For many gym owners, adding new programming like Pilates comes with a major hurdle: space.

Dedicated reformer studios require significant square footage, making it difficult for fitness facilities to justify the investment. Skelcore, a Miami-based fitness and wellness company, has introduced a folding Pilates reformer designed to solve this challenge. With a compact design, the reformer allows gyms, hotels and multi-use fitness spaces to offer Pilates classes without sacrificing floor space or disrupting existing programming.

Marc Ackermann, founder and CEO of Skelcore, highlighted the opportunity for gym operators.

“With 53,000 gyms in the U.S. alone, many have studios that could increase their return on investment by offering Pilates as a strength modality,” Ackermann said.

The reformer’s portability makes it a practical option for gyms and other facilities with limited space.

“These reformers can be stacked safely against a wall and deployed within seconds for Pilates classes,” said Mia Bustamante, Skelcore’s product manager for Pilates.

The folding Pilates reformer is available in lightweight aluminum and American maple wood. Skelcore has also launched a range of traditional Pilates reformers, available in aluminum, oak and Canadian maple, along with an XL version in Canadian maple.

According to Skelcore, all  reformers can be customized in color and leather finish, allowing fitness facilities to tailor the equipment to their branding or design preferences.

They are built with six German-made piano wire springs for smooth resistance and aluminum tracks to enhance glide and performance. The design includes two rows of adjustable resistance hooks, allowing for customizable tension levels. The reformers feature microfiber leather upholstery and double-looped straps, enabling a wider range of exercises. Additionally, each reformer comes with a jump box to expand workout options and a safety strap for secure storage when not in use.

Skelcore has made its Pilates reformers available in 45 countries, allowing gym operators worldwide to explore Pilates as a growing revenue stream. The company’s showroom in Miami now features the full range of reformers, giving potential buyers the opportunity to evaluate the equipment firsthand. Its expansion into Pilates aligns with its broader growth in the fitness equipment industry. 

The company, founded in 2020, has rapidly gained recognition, securing a global licensing deal with Powerhouse Gyms International last year as a preferred equipment provider. With its new folding Pilates reformer, the brand is further positioning itself as a versatile provider for gym owners looking to maximize space and diversify their offerings.

The post Skelcore’s Folding Reformer Brings Pilates to Gyms, Hotels & Wellness Spaces appeared first on Athletech News.

The cycling studio is investing in sustainability with its latest partnership

SoulCycle has introduced a new partnership with Uni, a zero-waste body care brand, for its post-ride experience in its studios across the U.S. and U.K. Beginning March 3rd, SoulCycle locker rooms will feature Uni’s Hydrating Shampoo & Conditioner, Skin Shield Body Wash and an exclusive preview of Uni’s soon-to-be-released Face Cleanser. Riders can also use Uni’s 24-Hour Body Serum.

“At SoulCycle, we believe the experience doesn’t end when the ride is over—it extends to how our riders take care of themselves before and after class,” SoulCycle CEO Evelyn Webster told Athletech News. “We were drawn to Uni’s commitment to sustainability and high-performance formulations, making this partnership a great fit.”

Uni’s products are made with marine-derived ingredients. The Uni Marine Complex, a blend of ocean hydrators, antioxidants and minerals, is intended to help maintain the skin’s natural barrier.

Webster noted that the transition to Uni’s products was smooth and well-received.

“One of our priorities was ensuring that the products would be effective for all skin and hair types while aligning with our sustainability goals,” she continued. “We also wanted our instructors and studio teams to test the products before launch and the feedback has been incredibly positive.”

SoulCycle’s decision to partner with Uni was also influenced by the brand’s approach to reducing waste. Uni’s refillable packaging and sustainably sourced ingredients align with SoulCycle’s efforts to create a more environmentally conscious studio experience.

“Strategic partnerships should feel natural and aligned with shared values,” said Webster. “We’re not just looking at what goes in our locker rooms—we want to create meaningful touchpoints that bring the collaboration to life in ways that resonate with our community.”

SoulCycle has invested in partnerships recently, including BetterHelp, Dr. B and FitBit, to deliver value to customers across mental health, financial accessibility and wearables. This summer, the brand also hosted a Wellness Weekend in the Hamptons, which included brand partners like Allyoos and Hyperice.

The post SoulCycle & Uni Partner to Introduce Sustainable Body Care in Studios appeared first on Athletech News.

Strength training has long been a dominant force in fitness, consistently ranking among the top 20 industry trends. In 2025, however, it’s gaining even more momentum. According to the ACSM Health & Fitness Journal’s worldwide survey, traditional strength training has climbed to #5 – up from #11 in 2024.

For gym and club operators, this resurgence presents both an opportunity and a challenge. The natural instinct? Pack the gym floor with more strength equipment – squat racks, cable machines, plate-loaded presses etc. But as facilities expand their offerings, they also face downsides such as overcrowded spaces, inefficient layouts and skyrocketing equipment costs.

This is where REP Fitness is rewriting the playbook.

Rather than defaulting to multiple – and bulky – standalone machines, REP is redefining gym design with multi-functional, space-saving strength equipment that maximizes versatility, efficiency, and performance. Their philosophy is clear: more machines don’t make a better gym – better-designed machines do.

“Our design ethos states it blatantly: bigger is not always better,” says Sam Pizer, REP’s VP of Product Development. “Focusing on multifunctionality helps our customers get the best return on investment while enhancing member experience. Gyms can offer more with less space, making it a practical solution for both users and operators.”

The Future of Gym Equipment: Smarter, More Efficient, and User-Centric

REP’s PR-5000 is the ultimate example of the brand’s mission. This modular power rack is designed for gyms looking to maximize versatility, customization, and long-term adaptability. Built with heavy-duty 11-gauge steel and featuring a fully adjustable design, this rack serves as the foundation for a dynamic and customizable strength training playground.

“The PR-5000 is engineered for strength. It’s robust enough to handle the demands of a commercial environment while remaining modular, allowing for future growth and expansion,” Pizer explains.

Gym owners can start with a simple base setup and expand over time, creating an ever-evolving training environment that optimizes both space and performance.

“You can start with a base rack and add Athena cable towers to introduce functional trainer capabilities within the same footprint,” explains Pizer. “As your space expands, you can add storage or other accessories to improve organization and functionality. It’s a long-term investment that grows with your gym.”

A great example of this in action is the global functional training franchise F45.

“F45 recognized that their existing equipment and programming weren’t keeping up with the rising demand for strength training,” says Caitlin Jones, REP’s Director of Sales. “By investing in a PR-5000 with a Dual-Sided Athena, they tapped into the strength training trend, re-engaged their members, and expanded their programming library with over 600 new movements.”

Another one of REP’s standout innovations is the Ares 2.0, a fully integrated cable system that enhances the traditional power rack by adding functional trainer capabilities – all within a single, space-efficient footprint. This design enables multiple users to train simultaneously without interference.

“Traditionally, a commercial gym requires standalone machines for every exercise, limiting the number of users per station,” explains Jones. “The Ares 2.0 solves this. The individual weight stacks allow two users to train at the same time for independent exercises, without interfering with someone squatting or bench pressing on the rack.”

For gym owners, this translates to a higher return on investment. More users per station means less time spent waiting for equipment, improved session flow, and fewer trainers to oversee workouts in a smaller space.

The Adonis is another example of REP’s commitment to creating space-conscious, high-performance equipment. Combining a lat pulldown and low row function within a single machine, Adonis delivers the same biomechanics and power as standalone versions without the massive footprint.

“It’s designed to offer a seamless, user-friendly experience that feels as natural and effective as using a standalone piece of equipment,” Pizer says. “You won’t feel a difference when using the Adonis for lat pulldowns or low row functions, or the Ares 2.0 for true isometric exercises.”

Another Game-Changer on the Horizon

As if REP’s current lineup wasn’t impressive enough, the company is preparing to introduce a revolutionary Smith Machine that will integrate seamlessly into its modular systems, proving once again that equipment doesn’t need to take up more space – it just needs to be smarter.

“This is absolutely a game-changer,” Pizer reveals. “It will elevate the modularity of our rack systems, allowing even more functionality within a compact footprint. You can expect this Smith Machine to be buttery smooth and outperform other standalone options, offering users maximum efficiency and comfort.”

Efficiency That Pays Off

Aside from space-saving benefits, REP Fitness solutions also help gyms reduce costs while improving functionality and user experience.

“REP’s design philosophy emphasizes durability and multi-functionality, which helps gyms save money on equipment purchases,” says Jones. “By investing in robust, multifunctional machines, gyms can reduce the need for multiple separate pieces of equipment.

The result?

• Lower equipment costs
• Fewer maintenance expenses
• A more organized, efficient training space
• A better member experience, translating to enhanced retention
• Fewer trainers are needed because everything is in one place

As strength training continues to flex its muscle in the fitness industry, gym owners and operators have a decision to make: fill their facilities with more equipment, or invest in smarter, more efficient solutions.

REP Fitness is proving that you don’t need more machines – you just need better ones.

