As a fitness professional, you’re navigating a quickly changing industry where technology, sustainability and wellness integration are transforming the way gyms operate and attract members. The “Gym of the Future” isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client and member needs.

This FAQ, based on ATN’s Gym of the Future report, dives into the key trends shaping tomorrow’s fitness matrix, from AI-driven personalization and hybrid training models to mental health support and sustainable practices. Arm yourself with the insights you need to future-proof your fitness business and continue delivering exceptional value to your clients.

1. What is the “Gym of the Future”?

The “Gym of the Future” represents a shift toward a more holistic, connected, and personalized approach to fitness. It embraces technological advancements like AI and wearable technology to personalize workout routines and track progress while incorporating wellness services like mental health support and recovery options. Sustainability is also a crucial aspect, with eco-friendly equipment and practices becoming increasingly important.

2. How are gyms using technology to personalize fitness experiences?

Gyms are integrating wearable technology, AI-driven platforms, and connected fitness equipment to tailor workouts to individual needs and preferences. Wearable devices track real-time data like heart rate and calorie burn, while AI platforms create custom routines that adjust based on performance, progress and even health conditions. Examples include Peloton’s adaptive classes and Ergatta’s rowing machine, which recalibrates workouts after each session.

3. How is the fitness industry addressing mental health?

Recognizing the connection between physical and mental well-being, the fitness industry is incorporating mental health support into its offerings. This includes dedicated spaces for meditation and mindfulness practices, classes like yoga and tai chi, and the integration of digital platforms with guided meditation sessions and AI-driven therapy tools.

4. What does ‘hybrid fitness’ mean?

Hybrid fitness blends in-person and digital fitness experiences, allowing individuals to work out at home, at the gym, or on the go. iFIT, for example, offers a robust platform with live and on-demand classes, virtual training sessions, and content focusing on mental health and fitness education, accessible through their connected fitness equipment or app.

5. How are gyms incorporating sustainability into their operations?

Sustainability is becoming integral to gym operations. Companies like SportsArt are developing energy-generating equipment, while others prioritize durable, long-lasting products to minimize waste. Gyms are also implementing eco-friendly practices like using recyclable materials, reducing energy consumption and adopting sustainable procurement policies.

6. How are financing solutions adapting to the evolving fitness landscape?

Companies like Broad Fit Financial are evolving their financing solutions to support the changing fitness industry. They are recognizing the increasing demand for wellness amenities, recovery options, and youth fitness programs, providing funding for both traditional and emerging modalities beyond standard gym equipment.

7. What can gym members of the future expect?

Gym members in the future can expect highly personalized, connected, and sustainable fitness experiences. They will have access to tailored workout plans based on real-time data, AI-driven coaching and on-demand and virtual fitness options. Sustainability will be paramount, with gyms adopting eco-friendly practices and offering equipment with reduced environmental impact.

8. How is the gym layout changing to accommodate new fitness trends?

The gym floor is moving away from rows of traditional machines towards more open spaces that allow for functional and movement-based training. This shift is driven by the rise of activities like HIIT, functional fitness and sports-specific training that require more dynamic and versatile workout areas.

Interested in learning more about the tactics others are using to stay a step ahead? Download the free report now. 

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The National Academy of Sports Medicine (NASM) has appointed Cathy Hall as its new vice president of marketing to lead brand elevation and customer acquisition efforts.

Hall, who brings over two decades of marketing experience from prominent consumer brands, will oversee the fitness certification company’s performance marketing, e-commerce, and brand differentiation initiatives. She reports directly to Chief Commercial Officer Kristin Carrico.

“I’m thrilled to join the talented and dedicated team at NASM,” Hall said. “I have long admired NASM’s commitment to equipping fitness and wellness professionals with the training and tools they need to best serve their clients.”

Prior to joining NASM, Hall held marketing leadership positions at several wellness and retail companies, including Deka Lash, PetPartners, The Joint Chiropractic, PetSmart, Advance Auto Parts, Sleep Number, and Midas International.

NASM CEO Mehul Patel cited Hall’s proven track record in delivering results for top-tier brands as a key factor in her appointment. “She has a long track record of delivering results for top-tier brands across wellness and retail services,” Patel said.

Hall holds both a Bachelor of Arts in Economics and an MBA in Marketing and Strategy from Northwestern University. She is based in Phoenix and maintains an active lifestyle that includes hiking, yoga, strength training, and downhill skiing.

NASM provides fitness and wellness training and certifications globally. The organization aims to expand its reach and engagement with customers under Hall’s marketing leadership in 2025 and beyond.

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A significant majority of gym members with long-term health conditions rely on their fitness routines not just for physical strength but also for their mental wellbeing, according to a new survey released by ukactive. The research, conducted by Savanta, highlights that 77% of these members work out to improve both their mental and physical health.

The survey, part of a broader engagement study, polled over 8,000 individuals throughout 2024, revealing that fitness centers play a crucial role in managing health conditions recommended by medical professionals. This includes a wide array of ailments from musculoskeletal disorders to mental health issues like anxiety and depression.

Of the respondents with long-term conditions, 80% joined gyms to maintain or enhance physical fitness, while others cited improvements in mental health (77%), confidence (76%), and sleep (69%) as key motivations. The importance of gym memberships extends across all gym users, with 56% acknowledging its role in adhering to health advice and managing various conditions.

The findings come at a time when the UK faces significant health challenges, including a high number of long-term sickness-related work absences totaling 2.82 million people. Despite these challenges, the survey notes an uptick in gym attendance, especially during January — one of the busiest months for fitness facilities.

Huw Edwards, ukactive’s CEO, emphasized the alignment of these findings with government health goals, advocating for increased support for community fitness facilities. “These findings show more people turning to our sector to support them in managing a variety of physical and mental health conditions,” Edwards said in a press release. He further urged the government to recognize the potential of gyms, pools, and leisure centers in reducing health inequalities.

Supporting this call, recent data from Sport England indicates that regular physical activity can prevent up to 600,000 cases of type 2 diabetes annually, along with significant reductions in dementia and depression cases. This prevention translates into considerable savings for the health system, underscoring the economic benefits of facilitating broader access to fitness services.

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Snap Fitness, owned by Lift Brands, has partnered with CoverMe Fitness, an on-demand fitness team management and cover solution app, to enhance operational standards across its franchises in the United Kingdom and Northern Ireland. The collaboration marks a significant step in ensuring all team members at Snap Fitness locations meet industry compliance requirements, including holding proper qualifications and insurance.

Under this partnership, CoverMe Fitness is now a required component for all 75 Snap Fitness locations in the region. The app streamlines team management processes, ensuring that instructors and personal trainers are certified, insured and able to provide class cover when needed. The integration also supports operational efficiency, particularly for clubs offering group exercise programs.

Paul Stevenson, operations director of Lift Brands, emphasized the importance of this move, stating:
“At Snap Fitness, ensuring compliance and operational efficiency is key. CoverMe’s platform streamlines compliance across our clubs, and many with group exercise timetables are enjoying the full management features. Most significantly, CoverMe helps our teams to be more efficient and frees up their time to do what they do best — creating memorable experiences for our members and their local community.”

The CoverMe app provides additional functionality for managing class schedules and sourcing substitute instructors. According to John Davies, General Manager of Snap Fitness Tooting in London, the app has simplified the previously time-consuming process of finding class cover.

“Finding cover [a sub] used to be stressful, but I can now just direct the team to the app, where they can easily find cover from a preferred list of instructors or beyond if needed. Having all contacts in one place has made things much more organized,” said Davies.

CoverMe Fitness CEO Rosanna Tucker noted that the app’s automated compliance tools save clubs an estimated 10 hours of operational time per week, allowing managers to focus on growth and improving member experiences.

By implementing the CoverMe app across its UK operations, Snap Fitness aims to reinforce safety and compliance standards, while improving efficiency for staff and enhancing service for members.

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Daily Burn, a digital fitness and wellness platform, has announced a partnership with Corefirst, a Pilates company focused on providing accessible resistance training. The collaboration aims to address barriers such as high costs and limited access that have traditionally limited participation in Pilates.

Pilates is known for its potential to improve strength, flexibility, and overall well-being. However, fewer than 5% of the population currently engages in the practice. Corefirst’s patented resistance tools and training programs are designed to reduce the financial and logistical challenges associated with traditional Pilates equipment and classes.

As part of the partnership, Daily Burn will offer a series of resistance Pilates classes featuring Corefirst’s instructors and equipment. These sessions will be available on Daily Burn’s platform, providing users with the opportunity to practice Pilates from home with modifications and progressions suitable for various fitness levels.

“Corefirst is dedicated to making Pilates more accessible,” said Jeff Huling, CEO of Corefirst. “Working with Daily Burn enables us to reach a broader audience and provide a welcoming environment for people to explore resistance Pilates.”

Nathaniel Cohen, CEO of Daily Burn, added, “The collaboration brings a new dimension to our content library, offering affordable and approachable Pilates training to our community.”

The new program will include guided sessions that emphasize flexibility and strength-building, with an emphasis on accessibility and adaptability. By focusing on inclusivity, the partnership seeks to engage a wider audience in resistance Pilates as part of their fitness routines.

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Urban Poling Inc. has announced that its Urban and Activator® poles are now eligible for reimbursement through Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA). This approval provides people with a new option to support their health and mobility goals using pre-tax dollars.

