Onvy HealthTech Group has secured more than $2 million in a seed extension financing round that will fuel the expansion of its AI-based health coaching platform. 

Voloridge Health, LLC led the round. 

The Munich-based Onvy is in the business of precision wellness with its AI Health Coach app that integrates more than 320 wearables, environmental data, health sensors and behavioral data to make health recommendations and provide instant feedback on important metrics.

Last year, the startup was recognized by Statista and Newsweek as one of the world’s best digital health companies of 2024. 

Onvy founder and CEO Adrian Kochsiek is personally invested in advancing human health prevention, sharing on LinkedIn that he’s a cancer survivor and that his experience was the driving force in creating proactive solutions, beginning with his first startup, MitoCare. 

In one post on the career networking site, he noted that DNA doesn’t equate to destiny, writing, “your genes load the gun, your lifestyle pulls the trigger” – a notable phrase, as new research indicates that a range of environmental factors have a greater influence than genetics when it comes to aging and premature mortality.

“The future of health is real-time, hyper-personalized and AI-driven,” Kochsiek said. “Yet, the industry still relies on outdated, delayed and one-size-fits-all approaches. At Onvy, we are changing that. Our platform transforms raw health data into instant, tailored guidance—empowering users to take action when it matters most. With this investment, we are scaling AI-driven precision health to revolutionize how individuals and businesses engage with well-being.”

The new capital will also advance Onvy’s B2B endeavors in the “AI Health Coach-as-a-Service” realm and respond to rising demand, where corporate partners can increase customer engagement, retention and health outcomes with custom AI health solutions.

Competitive sports are also a target market for Onvy’s capabilities, where the platform can help athletes maintain peak performance, optimal recovery and mental fitness.

“AI is revolutionizing healthcare, and Onvy is at the forefront of this transformation with its cutting-edge approach to real-time health intelligence,” Voloridge Health co-founder David Vogel said. “By seamlessly bridging the gap between raw health data and real-world action, Onvy is shaping the future of precision health, setting a new benchmark for proactive, personalized health coaching. Their ability to turn complex biometric and behavioral data into meaningful, actionable insights enhances both individual well-being and corporate health strategies, delivering measurable outcomes for businesses and consumers alike. We are excited to support their journey as they scale.”

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There’s been a lot of buzz over corporate wellness this year, but could employee-sponsored wearables soon become as commonplace as on-site yoga classes and access to meditation and nutrition apps? 

It’s possible, according to wearable sports and fitness tech company Polar. The Finnish brand has just launched an enterprise wearable, providing companies with a new way to advance their workplace wellness efforts.

The Polar 360 is a screenless, low-profile band equipped with sensor technology and algorithms. While primarily designed to be worn on the wrist, it can also be used on the upper arm.

Data collected by the Polar 360 is converted into meaningful insights, which can be integrated into company apps via Polar’s API. The platform also offers an SDK kit, allowing companies to create their own algorithms and apps using data from the sensor.

As Polar points out, the wearable can be adapted to various uses depending on a company’s needs. For example, a logistics company could employ alertness tracking for driver safety or monitor exposure to extreme temperatures. The data measured – such as heart rate and skin temperature – can also provide early signals to employee burnout or fatigue. Notably, work stress is the number one threat to employee well-being, according to a recent Wellhub survey.

Polar CEO Sander Werring takes a common position these days: that cultivating well-being is a collective effort and one in which companies and organizations play a significant role.

“As this is a drastic change in the scale wearables are used, it is critically important what kind of company the solution comes from,” he said. “With Polar, we bring with us the Nordic, decades-long heritage and compliance towards privacy regulations of the highest standard. Just as Polar launched the wearables industry nearly 50 years ago, we are now shaping how wearables will be utilized 50 years from now. It’s an exciting, ambitious journey, and we’re thrilled to be taking it with our partners.” 

While employees may feel uneasy about their employers monitoring personal metrics, there can be benefits, according to Deloitte Insights. 

Citing Japan-based tech firm Hitachi, Deloitte noted last year that the company successfully experimented with boosting employee happiness levels using a wearable device and a mobile app, which provided employees with personalized suggestions for enhancing their happiness. The experiment’s results showed a 33% increase in the “psychological capital” of Hitachi employees, along with a 10% rise in profits, a 15% increase in retail sales and a 34% boost in sales per hour at call centers.

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Corporate wellness giant Wellhub (formerly Gympass) has acquired Rome-based Fitprime, which serves over 200 corporate clients with fitness, nutrition and mental health wellness services.

Wellhub has grown to serve three million employees and the deal gives the platform a major presence in Europe at a time when corporate wellness is expected to soar to $104.82 billion by 2030, according to one recent market report. 

“We are delighted to welcome Fitprime to the Wellhub team,” Wellhub CEO and co-founder Cesar Carvalho said. “This union represents a significant expansion of our presence in Europe and strengthens our commitment to providing the best wellbeing benefit plans to companies around the world. Fitprime’s impressive network and expertise in the Italian market will be invaluable as we continue to grow and innovate on behalf of our corporate clients, their employees and our wellness partners.”

The corporate wellness leader recently partnered with dance fitness brand Zumba and Nike Studios.

Fitprime co-founder and CEO Matteo Musa said the deal is the perfect opportunity for Fitprime to accelerate its growth and expand its impact. 

“Wellhub’s global resources and expertise will enable us to enhance our offerings and provide even more value to our clients,” Musa said. “This will create new opportunities for us to further solidify our position as a leader in the Italian wellness market.”

As consumers place greater emphasis on health and wellness, it has evolved into an employee expectation. Corporate wellness advocates highlight such programs as retention drivers and opportunities to boost productivity and engagement while lowering absenteeism.

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Corporate wellness – the practice of giving employees access to discounted or free fitness, wellness and healthcare services as part of their benefits package – has exploded in recent years, and for good reason. 

The corporate wellness market is projected to grow to nearly $105 billion by 2030 as blue-chip companies continue to invest in their employees.