Visit REP Fitness at HFA Booth 2431

The post Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design appeared first on Athletech News.

Social media virality can completely transform fitness businesses overnight, but gym owners and fitness professionals are discovering that “instant” or rapid success comes with its own set of challenges. While a viral workout trend or “transformation post” can lead to spikes in memberships and class bookings, it can also strain operations, resources and mental health.

Success stories, such as super viral fitness challenges on TikTok or a gym’s unique approach to training catching fire, have fueled a 27% year-over-year increase in searches for “how to go viral.” But as some gym and studio owners have learned, viral fame can be fleeting, and without the right preparation, the benefits may be short-lived.

The Temporary Boost of Virality

A viral moment can lead to a surge in interest, but it’s not always pure magic. International insurance company Hiscox  spoke to small business owners who experienced virality to share the experience, how they handled it and what they learned.

“Our TikTok video about a BBC career initiative went viral, leading to nearly 40,000 app downloads in a month,” said Samantha Hornsby, co-founder of ERIC. However, she quickly realized that many of these downloads were short-lived and the influx of new members was not sustainable. 

“A lot of people signed up just to try the class they saw online, but retention was tough,” Hornsby said.

Similarly, dance studio owner Nana Crawford saw a 118% spike in website traffic and a 30% increase in class sign-ups after a video of her business, Jiggle Fiit, went viral. But once the online attention faded, so did the new sign-ups.

While the attention and financial gain of a viral moment can be enticing, the pressure to sustain momentum can take a toll on fitness professionals’ mental well-being.

Crawford shared how the pressure to continuously post content was impacting her mental health.

“The pressure to maintain the attention took a toll. Ironically, once I started putting less pressure on myself, my videos continued to perform well,” she said.

Professional Advice

Psychotherapist Eloise Skinner advises business owners, including fitness professionals and gym operators, to stay grounded during periods of intense growth.

“Viral moments do subside, and calmer periods are likely to return. Get as much support as you can, both professionally and personally,” she suggested.

A sudden spike in demand can quickly overwhelm a solo fitness entrepreneur, leading to logistical nightmares – and potential customer dissatisfaction. To maintain quality service, some fitness businesses have adapted by hiring temporary front-desk staff, expanding class offerings and automating scheduling systems.

To help wannabe fit influencers who find themselves in the viral spotlight, Skinner offers key strategies:

Prioritize mental health: Skinner advises people to pace themselves, keep track of key feedback, and return to important comments later. “In the midst of a viral experience, things can easily get lost or overlooked,” she said.

Hire temporary staff to relieve the burden: Business expert David Horne suggests hiring temporary staff or freelancers to manage the influx of new customers. “Expanding the team provides immediate support, allowing the core team to stay focused without risking burnout,” he explained.

Focus on retention strategies: Horne stresses the importance of keeping customers engaged after the viral moment fades. 

“Offer special deals to maintain interest and analyze your metrics to understand new customer segments,” he said. Sending personalized emails to new customers can also help sustain engagement.

While preparing for viral success, fitness businesses must also consider protection.

“Having the right insurance in place, like liability coverage and equipment protection, can help safeguard your gym,” said Nick Thornhill, Direct and Partnerships Director at Hiscox. “These policies support you if workplace accidents or third-party claims arise, allowing you to focus on running your business with confidence.”

Going viral can be a sea change moment for fitness businesses, but without a measured strategy, it can also be a nightmare. By staying prepared, maintaining mental well-being and implementing specific strategies, gym owners can turn viral moments into long-term business growth rather than fleeting fame.

The post The Hidden Challenges of Viral Fitness Fame appeared first on Athletech News.

The fitness industry continues to thrive, offering endless opportunities for those ready to join this fast-paced world. If you’re considering opening a gym or studio, franchising can be an attractive way to get started.

However, owning a franchise isn’t for everyone. It’s essential to assess your personality, skills, and goals to determine if this business model is a good fit. Below, we share key questions to guide your decision.

1. Are You Ready for Entrepreneurship?

Choosing the right franchise is important, but first, ask yourself if you’re truly ready to own a business. Franchise attorney Tom Spadea of Spadea Lignana emphasizes the importance of this initial self-reflection. According to Spadea, “If you want to buy a franchise, you’re making two decisions: Are you emotionally prepared for the journey of ownership? And then, which franchise fits you best?”

Jumping into business ownership means taking on both rewards and challenges, and there’s rarely a clear path to success.

Owning a franchise may feel similar to home ownership versus renting; you’re now responsible for everything. Managing employees, driving memberships, and maintaining operations will fall on your shoulders. A supportive franchisor provides guidance and resources, but ultimately, it’s your business.

2. What’s Your Risk Tolerance?

Franchising appeals to many new entrepreneurs because it offers a structured, proven model. However, each franchise brings its own level of risk. Established franchises come with a well-known name and tested processes, but they often include strict guidelines and higher fees. In contrast, newer franchises allow greater flexibility and input from franchisees but may lack brand recognition and operational maturity.

Red Boswell, president of the International Franchise Professionals Group, suggests finding a franchise that has hit its stride but still offers open territory.

“A mid-sized franchise, around 50 locations, offers the best of both worlds,” he explains. “You’ll benefit from their experience without pioneering on untested ground.”

3. Do You Have the Right Skill Set?

The skills required to run a fitness franchise vary widely, depending on the type of gym or studio. However, fitness is a people-centered business. Before diving in, evaluate your ability to work with clients and address issues, as these interpersonal skills are crucial.

Spadea advises potential franchisees to pay attention to the franchisor’s emphasis on certain skills. “If the franchisor tells you that sales are essential, believe them,” he says. Being honest about your strengths and weaknesses will guide you to the right choice and prevent you from entering a role misaligned with your abilities.

4. Are You Prepared To Commit Fully?

A franchise offers many advantages, but it’s not a hands-off endeavor. Boswell warns against the common misconception of “passive” franchise opportunities. “Many buyers mistakenly think they can be absentee owners, but true absentee options are nearly non-existent,” he notes.

Even semi-absentee arrangements, in which the owner isn’t fully hands-on, are limited and often include strict guidelines. Franchisees are expected to engage with the local community and be a familiar face for clients. Franchisors value this human element, seeing it as a significant contribution to the brand.

Exploring the fitness industry through a franchise can be an exciting journey, but it requires careful consideration. Knowing your entrepreneurial readiness, risk tolerance, skill set, and commitment level will help you make an informed decision.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

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Every 90 minutes, someone is diagnosed with ALS (Amyotrophic Lateral Sclerosis), a devastating neurodegenerative disease with no known cure. To shine a light and raise funds, fitness clubs nationwide will rally together in May, ALS Awareness Month, to offer high-energy 90-minute classes in support of Augie’s Quest to Cure ALS.

The concept behind the event is simple: a 90-minute class featuring a gym’s most engaging instructors and best programming. These sessions are designed to energize participants and foster a strong sense of community, while also attracting new members.

Participating clubs are encouraged to charge between $25-$50 per entry, with proceeds going toward ALS research. Other fundraising strategies include:

• Encouraging competition between locations and coaches to drive donations.
• Using club-wide incentives to reward participants and instructors who meet fundraising goals.
• Offering exclusive swag to the first 20-50 registrants.
• Allowing early registrants to reserve prime workout spots.
• Engaging member influencers to promote the event and boost participation.

Fitness club owners interested in hosting a class can work with the Augie’s Quest team to customize their event with a downloadable toolkit, ensuring maximum engagement and impact. Many clubs have already signed up to host their own 90-minute classes.

This year marks the 20th anniversary of Augie’s Quest to Cure ALS, an organization founded by fitness industry pioneer Augie Nieto, and has been at the forefront of ALS research for two decades, driving breakthroughs and offering hope to those affected by the disease.

 that has been instrumental in advancing critical ALS research. Since its inception, the fitness and wellness industry has collectively raised over $36 million, funding groundbreaking research initiatives.

Fitness enthusiasts, gym owners, and wellness advocates are invited to participate in this nationwide effort. Whether by attending a class, making a donation, or spreading awareness, everyone has the power to contribute to a future without ALS.

For more information on how to get involved, visit Augie’s Quest.

The post Fitness Facilities Nationwide to Unite for 90-Minute ALS Fundraiser appeared first on Athletech News.

In many ways, franchising is the lifeblood of the fitness and wellness industry. And with the global wellness market projected to reach $9 trillion by 2028 and investors pouring money into scaling gyms, wellness centers and boutique fitness studios, the market shows no signs of slowing down. 

It should come as no surprise, then, that quite a few fitness and wellness brands made it on this year’s Entrepreneur Franchise 500 list, which ranks the top franchise brands in North America based on costs/fees, size/growth, franchisee support and brand strength. 

ATN breaks down where fitness and wellness brands ranked on the 2025 Entrepreneur Franchise 500 list, and highlights some key trends from this year’s rankings. 

5 Fitness & Wellness Brands Crack the Top 100

Crunch Fitness (#32) took the top spot among fitness and wellness brands for a second consecutive year, cementing its place as one of the industry’s blue-chip brands. The high-value, low-price (HVLP) gym brand continues to win with franchisees and consumers alike, now at over 500 locations and 3 million members. 