The Activator® Poles are designed to improve balance, mobility and joint health. They can be useful for those managing pain, recovering from injuries, or seeking low-impact exercise options. Their patented design helps distribute the force of walking more evenly across the body, reducing strain on lower-body joints.

“Walking with poles engages up to 90% of muscles by involving the arms, shoulders, back, and core—compared to 50% to 70% with regular walking,” said Andrea Christoforou, a physical therapist at the Harvard-affiliated Spaulding Outpatient Center Cambridge, in a Harvard Health article. “Using poles can also encourage longer strides and improve gait, which may help reduce the risk of falls.”

Research indicates that walking with poles can burn more calories than walking alone, with increases ranging from 20% to 46% depending on walking speed. A study conducted by the Canadian Heart Institute also found that pole walking can improve functional capacity more effectively than other moderate to vigorous exercises.

The poles are designed to promote core activation, improve posture, and provide stability. These features make them a practical tool for a wide range of users, including older adults or individuals with mobility challenges.

Personal trainers and group fitness instructors can incorporate Urban and Activator® Poles into their programming to offer clients a versatile and effective way to improve strength, endurance and balance. The poles are particularly useful in rehabilitation settings or for clients seeking low-impact exercise options. Trainers can use them for outdoor walking sessions, mobility drills and core-strengthening exercises, providing an accessible way to diversify workout routines while addressing individual fitness needs.

The HSA and FSA eligibility of the poles makes them more financially accessible for individuals looking to incorporate them into their exercise routines. The reimbursement option may also encourage more people to explore walking with poles as a way to support their health.

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As California’s wildfires leave a devastating trail of destruction, communities across the state are grappling with displacement, loss and recovery. Among those impacted are boutique fitness studios in Los Angeles, which have long served as hubs of connection and support for their members. 

Recognizing the vital role these studios play in fostering community, Xplor Mariana Tek has stepped forward with one way to help rebuild and restore these essential spaces.

The provider of software solutions for boutique fitness studios is amplifying efforts to assist impacted studios in the L.A. area. With a commitment to community at its core, the company is spearheading a fundraising campaign to provide immediate relief for studio owners and their members. Every dollar donated will go directly to impacted studios or frontline relief organizations, offering critical support for shelter, food and recovery resources.

“Boutique fitness studios are more than just places to work out — they’re lifelines during life’s biggest challenges,” said Shannon Tracey, Vice President of Sales and Marketing at Mariana Tek. “We want to ensure that these spaces can continue supporting the incredible communities they’ve built over the years.”

The campaign’s centerpiece is a generous matching initiative. Mariana Tek has pledged to match all donations up to $10,000, doubling the impact of every contribution. This support is crucial for studios like Neighborhood Pilates, which lost its physical space in the fires. 

The brand’s leadership emphasized that their clients, many of whom are community builders themselves, have stepped up in record numbers to aid their peers.

“Our clients raised their hands to support this effort — and to support their fellow studio owners,” Tracey said. “This is what boutique fitness is all about: showing the world how powerful community can be.”

The funds raised will provide immediate assistance to studios as they work to reopen their doors and rebuild stronger than before. Boutique fitness professionals and supporters are encouraged to join the effort by donating to the campaign. Contributions will not only help rebuild physical spaces but also ensure that these vital centers of connection, celebration and support can continue serving their communities.

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Wearable Technology: The Power of Real-Time Data

The wearable technology market is surging, with smartwatches, fitness trackers, and smart rings leading the charge. The global market for wearables is projected to surpass $178 billion. These devices offer real-time insights into health metrics like heart rate, sleep quality, and activity levels, aligning with the growing biohacking trend. Fitness enthusiasts are increasingly turning to data-driven insights to optimize their performance and overall well-being.

Virtual Reality (VR): Immersive Fitness Experiences

VR is transforming workouts by immersing users in dynamic, virtual (and fun) environments. This technology makes cardiovascular exercises more engaging, turning routine workouts into adventurous experiences, such as running through a forest or exploring a cityscape. VR is also being integrated into group fitness, allowing participants to engage in virtual challenges together, adding a social dimension to the fitness journey.

AI Integration: Personalized Fitness at Scale

Artificial intelligence is becoming a cornerstone in fitness, offering personalized workout plans and real-time coaching. AI-driven platforms analyze user performance and adapt exercise routines based on progress and goals, delivering a tailored experience. As AI continues to morph into the next iteration and the next, we can expect even more sophisticated tools to emerge, making personalized fitness more accessible and effective .

Smart Home Gym Equipment: The Future of At-Home Fitness

The pandemic has accelerated the demand for smart home gym equipment, with Peloton bikes, Mirror fitness systems, and Tonal strength trainers becoming household staples. These tools offer interactive features, including live and on-demand classes, real-time feedback, and connectivity with other users. The convenience and effectiveness of these solutions have solidified their place in the future of home fitness.

Sustainability in Fitness: Green is the New Fit

As environmental awareness grows, so does the demand for eco-friendly fitness equipment. Gyms and consumers are gravitating towards self-powered cardio machines, sustainable materials, and energy-efficient designs. Some machines even generate electricity from user movement, reducing the carbon footprint of workouts. Fitness facilities are increasingly incorporating natural lighting, recycled materials, and reusable water stations, reflecting a broader commitment to sustainability.

Social Fitness Apps: Connecting Through Competition

Social fitness apps are on the rise, offering users the ability to connect, compete, and share their progress with others. These apps feature challenges, leaderboards and community groups, making fitness more interactive and communal. This trend is particularly appealing to younger generations, who prioritize social connectivity and gamified fitness experience.

Recovery Technology: Enhancing Performance and Recovery

Recovery is becoming a critical component of fitness, leading to greater investment in recovery technologies. Tools like massage guns, foam rollers and cryotherapy chambers are increasingly common in both gyms and homes. These devices help users recover more effectively, reducing injury risk and enhancing overall performance.

A Tech-Enabled Future

As we plan for (and redefine) tomorrow, the fitness industry is poised for a technological explosion. These innovations promise to make workouts more engaging, personalized and effective than ever before. However, the industry still needs to unify around how to help more people become healthier. The future of fitness and wellness isn’t just about physical activity — it’s about creating holistic, tech-enabled experiences that support and motivate individuals on their wellness journeys.

For fitness professionals and tech developers, the challenge will be to harness these innovations in ways that truly enhance human health and well-being. Technology should serve as a tool for empowerment, complementing—rather than replacing—the human connection and intuition that are essential to the fitness experience.

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The fitness and wellness industry’s top minds gathered at the prestigious Nasdaq headquarters in Times Square, New York City, for the 2025 ATN CEO Summit, a one-of-a-kind event blending exclusive insights, data-driven trends, and unparalleled networking opportunities. Sponsored by Zumba, Sabre, Xivic and Xplor Mariana Tek, the summit set the tone for the year ahead with a series of high-profile presentations and discussions.

Limited to just 100 companies, the invitation-only event offered attendees a deep dive into the industry’s 2025 outlook. The day culminated with a Nasdaq bell-ringing ceremony and a private cocktail reception, reinforcing the summit’s reputation as a premier platform for collaboration and innovation.

Expert Insights on Key Industry Trends

The summit featured a robust lineup of presentations, panels and one-on-one interviews with prominent figures, including:

• Real Estate Trends: Jay Siano (Sabre), Douglas Jerum (Sabre), Bryan Myers (Solidcore), and Terry Brown (Asana Partners) explored the evolving fitness real estate landscape, offering insights into emerging cities, rent dynamics and the impact of interest rates.
• Marketing Strategies: Maggie Lower, chief marketing officer of ABC Fitness, revealed data-centric trends, highlighting the rise of Pilates, pickleball, and membership shifts, offering actionable insights for navigating the changing industry.
• Wearable Tech Innovations: Tom Hale, CEO of Oura, discussed the company’s push into metabolic health and women’s wellness, while offering a glimpse at its 2025 vision.
• Consumer Behavior: Josh Walker, CEO of Sports Innovation Lab, unveiled findings from the Sports Data Cloud, showcasing behavioral trends and opportunities for fitness brands to better connect with their audiences.

Tackling Industry Challenges

The summit also addressed pivotal issues such as:

• Government Policies: Experts from the Health & Fitness Association analyzed how political shifts, including proposed tariffs and regulatory changes, could reshape the industry.
• Diversity in Leadership: A panel of female executives, led by Brynn Scarborough of Alchemy Leadership Lab, discussed actionable steps to drive inclusivity and leverage diverse leadership for competitive advantage. Sadie Lincoln’s Barre3, Mary Cannon of CityPickle, and Pvolve’s leader Julie Cartwright shared incomparable insights.
• Investment Outlook: Marc Magliacano of L Catterton provided an insider perspective on the fitness and wellness sectors poised for growth in 2025.
• Pinpointing Pain Points: RJ Hottovy, CFA, Placer.ai exploresd data-driven insights into the evolving fitness industry, highlighting how chains are fostering greater visitor frequency, attracting a more resilient member base, and evolving to withstand economic volatility.

A Collaborative Vision for the Future

From longevity strategies with Dr. Frank Lipman to internal leadership systems presented by James Schor, the ATN CEO Summit underscored the importance of holistic, data-driven approaches to industry resilience and growth.

