meetings, but it will also do so through tech innovations.  

Last year, the company launched AI Coach, an artificial intelligence tool that acts as a personalized fitness coach. Currently available in beta mode, AI Coach communicates with members through text messages, offers daily workout plans and gives friendly motivational nudges to work out. 

For Phillips, personalization is the key to getting people to actually stick to their fitness routines – and to keeping iFIT members on the platform for the long term. 

“The gift of fitness is an incredible thing, but all too often, it’s been promised, and for many reasons, it hasn’t been delivered,” he says. “We now have a unique opportunity to help people be far more effective in their fitness journeys.”

The post iFIT Wants to Change How We Experience Connected Fitness appeared first on Athletech News.

Functional fitness equipment brand Aktiv Solutions has announced the most recent addition to its selection of training platforms: the Aktiv BASE. The platform addresses common challenges gyms face by providing ergonomic support, portability and compatibility with a variety of equipment, including barbells, kettlebells, dumbbells and resistance bands.

Given the rise in popularity of movement-based and sports-specific training, Aktiv’s newest design allows users to customize their workouts based on their individual goals. The Aktiv BASE allows gym users to perform more than 20 exercises, including hip thrusts, step-ups, presses, lunges and more.

The design incorporates a Slant Zone, which promotes glute activation during bridging movements, and a Flat Zone, which supports bodyweight and weighted exercises. These areas optimize back support, foot placement and user comfort, according to Aktiv. The lightweight, portable design also comes with a built-in handle. 

Mike Kelly, Aktiv’s global vice president of sales, says the BASE can fulfill the needs of all gym-goers, no matter their workout type. 

“The Aktiv BASE is a fantastic new tool for every functional and strength training area,” Kelly said. “It’s easily portable and offers the right balance of surface variability and training variety to enhance tons of workouts. Hip thrusts are among the most popular strength movements today for women and men alike, and the BASE solves the major challenges of setup for this movement with simplicity and safety.”

The platform’s design complements functional training areas without the need for additional bulky or metal-based benches. The Aktiv BASE can also be incorporated into larger training setups within Olympic racks and Smith Machines for new training variations.

Akitv Solutions specializes in movement-based modalities and innovative gym layouts. The Aktiv BASE joins other products, such as the SMITH 3D Trainer and the FORMA line. Aktiv continues to align with growing consumer interest in strength and functional training, emphasizing movement with load.

The post Aktiv Solutions Launches New Platform for Functional Strength Training appeared first on Athletech News.

A new strategic partnership has been forged between Aktiv Solutions and Assault Fitness, merging the expertise of the functional strength training solutions provider and the cardio machine maker to give facilities the edge needed to stay ahead of the fitness game.

The collaboration sees Aktiv and Assault offering expanded facility planning services for those looking to update existing fitness spaces or create new ones.

“We are excited to partner with Assault to create training experiences that not only meet today’s fitness demands but also set facilities apart,” Aktiv’s senior director of performance segment, Joe Harre, said. “This collaboration demonstrates our ongoing commitment to raising the bar for our clients.”

True to its name, Assault Fitness offers built-to-last fitness equipment, including air-driven bikes, runners, and rowers — hardware that both sides say is well-suited for training zones and movement-focused spaces, which Aktiv specializes in designing.   

“We are thrilled to welcome Aktiv Solutions to our global network,” said Paul Jackson, vice president of global sales at Assault Fitness. “This partnership aligns with our commitment to delivering exceptional value and innovation to the marketplace. Together, we look forward to expanding our reach and creating new opportunities for growth.”

The post Aktiv Solutions and Assault Fitness Team up to Give Facilities an Edge appeared first on Athletech News.