After Crunch, four other fitness and wellness brands cracked the top 100: The Joint Chiropractic (#54), Orangetheory Fitness (#73), Anytime Fitness (#82) and Hotworx (#95). 

Orangetheory and Anytime Fitness completed a merger last year, creating one of the industry’s biggest combined entities in Self Esteem Brands.  

Hotworx, meanwhile, has grown to over 700 locations since Stephen P. Smith founded the concept in 2017. The brand, which allows people to work out inside a 125-degree infrared sauna with virtual fitness instructors, has found success with franchisees from diverse business and personal backgrounds. 

Big-Name Gym & Studio Brands Show Out

Crunch, Orangetheory and Anytime Fitness aren’t the only big-name fitness brands to show up on this year’s Franchise 500 list. 

Gold’s Gym (#160), F45 Training (#232), D1 Training (#390), Burn Boot Camp (#427) and Bodybar Pilates (#470) were all rewarded with spots. 

Xponential Fitness-owned brands also made their mark on this year’s list, with Club Pilates (#133), StretchLab (#228), Pure Barre (#375), Body Fit Training (BFT) (#482), Rumble Boxing (#492) and YogaSix (#496) all earning recognition. 

Not to be forgotten, Jazzercise (#392) also made this year’s list, proving that the classic dance fitness brand founded in 1969 still appeals to modern-day consumers.

From Massage to Chiropractic, Wellness Classics Gain Ground

While much attention is given to the emergence of new-age wellness, recovery and longevity centers, and for good reason – brands like Restore Hyper Wellness (#144), VIO Med Spa (#242), Gameday Men’s Health (#357) and 4Ever Young (#396) cracked this year’s list – tried-and-true wellness modalities are enjoying something of a resurgence. 

Four massage brands, two assisted stretching brands and two chiropractic brands found their way onto this year’s Franchise 500. 

Brands like The Joint Chiropractic, 100% Chiropractic (#170), StretchLab, Massage Envy (#265), Hand & Stone Massage and Facial Spa, (#297), The Now Massage (#306) and Stretch Zone (#485) are proving that classic concepts have staying power, even in the age of botox and GLP-1s. 

StretchLab opened its 500th studio late last year as the Xponential-owned brand continues to experience incredible growth since 2018, when it counted just three locations. 

100% Chiropractic, a brand founded by husband-and-wife duo Dr. Vanessa and Dr. Jason Helfrich, is doing its part to bring chiropractic offices into the 2020s by pairing back adjustments with health and longevity services. The brand currently operates over 120 locations, with offices in states stretching from New Jersey to California.

Every fitness & wellness brand on this year’s Entrepreneur Franchise 500 list: 

• 32. Crunch Fitness
• 54. The Joint Chiropractic
• 73. Orangetheory Fitness
• 82. Anytime Fitness
• 95. Hotworx
• 133. Club Pilates
• 144. Restore Hyper Wellness
• 160. Gold’s Gym
• 170. 100% Chiropractic
• 186. The Vitamin Shoppe
• 192. Fyzical Therapy & Balance Centers
• 198. The Little Gym
• 200. The Exercise Coach
• 228. StretchLab
• 232. F45 Training
• 242. VIO Med Spa
• 265. Massage Envy
• 297. Hand & Stone Massage and Facial Spa
• 306. The Now Massage
• 334. Prime IV Hydration & Wellness
• 357. Gameday Men’s Health
• 375. Pure Barre
• 390. D1 Training
• 392. Jazzercise
• 396. 4Ever Young
• 427. Burn Boot Camp
• 431. ISI Elite Training
• 459. Ellie Mental Health
• 470. Bodybar Pilates
• 478. 30 Minute Hit
• 482. Body Fit Training (BFT)
• 485. Stretch Zone
• 492. Rumble Boxing
• 495. MassageLuXe
• 496. YogaSix

For more insights into the dynamic business of franchising, download ATN’s Fitness & Wellness Franchise Outlook Report 2024.

The post Crunch Fitness Holds Top Spot, New Brands Land on Franchise 500 appeared first on Athletech News.

Functional fitness equipment brand Aktiv Solutions has announced the most recent addition to its selection of training platforms: the Aktiv BASE. The platform addresses common challenges gyms face by providing ergonomic support, portability and compatibility with a variety of equipment, including barbells, kettlebells, dumbbells and resistance bands.

Given the rise in popularity of movement-based and sports-specific training, Aktiv’s newest design allows users to customize their workouts based on their individual goals. The Aktiv BASE allows gym users to perform more than 20 exercises, including hip thrusts, step-ups, presses, lunges and more.

The design incorporates a Slant Zone, which promotes glute activation during bridging movements, and a Flat Zone, which supports bodyweight and weighted exercises. These areas optimize back support, foot placement and user comfort, according to Aktiv. The lightweight, portable design also comes with a built-in handle. 

Mike Kelly, Aktiv’s global vice president of sales, says the BASE can fulfill the needs of all gym-goers, no matter their workout type. 

“The Aktiv BASE is a fantastic new tool for every functional and strength training area,” Kelly said. “It’s easily portable and offers the right balance of surface variability and training variety to enhance tons of workouts. Hip thrusts are among the most popular strength movements today for women and men alike, and the BASE solves the major challenges of setup for this movement with simplicity and safety.”

The platform’s design complements functional training areas without the need for additional bulky or metal-based benches. The Aktiv BASE can also be incorporated into larger training setups within Olympic racks and Smith Machines for new training variations.

Akitv Solutions specializes in movement-based modalities and innovative gym layouts. The Aktiv BASE joins other products, such as the SMITH 3D Trainer and the FORMA line. Aktiv continues to align with growing consumer interest in strength and functional training, emphasizing movement with load.

The post Aktiv Solutions Launches New Platform for Functional Strength Training appeared first on Athletech News.

A soft opening is a crucial step for any new fitness franchise, giving you and your team the chance to rehearse operations and ensure a positive experience for future members. By following a structured, 7-day checklist, you can create a low-pressure environment that sets you up for a grand opening that runs smoothly and leaves a great first impression. Here’s a day-by-day guide to help you execute a flawless soft opening.

How Franchise HQ Supports Your Soft Opening

Franchise headquarters (HQ) often plays a significant role in guiding new franchise locations through the soft opening process. They typically provide resources and support to ensure that each location aligns with the brand’s standards and operates smoothly from day one. Here’s how HQ might assist:

• Guidelines and Checklists: Many franchises supply a standardized checklist, detailing tasks from setup to member onboarding to maintain brand consistency.
• Marketing and Branding Support: HQ may offer templates for social media posts, email announcements, and in-gym signage, helping you generate interest while staying on-brand.
• Training Support: HQ may send trainers to the new location or provide online training materials, ensuring staff members are well-prepared for a smooth soft opening.
• Operational Standards: HQ may conduct an audit to verify that equipment, technology, and procedures meet brand standards, providing guidance on any necessary adjustments.
• Feedback Collection: Many HQs gather feedback from new franchisees to refine their support materials and address location-specific challenges.

The following checklist is for general guidance. Always check with your franchise HQ first.

Day-by-Day Checklist

Day 1: Set Up the Space

Objective: Make sure every area of the gym is functional and appealing.

Tasks:

1. Arrange Equipment: Set up cardio machines, weights, and any group fitness areas in a way that allows for easy movement and minimizes bottlenecks.
   • Example: Align treadmills and bikes in a row to encourage flow, or create clear signage for weight zones to guide member traffic.
2. Reception and Check-in Area: Designate an intuitive check-in spot with member cards, POS systems, and a friendly welcome area.
   • Example: If you’re offering memberships with perks, have a display that showcases these benefits right at check-in to spark early interest.
3. Ensure Cleanliness and Comfort: From locker rooms to rest areas, ensure everything is spotless and stocked with necessities.
   • Example: Place a small table with sample-sized items like protein bars or sports drinks in the entryway, inviting members to try.

Day 2: Run Staff Training Sessions

Objective: Prepare staff to handle customer service and operational tasks with ease.

Tasks:

1. Customer Service Basics: Train staff to handle member inquiries, complaints, and frequently asked questions. Practice positive responses, active listening, and maintaining a welcoming demeanor.
   • Example: Role-play a common situation, such as a member asking about class availability, to ensure the team is prepared to answer promptly.
2. Technology Training: Walk through each piece of technology, from the check-in system to scheduling software, so the team can work efficiently.
   • Example: Set up a mock check-in where staff take turns inputting a new member’s information or completing a transaction.
3. Emergency Protocols: Review emergency procedures to prepare staff for any incidents, from equipment malfunction to medical issues.
   • Example: Practice a brief safety drill to demonstrate the fastest route to exits or the first-aid kit.

Day 3: Test All Equipment and Technology

Objective: Avoid any technical or mechanical issues on opening day.