Attendees walked away inspired, equipped with insights to steer their organizations through a transformative year. As the Nasdaq bell signaled the summit’s conclusion, the message was clear: collaboration and innovation will define 2025 in fitness and wellness.

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands and ideas across fitness, health and wellness.

The post Inside the 2025 ATN CEO Summit: Data, Innovation & Collaboration appeared first on Athletech News.

Quick Stats and Facts:

1. Hybrid Fitness Growth: The number of consumers using hybrid fitness routines (a combination of in-gym and at-home workouts) grew by 41% between 2020 and 2022, with 45% of consumers expected to prefer hybrid models by 2024 ​(Wellness Creative Co) (Orangesoft).
2. Connected Fitness Market: The global connected fitness market is projected to reach $178.5 million by 2029, growing at a compound annual growth rate (CAGR) of 4.9%​ (Orangesoft).
3. Fitness Industry Growth: The fitness industry is growing at a rate of 8.7% per year, with a projected market value of $96.6 billion by 2024 ​(Wexer).
4. Wearable Technology: Wearable fitness technology continues to dominate, with 57% of consumers interested in health-tracking devices in 2024​. 
5. Online Fitness Expansion: The online fitness market is projected to grow at a 33.1% CAGR, reaching $59 billion by 2027​.

The fitness and wellness sector is at the forefront of innovation, blending physical and digital experiences to meet evolving consumer demands. With connected fitness, hybrid models and data-driven tools, the Gym of the Future promises to be more personalized, accessible and engaging. As these trends spiral outward, fitness facilities and brands will need to adapt to remain competitive.

References:

1. Wellness Creatives. (2024). Fitness Industry Statistics 2024: Market Size & Growth Trends. Retrieved from Wellness Creatives​ (Wellness Creative Co).
2. Orangesoft. (2024). Connected Fitness Market Trends That Will Completely Take Over 2024. Retrieved from Orangesoft​ (Orangesoft).
3. Corporate Fitness Works. (2024). Unveiling the Future of Fitness: Insights from the 2024 Connected Health and Fitness Summit. Retrieved from Corporate Fitness Works​ (Corporate Fitness Works).
4. Wexer. (2024). 2024 Fitness Industry Trends Driving Growth. Retrieved from Wexer.

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Fitness and wellness brands are using technology in increasingly creative ways, although there’s much that can still be done to increase innovation and make the member experience more seamless.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry leaders dove deep into artificial intelligence (AI), fit tech, VR fitness and more to offer an inside look into how fitness and wellness brands are leveraging tech to create a better future for our industry and the entire population.

In case you missed any DISRUPT Technology & Innovation Outlook videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Numbers Game: How Data Analytics Can Transform Your Gym

• Kristen Coy, Director of Customer Success, ClubOS
• Stacy Anderson, Global President, Anytime Fitness
• Moderated by Edward Hertzman, Athletech News

Building the Future: The Tech Behind the Tech

• Gonzalo Amuchastegui, Co-Founder and CEO, Amalgama
• Casey Jenks, CTO, CoachRX
• Alex Bejan, CEO, Youll
• Moderated by Jim Crowell, The SageHouse

Know Your Customer: Trends Shaping the Fitness & Wellness Industry

• Laura Munkholm, Co-Founder and President, Walla
• John Hartman, Founder, Skillpower
• Bahman Zakeri, Chief Strategist, Xivic Inc.
• Moderated by Edward Hertzman, Athletech News

Pain Points: The Hidden Costs of No-Shows & How To Boost Attendance

• Timothy Green, COO, TeamUp
• Dr. Paul Bedford, Founder, Retention Guru
• Katie Kaufman, COO, Loyalsnap
• Moderated by Eric Malzone, “Future of Fitness” podcast

Modern Tech Stack: What’s Next in Member Acquisition, Engagement & Retention

• Ian Mullane, Founder and CEO, Keepme
• Wendy White, CMO, Daxko/Club Automation/Zen Planner
• Asna Khan, Head of Product, Fit.ai
• Moderated by Tricia Madden, Fit Pro Programming/IDEA World

Music 101: How To Win the Licensing Game

• Russell Green, Founder and CEO, FIT Radio
• Edward Hertzman, Athletech News

Measuring Momentum: From Gamification to Wearables

• Ameen Kazerouni, CTO, Orangetheory Fitness
• Terry Woods, Vice President of Sales, Myzone
• Jarron Aizen, Founder and CEO, Hapana
• Moderated by Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Fitness Technology & Innovation Content appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the right gift for the fitness enthusiast or wellness devotee in your life requires more than a quick scroll—it demands a balance of practicality, innovation, and understanding his unique goals. Whether he’s an elite athlete, a weekend warrior, or someone embracing a healthier lifestyle, the best gifts do more than impress—they enhance his performance, recovery, and overall well-being. From cutting-edge technology to thoughtfully designed gear, these selections for 2024 reflect the latest advancements in fitness and wellness, ensuring they’ll resonate with even the most discerning recipients. Here’s our expertly curated roundup of the best gifts for him this year, even after the holidays.

• 

  alphabeats Mental Training Bundle

  Transform your mental game with alphabeats, the professional training platform now available through Muse’s brain-sensing headband. Used by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting your favorite music to your brain activity in real time. Get the complete bundle—Muse 2 headband and 12 months of unlimited access—for $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for peak performers. Does he already have a Muse device? Gift a year of alphabeats for only $89 (regular $149).

  Buy now: $249 (Orig. $399) at alphabeats

• 

  Boncharge Infrared Sauna Blanket

  Treat him to the ultimate wellness upgrade with this portable infrared sauna blanket. Designed to deliver detoxifying effects and soothe sore muscles, it transforms any space into a personal spa. Ideal for relaxation and recovery after tough workouts or stressful days, it’s the perfect gift for anyone seeking balance and rejuvenation.

  Buy Now: $699 at Bon Charge

  

  The Momentous Three

  From November 12th through December 2nd, your audience can save 25% sitewide with the code BFCMAFF. Additionally, every purchase over $100 includes a free 5-night Sleep Pack—an ideal way to relax and stay energized throughout the holiday season.

  Buy Now: $97 at Momentous

• 

  Theragun PRO

  Elevate his recovery routine with the Theragun PRO, a top-tier percussive therapy device designed for deep muscle treatment. Ideal for athletes and fitness enthusiasts, it offers customizable speed settings and multiple attachments to target specific muscle groups, aiding in faster recovery and enhanced performance. Its ergonomic design ensures comfortable use, making it a valuable addition to any fitness regimen. Use code NOVEMBER15 at checkout to save 15%.

  Buy Now: $424 (Orig. $499)

• 

  Alo Co-Op Pant

  Upgrade his athleisure collection with the Co-Op Performance Joggers from Alo Yoga. These joggers are crafted from lightweight, water-repellent fabric, making them perfect for both workouts and casual wear. The slim fit and cuffed ankles provide a modern look, while hidden zippered pockets offer secure storage for essentials. Available in multiple colors, they seamlessly blend style and functionality.

  Buy Now: $138 at Alo

• 

  Garmin Forerunner 265

  This GPS smartwatch is a runner’s dream. It tracks workouts, heart rate, sleep, and even has a built-in coaching feature. A must-have for data-driven fitness buffs.

  Buy Now: $350 (Orig. $450)

• 

  Hyperice Venom 2 Back

  Help him recover like a pro with the Hyperice Venom 2 Back, a wearable device combining heat and vibration therapy for targeted muscle relief. Perfect for easing tension, soothing sore muscles, or simply unwinding after a long day, this upgraded version offers an ergonomic fit, adjustable straps, and a sleek touchscreen control for customizable sessions. It’s the ultimate solution for anyone needing quick, effective back pain relief.

  Buy Now: $249 at Hyperice

• 

  BowFlex SelectTech 552 Adjustable Dumbbells

  Elevate his strength training with the BowFlex SelectTech 552 Adjustable Dumbbells. These innovative dumbbells adjust from 5 to 52.5 pounds, replacing the need for 15 sets of weights and saving valuable space. With a simple turn of the dial, he can seamlessly switch between exercises, making workouts more efficient. Durable molding around the metal plates ensures a smooth lift-off and quieter workouts, enhancing the overall training experience.

  Buy Now: $429 at BowFlex

• 

  Nike Metcon 9

  Take his workouts to the next level with the Nike Metcon 9, the ultimate training shoe designed for lifters, cross-trainers, and athletes of all levels. This upgraded version features a larger Hyperlift plate for improved stability during heavy lifts and a rubber rope wrap for enhanced grip during high-intensity training. Sworn by elite athletes, the Metcon 9 remains the gold standard for performance and durability, making it an essential for crushing goals every day.

  Buy Now: $150 at Nike

• 

  Hydro Flask 32-Ounce Wide Mouth Bottle

  Keep him hydrated during workouts with this double-insulated water bottle that keeps drinks cold for up to 24 hours. Bonus: It’s durable and comes in sleek colors.

  Buy Now: $45 at Hydro Flask

• 

  Apple AirPods Max

  Give the gift of premium sound with the Apple AirPods Max, designed to deliver immersive audio and unmatched comfort. With features like Active Noise Cancellation, spatial audio, and a breathable knit mesh canopy, these headphones are ideal for workouts, workdays, or unwinding at home. Boasting up to 20 hours of battery life, they’re perfect for enjoying music, podcasts, or calls without interruption, making them a standout gift for tech and audio lovers alike.