While there’s some debate over just how effective corporate wellness programs actually are, studies and surveys have consistently shown that having healthier employees can help businesses save money on healthcare, boost workplace productivity and reduce costs associated with absenteeism. 

Having a robust corporate wellness offering might also help firms recruit and retain top talent, especially among younger generations. A 2023 survey from healthy eating platform Lifesum found that nearly 71% of Gen Z and Millennials would quit their job in favor of one that better supports their overall well-being.

“Post-COVID, (people are) looking for organizations that have some kind of commitment to their well-being,” says Dilan Gomih, the founder of Dilagence, a firm that advises companies on how to design effective workplace wellness programs. “If you want to be able to attract and retain talent, then it’s absolutely in your interest to make sure you’re investing in wellness.”

But for businesses to see an economic return on their wellness investments, employees must actually use the services on offer. 

Gomih, whose firm has worked with brands including Google, Pinterest and J.P. Morgan, sat down with Athletech News to share her biggest tips for companies looking to craft a winning corporate wellness program.

Drive Awareness & Make It Easy

To start, awareness is key. Too many employees either don’t know they have access to corporate wellness benefits or don’t know where to find them, according to Gomih. Predictably, this leads to low usage rates. 

“Awareness is huge,” Gomih says. “You have to make it incredibly easy for people to find it – in a minute or two. Otherwise, they’re not going to take advantage.”

Companies should take strides to make sure their employees understand the depth and breadth of the services available to them. Wellhub, a popular corporate wellness platform used by more than 15,000 companies in 11 countries, gives employees preferential access to gyms, wellness coaching, mental health services and more, for example. 

“Make sure people know that yes, you can use it on a massage if you want, or you can use it on your Peloton subscription – there’s a full gamut of things you can spend it on,” Gomih says. “Choice is good. You just have to make sure people know what their choices are.”

Convenience Is Key

Driving awareness is only part of the battle, though. To encourage long-term usage, companies must ensure their corporate wellness offerings are convenient for busy workers. 

Gomih gives the example of offering yoga classes at lunchtime, a stereotypical corporate wellness benefit. Lunchtime yoga sounds good in theory, but taking an hour-long break in the middle of the day isn’t feasible for most white-collar workers.  

“Imagine working at an investment bank like I did,” she says, recalling her previous career at Bank of America. “I’m going to be like, ‘That’s really nice. (But) I can’t leave my desk.’” 

Instead, Gomih recommends companies offer programs that reimburse employees who attend a fitness class or get a massage on their own time. Reimbursement programs are more flexible, leading to higher usage. They also give HR leaders valuable data on which wellness benefits are most popular with workers – where people choose to spend their money is where they see the most value. 

Fitness brands looking to capture a bigger swath of the corporate wellness crowd should consider offering shorter workout classes or small pieces of online fitness content, Gomih recommends. This way, brands can appeal to time-crunched employees, many of whom don’t have time for a full hour-long class during the workweek but can find the time to squeeze in 10 or 20 minutes of physical activity.

“Where Peloton has been winning is having these 20 or 10-minute (classes),” she says. “People feel like, ‘Okay, I’ve got a few minutes. I can do this.’”

It Starts at the Top

For all the good that corporate wellness can do, there’s still a stigma around employees taking time out of their day to focus on health and wellness. This is especially true in more traditional industries like finance, law and, ironically, healthcare. 

This societal barrier prevents many companies from fully embracing corporate wellness – and reaping the productivity and cost-saving benefits that come with it. 

“Where there’s still a mental shift to be made is connecting the dots between well-being being as a nice-to-have versus a need-to-have,” Gomih says. “It’s realizing, ‘If your employees are healthier, they’re more productive for you.’”

Ideally, CEOs and top-level executives should embrace wellness and set the tone for the entire organization. 

Gomih cites Thrive Market – a Dilagence client – as a good example of a brand that’s embraced a top-down commitment to workplace wellness. When Dilagence worked with Thrive, the company’s executive team built movement into their daily work lives, including taking regular team walks to relieve stress and stir creativity.

“When they were working on a strategic problem or they had a consideration they were thinking through as an organization, they literally took the advice of going on a 20-minute walk to think about it,” she recalls. “All the research says that when you move, you’re helping your mind think better.”

At the end of the day, Gomih believes white-collar workers should approach physical health in the same way athletes increasingly prioritize taking care of their mental health for peak performance. 

“Physical and mental health aren’t mutually exclusive, and that’s still something we’re fighting,” she says. 

Correction: Dilagence has worked with brands including Pinterest, not Peloton, as a previous version of this article stated.

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The corporate wellness market is set for steady growth from 2024 to 2030, projected to increase by 7.1% to nearly $104.82 billion, according to a new finding from Maximize Market Research.

The business consultancy firm has released an updated analysis of the corporate wellness market, forecasting good news for platforms such as Wellhub (formerly Gympass) and GoJoe, which serve leading businesses.

At the heart of the anticipated growth is an emerging emphasis on employee health and wellness. When left unmanaged, poor health can lead to higher stress levels and costly lifestyle diseases, ultimately affecting a company’s bottom line. Businesses are taking note and are increasingly seeking ways to support staff well-being to reduce absenteeism and boost productivity. The same focus also aids in attracting top talent and retaining employees.

Healthy eating platform Lifesum, which serves over 65 million users and has partnered with smart ring leader Oura has routinely issued reports showcasing how important well-being programs are to employees of all generations, from hormonal health, menstrual health, diet and stress management.

As for Maximize Market Research, the firm highlights that technological advancements—such as the integration of wearables, mobile apps and AI into wellness programs—have made personalized wellness solutions more accessible.

Finally, the report notes that several government initiatives (seen in the U.S., Europe, Asia and Singapore) are encouraging businesses to invest in employee health, providing yet another positive driver for the future of the corporate wellness market.