Tasks:

1. Inspect Equipment: Test each machine to ensure proper function. Run through safety protocols for equipment that requires special instructions.
   • Example: Check the treadmill’s emergency stop and ensure rowers’ straps are securely fastened.
2. Check Wi-Fi, Music and AV Systems: Make sure your Wi-Fi is accessible throughout the facility and that audio systems work without static or interruptions.
   • Example: Play a typical workout playlist over the speakers and adjust volume levels to suit each area, keeping cardio zones upbeat and quieter zones like stretching areas subdued.
3. System Testing: Test check-in, member management and POS systems to avoid delays when members arrive.
   • Example: Have staff run mock transactions, such as purchasing a water bottle, to ensure the system processes payments correctly.

Day 4: Trial Run with Friends and Family

Objective: Simulate a real opening day with a friendly audience and gather feedback.

Tasks:

1. Invite Close Friends and Family: Have them experience the gym as regular members, which gives them an opportunity to provide honest feedback.
   • Example: Encourage your guests to try a group class, and observe the flow from check-in to locker room and workout.
2. Gather Feedback: Have feedback forms or a QR code survey at the exit for guests to fill out after their visit.
   • Example: Include questions about ease of check-in, cleanliness, comfort, and overall experience to pinpoint areas for improvement.
3. Observe and Adjust: Take note of any bottlenecks or operational challenges. Are people gathering around one particular area? Are staff struggling with questions?
   • Example: If guests struggle to find water stations, consider adding signage or relocating stations.

Day 5: Gather Feedback and Make Adjustments

Objective: Act on the feedback to fine-tune operations before the public opening.

Tasks:

1. Review Feedback Forms: Identify common themes or issues brought up by your test group.
   • Example: If several people mention that equipment is too close together, rearrange to create more space and comfort.
2. Discuss with Staff: Hold a brief meeting with staff to discuss feedback and emphasize any adjustments that need to be made.
   • Example: If members found check-in slow, remind staff to greet guests warmly but keep the interaction concise.
3. Implement Immediate Changes: Make small adjustments that can be fixed right away, like moving a piece of equipment or adjusting temperature.
   • Example: Add a self-service kiosk if the front desk had a long wait time during the trial run.

Day 6: Promote the Soft Opening Locally

Objective: Generate local interest and encourage a manageable crowd for the soft opening.

Tasks:

1. Social Media Announcements: Post on local social media channels about the soft opening. Offer a discount or free day pass to attract walk-ins.
   • Example: Post a photo of the gym setup with a caption like, “Come try us out this weekend! Free day pass if you mention this post!”
2. Connect with Local Businesses: Reach out to neighboring businesses for cross-promotion opportunities, such as a local cafe offering a post-workout snack.
   • Example: Partner with a smoothie shop to offer a discount coupon for gym visitors.
3. Invite Community Members and Influencers: Send personal invites to local community leaders or fitness influencers who can spread the word.
   • Example: If a nearby yoga instructor has a large following, invite them to test out your facilities and share their experience.

Day 7: Host the Soft Opening

Objective: Open to the public and observe the real-time flow of operations.

Tasks:

1. Welcome Members: Make the first interactions memorable by greeting each new member warmly and offering assistance.
   • Example: Have staff on hand to guide new members through check-in, give a brief tour, and answer questions.
2. Monitor Operations: Observe how the gym functions with members present, from equipment use to locker room availability.
   • Example: Keep an eye on peak areas to gauge if you need more equipment or adjustments in traffic flow.
3. Capture the Moment: Take photos and videos of members enjoying the space for future marketing.
   • Example: Snap candid shots of a class or someone working with a personal trainer (with permission) to use on social media.
4. Gather Final Feedback: Encourage guests to share their experience and thank them for helping you launch the franchise.
   • Example: Have staff ask members to fill out a short exit survey about their experience that day.

The post How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises appeared first on Athletech News.

A landmark survey released by GymNation, the UAE-based fitness giant, reveals a significant fitness boom in the UAE and Saudi Arabia, with a staggering 92% of respondents expressing a desire to lead healthier lives in 2025. However, high costs and gym intimidation continue to prevent many from starting their fitness journeys.

With a mission to make fitness accessible and affordable for all, GymNation has become a trailblazer in breaking barriers and promoting inclusivity in the fitness industry. In its latest initiative, the brand has released the UAE & KSA Health & Fitness Report 2025, the largest survey of its kind in the region. 

With responses from more than 9,600 residents across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), this report shines a light on barriers, opportunities and a fitness industry that continues to shift. 

“We conducted this research to show our commitment to empowering our communities to strive for healthier, more fulfilling lives,” says Karl Foster, the company’s CTO. ”The findings show the region’s remarkable progress toward building healthier populations, as well as the need for more affordable, more inclusive and beginner-friendly gym experiences.”

Key Findings: A Strong Desire for Better Health

The desire to improve health is a common thread among respondents. Further, the findings reveal that fitness participation rates are experiencing the fastest growth in the world, with KSA leading at 16.8% CAGR (2020-The desire to improve health is a common thread among respondents. Further, the findings reveal that gym penetration rates are experiencing the fastest growth in the world, with KSA leading at 16.8% CAGR (2020-2023) and UAE at 5.8%.

Some additional key takeaways:

• 92% of respondents said that becoming healthier is a major aspiration for 2025, which is far higher than in the UK (76%) and the USA (75%).
• The majority (82%) of UAE and KSA respondents described themselves as at least somewhat active, with over three-quarters (79%) working out twice a week or more.
• 64% state that their health has improved over the past year, with an additional 26% having maintained it.
• 92% place high importance on mental well-being, viewing exercise as crucial for stress reduction and overall health improvement.
• Over 40% of participants also claimed to have increased their spend on fitness in the last 12 months, which is nearly double that of the UK at 24%.

“It is clear that our region is taking health and fitness seriously with commitments to healthier lifestyles and gym memberships increasing every year,” says Foster.

While the report paints an encouraging picture of rising fitness participation, it also makes clear that there is still work to be done to sustain and accelerate industry growth.

Barriers to Fitness: Affordability & Intimidation

Affordability emerged as the number one barrier to people joining a gym and one of the top reasons why people cancel their existing gym memberships. Over 50% of non-members in the UAE and KSA cited cost as the primary obstacle. Cities like Dubai and Riyadh rank among the world’s most expensive for gym memberships, with fees up to 150% higher than Stockholm and 25% more than London.

“Dubai and Riyadh are ranked as the 3rd and 5th most expensive cities globally for gym memberships – a reality that needs to change,” says Loren Holland, Founder and CEO of GymNation. 

“By offering memberships at less than half the cost of competitors and providing flexible, pay-monthly options, GymNation is working to make fitness more accessible than ever.”

This strategy is having a tangible impact — breaking down barriers for individuals who want to lead healthier lives but have hesitated to take the first step in joining a gym.

“In our report, over half of new GymNation members said they had no prior gym membership in the 12 months before joining,” notes Holland. “This key finding highlights the significant role of affordable operators like GymNation in expanding the fitness market rather than simply taking market share from other existing operators.”

Another critical deterrent identified is “gymtimidation,” particularly among women. Nearly 50% of women and 42% of men reported feeling intimidated at the gym. The reasons cited include unfamiliarity with equipment (72% of women), lack of exercise knowledge, and self-consciousness about working out in front of others.

Being a Worthy Movement Partner

GymNation’s approach exemplifies how gyms can adapt to the evolving needs of their communities. By prioritizing affordability, inclusivity and accessibility, the brand has positioned itself as a leader in the Middle East’s fitness revolution.

“As The Region’s Movement Partner, we want to play a leading role in improving the health and well-being of the people in the region, democratizing health and fitness by making going to the gym less intimidating, more affordable, more accessible and fun for everyone,” says Foster.

Over the past year alone, GymNation opened 10 new gyms – including 6 in Saudi Arabia – and now boasts a membership base of over 110,000. Plans for 20 additional locations in 2025 signal GymNation’s commitment to meeting demand.

It’s clear that GymNation’s UAE & KSA Health & Fitness Report 2025 highlights a region poised for transformative growth. With collective efforts to tackle barriers like affordability, intimidation and accessibility, the Middle East’s fitness industry is on the brink of significant change. The global fitness and wellness industry can take cues from the report and the region’s growth as a roadmap to successful engagement and retention. 

The report includes a deeper dive into barriers and motivation, diet and nutrition, social factors, financial considerations and more. View the full report and learn more about tapping into unexplored and underserved markets. 

The post New GymNation Study Reveals Soaring Regional Fitness Aspirations appeared first on Athletech News.

Fitness Premier, a mid-priced gym chain based in Illinois, adding a medical weight loss program as the brand eyes franchise growth in small markets across the United States. 

The 19-unit gym franchise will be piloting a medical weight loss affiliate program across four of its locations, it announced. Fitness Premier says the program was designed in partnership with a “trusted vendor,” and aims to provide members with safe, effective, solutions for losing weight through integrations with personalized fitness and nutrition programs. 

 “Medical weight loss is a big thing across the country right now, and people in our communities don’t really have immediate access to it,” said Fitness Premier vice president Rick King. “It is one of the opportunities that we are exploring.”