  Buy Now: $549 at Apple

• 

  Echelon Row-S Smart Rower

  Rowing is one of the best full-body workouts, and this smart rower offers live and on-demand classes for an immersive experience. It’s compact and perfect for home gyms.

  Buy Now: $1,000 (Orig. $1,799) at Echelon

• 

  Rhone Reign Long-Sleeve Tee

  Made with anti-odor and moisture-wicking technology, this lightweight tee is perfect for any workout or recovery day. Its sleek design ensures it’s just as good for casual outings.

  Buy Now: $78 at Rhone

The post The Best Gifts for Him 2024: Post-Holiday Picks for Active Men appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Finding the perfect gift can be a balancing act—especially for wellness and fitness enthusiasts. Whether she’s all about staying active, practicing mindfulness, or indulging in a little self-care, thoughtful gifts that support her well-being and goals are bound to impress. From high-performance activewear to soothing self-care essentials, we’ve curated a list of the best gifts for her in 2024 that show you understand and support her lifestyle. Here’s everything you need to keep her inspired, relaxed, and ready to take on the new year.

1. 

   alphabeats Mental Training Bundle

   Elevate her mental fitness with alphabeats, the professional-grade training platform now accessible through Muse’s brain-sensing headband. Trusted by Olympic athletes and pro teams, alphabeats enhances focus and resilience by adapting her favorite music to her brain activity in real time. Get the complete bundle—including the Muse 2 headband and 12 months of unlimited access—for just $249 (regular $399). With limited availability and a 30-day money-back guarantee, it’s the perfect gift for active women striving to thrive in all aspects of life. Already have a Muse device? Gift her a year of alphabeats for just $89 (regular $149).

   Buy now: $249 (Orig. $399) at alphabeats

2. 

   Tavi High-Waisted 7/8 Leggings

   These Tavi leggings are more than just a pair of workout bottoms—they’re a style staple with performance in mind. Crafted from high-compression fabric that moves with you, they provide a flattering fit and durable support for every type of workout. A gift that she’ll love wearing both in and out of the gym.

   Buy Now: $92 at TAVI Active

3. 

   Boncharge Infrared Sauna Blanket

   Give the gift of wellness with this portable infrared sauna blanket. Known for its detoxifying and muscle-soothing benefits, it provides an at-home spa experience, making it perfect for relaxation and recovery sessions after intense workouts or long days.

   Buy Now: $699 at Bon Charge

4. 

   HigherDose Red Light Face Mask

   Red light therapy has never been easier or more stylish. This face mask enhances skin health by reducing inflammation and promoting collagen production, making it a thoughtful gift for anyone interested in wellness and skincare.

   Buy Now: $349 at HigherDose

5. 

   Stanley Quencher H2.0 Flowstate Tumbler

   This trendy tumbler keeps drinks cold for hours, making it a hydration essential. Its easy-carry handle and leak-resistant design make it perfect for gym sessions, road trips, or just staying hydrated on the go.

   Buy Now: $45 at Stanley

6. 

   Oura Ring Gen3 Horizon

   With its sleek design and advanced health-tracking capabilities, the Oura Ring is a top choice for anyone committed to improving sleep, managing stress, and optimizing activity levels. It’s a gift that combines luxury with cutting-edge wellness tech.

   Buy Now: $299 at Oura

7. 

   Heat Healer Activated Lymphatic Onesie

   This high-tech onesie is designed for lymphatic health, improving circulation, and boosting recovery. Ideal for wellness lovers, this unique gift makes self-care easy and efficient, right from the comfort of your home.

   Buy Now: $150 at Heat Healer

8. 

   Tracy Anderson Classic TA Shrug

   Perfect for both workouts and layering on chillier days, this stylish shrug is a versatile piece that can elevate any fitness wardrobe. It’s a thoughtful gift for fashion-forward individuals who prioritize both style and function.

   Buy Now: $125 at Tracy Anderson

9. 

   Omorpho G-Vest

   Weighted yet stylish, the Omorpho G-Vest uses microload technology to enhance workouts without compromising comfort. It’s a great gift for fitness enthusiasts looking to level up their training sessions.

   Buy Now: $279 at Omorpho

10. 

    Lunya Washable Silk Travel Pillow

    This silk travel pillow adds a touch of luxury to any journey, ensuring restful sleep and reducing skin irritation. A thoughtful gift for frequent travelers or those who value quality rest.

    Buy Now: $128 at Lunya

11. 

    ClassPass Gift Card

    ClassPass opens up a world of fitness possibilities, offering access to numerous studios and classes. This gift is perfect for someone looking to explore new workouts or reinvigorate their fitness routine.

    Buy Now: $100 at ClassPass

12. 

    UGG Tazz Slippers

    Combining style and cozy comfort, these slippers make the perfect gift for winter lounging. With a durable sole, they’re great for quick outdoor errands, adding versatility to a staple of home comfort.

    Buy Now: $130 at UGG

13. 

    Adanola Seamless Long Sleeve Full Zip Top

    This sleek top is the perfect mix of comfort and support, great for both workouts and everyday wear. It’s a stylish and functional addition to any active wardrobe, making it a versatile gift for fitness lovers.

    Buy Now: $96 at Adanola

14. 

    Parachute Cozy Knit Robe

    This ultra-soft robe feels like a warm hug, offering relaxation after a long day. It’s the perfect gift for anyone who enjoys winding down in style.

    Buy Now: $179 at Parachute

15. 

    Homesick Evening Unwind Candle

    This calming candle is crafted to help de-stress and relax, filling any space with soothing aromas. It’s a lovely gift for anyone who appreciates a peaceful ambiance in their self-care routine.

    Buy Now: $30 at Homesick Candles

16. 

    Alo Yoga Warrior Mat

    Known for its extra cushion and grip, this yoga mat is ideal for everything from intense workouts to meditation sessions. It’s a gift that shows you care about their comfort and wellness journey.

    Buy Now: $89 at Alo

17. 

    Therabody RecoveryAir JetBoots

    These compression boots offer targeted recovery, improving circulation and reducing muscle soreness. They’re a great gift for athletes or anyone looking to enhance their post-workout recovery.

    Buy Now: $799 at Therabody

18. 

    Recess Pickleball Go-To Gift Set

    Pickleball is having a moment, and this set is perfect for both beginners and pros alike. It’s a fun gift that encourages an active lifestyle and time outdoors.

    Buy Now: $168 at Recess Pickeball

19. 

    Bearaby The Napper Weighted Blanket

    Weighted blankets are known for promoting relaxation and improving sleep quality. This one, with its chic knit design, makes a cozy gift for anyone who values restful nights and stress relief.

    Buy Now: $179 at Bearaby

20. 

    WTHN Body Cupping Kit

    Bring the spa experience home with this cupping kit, designed to help with muscle recovery and tension relief. It’s a unique and thoughtful gift for anyone who prioritizes body care.

    Buy Now: $68 at Revolve

21. 

    Barefoot Dreams CozyChic 3-Pair Sock Set

    Soft, warm, and perfect for lounging, these cozy socks make a wonderful stocking stuffer. They’re a small luxury that adds a big dose of comfort to winter days.

    Buy Now: $58 at Barefoot Dreams

22. 

    The Skinny Confidential Mouth Tape

    Promoting better sleep through nose breathing, this mouth tape is a surprising gift for those looking to improve their sleep quality and health. It’s a small but impactful addition to any wellness routine.

    Buy Now: $35 at Revolve

23. 

    Vitruvi Cloud Humidifier

    This sleek humidifier creates an optimal home environment by adding moisture to the air, perfect for dry winter months. It’s a gift that shows care for their comfort and respiratory health.

    Buy Now: $229 at Revolve

24. 

    The Beast Mini Blender

    Compact and powerful, this blender is perfect for on-the-go smoothies and shakes. It’s an ideal gift for health-conscious friends who love starting the day with a nutritious boost.

    Buy Now: $99 at Beast

25. 

    On Women’s Cloudnova 2 Shoes

    These sleek, supportive sneakers make a stylish yet practical gift. They’re perfect for anyone looking for a comfortable pair for walking, workouts, or everyday wear.

    Buy Now: $160 at Dick’s Sporting Goods

26. 

    Owala FreeSip Water Bottle

    With a built-in straw and easy grip, this water bottle is ideal for workouts and on-the-go hydration. It’s a functional yet stylish gift that encourages better hydration habits.

    Buy Now: $38 at Dick’s Sporting Goods

27. 

    The North Face Nuptse Short Jacket

    Warm, durable, and stylish, this puffer jacket is a must-have for cold weather. It’s a thoughtful gift that keeps them cozy and fashionable through winter.

    Buy Now: $280 at The North Face

28. 

    HoMedics 3D Shiatsu Body Massager with Heat

    This at-home massager provides soothing relief with Shiatsu massage and heat, perfect for unwinding after a long day. It’s a gift that promotes relaxation and self-care.

    Buy Now: $50 at Homedics

29. 

    FaceGym Full Face Sculpt Kit

    For anyone interested in skincare and facial fitness, this sculpt kit is a unique and effective way to tone and lift. It’s a gift that adds a touch of luxury and rejuvenation to their routine.

    Buy Now: $75 at Sephora

30. 