Maximize Market Research also provides insightful, country-specific information regarding the corporate wellness market. While the U.S. remains the largest player in the sector, other countries are emerging for various reasons and showing their unique interest in several categories.

For instance, Vietnam is experiencing growth in corporate wellness services driven by its growing middle-class workforce. Meanwhile, Thailand is emphasizing mental health and holistic well-being for its workers, while South Korea is embracing mobile apps, wearables and online health platforms.

Japan, a long-time advocate of well-being initiatives with strong government support, continues to see companies like Fitbit thrive in its corporate sector. In Singapore, mental wellness programs are an area of interest in the workplace wellness space.

Over in Europe, the corporate wellness market (much like the U.S.) is booming — particularly in Germany, France and the U.K. The report attributes the growth to the European Union’s increasing focus on employee well-being.

Maximize Market Research’s report can be found here. 

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Nutrition and mindfulness have long been pillars of corporate wellness, but a new collaboration between sound frequency therapy leader Soaak Technologies and corporate wellness platform Zeamo aims to spotlight sound therapy as a key component of wellness.

Sound therapy has been Soaak Technologies’ focus, leveraging advanced technology and artificial intelligence to create digital sound frequencies to reduce stress, enhance focus, and improve sleep and energy levels with its app. Zeamo, meanwhile, serves the corporate wellness market and offers 50+ million employees access to dieticians, gyms and studios, and on-demand workouts.

“In today’s high-stress corporate environment, we are proud to partner with Soaak to provide our clients and their employees with practical, effective wellness solutions,” Zeamo CEO Paul O’Reilly-Hyland said. “This partnership reinforces our commitment to putting mental and emotional health at the forefront of workplace benefits.”

The partnership introduces sound therapy as a new tool for workplace wellness, addressing a critical need—76% of employees in the U.S. report experiencing at least one symptom of mental health challenges, according to the U.S. Department of Health and Human Services.

“Partnering with Zeamo marks a pivotal step in our mission to transform the wellness landscape for millions of professionals,” Soaak Technologies CEO and chairman Henry Penix said. “This collaboration is more than just a strategic move; it’s a game-changer that places life-enhancing sound frequency therapies directly into the hands of those who need them most.”

Zeamo recently partnered with Mayo Clinic to offer diet plans to its corporate client’s employees and tackle another area in which employees have expressed interest: weight loss.  

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HealthFitness, a provider of fitness, wellness, and injury prevention programs and a Trustmark company, has acquired Corporate Fitness Works (CFW), an on-site and virtual fitness management solutions provider that manages 70 corporate fitness centers.

The move bolsters HealthFitness, which will now serve over 200 clients at more than 360 sites nationwide, and follows two other acquisitions by HealthFitness: the purchase of Midtown Health in 2021 and Professional Fitness Management, LLC (ProFIT) earlier this year.

Under its corporate fitness arm, HealthFitness offers services such as custom-designing spaces with features such as spas, aquatics, recreation programs, intramural sports, or open-air facilities designed in partnership with BeaverFit. The company also offers health and fitness programs, lifestyle coaching, personal and small group training, virtual and on-site group fitness, fitness and wellness challenges, educational webinars related to health and well-being, and more.

The company acquired CFW from co-owners Beth and Michael Vivio.

“We have admired and respected Corporate Fitness Works as a strong competitor for many years,” HealthFitness president Sean McManamy said. “This brings together two industry leaders with strong capabilities, a wealth of experience and talent, and a shared commitment to offer innovative solutions to clients and build community and connection among members.”

Michael Vivio, CFW’s CEO, said, “Our choice to sell Corporate Fitness Works to HealthFitness is a direct result of the company culture and reputation they enjoy. Our employees will be in good hands.”

Trustmark CEO Kevin Slawin said the deal advances Trustmark’s strategy to grow both organically and inorganically.

“This is a great fit, from both cultural and business perspectives,” Slawin said. “We’re very excited about the broader range of services we’ll bring to the market through this combination.”

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Thrive Global, the behavior health tech company founded by Arianna Huffington, and health management platform Function have partnered on a precision health coaching program for employees to reduce healthcare costs and improve health outcomes. 

The program gives participants immediate access to Function, pairing them with a Thrive Health Coach for a guided program that offers personalized guidance on health pillars like nutrition, movement, sleep, stress management, and connection to positively impact their biomarkers. Participating employees choose to share their data with the Thrive AI Health Coach for personalized behavior change recommendations and real-time support tailored to their health patterns.

“At Function, we know that being proactive with your health is essential both personally and professionally,” said Function co-founder and chief medical officer Mark Hyman, M.D. “This partnership introduces a health benefit that has never been accessible before. While annual physicals typically provide around 19 lab tests, Function offers access to more than five times that number, ensuring you don’t miss critical aspects of your health. Pairing these insights with Thrive’s personalized coaching can have a profound impact on employees. Research shows that well-being is closely linked to productivity, and this program will empower individuals, driving success both in and out of the workplace.”

Function — which currently has a 300,000-person waitlist for its proactive and comprehensive lab testing — secured $53 million in a Series A this year and partnered with Equinox on a longevity-focused membership that uses biomarker testing to deliver hyper-personalized training.

“We are facing a growing crisis of chronic diseases and rising healthcare costs for self-insured employers, making it crucial to intervene both before disease manifests and to optimize the treatment and management of disease,” Thrive CEO Arianna Huffington said. 

Function co-founder and chief operating officer Pranitha Patil adds that sedentary lifestyles, challenging food systems, and reactive healthcare have made it near impossible for employees to actually take control of their health.

“By joining forces with Thrive we have created a first-of-its-kind program for employers to finally be able to empower their employees to own their health,” Patil said. “Everyone deserves this.”

Employee programs centered on health and wellness (such as Thrive and Function’s new precision health coaching program) are appreciated by employees and widely utilized, according to new findings from Wellhub. 

