Make Time Wellness, co-founded by Emma Heming Willis and Helen Christoni, is expanding its product line and has announced new retail partnerships, including The Vitamin Shoppe.

The duo were honored in People Magazine’s Women Changing the World last year.

The women’s brain health and wellness brand recently launched a sugar-free Brain Health & Beauty Gummy $39.99 and plans to introduce Make Time for Beauty Sleep $29.99, a sugar-free gummy with melatonin and biotin as key ingredients. The brand’s Make Time for Brain, Body and Beauty Vitamin Powder has also been reformulated, incorporating Cognizin Citicoline, a naturally occurring nutrient, and organic green tea (one of the top 10 superfoods of 2025, according to the 13th annual What’s Trending in Nutrition survey).

“Our team is incredibly excited about the continued growth and success of Make Time Wellness,” Christoni said. “We are deeply grateful for the recognition we’ve received this year and are eager to introduce our newest products to our loyal customers. Our reformulated products and new launches reflect our commitment to creating high-quality wellness solutions that support every aspect of our customers’ health and beauty journeys.”

Last year, Make Time Wellness launched a podcast with 20-minute episodes covering everything from navigating grief to embracing clean living.

“These partnerships are an incredible opportunity to reach new audiences and make our supplements more accessible to women who are seeking effective, high-quality solutions for brain health, beauty and overall well-being,” Willis said. “It’s a big step forward for Make Time Wellness, and we can’t wait to continue making a positive impact on the lives and brain health of women.”

The supplement industry shows no signs of slowing, with new products reflecting evolving consumer preferences, such as sugar-free options, gut health and immunity support and hydration and sleep-focused solutions.

In addition to Make Time Wellness, Vital Proteins has unveiled Colostrum Capsules aimed at supporting gut and immune health. Cure Hydration, another female-founded company launched by triathlete Lauren Picasso, focuses on hydration, offering an electrolyte mix based on the World Health Organization’s oral rehydration solution formula (which is scientifically proven to hydrate just as effectively as an IV drip), according to the brand.

Supplement brand Cadence is also targeting hydration, with a line that includes a carbonated beverage, hydration sachets and pre-workout and sleep formulas.

Sports nutrition brand Bucked Up—which was just awarded Best Innovation this past weekend at the Arnold Sports Festival—just launched a line of lightly carbonated, zero-sugar protein drinks.

In the sleep category, recovery nutrition brand Cheribundi recently launched Sleep Gummies, incorporating its signature tart cherry juice for its anti-inflammatory properties.

Floyd Mayweather has also joined the supplement space with 1O1 (One of One), a collection that includes whey protein powder, pre-workouts, creatine, a gut health product, hydration sticks and peptide capsules.

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Personalized brain fitness platform Brain.One has partnered with thought leader Tim Storey and sports and celebrity agent Darren Prince, Prince Marketing Group CEO.

The startup, founded in 2023, is centered on optimizing brain health, where users can create or import health protocols such as cold plunging, supplements, nutrition, movement and more. According to Brain.One’s LinkedIn page, the platform tracks progress using assessments, wearables, biometrics and blood biomarker feedback loops.

The collaboration will advance the development of Brain.One’s protocols and resources.

“Partnering with Darren Prince and Tim Storey elevates Brain.One’s ability to empower individuals in their journey toward brain fitness, biological optimization and recovery,” Brain.One founder and CEO Thoryn Stephens, a neurotech and longevity expert, said. “Their personal experiences, global influence and collective media relationships complement and bring awareness to our global mission to provide life-changing tools and protocols for brain, body and beauty health.”

As of now, Brain.One’s landing page invites visitors to be among the first to access personalized brain and health optimization protocols. After submitting brief information, the Brain.One team reviews the intake to determine if applicants are a good fit.

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