    Dieux Forever Eye Mask

    Reusable and luxurious, this eye mask is ideal for reducing puffiness and hydrating the delicate under-eye area. It’s a small but thoughtful gift for skincare enthusiasts.

    Buy Now: $25 at Sephora

31. 

    ProsourceFit Acupressure Mat and Pillow Set

    This acupressure set offers targeted relief for muscle soreness and tension, perfect for anyone who needs to unwind. It’s a wellness gift that brings relaxation and recovery into their daily routine.

    Buy Now: $30 at Prosourcefit

32. 

    P.volve Essentials Bundle

    This workout bundle includes everything needed for an effective, low-impact fitness routine. It’s an ideal gift for someone looking to elevate their at-home workouts.

    Buy Now: $350 at Pvolve

33. 

    Alo Yoga 2024 Advent Calendar

    Filled with mini self-care surprises, this advent calendar makes the countdown to the holidays even more exciting. It’s a unique and fun gift for those who love trying new wellness products.

    Buy Now: $175 at Alo

34. 

    OffCourt Gym Bag Kit

    This compact gym bag kit includes essentials like deodorant, body spray, and cleansing wipes, perfect for post-workout refresh. It’s a practical gift for fitness lovers who appreciate convenience.

    Buy Now: $31 at OffCourt

35. 

    Bose QuietComfort Ultra Headphones

    These noise-canceling headphones are perfect for immersive workouts, travel, or relaxation. A high-quality gift that helps them focus on their fitness or enjoy peaceful downtime.

    Buy Now: $429 at Bose

36. 

    OSEA Body Glow Trio

    This body care set includes oils that nourish and illuminate the skin, ideal for creating a spa-like experience at home. It’s a luxurious gift that adds a glow to any self-care routine.

    Buy Now: $98 at OSEA

37. 

    BÉIS The Sport Duffle

    This sleek duffle is the ultimate carry-all for active days. With compartments for everything from shoes to a water bottle, it’s a thoughtful gift for anyone who likes to stay organized on the go, whether heading to the gym, on a weekend getaway, or on a daily commute.

    Buy Now: $88 at BÉIS Travel

The post The Best Gifts for Her 2024 — Shop Post-Holiday Deals appeared first on Athletech News.

With the global wellness market now worth $5.6 trillion and climbing higher every year, there’s never been a better time to want to be healthy – or be in the business of helping people get healthy.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry experts took a deep dive into the world of wellness and the related sectors of recovery and longevity, including the rise of GLP-1 weight loss drugs, hot and cold therapy, and the growing field of longevity science.

Topics of discussion also included the growing role fitness facilities are playing in supporting members on their health journeys.

In case you missed any DISRUPT Wellness, Recovery & Longevity videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Personal Trainers in the Wellness Era

• Darlene Marshall, MAPP, NASM Subject Matter Expert, NASM
• Rich Fahmy, M.S., Senior Content Development Manager, NASM
• Moderated by Joy Keller, Athletech News

Pricing Recovery: How To Monetize the Wellness Craze

• Lee Braun, Founder and CEO, Perspire Sauna Studio
• Lisa Semerly, Chief Revenue Officer, Halotherapy Solutions
• Rachelle A. Reed, Scientific Advisor, Perspire Sauna Studio
• Moderated by Joy Keller, Athletech News

Wellness Room: Building the Ultimate Recovery Experience

• Brynn Scarborough, President and CEO, Wellness JK
• Mike Hansen, Entrepreneur and Founder Advisor, Mike G. Hansen
• Robbie Bent, Co-Founder and CEO, Othership
• Moderated by Edward Hertzman, Athletech News

The Booming Business of Longevity

• Dr. Frank Lipman, Founder, Eleven Eleven Wellness Center
• Dr. Mark Hyman, Co-Founder & Chief Medical Officer, Function
• Naveen Jain, Founder and CEO, Viome
• Moderated by Edward Hertzman, Athletech News

Unlocking Metabolic Health

• Colleen Cutcliffe, Co-Founder and CEO, Pendulum
• Darshan Shah, MD, Founder and CEO, Next Health
• Moderated by Tricia Madden, Fit Pro Programming/IDEA World

Beyond Fitness: Why the Future of Healthcare Is Happening Inside Clubs

• Julia Klim, Vice President of Strategic Partnerships & Business Development, Equinox
• Spencer Honeyman, Chief Commercial Officer, Vi Labs
• Nina Crowley, PhD, RD, Director of Clinical Education & Partnerships, Seca Medical Body Composition
• Moderated by Edward Hertzman, Athletech News

The Future of Metabolic Health With Jeff Zwiefel

• Jeff Zwiefel, Health & Fitness Expert Strategist & Advisor, Former President & COO, Life Time
• Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Wellness, Recovery & Longevity Content appeared first on Athletech News.

For all the talk about the pandemic changing the way we people work out, brick-and-mortar fitness is back and better than ever. However, fitness facilities must navigate changing consumer preferences like the rise of strength and functional training, cardio’s supposed decline, the desire for more community and rising costs spurred by inflation.

As part of DISRUPT, Athletech News’ can’t-miss video series, industry leaders took a look at these trends and more, with an eye toward how gyms and studios can build modern spaces that attract the fitness consumers of today while also remaining nimble to upcoming trends.

Topics of discussion included facility design and layout, equipment selection, value-adds like recovery services, and how to incorporate tech within the four walls.

In case you missed any DISRUPT Gym of the Future videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Omni Fitness From Home to Gym: Connecting Your Consumer

• Adam Maloney, Regional Sales Director Canada / Eastern US, Echelon
• Tim Petzel, Purchasing Manager, Johnson Fitness & Wellness
• Jeff Shipman, Founder and CEO, Believe in Better Solutions
• Moderated by Edward Hertzman, Athletech News

Personal Training in the Wellness Era

• Raphael Konforti, Head of Fitness, 24 Hour Fitness
• John Bauer, Content Developer and Co-Host of “Trainers Talking Truths” podcast, ISSA

Build a Better Gym: Blueprints for the Future of Fitness

• Bryan Green, Founder and CEO, Aktiv Solutions
• Dana Milkie, General Manager, EGYM
• Greg Maurer, Vice President of Fitness and Education, Workout Anytime
• Loryn Huff, National Program Director, Midtown Athletic Club
• Moderated by Edward Hertzman, Athletech News

Less Is More: The Art of Fitness Facility Design

• Bryan Green, Founder and CEO, Aktiv Solutions
• Edward Hertzman, Athletech News

The Hybrid Fitness Revolution: When Going Digital Makes Sense

• Andy Peat, CEO, Fitness On Demand
• John Prior, Franchisee, Snap Fitness EMEA
• Dr. Steve Boring, Fitness Director, Rochester Athletic Club
• Sean Turner, CEO, Les Mills USA
• Moderated by Edward Hertzman, Athletech News

The Future Is Personalized: A New Era for Omnichannel Fitness

• Steven Webster, CEO, ASENSEI
• Neill Broome, Co-Founder, In Motion Wellness Studio
• Stephen Rossi, CEO, Alter
• Moderated by Eric Malzone, “Future of Fitness” podcast

The Fitness Center Reimagined: How Hospitality & Commercial Real Estate Spaces Are Innovating

• Danny Dulkin, VP of Development Services, Arch Amenities Group
• Kayode Agbalajobi, Director of Asset Management, Carr Properties
• Emlyn Brown, Global Senior Vice President of Wellbeing, Accor
• Moderated by Edward Hertzman, Athletech News

Growth Mode: How to Successfully Scale Your Fitness & Wellness Concept

• Jay Siano, Co-Founder, A. Jaybird
• Anne Mahlum, Founder, Solidcore and Back on My Feet; Co-Founder, A. Jaybird
• Moderated by Edward Hertzman, Athletech News

A Winning Feeling: The Art of Building a Top Fitness Brand with Tracy Anderson

• Tracy Anderson, Founder, Tracy Anderson Method
• Edward Hertzman, Athletech News

The post Watch Now: DISRUPT Gym of the Future Content appeared first on Athletech News.

Franchising remains the lifeblood of the fitness and wellness industry.

As part of DISRUPT, Athletech News’ can’t-miss video series, we invited top brands, executives and experts to discuss all things franchising, including how to create a winning fitness and wellness franchise concept, how to scale your brand domestically and internationally, and what to watch for as the space evolves and adapts to new trends and consumer preferences.

Topics of discussion included how to attract high-quality franchisees, navigating the current fraught real estate market, and whether to expand internationally.

In case you missed any DISRUPT 2024 business of franchising videos, ATN is sharing them here for your viewing pleasure. Sit back, relax and enjoy the content!