The corporate wellness platform just released its State of Work-Life Wellness Report after surveying 5,000 global employees. The report revealed that 88% of employees put well-being support on the same level of importance as salary, yet many feel their employers are lacking. However, offering wellness programs can improve employee well-being, productivity, and engagement and increase a company’s bottom line.

“Well-being is no longer a perk; it’s a core business strategy,” points out Wellhub CEO Cesar Carvalho. “Leaders must prioritize holistic wellness support to build resilient, productive, and engaged workforces.”

Dr. Hyman recently sat down with ATN for DISRUPT 2024, where he discussed the business of longevity, new insights on aging, and more. Click here to watch the video.

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Corporate wellness platform Wellhub (formerly Gympass) has discovered that work stress is the top threat to employee wellness, surpassing inflation woes, information overload, and AI-related anxiety.

The corporate wellness platform surveyed 5,000 global employees between May and June 2024 for its State of Work-Life Wellness Report, revealing several noteworthy findings:

• Nearly half (47%) of those surveyed say work stress is the primary cause of their deteriorating mental health

• 83% would consider leaving their current employer due to a lack of focus on well-being — a significant increase from 68% in 2022

• A sizable (88%) amount of employees say well-being support is as important to them as their salary, yet many feel employers are lacking

• While most employees across several generations report work stress as their top cause of mental health decline, Gen Z appears to be struggling the most (54%) compared to Millennials (49%) and Gen X (48%). However, inflation was found to be the primary concern for Baby Boomers (42%)

• Gen Z staffers are more likely to prioritize therapy and mindfulness in order to manage work stress, whereas Baby Boomers are less engaged in such practices

• 89% of employees say they will only consider companies that prioritize employee well-being when seeking a new employer

• Companies that invest in wellness programs are sure to please Gen Z employees, as Wellhub finds they are most actively engaged in maintaining their mental wellness. One revealing stat is that half (50%) of Gen Z respondents are in therapy. They are also most likely to meditate with apps (26%), in classes (20%), or through self-guided sessions (20%)

While some statistics may seem grim, Wellhub highlights that companies offering employees access to wellness programs are appreciated and widely utilized. The corporate wellness platform found that 79% of employees with access to therapy and counseling, flexible work arrangements, fitness programs, financial wellness tools and education, women’s health and reproductive support, and childcare support are actively engaged in these benefits.

For employers, offering wellness programs boosts employee well-being, productivity, and engagement. The report shows that 69% of employees with a well-being program rate their overall well-being as good or thriving, compared to 53% of employees without such a program. Additionally, 59% of employees with a wellness program reported improvements in their wellness over the past year, compared to 38% of those without a program.

“Our research underscores an unavoidable truth for HR and business leaders: work-related stress is the leading cause of declining mental health for employees across generations,” Wellhub CEO Cesar Carvalho said. “Ignoring this not only impacts individual well-being but also carries significant costs for businesses in lost productivity and turnover. Well-being is no longer a perk; it’s a core business strategy. Leaders must prioritize holistic wellness support to build resilient, productive and engaged workforces.”

Wellhub’s State of Work-Life Wellness Report can be found here.

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Zumba and corporate wellness platform Wellhub have joined forces, giving millions of employees access to the global dance fitness leader’s energetic classes.

Wellhub (formerly Gympass) connects employees with partners across fitness, mindfulness, therapy, nutrition and sleep for one subscription and has attracted over 15,000 companies across 11 countries.

“At Zumba, we believe that exercise should be enjoyable and accessible to everyone,” Zumba co-founder and CEO Alberto Perlman said. “Our partnership with Wellhub allows us to bring our unique fitness programs to millions of employees around the world, encouraging them to prioritize their health and well-being through the power of dance.”

Zumba’s deal with Wellhub does more than get employees fit and feeling good — it also helps the dance fitness brand reach new members. Wellhub topped three million employee subscribers as of August and serves as a funnel for partners, with 90% of its members being new to the gyms they visit or apps they use.

“Zumba classes add a fun new workout option to the extensive offerings in our employee subscription,” said Massi Sardi, vice president and head of partnerships at Wellhub. “We’re excited to welcome them to our network and bring their credibility and dynamic classes to our subscribers.”

Wellhub subscribers on the Starter Plan and above in the U.S., U.K., Ireland, Italy and Germany can access Zumba classes on the Wellhub app. The partnership will expand to Brazil, Spain, Argentina, Chile and Mexico by the end of 2024.

Zumba has forged several partnerships this year, including one with Crunch Fitness, Noom and Samsung Health.

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Zeamo, a corporate wellness technology platform, has announced a new partnership with the Mayo Clinic to offer its diet plans to corporate clients and their employees at a reduced cost.

This agreement is aimed at providing more accessible weight management solutions as part of Zeamo’s broader wellness offerings for businesses. The partnership comes at a time when many companies are increasingly looking to provide comprehensive wellness benefits to improve employee health and productivity.

Colin Reno, Zeamo’s head of business development, emphasized the importance of addressing weight loss as a critical health issue in the workplace.

“Weight loss is a significant concern for many employees, and we wanted to provide a solution from a trusted and reputable source,” Reno said. “We’re pleased to bring the Mayo Clinic diet to our clients, offering a resource that promotes both health and long-term wellness.”

Founded in 2017, Zeamo’s platform provides a range of wellness services, including access to a nationwide network of gyms, fitness studios, at-home workouts and wellness tracking tools. The platform is designed to simplify the process for HR managers and business owners to provide wellness benefits to employees, combining fitness, nutrition, and healthy living resources in one accessible platform.

The Mayo Clinic Diet, developed by healthcare professionals, focuses on promoting sustainable, long-term health outcomes rather than just short-term weight loss. The Mayo Clinic, recognized as the top-ranked hospital in North America, brings its extensive healthcare expertise to this program, aiming to inspire lasting healthy habits among users.

This collaboration allows Zeamo to expand its wellness offerings while providing businesses with the tools to support employee health in a comprehensive manner. For more information on Zeamo’s services and the partnership, visit the company’s website.