The new program cements Fitness Premier as one of the first brick-and-mortar fitness brands to launch a medical weight loss program amid the rise of GLP-1s. Brands like Life Time, Equinox and F45 Training have launched their own programs catered to GLP-1 users, but brands on the lower end of the pricing spectrum like Fitness Premier have yet to embrace medical weight loss (a Fitness Premier membership typically runs between $40 and $60 per month).

The rise of GLP-1s presents a massive economic opportunity for gyms, valued at up to $6.8 billion according to one report. However, there’s been some disagreement among insiders about how feasible it is for gyms, especially low-cost-ones, to introduce safe medical weight-loss programs at scale. 

Fitness Premier believes the timing is now right for gyms to get in on the action. 

“There have been major advancements in the last four years, making it safer and more common,” King said. “What we’re working on is positioning this offering in a way that’s safe and makes sense for our franchisees and communities.”

Small Towns, Big Opportunity 

Fitness Premier’s medical weight loss program comes as the gym brand gears up for expansion, particularly in small-town markets. Fitness Premier currently counts 19 locations in Illinois, Indiana and Georgia, with future locations in the pipeline for Florida and Colorado. 

The gym franchise signed 6 new franchise agreements in 2024, which would grow its footprint by around 30%. 

Fitness Premier looks to open gyms in towns with populations of between 10,000 and 30,000 people, seeing an opportunity in areas of the country that are typically underserved by big-box gyms and high-end boutique fitness brands. 

“There’s not enough volume (in smaller towns) for the bigger players in our industry to run their model,” King told Athletech News. “It’s a huge opportunity for us because there are a lot of markets that fit our needs that the big players aren’t fighting over.”

Fitness Premier places a high priority on becoming a fixture in the local community in the markets it enters. The fitness brand is active in local chambers of commerce and hosts initiatives like 5K runs, according to King.

Operating in smaller markets also forces Fitness Premier and its franchisees to stay on their toes – you don’t want to get a bad reputation in a small town. 

“What I really like about small markets is you have to do it right or you’re never going to make it,” King noted. “There’s only so many people, so you can’t funnel through members like you can in some of the bigger markets. You have to learn retention, sales, and relationships, and you have to dig deep into the community right from the beginning.” 

The fitness brand also points to lower real estate costs per square foot in small towns as another reason they’re attractive for gym growth.

Tapping Into the Business of Recovery

While Fitness Premier operates in small markets, it’s bringing big-city amenities. The gym brand recently launched Relax + Restore, bringing modalities like saunas, massage equipment and cold plunges to its gyms.

Relax + Restore services are available as part of a premium membership that usually runs $20 more per month than a base-level Fitness Premier membership, allowing the brand to drive additional revenue.  

“We’re noticing that about 30% of our new members are buying that (premium) package right out of the gates,” King reports. 

Recovery services have also allowed Fitness Premier to appeal to a new customer base, attracting members who wouldn’t ordinarily come into a gym. 

“We’re attracting people to recovery that haven’t been attracted to us over the last 20 years to buy fitness,” King said. “We’re marketing that recovery area almost as a standalone, and we have people coming in who only plan on using that recovery room.”

Road to 100 Locations

Fitness Premier currently counts 19 locations with several more in the pipeline, but the brand sees much more runway for growth with its small-market model.  The brand recently sold multi-unit franchise deals in Colorado and Florida, and the growth may not stop there. 

King notes Fitness Premier has been laser-focused over the last few years on growing its back-office team to support franchisees at scale. With those back-office functions now squared away, the brand is entering expansion mode. 

“What we do on the back end for our franchisees is above and beyond what you’ll typically get in most franchise networks,” King said. 

Fitness Premier likely won’t ever become as big as the likes of Planet Fitness or Crunch Fitness, but it does plan to significantly grow its portfolio of gyms in the years ahead. 

“We’re not looking to be a brand that has 1,000 locations,” King said. “We’re looking to be a brand that maintains its integrity and looking to grow it with franchisees who are aligned.”

“Our reach goal was always 50 (locations), but we’ve been discussing internally, and we’re moving the target to 100,” he added.

The post Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth appeared first on Athletech News.

What do you get when you combine an exceptionally determined personal trainer-turned-entrepreneur, a smart, results-driven product that fills a clear gap in the fitness industry, and a hybrid marketing agency + accelerator that’s facilitated over one million product sales and realized $43 million in client valuation?

A success story. And a good one.

Launching a new product in the fitness industry is not for the faint of heart. In this high-touch world, where people need to see, feel, and use a product before buying in, you can’t simply throw up some digital ads, partner with a few influencers, and call it a day. Success demands deep strategy, exceptional business savvy, experience, and the right connections – and even then, “making it” remains a monumental challenge.

This is the story of how OPTYO helped HEROBOARD defy those odds.

Donald McIntyre spent 10 years working as a personal trainer, and along the way, identified a significant gap in the industry. Many of his clients had experience with Pilates and loved the fluid motion and unstable environment of the reformer for training abs, glutes and core. In response, McIntyre created a makeshift solution in the gym using a rowing machine and a bench. It was a game-changer. His clients couldn’t get enough of it, so McIntyre invented  a mobile, versatile fitness tool that could do the job even better.

In 2021, he launched HEROBOARD. To fund the project, he sold his condo and a side business, pouring everything into his vision. He hired a media buyer to run digital ads, believing the right strategy would generate sales. Instead, for 3  months, he watched his savings dwindle, with little to show for it. The experience was a disaster. Frustrated but determined, McIntyre stopped working with the agency and began growing the business organically.

Then, in 2023, he met OPTYO – and everything changed.

Scaling New Heights: The Partnership 

“I was very hesitant to spend more money on a company again,” admitted McIntyre. “But OPTYO is so steeped in the fitness industry and has helped some great brands scale and build. It was their track record and high level of transparency and communication that piqued my interest.”

McIntyre initially dipped his toe in cautiously, signing a 3-month contract with OPTYO. What followed completely transformed HEROBOARD’s trajectory.

“I was selling at a rate of $3,000 per month, and in about 60 days, OPTYO took that to six figures,” McIntyre said. “I’ve never looked back. I trust OPTYO implicitly as business partners, and they consistently take HEROBOARD to the next level.”

Who is OPTYO?

OPTYO, co-founded by former soccer players and serial entrepreneurs Andre Hale and Stephen Sorg, is more than a marketing agency; it’s a hybrid accelerator with a team of fitness industry experts. Each team member brings a deep understanding of the market and an unrelenting drive to help clients succeed. In just 7 years, OPTYO has achieved an impressive 80% yearly growth, facilitated over one million product sales, and propelled brands like Korboard, MX Select, Wellbody, SwingLogic, Hydrorevolution and Puretorque to new heights.

“When we saw HEROBOARD, we immediately understood its potential,” said Hale. “It’s a product and brand we knew we could help grow – and fast. Working with Donald has been a rewarding partnership.”

For McIntyre, the hands-on approach of OPTYO has been invaluable. “Andre, Stephen and my main lead Kevin are very hands-on, and I’ve essentially given them and their team full reign,” said McIntyre. “They’re fully invested. When I grow, they grow, which makes it the most phenomenal win-win partnership.”

Insight-Driven Success

OPTYO brought a full suite of services to HEROBOARD, building a sleek and user-friendly website, devising a fully integrated marketing plan, and managing all digital ads, email campaigns and outreach efforts. They also function as a consulting and strategizing team, constantly adapting to ensure sustained growth.

“When I started out, I was selling one or two HEROBOARDS at a time to fitness enthusiasts for their home gyms,” McIntyre explained. “Now, we’re selling B2B, with gyms and studios placing multi-unit, large-scale orders, and our products are in gyms across the country. And there is so much more room to keep growing.”

One of OPTYO’s standout contributions has been its ability to analyze and act on market data. McIntyre noted, “They don’t just help me sell products, they help me understand who I’m selling to and what’s trending. Their insights have been critical in shifting our focus from home gyms to group fitness studios. Classes are essentially free marketing – a place for multiple people to get their hands on the product and realize the benefits.”

OPTYO also excels in content strategy. “To succeed in this industry, you need fresh content constantly,” McIntyre said. “Every week, we discuss what’s working and what needs to change. It’s this adaptability and foresight that set them apart.”

The results speak for themselves: from $3,000 in monthly sales to consistent six-figure months, HEROBOARD is thriving.

When asked to summarize OPTYO’s value, McIntyre emphasized their expertise and collaborative approach. “The value they bring is constant. Every week, we discuss how to stay ahead and evolve. Their communication is top-notch, and their understanding of the fitness industry is unmatched. They’ve become a huge reference point for me – someone I can lean on to see trends before they happen.”

This partnership has allowed McIntyre to focus on his product and vision while trusting OPTYO to handle the business strategy. “It’s amazing to have a team that understands how to grow my business and helps me do it,” he added.

Advice for Aspiring Entrepreneurs

For those considering working with OPTYO, McIntyre’s advice is clear: take the leap.

“You might be running your own ads or working with another partner, but OPTYO is in this business, and I’d recommend them a hundred times over,” he said. “If you don’t know marketing, you need OPTYO – especially if you want to grow.”