Rebuilding a Giant: F45 CEO Tom Dowd Talks Turnaround

• Tom Dowd, CEO, F45 Training Group (F45 Training, FS8 Pilates, VAURA Pilates)
• Edward Hertzman, Athletech News

The Golden Touch: HQ’s Role in Scaling Culture & Community

• Amber Burkk, COO, Burn Boot Camp
• Sarah Luna, President, Xponential Fitness
• Mike Tan, COO, SWTHZ
• Brandon Cullen, Co-Founder and Chief Concept Officer, MADabolic
• Moderated by Edward Hertzman, Athletech News

How To Take Your Franchise Brand Global: Licensing, Tech & More

• Jonathan (JJ) Gantt, Co-CEO, Barry’s
• Massi Sardi, VP of Partnerships, Wellhub
• Christophe Collinet, Chief Commercial Officer, LifeFit Group
• Ieuan Owen, Chief Revenue Officer, Xplor Technologies
• Moderated by Edward Hertzman, Athletech News

From Broken to Bulletproof: How Corporate Best Practices Transform Franchise Real Estate

• Jay Siano, Co-Founder and CEO, SABRE
• Douglas Jerum, Principal, SABRE
• Cody Patrick, Co-Founder and CEO, SWEAT440
• Moderated by Edward Hertzman, Athletech News

A Behind The Scenes Understanding of The Business of Franchising

• Jon Canarick, Managing Partner, North Castle Partners
• Marc Magliacano, Managing Partner, L Catterton Flagship Fund
• Robbie Shapiro, Managing Director, York Capital Management
• Moderated by Rick Caro, President, Management Vision

Selling in a Crowded Market

• Chris Appiah, Founder and CEO, The Sales Arms
• Miya El-Masri, Co-Owner, The DRIPBaR San Angelo
• Lisa Pantaleo, Studio Owner, barre3 Long Island City
• Joshua El-Masri, Co-Owner, The DRIPBaR San Angelo
• Alex Eliades, Director of Sales & Site Performance, The DRIPBaR
• Moderated by Tricia Madden, Fit Pro Programming / IDEA World

The post Watch Now: DISRUPT Business of Franchising Content appeared first on Athletech News.

In this week’s round-up, we’re highlighting the stories people are talking about and the news you might have missed. From quick updates to noteworthy developments, here’s a snapshot of what’s been happening this week in the fitness and wellness industry.

Fitness On Demand will be featured in an upcoming Viewpoint with Dennis Quaid documentary. The segment will showcase the company’s comprehensive wellness platform, which includes their Group Studio and Flex App offering over 1,200 on-demand classes and virtual training options. CEO Andy Peat emphasizes their mission to make high-quality fitness accessible everywhere. The documentary will explore how their technology enhances fitness experiences across gyms, hotels, corporate programs, and residential facilities through personalized workouts, training guidance, and wellness content.

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the tenth consecutive year. Revelers will receive commemorative silver party hats with purple fringe and sequins. The event will be featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2025” on ABC. Through December 29, people can submit personalized New Year’s wishes at planetfitness.com/confettiwishes or at the Times Square Wishing Wall, which will be printed on confetti released at midnight. Planet Fitness currently has 19.6 million members across 2,637 clubs globally.

The global fitness app market is projected to grow by USD 55.86 billion from 2024-2028, with a CAGR of 17.78%, according to Technavio. Growth is driven by health management needs and rising chronic disease cases, with a trend toward innovative coaching platforms featuring video workouts. North America leads with 31% market share. Key players include Adidas, Apple, Nike and Samsung. However, user engagement and retention remain significant challenges. The market is categorized by gender (male/female) and application (lifestyle monitoring, health monitoring and others).

Hotworx, an infrared fitness studio franchise, has reached 700 locations in seven years, marking it as one of the world’s fastest-growing fitness brands. The company, recognized as the second fastest-growing fitness brand by the Health & Fitness Association, grew from 409 to 585 locations (43%) between 2022-2023. The 700th location opened in Hanford, California. Hotworx offers 24/7 virtual instruction for 30-minute isometric workouts and 15-minute HIIT sessions in infrared saunas, serving over 250,000 members globally.

The global running apparel market is expected to grow from USD 15,235.1 million in 2023 to USD 25,053.7 million by 2033, at a CAGR of 5.1%, according to Custom Market Insights. The market is driven by increasing health awareness and growing participation in running activities. Key players include Nike, Adidas, Under Armour, and PUMA. The market is segmented by product type (tops, bottoms, accessories), gender (men, women, unisex), and distribution channel (specialty shops, online, department stores). North America leads the market share.

The post The Week in Review: ATN Rewind appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Wellness is more than a trend—it’s a lifestyle that many of us are embracing, and what better way to support that journey than with a thoughtful gift? Whether you’re shopping for a loved one who’s a self-care enthusiast or someone who just needs a little extra relaxation, these wellness gifts are designed to elevate daily routines. From stress-relieving gadgets like the Sensate to calming aromatherapy diffusers, here’s our list of the best wellness gifts of 2024 to bring some comfort, calm, and care to anyone’s life.

The Best Wellness Gifts 2024

• 

  Kineon Move+ Pro

  The Kineon MOVE+ Pro is an advanced red light therapy device designed to alleviate joint pain and promote tissue healing. Combining deep red LED and infrared laser light, it delivers targeted therapy to joints and muscles, enhancing blood flow and cellular energy production. Its portable, hands-free design allows for convenient use, providing significant pain relief without the high costs associated with traditional treatments. With over 25,000 satisfied users, the MOVE+ Pro is a trusted solution for those seeking effective pain management and accelerated recovery.

  Buy Now: $349 (Orig. $699)

  

  Bon Charge Infrared Sauna Blanket

  This portable infrared sauna blanket brings the benefits of heat therapy straight to your home, enhancing circulation, supporting detoxification, and soothing muscles. It’s the perfect wellness gift for anyone seeking relaxation and recovery in their daily routine.

  Buy Now: $699 at Bon Charge

  

  LARQ Bottle PureVis 2

  The LARQ self-cleaning water bottle is a game-changer for anyone who wants pure, fresh water on the go. UV-C LED technology eliminates up to 99.9999% of bacteria and viruses, keeping the bottle odor-free. Plus, it’s vacuum-insulated, keeping drinks cold for 24 hours or hot for 12 hours. It’s sleek, convenient, and easy to use.

  Buy Now: $109 at LARQ

• 

  Bearaby Cotton Napper Weighted Blanket (10 Pounds)

  Known for its breathable, organic cotton material, Bearaby’s weighted blanket provides deep pressure stimulation, helping to improve sleep quality and reduce anxiety. Available in various colors and weights, this blanket is both therapeutic and beautiful, making it a perfect gift for relaxation.

  Buy Now: $179 at Bearaby

• 

  Vitruvi Stone Diffuser

  The Vitruvi Stone Diffuser combines minimalist design with aromatherapy benefits. It diffuses essential oils to create a soothing atmosphere. A stylish addition to any home, this diffuser is ideal for someone looking to elevate their space with calming scents like lavender or eucalyptus.

  Buy Now: $123 at Vitruvi

• 

  Therabody Wave Roller

  This vibrating foam roller offers therapeutic massage for relaxation, making it ideal for anyone needing gentle relief from muscle tension. With multiple vibration settings, it’s perfect for unwinding after a long day or providing soothing self-care at home.

  Buy Now: $149 at Therabody

• 

  Felix Gray Blue Light Blocking Glasses

  Felix Gray’s blue light glasses reduce digital eye strain, making them an ideal gift for people who spend long hours on screens. Designed with style and functionality, these glasses help protect eye health and support better sleep, perfect for anyone working from home or frequently using digital devices.

  Buy Now: $98 at Felix Gray

• 

  2024 Alo Advent Calendar

  The 2024 Alo Advent Calendar is the ultimate gift that keeps on giving! With 24 days of beauty, wellness, and style essentials, it’s packed with best-sellers like the Magnesium Reset Spray, paraffin-free candles, vitamin gel shots, and hair accessories. This calendar offers the perfect way to experience mind-body wellness daily—whether as a gift for someone special or a treat for yourself.

  Buy Now: $250 at Alo

• 

  Calm App Subscription

  With a subscription to Calm, users gain access to guided meditations, sleep stories, and relaxing soundscapes. Ideal for beginners or seasoned meditators, this app makes it easy to incorporate mindfulness into daily life and is a valuable gift for reducing stress and improving focus.

  Buy Now: $70 at Calm

• 

  Blissy Mulberry Silk Pillowcase

  Known for its gentle, friction-reducing material, the Blissy silk pillowcase helps prevent wrinkles and keeps hair smooth, making it ideal for beauty and wellness enthusiasts. Silk pillowcases are hypoallergenic and naturally cooling, offering a touch of luxury that benefits both skin and hair health.

  Buy Now: $56 at Blissy

• 

  Manduka PRO Yoga Mat 6mm

  With its ultra-dense cushioning, this mat provides excellent support for joints during various poses. Its closed-cell surface prevents moisture and bacteria buildup, ensuring a hygienic practice environment. Backed by a lifetime guarantee, the Manduka PRO is designed to withstand years of use without peeling, fading, or flaking. This mat is ideal for both beginners and seasoned practitioners aiming to enhance their yoga experience.

• 

  Moonpod Crescent Backrest

  The Moon Pod Crescent Backrest is an ergonomic cushion designed to enhance relaxation and provide superior support for your neck and back. Filled with high-density micro-beads, it conforms to your body’s shape, offering a zero-gravity sensation that alleviates pressure points and reduces physical fatigue. Lightweight and versatile, the Crescent Backrest can be used on your Moon Pod, couch, bed, or any surface where you desire additional comfort. Its sleek design and adaptive support make it an excellent gift for those seeking to elevate their relaxation experience.