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Eli Walker founded Drunk Yoga in 2017 to create fun, immersive yoga experiences that help connect and empower communities. The classes consisted of drinking games and icebreakers woven into traditional yoga classes, designed to create a more accessible form of the modality for many beginners.

The company has since rebranded to The Uplift Center, with a new philosophy centered around the idea that building a sense of belonging is a practice, one that can be cultivated through playful engagement.

“My mission for Drunk Yoga has always been to create fun, immersive (albeit subversive) yoga experiences that uplifted our students such that they’d leave our classes feeling empowered to uplift others. Joy through communal play was the name of the game,” Walker told Athletech News. “As a result of the pandemic, my mission evolved as I navigated how to pivot our highly interactive events to virtual without losing the integrity of the experience.”

“Belonging is a practice, not a destination,” she added.

The Uplift Center has found particular success in the corporate wellness space; Walker’s classes have resonated with companies eager to foster a sense of connection among their teams.

“The feedback I hear from our clients is along the lines of, ‘The Uplift Experience is exactly the fun change of pace we’ve been looking for. Not just yoga, but also not just a happy hour,’” Walker shares. “Our sessions are playful, but also meaningful. Collective, yet personal. In essence, we make wellness and community-building a one-stop solution.”

Recognizing that corporate spaces don’t always provide optimal spaces for yoga classes, Walker created a new form of interactive play called Facilitated Icebreakers.

“These are generally 30 minutes in length and include fun, out-of-the-box networking sessions designed to foster connections, build camaraderie, and enhance a sense of belonging at any live event,” she explained. “Basically, everything clients love about Drunk Yoga…sans the need for yoga mats and wine. They’ve been a hit.”

Although Walker has moved away from the “Drunk Yoga” branding due to the sober-curious movement and the company’s mission expansion, she wanted the trademark to live on (The Uplift Center still includes alcohol in some of its experiences, although many classes are now beverage-free).

“While I decided to change the name of the event itself to The Uplift Experience—as it’s more reflective of what we aim to do—I wanted to keep my trademarked DY brand in the mix,” Walker said.

Drunk Yoga has evolved into an online course for yoga teachers, guiding them in creating their own unique, immersive experiences that integrate fun with wellness.

This year, Walker will launch UplifTV, a virtual hub for individuals interested in learning techniques to embody personal belonging through digital yoga, meditation and mindfulness workshops.

The Uplift Academy will also offer online courses aimed at facilitators and community-builders, making Walker’s insights on belonging more accessible to a broader audience.

Walker sees the company’s rebrand as an opportunity to grow while staying true to her original vision.

“I chose the name ‘The Uplift Center’ in part as a nod to Drunk Yoga’s famous tagline, ‘Lift Your Spirit(s),’ but also because I believe that the most fundamental ingredient in belonging is one’s ability to leverage our circumstances within any environment to uplift ourselves,” she said.

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More than half (51.9%) of women polled would consider quitting their current job for one that supports their menstrual health needs, according to a new survey by global healthy eating app Lifesum.

The new findings reveal a gap in hormonal and menstrual health support and shed light on the need for workplaces to address the health needs of their women employees, says Wesleigh Roeca, Lifesum workplace well-being director.

Lifesum’s survey comes at a time when Gen Z  and millennials are incorporating holistic wellness practices and prioritizing workplace wellness when looking for a job.

Key Data from Women

Employers may be surprised to learn that menstrual cycles can have a significant impact on workplace well-being following Lifesum’s survey. The healthy eating app found that 85.9% of women surveyed reported a decline in overall energy and focus, while respondents also noted an impact on their mental well-being (56.9%), stress levels (52.7%) and productivity (48.7%).

Despite the findings, Lifesum discovered employers lack supportive measures for menstrual or hormonal health — 70.4% say their employer doesn’t offer any assistance, such as flexible work hours, educational resources or free menstrual products.

Small Changes, Big Impact

Considering that 83.9% of those polled by Lifesum say they continue working despite feeling unwell from menstrual symptoms, the healthy eating platform encourages change.

“To create a more inclusive and supportive work environment, we encourage organizations to adopt a ‘Hold Her Health’ policy that offers flexible work hours, additional healthcare coverage, paid leave for conditions like menopause and endometriosis, and support for pregnancy and fertility challenges,” Roeca advises. “It also includes options for job-sharing or reduced hours without penalties and educational resources.” 

Lifesum’s survey reveals that women are open to various supportive arrangements: 72% are interested in flexible work arrangements, and 60.3% prefer designated leave days for menstrual and hormonal health. Additionally, over half (56.2%) of the women polled would like free sanitary products, while 29.8% would like access to wellness apps.

“Employers have a critical role to play in creating environments where women can thrive both physically and mentally,” Roeca says. “The fact that 70% of workplaces are not addressing these needs is a missed opportunity, not only for improving employee well-being but also for boosting productivity and job satisfaction. It’s time for companies to listen and take action on what is clearly a growing demand for change.”

A New Look at Nutrition

And although the majority of women surveyed (82%) are aware that a balanced diet and good nutrition can alleviate menstrual symptoms, Lifesum indicates that it’s just as essential for employers to understand the connection.

“Our hormones affect nearly every aspect of our well-being — mood, hunger, energy and fertility,” Roeca explains. 

The health eating app offers a Hormonal Health Program, which it says is one of its most popular features, particularly among Gen Z and millennial women. The program, currently used by employees at major employers such as Amazon, GE and PayPal, offers personalized advice on nutrition, exercise and lifestyle changes.

Lifesum Eyes Longevity

As consumers focus on their health and well-being, their commitment to wellness has extended to all areas of their lives, from travel plans to working environments. Employers are beginning to take note — and platforms like Lifesum are perfectly poised to transform work life for companies and staff.