In the end, McIntyre boils it down like this: “I knew HEROBAORD was a great product, but as a personal trainer, I didn’t have the business knowledge to know what to do with it. OPTYO unlocked its potential. I’ve been with them since June 2023 and have no plans to leave anytime soon.”

The post Scaling Success – How OPTYO Set HEROBOARD’s Trajectory appeared first on Athletech News.

Manning Sumner is changing the fitness scene in South Florida. Soon, he might be changing it across the United States. 

A former college football player turned personal trainer, Sumner has worked with top athletes including Kevin Durant and James Harden, among others. In 2008, he founded Legacy, a fitness brand that’s on a mission to redefine group fitness – and the traditional gym experience. 

Legacy’s calling card is Partner Interval Training (P.I.T.), a system that pairs individuals who work out together, motivating each other and performing strength training exercises and high-intensity cardio movements. P.I.T. operates as a private training session inside of a larger group fitness format – partners work out together as part of a class of 20 to 40 people, creating a fitness atmosphere that recreates the camaraderie of a college football weight room 

Legacy has seven locations in South Florida, including a new 12,000-square-foot flagship studio in Miami’s Little River neighborhood that includes not just group fitness but recovery amenities like saunas and cold plunges, a 1,000-square-foot physical therapy space, co-working stations and a video board that streams sporting events.

Legacy will look to replicate its Little River facility in other states. This year, the brand plans to open a Nashville gym, its first location outside of Florida, which could set the stage for further expansion. 

Sumner, who is also the founder of No Days Off Premium Water, sat down with Athletech News to discuss his approach to the business of fitness, the unique features of Partner Internal Training and Legacy’s plans for the future. 

The following conversation has been lightly edited for clarity and length.

Athletech News: Can you tell us about your background and why you decided to create Legacy?

Manning Sumner: I played all sports growing up but leaned into football because that’s what my Dad played. I broke my back during my junior year of high school and was told I’d never walk again. Through a lot of perseverance and a lot of ignoring doctors, I was able to rehab myself and become the defensive player of the year in Alabama, earning a scholarship at Auburn. I broke my back again at Auburn, which was devastating, but I leaned into learning more about exercise science, health and kinesiology. I made a commitment to myself that I wanted to help other people not go through what I went through. 

After college, I became a strength and conditioning coach, when I got a random call from a friend who told me I could be a stunt double in Bad Boys II if I moved to Miami. I jumped at the opportunity and came down here. During that time, I started training my friends who were in the NFL and other professional athletes, building up a name for myself. I was then able to open up my own facility in November 2008 in Wynwood (Miami, Florida), which was the very first Legacy. 

ATN: What separates Legacy from a typical fitness studio or gym?

MS: Every single gym I walked into was exactly the same, it was that old-school model with offices on the right, a cardio section, a free weight section and a machine section. Then there was that aerobics room tucked off on the corner, which was where all the energy was coming from. I came from a college football weight room background with music blasting and chalk flying. I thought, “Man, fitness should be more like this.” 

I had a real vision in my head of doing something different, creating a category disruptor in the commercial fitness space where as soon as you walk in you’re in an environment that was meant for community and results. So I flipped the script and put the aerobics room in the middle of the gym. That’s our Partner Interval Training room, which is the energy of Legacy. I think we’ve hit that on the nail on the head. One of the first things people say about our gyms is energy and community. I know a lot of gyms say they have community, but for us, you can really tell the difference.

ATN: Legacy is known for its Partner Interval Training (P.I.T.) system. How does P.I.T. work and what are its benefits? 

MS: It’s a system I created while training professional athletes. It’s an antagonistic (strength training) approach – a push movement followed by a pull movement – mixed with high-intensity cardio. I’ll give an example: we might alternate six reps of the seated row for two minutes straight. Then we’d head to the chest press and do the same thing. Then, we go do a high-intensity cardio movement, like the fan bike, for 15 seconds on, 15 seconds off. We’ve also got heavy bags, sleds, ropes and hurdles, so it’s an intense workout. 

I believe we’re the only group fitness system that uses selectorized equipment (machines), which is the safest way possible for people to lift weights. And accountability is very important in fitness. Even though we have a coach in every class, you also have a partner who spots you, counts your reps, motivates you and pushes you in a little friendly competition. The partnering aspect is special, and we’ve seen it transform people’s idea of what working out is.

ATN: Do Legacy members typically work out with a partner they know, or do they meet new people in class?

MS: It’s probably around 50/50. We have husbands and wives, family members and best friends who come together. But there are a lot of people who just show up and we pair them. We’re increasing sociability and community in that way. We’re insistent that you have to introduce yourself and learn your partner’s name – you can’t just go through the workout and not talk to your partner.

ATN: What are the typical demographics of a Legacy member?

MS: We’re on the younger side because it’s an intense workout. I’d say 21 to 45 is probably our sweet spot. But we had an 82-year-old woman celebrate her birthday at one of our locations and we’ve had a seven-year-old come regularly to class. So it’s doable for everyone. 

ATN: What’s Legacy’s growth trajectory been like since you founded the brand in 2008?

MS: When I first started in 2008, it was a personal training-only gym. We then switched to more of a group exercise model, alongside me training professional athletes, which is when the brand really took off. We opened our second location in Coral Gables in 2017, our third in Doral in 2018, followed by Kendall in 2019, and then Pembroke Pines and Ft. Lauderdale in the middle of the pandemic in 2020.

During the pandemic, I realized I didn’t want to be a boutique fitness brand because I was seeing a heightened sense of awareness of wellness and community. People want more than just a great workout, they also want to do some personal training, do some weights on their own, hit the cold plunge or the sauna, hang out at the smoothie bar and get some work done in a co-working space. 

In 2021, we relocated our Wynwood location out of a warehouse into a beautiful, high-end retail space, and we opened Little River in 2024. Our Wynwood, Ft. Lauderdale and Little River locations now serve as our flagship locations and will be our signature models moving forward. We’re opening in Nashville in 2025 and we’re also opening in Aventura (Florida). I could honestly see a Legacy in every major city.

ATN: Nashville will be Legacy’s first location outside of Florida. What are your expansion goals in the years ahead? 

MS: I’m one of those people where all the boxes have to be checked. Do I have certain places I want to go? Yes. Atlanta, Charlotte, Austin, Dallas, New York and Los Angeles, your typical major cities. But when I say all boxes have to be checked, I mean it. It’s got to be the right space, the right developer, the right landlord and the right price. 

After we make a splash in Nashville, I envision having someone come in from a corporate standpoint who can help us scale this thing and put one in every major city. That might be a Series A round.

The post CEO Corner: Legacy’s Manning Sumner on Redefining Group Fitness appeared first on Athletech News.

This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman or Ironman 70.3 race. To learn more about the campaign, Athletech News spoke with Ironman World Champion and Master Coach Michellie Jones about her advice for first-timers looking to complete a race.

“Your ‘Why’ is the foundation of everything,” Jones told ATN. “Whether it’s proving to yourself that you can do it, honoring a loved one, or just embracing the adventure, having a purpose that drives you will keep you focused and motivated, especially when the training gets tough.”

For first-timers, Jones also emphasized the importance of consistency and patience. “The key is to let fitness come to you. Build a strong aerobic base and increase your training volume gradually. Each block prepares you for the next—it’s a process.”

She also encouraged athletes to celebrate milestones and set realistic goals. “The first time you complete a 100-mile ride, nail a brick session, or feel strong in open water—it’s crucial to recognize those moments. They build confidence and remind you of the progress you’re making.”

A structured training plan is non-negotiable for Ironman success, according to Jones. “Periodization is critical. You need to cycle through base, build, peak, and taper phases to ensure you’re at your best on race day. Recovery weeks every three to four weeks are just as important as the big training sessions.”

Jones also highlighted preparation tips. First, working up to weekly long rides of 5-6 hours and runs of 2.5-3 hours will build base strength. “Brick sessions—where you practice transitioning from bike to run—are essential, too,” she added.

She also shared that overtraining is one of the most frequent errors of first-time participants. “People often think more is better, but it’s not,” Jones said. “Progress comes from quality training and recovery. Pushing too hard, too soon, only increases the risk of injury or burnout.”

Jones stressed the importance of practicing nutrition. “Race day isn’t the time to experiment with fueling. Train your gut to handle 60-80 grams of carbs per hour on the bike and 20-30 grams per hour on the run. Hydration and electrolyte balance are just as important,” She said.

Another pitfall is neglecting transitions. “Transitions can make or break your race,” Jones said. “Practice them until they’re second nature. Every second counts, and smooth transitions can boost your confidence on race day.”

For Jones, watching athletes cross the Ironman finish line never loses its magic. “Every athlete has a story. I’ve coached people who couldn’t swim when they started, and I’ve seen them cross the finish line with tears of joy. It’s such a privilege to be part of that transformation.”