  Buy Now: $139 at Moonpod

• 

  Johnson Fitness & Wellness Synca Quzy Neck & Shoulder Massager

  The Quzy Neck & Shoulder Massager is a portable, wireless massager that brings soothing relief wherever you go. Equipped with eight kneading nodes and infrared heat, this lightweight massager provides a deep, comfortable massage. Its soft, cotton-like upholstery enhances comfort, and with three adjustable speeds and reversible massage techniques, it can be customized for different areas, including the neck, shoulders, calves, thighs, and lumbar. The battery-powered design lasts up to 2.5 hours, making it perfect for on-the-go relaxation without being tethered by a power cord.

  Buy Now: $180 at Johnson Fitness & Wellness

• 

  HigherDOSE Serotonin Set

  The HigherDOSE Serotonin Set is a relaxation game-changer, combining powerful tools designed to boost mood, relieve tension, and support deep calm. This set includes a Serotonin Soak with Magnesium Zechstein Flakes for a mineral-rich, mood-enhancing bath, a Transdermal Magnesium Spray to ease muscle tension and support serotonin production, and a luxurious 100% Organic Cotton Bath Robe for post-bath relaxation. Together, these items create a biohacker-inspired ritual perfect for anyone seeking restorative relaxation and stress relief. It’s the ultimate gift for unwinding and revitalizing your wellness routine.

  Buy Now: $169 at HigherDOSE

• 

  Sensate Plus Device

  Incorporating the Sensate device into your wellness routine can significantly enhance relaxation and stress management. This innovative gadget uses infrasonic resonance technology to stimulate the vagus nerve, promoting immediate calm and long-term stress resilience. By placing the device on your chest and pairing it with the Sensate app’s soothing soundscapes, you can experience a reduction in anxiety and an improvement in sleep quality.

  Buy Now: $349 at Sensate

The post The Best Wellness Gifts of 2024: Our Top Picks for Relaxation, Health & Self-Care appeared first on Athletech News.

The fitness industry is changing rapidly. Many brands are incorporating new technologies to keep members loyal and increase incremental revenue, while expansion, consolidation and bankruptcy filings are changing the face of gyms and studios across the country. One trend driving the industry’s transformation is a growing interest in new health and wellness solutions. This goes beyond supplements to include everything from GLP-1 weight-loss drugs to the latest recovery offerings. 

Amid this backdrop, Athletech News is partnering with Sports Innovation Lab, an insights, analytics and data company that works with the biggest brands in sports, media and entertainment, to provide fitness industry stakeholders with key data on their consumers and the industry at large. 

Through the partnership, Sports Innovation Lab and ATN will develop in-depth consumer profiles of fitness and health enthusiasts. Known as “fitness communities,” these profiles will give brands next-level insights into their current and potential customers. 

“Fitness enthusiasts are not all alike,” said Sports Innovation Lab co-founder and CEO Josh Walker, who oversees the company’s proprietary market intelligence platform. “Working with Athletech News and receiving their ongoing expertise on this population will strengthen our understanding of ‘Fluid Fan’ behaviors, which benefits our customer base through better data and addressable marketing audiences. Brands have a new powerful tool to reach this market.”

Fitness Communities Based on Observed Spending Data

The fitness industry continues to change, but dominant consumer behaviors will always inform how marketers reach the right customers. Some consumers love taking classes and need group fitness to motivate them to work out; families and higher-income fitness consumers typically want the benefits of an all-inclusive fitness center. 

Fitness community profiles are based on consumer spending patterns and are designed to help brands target the right customers.

Class Curators

These active fitness enthusiasts are spending on boutique fitness classes such as F45 Training, SoulCycle, Orangetheory Fitness, Rumble Boxing and The Class, and may also subscribe to Class Pass. Class Curators are:

• 9X more likely to own a wearable device than the general population
• 7X more likely to go skiing
• 6X more likely to attend concerts

Luxury Lifters

For Luxury Lifters it’s all about a premium health club experience. They’re spending with luxury fitness facilities like Equinox, Life Time and Chelsea Piers Fitness, and/or purchasing premium subscriptions to enjoy added services. Luxury Lifters are:

• More likely to be Gen X or Baby Boomers making more than $200K/year
• Spending more on sports tickets and live events than any other community
• Spending with book retailers like Barnes & Noble and independent bookstores (30% of this population)

Gym Goers

Your traditional exercise enthusiast, the Gym Goer prefers a no-frills, traditional gym to give them a more classic workout. They’re purchasing memberships from large brands like Gold’s Gym or local gyms. Gym Goers are:

• More likely to be male, without children in the household 
• Frequently shopping on social media such as Instagram and Facebook
• 3X more likely to spend on “sportainment” establishments such as Topgolf or Chicken N Pickle

Deal-Driven Fitness Fans

Most often found in high-value, low-price (HVLP) gyms, these consumers typically come in the new year, are seasonal in their fitness purchases and often looking for a deal. They may make exercise an always-on part of their routine, but throughout the year they continually purchase new and different fitness/wellness products and subscriptions – especially if there’s a deal to be had. Deal-Driven Fitness Fans are:

• 3X more likely to purchase hydration beverages 
• Frequent QSR visitors, spending with Taco Bell, McDonald’s and Chipotle
• More likely to have tween/teen children in the household

Game-Changing Data for Fitness Brands 

In the weeks and months ahead, Sports Innovation Lab and ATN will be rolling out key insights into the spending behaviors of these fitness communities, creating an actionable new source of data for fitness and wellness marketers, executives and entrepreneurs. 

These insights will leverage Sports Innovation Lab’s Sports Data Cloud, which covers hundreds of health and fitness brands, allowing us to create customizing audiences for each category including workout classes, home fitness, luxury and premium health clubs, subscription workouts, athleisure wear, equipment and more. 

For more information on how you can leverage Sports Innovation Lab data to create custom audiences that meet your brand’s marketing goals for your New Year’s campaigns and beyond, email audiences@sportsilab.com.

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Hannah Fink, a gymnast turned designer, took her love for movement and design to create Somato—a super sleek, compact Pilates reformer that’s perfect for any home. With her background in fitness and a knack for making things functional and beautiful, Hannah’s mission is clear: bring Pilates to more people in a way that’s stylish and easy. Here, she talks about the journey behind Somato, what inspired her design, and the standout features that make it a go-to for Pilates lovers at home.

Can you tell us a bit about how your background in gymnastics and design influenced the creation of Somato?

To me, gymnastics and design have always been intertwined. They’re both detail-oriented, visual disciplines that have challenged me creatively. I was always drawn to the design of gymnastics apparatuses and the way such simple devices could serve so many purposes. Two parallel bars could be a fitness device, but sling some fabric between them and you’ve got a hammock. The first thing I ever built was a small balance beam to use at home.

I discovered Pilates when I was injured and had to take time off of gymnastics. My mom took me along to her Pilates class. I was immediately drawn to the Pilates reformer and wanted to experiment with the equipment. However, I had promised my mom I would behave and wouldn’t disturb the class by swinging from the Cadillac like a feral monkey.

Growing up in a gym spurred a lifelong love for movement. My education in design inspired a love of beauty and functionality. Combining these passions in Somato is incredibly fulfilling—creating something that brings joy and strength to others in a beautifully designed, home-friendly way.

What was the “aha” moment in your small Brooklyn apartment that made you realize the need for a compact, home-friendly Pilates reformer?

You could say Somato is a product of the Pandemic, but it started long before we had heard of COVID-19. I was writing my master’s thesis on redesigning fitness equipment to look like furniture when the pandemic rolled around. I started my thesis in 2019, and by the time I completed it in 2020, my research was… well… relevant (to say the least).

Even before lockdown, Pilates classes were a rare treat. At $40 per class, a studio membership was out of my price range, especially considering my need for at least four or five workouts per week. I would supplement Pilates with other less expensive gym classes.

Having a Pilates reformer at home went from a nice idea to a necessity during lockdown. I looked for a home reformer. Something that folded up. But in Brooklyn, closet and under-bed storage is precious. Even if I found a folding reformer, I wouldn’t have anywhere to store it. There was no way I would let a bulky piece of gym equipment live as an eyesore in my living room. Even a folding reformer would have to look beautiful– like it belonged in my living room, like a piece of furniture. That was my “aha” moment. I didn’t need to invent a new fitness apparatus. I needed to reinvent the Pilates reformer.

Somato has a unique design aesthetic. What were some of the key challenges in creating a reformer that’s both functional and visually appealing for small spaces?

The biggest challenge was balancing aesthetics with durability. A reformer has to support dynamic loads, so every material and design choice needs to be functional and resilient while still looking sleek.

It’s not enough to choose strong, lightweight materials. The way those materials are shaped determines their strength. For example, there are special aluminum ribs inside the carriage designed to support 300lb loads. The tracks are extruded into a shape that disperses the load across the profile, and the front and back platforms are stamped and welded to do the same.

We’re also using innovative materials and manufacturing processes that are different from what’s typically used in fitness equipment design to reduce weight and size. Our padding is not upholstered, but instead, injection molded polyurethane foam, similar to the foam used in a lot of public transportation applications.

Every millimeter counted while designing the Somato. Even the little feet are designed to slot into a corresponding hole when folded. This feature alone saved us over an inch of space. And that inch could be the difference between fitting under your bed or becoming a nuisance.

Could you walk us through the process of prototyping and engineering the Somato reformer? What did you prioritize during those three years of development?