The global healthy eating platform has grown its user base to over 65 million and recently acquired German biomarker testing company Lykon, in a move that underscores the interest in highly personalized nutrition. It’s a deal that Lifesum CEO Markus Falk believes will multiply the platform’s size — and quickly.

“By combining blood tests with world-class software design, we’ll achieve a level of personalization that’s just insane,” Lifesum CEO Markus Falk told Athletech News in an exclusive interview earlier this month. “We also see a rising demand for food connected to vitality and longevity, an area we’ll continue to explore.”

Fitness professionals can play a role in helping to address women’s health needs by integrating menstrual health and hormonal wellness education into their programs. By offering resources and creating supportive environments, they can help clients manage symptoms affecting energy and productivity. Designing specialized classes focused on women’s health and collaborating with wellness platforms may improve client experiences and attract a broader audience. 

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Two leading companies in the fitness and wellness industry have earned a spot on the 2024 Wellness list from Most Loved Workplaces, a certification and employee survey platform. The newly issued Wellness list recognizes organizations that have gone above and beyond in prioritizing employee well-being, as corporate wellness becomes an integral part of the employment landscape for both employers and employees.

The Wellness list was based on a proprietary sentiment and emotion analysis algorithm developed in partnership with the Best Practice Institute, incorporating employee experiences with workplace wellness initiatives and a company’s overall commitment to wellness.

The 2024 Most Loved Workplaces for Wellness includes Databricks, an IT company that landed on the list for supporting employee wellness with mental health days, wellness stipends and virtual fitness classes and computer software giant Palo Alto Networks for offering on-site health services, mindfulness workshops aimed at reducing stress and promoting wellness, and ergonomic support.

Hydrow, the connected fitness company known for its at-home rower and immersive workout, also appears on the Wellness list — credited for offering its employees access to rowing machines and virtual fitness programs. The Boston-based fitness company acquired a majority stake in strength training and analytics company Speede Fitness earlier this year, with plans to transform into a whole-body health company. In 2025, Hydrow will launch a digitally variable resistance product with adaptive feedback, the fitness company said.

Hilton Grand Vacations also made the cut, recognized for offering its employees access to confidential counseling, mental health first aid training and initiatives to create a supportive working environment. Consumer electronics company STIHL Inc. is featured for its flexible work arrangements and the creation of a comprehensive wellness program featuring financial wellness workshops and fitness incentives.

Fitness tech company ABC Fitness, led by CEO Bill Davis, and Athletic Brewing Company also appear on the official Wellness list. The non-alcoholic beer brand completed a $50 million equity financing round last month.

Rachana Jain, Chief People Officer of ABC Fitness, says that the Most Loved Workplace certification underscores the tech company’s commitment to its 2,000 global employees and its role in the wellness industry.

“Being recognized specifically for wellness further solidifies our position as a leader in workplace satisfaction and employee well-being,” Jain said. “At ABC Fitness, our core values of Best Life, One Team, and Growth Mindset, and a commitment to Diversity, Equity, Belonging, and Inclusion (DEBI) are the foundation of our organization.”

ABC Fitness offers its staffers open paid time off, wellness reimbursement, access to meditation and mindfulness resources, a quarterly “Day of Disconnect” where the entire organization takes the day off to unplug, rest and reset, and “Best Life Hours” throughout the summer for additional flexibility.

“Corporate wellness is no longer just a perk; it’s now a core expectation in creating a thriving workplace,” Most Loved Workplaces CEO and founder Louis Carter said. “Our research at Most Loved Workplace shows that when employees feel supported in both health and well-being, they are more engaged, productive, and loyal. With chronic stress contributing to nearly 120,000 deaths annually in the U.S., it’s clear that wellness programs are essential in building environments where people truly love to work.”

The full list of Most Loved Workplaces for Wellness can be viewed here.

Personal Trainers Bring Fitness to the Office

Emphasizing wellness and offering related perks to employees has shown to pay off — from increased engagement, higher productivity and retention and reduced absenteeism.

And, with the job market forecast for fitness and wellness professionals projected to grow 14% by 2032, the corporate wellness space has become lucrative for personal trainers and wellness coaches. In order to better prepare professionals to meet demand, the National Academy of Sports Medicine (NASM) has just launched two new courses designed to enhance wellness coaching and business operations.

GymGuyz, a New York-based personal training and assisted stretching franchise, has expanded its operations and partnered with local businesses in light of the booming corporate wellness market. In one deal, GymGuyz signed a multi-year contract with San Jose’s parks and recreation department to lead a variety of fitness and wellness classes. In New Jersey, GymGuyz found a B2B partner with a major hospital system, offering on-site bootcamp-style fitness classes.

“It’s one thing for a company to subsidize gym memberships, but it’s another for that company to bring fitness into people’s lives in an accessible and sustainable way,” CMO and GymGuyz president Phil Brojan said late last year.

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With the average adult spending over 1,757 hours a year at work and as more people prioritize wellness in their daily lives, it’s become essential for companies to offer wellness options in some form.

The benefits are plentiful. From reducing healthcare costs to increasing productivity to enhanced recruitment and retention to a healthier culture overall, the wins on both sides are undeniable.

One company that seems to be doing it right is Lennar, a leading national commercial construction and homebuilding firm.

Working under the tenet that well-being is a key component of overall corporate success, Lennar aims to create a supportive environment that encourages physical, mental and emotional health among its 12,000+ associates across the U.S.

To that end, Lennar has forged a unique partnership with ABC Trainerize, demonstrating how businesses can learn from and collaborate with the fitness industry to prioritize employee well-being.

The result? LennarFit: an innovative, all-in-one app that offers personal training and health assessments to their employees.

“Lennar leadership believes that healthy associates are happy associates, and we know that the cornerstone of health is prevention,” said Dr. Pascal Goldschmidt, Lennar’s in-house private doctor and chief medical officer. “So, we introduced the LennarFit app to provide our associates a free, comprehensive and accessible solution for wellness.”