As Ironman Commitment Day inspires a new wave of athletes to find their finish line, Michellie Jones advised athletes to take the journey step by step. “Keep moving forward, and always remember your ‘Why,’” she said. “You’ll amaze yourself with what you can achieve.”

The post Ironman’s 2025 Commitment Day Inspires Athletes to Kick off the Year Right appeared first on Athletech News.

Crunch Fitness franchisee Fitness Holdings North America is strengthening its New Jersey presence by acquiring five locations from Jersey Strong Gym in Tinton Falls, Ocean Township, Wall Township, Freehold and Marlboro, giving the franchisee 14 gym locations in New Jersey and 51 in the Northeast.

The deal marks one of the first fitness acquisitions of 2025, following a trend last year where several smaller fitness chains were absorbed by larger operators. It’s a strategy that analysts expect to continue in full force in the coming years, given the rapid success large gym operators have seen in driving expansion.

The facilities will become part of the Crunch Fitness brand and are set to undergo a $20 million upgrade, which includes renovations and new equipment. According to a post on social media, a Crunch Fitness banner has already been mounted over at least one former Jersey Strong Gym sign. Last summer, Jersey Strong closed its long-standing Red Bank location. The fitness operator, formerly known as Work Out World, now lists four active locations on its website: East Brunswick, Manalapan, Old Bridge and Robbinsville.

“Strengthening the Crunch Fitness presence in New Jersey demonstrates our commitment to bring seriously fun fitness to even more gymgoers in the Northeast,” Fitness Holdings North America CEO Mark Federico said. “This expansion marks a significant step in our New Jersey growth and beyond. We look forward to welcoming these gyms into our fitness family while transforming these locations into vibrant, welcoming, and engaging spaces.” 

The acquisition coincides with Crunch Fitness reaching the 3 million member milestone and announcing its Crunch 3.0 initiative, which includes aesthetic upgrades, new equipment and group fitness enhancements across clubs nationwide.

Crunch currently counts over 500 gyms worldwide.

The post Crunch Fitness Group Acquires 5 Jersey Strong Clubs in NJ appeared first on Athletech News.

The fitness industry’s resilience should come as a surprise to no one, having not only survived a recent pandemic, but emerged from it thriving. Nonetheless, the extent at which fitness and wellness has rebounded remains a sight to behold.

At the 2025 ATN CEO Summit, R.J. Hottovy, CFA, Head of Analytical Research at Placer.ai, broke down the industry’s evolution over the past decade, specifically touching on how chains are spurring increased visitor frequency, driving retention, and evolving to withstand economic volatility. 

Fitness Reigns Supreme

Relaying foot traffic data from the several hundred mobile apps Placer.ai taps, Hottovy revealed that fitness industry experienced a 6.6% increase in quarterly visits in Q3 of 2024, blowing away others such as discount and dollar stores (2.0%), superstores (2.0%), groceries (1.6%), overall retail (0.3%), apparel (-0.8%) and home improvements and furnishings (-0.9%). 

“It’s pretty rare right now in this environment where people are being more conscious about what they spend,” Hottovy said. “That’s a real paradigm shift in this category, something that we haven’t seen. This is one of the few categories when we look at it, compared to the pre-pandemic levels, we’re actually ahead of where we were. There’s not many retail categories right now that can say that. This is one of those things that you look at and it really gives you some confidence about where we’re headed as an industry.”

Numbers to Know Behind the Surge

Hottovy added that the yearly visit attrition curve for the fitness industry in the past typically hovered around 20-15%, but in 2024, it only did so by 10%, putting more faith behind the industry’s sustained success. Increased availability of low-price membership gyms, growth of connected fitness, targeting Gen-Z and the power of community and connection were mentioned as drivers for that trend. 

Hottovy specifically shouted out Crunch Fitness as a “big winner” in this regard, the HVLP gym saw users come in roughly six times per month for every four that competitors did. It also noted how Planet Fitness’ experienced only moderate attrition after raising its class card price.

“Yes, I think you are going to continue to see attrition in a given year, but it’s really flattened out quite a bit,” Hottovy said. 

Visitations at gyms and fitness studios aren’t just increasing, but diversifying as well. Hottovy pointed out that thanks to factors like the hybrid work model, members are able to get a sweat in at times other than the early mornings. From Q3 of 2019 to Q3 of 2024, visits across fitness chains nationwide increased from 11:00 a.m. to 11:00 p.m., while decreasing from 5:00 a.m. to 11:00 a.m. The largest time periods to surge in traffic were 2:00 p.m. to 5:00 p.m. and 8:00 p.m. to 11:00 p.m., where they leaped by 1.7%.

“Just being aware that there’s a lot of change in people’s working out preferences, it helps in designing a membership program that really works with engagement too,” Hottovy said. “I bet we’re going to continue to look a lot like this next year.”

The discussion also placed a spotlight on rightsizing and its effectiveness when it’s done strategically. 24 Hour Fitness was touted as an example. The brand’s change in visits per location increased by 40% in January through September of 2024 compared to the same year to 2019 after undergoing some reconstruction. 

“Changing programs in place led to higher engagement,” Hottovy said. “In a case like that, where maybe the company got away from some of the things that they should have been doing in terms of engagement, reorganization was a big driver and really helped the business.”

Boutique’s Aren’t Left Behind

Big chains weren’t alone in pushing this fitness surge, however. Hottovy concluded with a nod at boutique fitness, mentioning that Pure Barre and Club Pilates experienced a substantial lift in visits across the past two years as well.

In January of 2023, Purre Barre increased by nearly 20% while Club Pilates did so by almost 25%. Much of that can be attributed to new locations opening up in wake of the increased demand for boutique offerings, Hottovy added. 

“This is again, is a category that we’re seeing much higher visit frequency,” he said. “A lot of clubs are starting to figure out, getting people in more often and that unlocks a lot of different things. This is a perfect example of another two chains that are doing some really interesting things, helping drive this engagement and putting it all together.”

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands, and ideas across fitness, health, and wellness.

The post Foot Traffic Data: Unprecedented Growth for Fitness Industry  appeared first on Athletech News.

D1 Training has acquired Strive Village, a chain of private training facilities in the Chicago area, and hired former F45 executive Elliot Capner as the Nashville-based fitness brand looks to accelerate its national expansion efforts. 

Founded in 2016 by Cam Paulson, Strive Village is a four-location strength and conditioning brand that specializes in one-on-one and small group training sessions for adults. The brand is known for its community-oriented, intense approach to fitness and its athletic style of training featuring free weights, battle ropes, air bikes and sled pushes.

“We are incredibly excited to partner with Cam and his team,” D1 Training founder and CEO Will Bartholomew said of the deal. “Strive Village has built an exciting, results-driven brand and has an unparalleled reputation of success training athletes via their one-on-one, two-on-one, and small group model. We look forward to supporting Strive Village’s next stage of growth.”

D1 Eyes Adult Personal Training

Under Bartholomew, a former college football standout, D1 Training has become one of the biggest brands in fitness. The athletic training brand had 131 open locations with another 262 in development at the start of this year. D1 is primarily known for its strength and conditioning workouts for youth, college and pro athletes, but the brand also offers training programs for adults. 

With the acquisition of Strive, D1 intends to expand its adult training business. Bartholomew told Athletech News the brand is seeing increased demand from adults for personal and small group training, particularly around strength training. 

“A lot of (adults) are coming in wanting to do private one-on-one and semi-private small groups with one coach,” Bartholomew told ATN. “When you walk into a Strive Village, you’re going to get not just great coaching, they’re also going to bring the juice. That’s who we are; that’s our DNA.”

D1 Training doesn’t have any immediate plans to rebrand the Strive Village facilities; instead, the two brands will work together over the coming months to determine the best expansion strategy. 

Terms of the deal weren’t disclosed. 

A Major C-Suite Hire

D1 also gets a major boost with the hiring of Capner as its chief commercial officer. A former corporate lawyer, Capner has high-level fitness franchising experience, having served as the chief operating and chief commercial officer at F45 Training, executive director of Strong Pilates and as a consultant for Xponential Fitness and D1. 

“I’m thrilled to officially join the D1 Training HQ team,” Capner said. “Having consulted with D1 HQ for some time, what truly stands out to me is the remarkable quality of people and the deep-rooted values of the organization.”

“D1’s innovative approach to training and its rich history of transforming individuals of all ages into athletes is inspiring,” he added. “Countless college and pro athletes have come through the D1 system, which speaks volumes about the strength of this model.”

Capner figures to be key for D1 as it pursues more franchise expansion. During Capner’s time at F45, the functional fitness brand grew from around 100 studios to over 2,000 worldwide. 

“We’re thrilled to get a seasoned person like Elliot on the team,” Bartholomew said. “He brings a wealth of knowledge, fits our culture and has relationships that are going to continue to help us grow. “

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Crunch Fitness, a leading high-value, low-price (HVLP) gym brand, has unveiled Crunch 3.0, an ambitious design template that will see Crunch gyms across the country get aesthetic improvements, new equipment and group fitness enhancements, among other changes. 