The design process began with sketching and quickly moved to computer modeling and 3D printing. I built 28 complete reformer prototypes and hundreds more for individual mechanisms. My initial prototypes were made from cardboard and 3D-printed parts, but once I needed to test the mechanisms under real dynamic loads, I switched to a combination of milled aluminum tubing and 3D-printed parts, then later used wood for further refinement. By doing all the prototyping myself, mostly in my garage and at local machines and woodshops, I saved hundreds of thousands of dollars.

When Somato was selected for TechCrunch Disrupt Startup Battlefield and recognized as a CES Innovation Award Honoree, I invested around $15,000 in creating a fully functional aluminum prototype. I wanted to make a splash at the events with live demonstrations. While visually appealing, the design was only halfway ready, with extra material and weight that made it impractical for real use. It was a valuable lesson in not prioritizing the aesthetics until after the mechanics are fully fleshed out. I ultimately decided to showcase it strictly as a display unit at TechCrunch instead of allowing guests to test it.

After TechCrunch and CES, three incredible women invested as angels, allowing me to develop even more sophisticated prototypes with materials like extruded T-Slot aluminum (a versatile prototyping material, like adult Legos). I dove into the mechanical properties of metals, galvanic corrosion, and force simulations to test design durability. I also taught myself to create 2D engineering drawings for manufacturers.

This marked a turning point. I began working with a supplier in Shanghai to build our first production-ready iteration, transitioning from prototyping to production development. Each prototype highlighted something to improve, whether it was a weak bolt or a pinch point, and I didn’t stop until it was right. Good design alone is never enough; safety and durability are always top priorities.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

With Pilates often seen as an expensive, luxury workout, how did accessibility shape your vision for Somato?

Making Pilates more accessible is truly at the heart of Somato’s mission. While studio classes are wonderful, the cost—often up to $300 a month—can make Pilates feel out of reach for many. And even if you can budget for it, the logistics can be exhausting: I’ve lost my spot in class multiple times because I was just a few minutes late, only to be charged anyway. That frustration, along with late fees and waitlists, adds a layer of stress to what should be a restorative practice. I can only imagine how much harder it is for new moms.

From personal experience, I know that wellness often feels the hardest to access when we need it the most. Somato was designed to change that by bringing a true Pilates experience into the home. It eliminates the need for expensive memberships or rushed trips to the studio, letting people practice on their own time. My goal was to create a reformer that anyone can use regularly without sacrificing quality or convenience, so Pilates can finally feel like an inclusive, everyday joy rather than a luxury.

How does the Somato reformer cater to busy women, particularly new moms, who might struggle to find time for fitness?

I’m a firm believer that women can do anything men can do. I mean look at me… I’m a metalworking solo female founder who taught myself engineering and travels alone to China to manage my supply chain. But we also have unique needs from men, especially when it comes to our physical health. After the Barbie movie, Taylor Swift’s Eras Tour, and Beyonce’s Renaissance World Tour, we’ve seen the power of the female dollar. So it’s weird to me that there is so little fitness infrastructure specifically geared toward women.

Somato brings Pilates into the home, allowing women to fit in a quality workout without the commute or time constraints. And with Somato’s lightweight, compact design, it’s incredibly easy to set up, store, and move around as needed, all while offering the functionality of a full-sized reformer. New moms can squeeze in a workout during nap time. The corporate girl can squeeze in a class before or after work.

But our app is what’s revolutionizing fitness for busy women. I’m basically designing a fitness app and workout offerings that I personally want– something that will carry me through the many transitions that happen from your 20s to 30s and 40s.

And there’s a lot that happens to women during these years. Not only are we managing our menstrual cycle, and benefit from fitness plans that take this into account, but some of us are freezing our eggs, dealing with endometriosis, preparing for pregnancy, recovering from childbirth, and managing menopause. Somato offers classes catering to all of these experiences, and it’s about time we recognize women’s needs as legitimate and worthy of innovation.

Somato’s reformer has several unique features like hidden straps, rubber springs, and a foldable design. Which feature do you feel sets Somato apart the most?

The hidden, retractable straps stand out because they address both practicality and aesthetics. Straps on a traditional reformer can get tangled or look cluttered. I’ve personally never hung my loop on the hook successfully on the first try. But ours retract seamlessly into the frame. This makes the reformer look sleek and uncluttered, even when not in use, and you never have to search for the straps when you’re ready to start your workout.

However, our rubber springs truly set Somato apart. While elastic springs are often associated with low-end reformers, we’ve developed high-quality latex rubber springs that offer consistent, reliable resistance and are durable enough to withstand frequent use. I spent extensive time refining the length and density of these springs to achieve optimal resistance.

Somato also features a simplified spring system where each spring provides the same resistance, eliminating the need to remember varied spring strengths as with traditional metal springs. You can adjust your resistance easily by adding or removing springs without second-guessing.

Our patent-pending dials make resistance adjustment even more user-friendly. With a simple twist, you can increase or decrease resistance safely—no more pinching fingers on metal springs. Our dials auto-lock when under tension, providing added safety during workouts.

Our rubber springs are comparable in resistance to a Balanced Body yellow spring, but they’re lighter, quieter, and less energy-intensive to produce. They’re also more affordable to replace, and we’re working on a recycling system so users can send back old springs to be repurposed into materials like rubber flooring.

Can you tell us more about the design decisions behind making the reformer so easy to store and use, even without assembly?

Creating a truly user-friendly reformer meant focusing on simplicity. Somato ships fully assembled, so it’s ready to use right out of the box. We wanted it to be easy to fold, move, and store, so we spent a lot of time engineering the foldable frame to be secure yet incredibly simple. It’s designed for convenience without compromising on quality.

How does the Somato app complement the at-home Pilates experience? What was your goal in developing this digital aspect of the brand?

Pilates is a complicated sport. You’ll notice that a lot of home fitness equipment is made for cardio. That’s because it’s easy to design a machine and class plan around a single movement like running, cycling or rowing. But if you bring a Pilates reformer home, unless you’re an experienced instructor, you’re going to need some guidance.

The Somato app is meant to replicate the feel of a Pilates studio in your home. Our goal was to create an experience that’s engaging and personalized, with a wide variety of class styles, durations, and levels. With expert instructors and unique features, like cycle-synced classes, the app brings depth and variety to home workouts and helps users stay connected to their bodies.

The app offers classes tailored to the menstrual cycle and stages of motherhood. How did you decide to incorporate these cycle-specific and maternal health features?

This was an easy decision for me because I genuinely want to see more fitness offerings that address women’s unique needs. It’s also my way of pushing back against the status quo. For anyone who thinks there isn’t a market for women looking for tailored fitness options, think again.

The American fitness movement we know today started in the 1960s (think Jack LaLanne, Gold’s Gym, etc). It was a reaction to the high healthcare costs and doctor shortages of the 1950s. Today, women face similar uncertainties and high costs in healthcare, and I believe we’ll see a similar shift toward preventative care. Women are increasingly looking for safe, supportive spaces—even in the products we choose. Somato is a company built by women, for women.

As a designer with a background in industrial design, how did you approach blending functionality with the aesthetics of the Somato reformer?

Functionality and aesthetics go hand-in-hand for me. I approached the Somato reformer as both a piece of fitness equipment and a piece of furniture. Each design element, from the retractable straps to the compact frame, serves a purpose while contributing to a clean, minimalist look. I wanted people to feel proud to have it in their homes, as it adds both beauty and wellness.

How do you see the role of design evolving in the fitness industry, particularly for at-home wellness products?

As fitness becomes more integrated into daily life, I see design playing a key role in making equipment accessible and aesthetically pleasing for home use. Fitness equipment can and should be beautiful, especially as more people prioritize wellness at home. I think we’ll continue to see products that blend form and function, catering to our lifestyles and personal spaces.

Somato is currently in its pre-order phase. What excites you most about seeing your product reach customers in April?

I’m most excited to see how Somato fits into people’s lives and brings them joy. The feedback from people who have tried it so far has been incredibly positive, and I can’t wait to see customers embracing it in their own homes. It’s one thing to have an idea and bring it to life, but seeing it actually helping people will be the most rewarding part.

Where do you envision Somato going in the future? Are there any new products or features you’re hoping to introduce?

We will be rolling out fitness accessories like the Pilates box, balls, weights, cushions, and more in the next year. We also plan to keep adding new content to the Somato app, so our users have fresh and inspiring classes to look forward to. Ultimately, I want Somato to be a brand that supports women in every aspect of their fitness and wellness journey.

How has your personal relationship with Pilates evolved since starting Somato? Has it changed the way you approach your own fitness routine?

Creating Somato has deepened my relationship with Pilates. It’s made me appreciate the versatility and adaptability of the practice even more, especially as I’ve tailored workouts for the app. Pilates is now an integral part of my life, and building Somato has shown me how transformative it can be for anyone, regardless of their fitness level or schedule.

For someone just starting with Pilates, what advice would you give on incorporating it into their everyday life with Somato?

Be nice to yourself! As Helen Hayes once said, “The expert in anything was once a beginner.” Somato has a bunch of introductory classes that will help onboard you into the world of Pilates. We also have deep dives into every Pilates movement used in each class, so you’ll never get stuck and confused. One pro tip is to invest in a mirror so you can check your form against your instructor.

Pre-Order the Somato Reformer

• 

  The Reformer, $2,100 $2,500

The post How Hannah Fink, Founder of Somato, is Redefining Pilates at Home with Design & Accessibility appeared first on Athletech News.