The app offers personalized workout plans, nutrition guidance and mental wellness resources, and includes features like activity tracking, goal setting and in-app messaging.

Fitness coaching and nutrition coaching are available from two in-house certified trainers, and the app can capture health data volunteered by associates to provide a more holistic view of each individual’s health journey.

Fit to Collaborate: A Wellness Partnership for the Ages

From the onset, Lennar targeted ABC Trainerize as their partner of choice for this collaboration.

With over 1.6 million clients, 400K personal trainers and 45K health and fitness businesses including Lifetime, Gold’s Gym, Anytime Fitness, the platform has truly flexed its muscle in the fitness industry and beyond.

Goldschmidt says Lennar chose ABC Trainerize because of the company’s expertise in creating customized wellness solutions and its innovative and user-friendly platform.

“What we love most about ABC Trainerize is how it allows us to continually create new things, meaning that we can keep associates’ interest longer and align with new trends in the health and wellness space as we move forward,” he says.

Goldschmidt explains that what makes ABC Trainerize unique is that associates have direct access to their coaches through the app, allowing them to communicate and ask questions anytime. If a medical issue arises, a doctor is also available via the app. Additionally, coaches can share messages to keep Associates engaged and motivated.

Healthy Outcomes

After just six months, 1,000 Lennar Associates from more than 300 US cities have embraced the app as a valuable resource for maintaining their health and wellbeing, totaling 1,700 sessions daily.

“The response and positive feedback have exceeded expectations,” says Goldschmidt. “Through the app, we are helping our Associates turn small steps into big leaps with nutrition and healthy lifestyle coaching.”

Goldschmidt explains that what employees like most about the app is the user-friendly interface, the challenges, the personalized workout plans and mental wellness resources.

Lennar has also observed a relative reduction in healthcare costs due to improved associate health and wellbeing, with fewer medical claims and lower insurance premiums.

“Since the app’s launch, Lennar has seen increased associate engagement in wellness activities and all of our health markers have been positively impacted,” he said.

The Catalysts of Change

When asked what these wins can be attributed to, Goldschmidt points to a few things.

“ABC Trainerize’s platform has enabled seamless integration of wellness resources and personalized support for associates,” he says. “The user-friendly interface and accessibility of the app have been crucial in achieving high engagement rates, delivering a unified experience for associates and letting them choose how they train and eat with flexible options.”

Both Lennar and ABC Trainerize teams believe this is a great example of how a collaboration of this sort can offer meaningful results for both companies and their employees.

“In the end, the collaboration and the app have helped to reduce insurance premiums, drive Associate retention, boost productivity, and empower personalized wellness programs,” said Goldschmidt. “This is more than we could have hoped for.”

The post The Business Case for Wellness: How LennarFit is Driving Corporate Success appeared first on Athletech News.

Nestled in the heart of Los Angeles, Liquid Death isn’t just another beverage company. Their irreverent branding and better-for-you drinks have made waves in the industry, but behind the scenes, they’re equally committed to nurturing a vibrant, healthy workplace culture. This commitment took a bold step forward when they realized their employee wellness benefits needed a serious refresh.

The beverage disruptor partnered with ClassPass to completely change its employee wellness program. Recognizing the diverse needs and preferences of its workforce, Liquid Death sought a solution that went beyond traditional gym memberships and offered a more inclusive and active approach to well-being.

A Survey Sparks Change

Liquid Death had always prioritized mental health benefits for their employees, but a company-wide survey revealed a desire for more diverse options. Employees wanted flexibility and choices that catered to their individual preferences and needs. Recognizing the importance of equity and making Liquid Death the best place to work for all, the company brainstormed a solution they hoped would appeal to their diverse workforce.

Their search led them to ClassPass, a global wellness platform offering a wide array of fitness classes, spa treatments and wellness experiences. The appeal of ClassPass lay in its global reach, ensuring that Liquid Death’s hybrid employees, dispersed across different locations, would have access to a vast range of options no matter where they were. Available in 30 countries across 5 continents, ClassPass is perfect for a “new way of work” where employees using ClassPass can access wellness almost anywhere.

“ClassPass makes it easy to travel and keep up my physical fitness, ” a Liquid Death employee noted. “Liquid Death offering it as a work perk has made it even more affordable and hassle-free to keep up my physical and mental health for a better work day.” 

Additionally, ClassPass provided Liquid Death with communication tools tailored to different teams and demographics. This ensured that every employee, from creatives to operations, understood and could utilize the benefits to their fullest.

Employee Satisfaction Soars

Since introducing the ClassPass Corporate Wellness Program, Liquid Death has seen significant employee engagement. With a 63% enrollment rate, it’s clear that employees value and actively utilize the program. Yoga has emerged as the most popular activity, but the diversity of offerings means that individuals are finding ways to prioritize their well-being in ways that resonate most with them.

Lance Blair, senior benefits and employee engagement manager at Liquid Death, confirms the program’s success: “Employees love the fact that they can use their ClassPass credits for manicures and ‘me time’ as well as gym workouts.”

This diversity is a testament to Liquid Death’s commitment to providing a wellness program that caters to the varied needs of its employees.

Well-Being in Corporate Wellness

Gone are the traditional days of employee benefits. Today’s corporate wellness programs recognize that wellness means something different to everyone. Whether employees enjoy heart-pounding HIIT classes, a relaxing yoga flow, or prefer massages, ClassPass offers something for everyone. This aligns perfectly with the shift towards more personalized and flexible wellness solutions in the modern workplace.

And the solutions are quantifiable. Here’s how the ClassPass Corporate Program has directly helped organizations:

• 65% of employees say their overall well-being has improved after joining ClassPass.*
• 69% of employees report that ClassPass has had a positive impact on their work-life balance.*
• 82% of employees who have ClassPass as a benefit feel their employer cares about their health and well-being.*

These statistics put into clear focus the significant positive impact of ClassPass on employee satisfaction and engagement, which impacts the bottom line.