Crunch 3.0 gyms will feature redesigned front desk, reception and lobby areas, along with improved group fitness studios, additional functional training areas with turf, more strength training equipment, a dedicated recovery studio and better personal training spaces. 

The new design comes as Crunch Fitness recently topped 3 million members with over 500 gyms worldwide. The fitness brand, founded in 1989 in New York City’s Greenwich Village neighborhood, has been on an expansion tear over the last several years, buoyed by well-capitalized franchisees and private equity backing. 

“After 35 years of success, we’re excited to reach three million members. This momentous achievement further cements Crunch’s leadership position in the high-value, low-price gym category,” Crunch CEO Jim Rowley said. “As we reflect on the past year, we are confident that we offer the most innovative fitness experience under one roof and the best gym membership value on the market.”

Inside a Crunch 3.0 Gym

Crunch 3.0 is modular, so franchise owners can choose which elements to place into their gyms, but highlights of the new design include:

• Entry, Reception & Locker Room: Improved lighting and aesthetics; enhancements to the entry, front desk and reception areas; and modernized, upgraded locker rooms. 
• Group Fitness: Revamped group fitness studios featuring updated color palettes, enhanced overhead lighting, backlit mirrors, a lit instructor platform and digital timers. Franchisees can add a hot studio to their club for heated group fitness classes including yoga, Pilates, barre, HIIT, mobility and core.
• HIITZone & Personal Training: A second turf area for functional training along with an improved HIITZone, Crunch’s proprietary group fitness and personal training area. 
• Strength Training Equipment: In line with the strength training surge, Crunch 3.0 gyms will feature additional free weights, strength training machines, resistance equipment and Olympic lifting platforms. 
• Wellness, Recovery & Longevity: In-house Relax & Recover studio featuring Hyperice equipment, red light therapy and infrared sauna, along with a dedicated stretching area, dimmed lighting and soothing music. 
• Team Member Experiences: A redesigned gym floor gives Crunch team members a more seamless flow from the front desk to personal training areas and a more prominent presence throughout the gym.

Crunch will unveil its first Crunch 3.0 gym in Plano, Texas, as part of a grand-opening celebration that will include prize giveaways and an appearance from Dallas Cowboys quarterback Dak Prescott, a Crunch franchise owner. 

After the Plano launch, Crunch plans to expand the new gym layout to other locations across the United States. All newly opened Crunch gyms will feature the Crunch 3.0 layout while existing locations can upgrade through a remodel program. 

Low-Price Gyms Up Their Game

The launch of Crunch 3.0 comes as HVLP gym brands continue to add premium equipment and experiences, challenging the fitness industry’s status quo. Low-price leader Planet Fitness is adding strength training equipment, while upstart HVLP brands including Chuze Fitness, EōS Fitness and Vasa Fitness have added services like infrared sauna, recovery rooms and boutique-style group classes. 

Crunch believes it’s got a leg up on the competition with Crunch 3.0. 

“With Crunch 3.0, the value we provide our members is truly unparalleled,” said Crunch chief operating officer Molly Long. “Between the lighting, music, equipment, group fitness studios and overall aesthetics, the most in-demand offerings are coming to life under one roof at Crunch 3.0. We’re evolving the physical format of our clubs to meet the members where they are and taking a leap forward from an experience standpoint.”

Long believes Crunch offers the best value of any gym brand on the market, with memberships that start as low as $9.99/month (memberships can cost more depending on location and plan).

“We’re like a mall of fitness, but in a good way. We have these different boutique studios under a single roof, and they’re done in an incredibly high-quality way,” Long told Athletech News, referencing Crunch’s group fitness offerings. “People would have to pay hundreds of dollars (per month) at multiple boutique studios to come close to what they’re getting at Crunch.”

Long also pointed to Crunch’s new Relax & Recovery area, which was designed to help members escape the rigors of daily life – or the physical stresses of a hard workout.

“We’ve dramatically elevated our Relax and Recovery area to make it feel like a premium spa experience with great amenities,” she said. “It’s almost this little oasis inside of a club.”

Crunch 3.0 comes around seven years after Crunch 2.0, the gym brand’s original redesign that set the stage for the massive growth it experienced over the last several years. Expect the new Crunch 3.0 layout to last for a similar length of time. 

“Every world-class retailer is on a remodeling schedule – generally, it’s between five and eight years where you have a major overhaul in your design,” Long noted. ‘That’s probably the same trajectory we’re looking to follow.”

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Fitness professionals may need to rethink how they guide clients toward optimal health as new research highlights the dangers of prolonged sitting. A study from the Broad Institute of MIT and Harvard has found that sitting for more than 10.6 hours daily increases the risk of heart failure and cardiovascular-related deaths — even for those meeting weekly exercise recommendations.

The findings, published in the Journal of the American College of Cardiology, challenge the notion that exercise alone can fully counteract the risks of a sedentary lifestyle. Fitness professionals now face the task of integrating solutions that address both activity levels and sedentary behavior into their programs.

The Risks of Sitting Too Long

Analyzing data from 89,530 participants with an average age of 62, researchers used fitness trackers to objectively measure sedentary time. Over an 8-year follow-up, the study revealed:

• Sitting for 10.6 hours or more daily was linked to a 40% higher risk of heart failure and a 54% increase in cardiovascular mortality, compared to those who sat less.
• Even those who exercised for 150 minutes or more per week faced 15% higher heart failure risks and 33% increased cardiovascular-related mortality if they spent 10.6 or more hours sitting.

Dr. Shaan Khurshid, cardiologist and lead researcher, emphasized, “Too much sitting or lying down can be harmful for heart health, even for those who are active. Future guidelines and public health efforts should stress the importance of cutting down on sedentary time.”

Solutions for Fitness Professionals

Fitness professionals and health coaches have an opportunity to bridge the gap between exercise and daily movement. The American Council on Exercise (ACE) suggests applying the F.I.T.T. principle—Frequency, Intensity, Time and Type — to help clients minimize sedentary time effectively.

1. Frequency
Encourage clients to take movement breaks every 30–60 minutes. Simple actions like standing, stretching, or short walks can disrupt long periods of inactivity.

2. Intensity
Advocate light to moderate activities during these breaks, such as walking around the room or performing desk exercises, to increase circulation and engagement.

3. Time
Recommend 5–10 minutes of movement per break, aiming for an additional 30 minutes of physical activity across the day beyond their workout routine.

4. Type
Incorporate variety to sustain interest—options like standing desks, walking meetings and guided stretching can keep clients motivated and moving.

Programs that consider both structured exercise and incidental movement are essential. Fitness professionals can help clients:

• Track their sitting time using wearable devices or apps.
• Set realistic goals for reducing sedentary periods.
• Integrate functional movements into daily routines to improve overall health.

A Holistic Approach to Wellness

This research provides a call to action for fit pros to expand their guidance. Educating clients about the cumulative impact of sitting, while offering practical solutions, can help them achieve better heart health and overall well-being.

By focusing on reducing sedentary time alongside regular exercise, the fitness industry can redefine what it means to lead a healthy, active lifestyle.

The post Too Much Sitting Harms Heart Health, Even for Active Individuals appeared first on Athletech News.

Congressional Democrats are renewing their push for a bill that would require gyms and fitness facilities around the country to carry fitness equipment that’s accessible for people with disabilities and potentially hire additional staff members.

Rep. Mark DeSaulnier (D-Calif.) on Tuesday introduced a bill designed “to promote the provision of exercise machines and equipment, and exercise and fitness classes and instruction, that are accessible to individuals with disabilities.”

DeSaulnier’s bill seems to be a companion to the “Exercise and Fitness for All Act of 2024,” which was introduced by Sen. Tammy Duckworth (D-Ill.) this summer. 

Duckworth’s bill contains language that would require gyms and other fitness facilities to offer “accessible exercise machines and equipment” to people with disabilities. It would also mandate that gyms and fitness facilities have at least one staff member on the floor at all times who is “trained to provide assistance to individuals with disabilities.”

If passed, the bill would direct the United States Access Board, a federal agency devoted to accessibility, to create guidelines for gyms and fitness facilities regarding accessible equipment. 

Duckworth, who has served as a U.S. senator since 2017, is an Iraq War veteran who lost both of her legs and partial use of her right arm in a helicopter accident during the war. She told Forbes this summer that since her injury, she’s encountered difficulties “finding fitness equipment I could use” in gyms. 

Duckworth has introduced the Exercise and Fitness for All Act before, including in 2021.

“I thought, ‘We really need to make sure people can access fitness facilities,’” Duckworth told Forbes regarding her motivation to re-introduce the bill this past summer.

While several legislative hurdles remain before the Exercise and Fitness for All Act of 2024 can become law, the fitness industry is already beginning to grapple with new federal regulations. 

In October, the Federal Trade Commission instituted a new “click to cancel” rule that will make it easier for consumers to cancel paid subscriptions, including gym memberships. The Health & Fitness Association (HFA), the fitness industry’s biggest trade group, has said the rule will create regulatory “burdens that will disproportionately affect small businesses” like mom-and-pop gyms and small fitness studios. 

For more information on federal and state legislation affecting the fitness industry, see here.

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