While statistics paint a compelling picture, it’s the individual stories that highlight the true impact of the program. Employees have shared how ClassPass has empowered them to try new activities, prioritize self-care, and find balance in their lives. 

Liquid Death’s investment in ClassPass is more than just a perk; it’s a strategic decision aligned with their values of individuality and a holistic approach to well-being. By prioritizing employee health and happiness, they’re fostering a workplace culture where individuals can thrive both personally and professionally.

Liquid Death’s success with ClassPass is just one example of how companies are rethinking employee wellness. The ClassPass Corporate Wellness Program gives employees access to various fitness studios, gyms, salons and spas. It’s uniquely tailored to cultivate a culture of wellness and engagement within workplaces and helps employees feel their best so they can perform their best — at work and beyond. ClassPass empowers employees to define how they want to take care of themselves with a wide array of options to support their physical and mental well-being.

“We know wellness means something different to everyone and the ClassPass Corporate Wellness Program equips employees with everything from serotonin-boosting workouts to stress-relieving meditation sessions,” said Cate Donovan, senior director of ClassPass Corporate. “We are excited to continue to give companies the opportunity to meet their employees where they’re at.” 

To learn more about the ClassPass Corporate Wellness Program and its impact on employee well-being, visit classpass.com/corporate-wellness.

 *Based on a 2023 global survey of active ClassPass Corporate users.

The post Liquid Death Improves Employee Wellness With ClassPass appeared first on Athletech News.

In the latest episode of Athletech News’ Unscripted podcast, Ed Buckley, CEO of FitOn Health, a corporate wellness and benefits platform under FitOn, one of the world’s biggest digital fitness brands, joins co-hosts Edward Hertzman and Eric Malzone to discuss FitOn’s merger with Peerfit, how to build a remote fitness community and how to be “more than just a benefit” for members. 

Buckley, Hertzman and Malzone also break down the reasoning behind FitOn’s recent strategic partnerships, the balance between fitness, and healthcare and ongoing HSA/FSA fund restrictions. The three also discuss in detail the power of social coercion in fitness and the exponential growth FitOn has experienced over the past year.

Watch this episode of Unscripted for unfiltered takes on the following:

• Key issues in corporate wellness
• The place of GLP-1 weight-loss drugs in fitness
• Ethics in the healthcare system

The post Unscripted: FitOn Health CEO Ed Buckley on GLP-1s, Fitness & Healthcare appeared first on Athletech News.

Wellhub has now reached three million employee subscribers, a new milestone for the corporate wellness giant, which rebranded in April from Gympass to reflect its pursuit of wellness verticals beyond just fitness such as mindfulness, therapy, nutrition and sleep.

Wellhub also reports that employee check-ins (defined as Wellhub-related activity, such as attending a yoga class or an online class via a partner app) have doubled from 250 to 500 million in the past year — a clear indication that the flourishing corporate wellness space is redefining wellness at work.

“Twelve years ago, we set out on a mission to empower every company to be a wellness company, where employees can check in with their well-being every day,” said Wellhub co-founder and CEO Cesar Carvalho. “Today, as we reach 500 million check-ins and three million subscribers, we can see the impact of that mission in full force. Companies are investing in their most important asset – their people – to improve both employee health and business performance.”

Wellhub’s platform also serves as a new customer funnel for its nearly 60,000 fitness and wellness partners; according to Wellhub, 90% of its members are new to the gyms they visit or apps they use. In 2024 alone, over 8,000 new wellness partners spanning gyms, studios and apps joined the Wellhub network. 

“At the end of the day, this achievement isn’t just about numbers; it’s about real people transforming their lives, whether it’s a company yoga challenge that sparked a newfound passion for fitness, a meditation session that helped someone manage stress or a nutrition program that fueled healthier eating,” Carvalho added.

Employers who sign up for Wellhub provide their employees with access to a vast network of gyms, studios and health-related apps for one discounted subscription price (up to 50% less than direct gym memberships). 

The platform has covered all the basis of holistic wellness and also features well-known fitness brands such as Life Time, Barry’s, Orangetheory Fitness, SoulCycle, Les Mills, Pure Barre, Club Pilates, Rumble and Apple Fitness+, along with a slew of mental well-being partners (Headspace, Meditopia, Asana Rebel and CorePower Yoga).

Wellhub subscribers can also access licensed therapists and expert advice from registered dietitians and nutritionists through partners Lifesum, MyFitnessPal, Nutrium and StrongerU. A sleep category features popular sleep support apps Rise Science, SleepCycle and SleepScore, while a women’s health category has also been launched for menstrual cycle tracking through the app Clue. 

Corporate wellness programs such as Wellhub have increasingly become an expectation of Gen Z and Millennial workers, who are prioritizing wellness and are seeking employers that align with their health and wellness values, according to a Lifesum survey.

Last summer, Wellhub raised $85 million in a Series F funding round at a valuation of $2.4 billion.

The post Wellhub Tops 3 Million Subscribers Following Rebrand appeared first on Athletech News.

International fitness brand Les Mills has partnered with GoJoe, a London-based, corporate wellness-focused fitness app that secured £2.4 million ($3.1 million) in funding this month to fuel its expansion in the United States, United Kingdom and Canada.

The deal gives GoJoe premium users unlimited access to Les Mills workouts and wellness content — including HIIT, yoga and breathwork — on the GoJoe app at no additional cost. Content will be routinely refreshed and made available in multiple languages.

Phil Steele co-founded GoJoe alongside Will Turner in 2018 as a motivating platform that encourages users to improve their overall health through gamification and friendly competition.

The app has grown to serve individuals in over 150 countries while serving businesses with an employee wellbeing solution in one hub, with activity tracking, engaging team-based challenges and the opportunity for users to work out virtually with professional athletes and celebrities. There is also a curated content library on a variety of health and wellness topics presented by athletes and experts.

The startup is now working with health insurers to measure its app’s reach regarding claims and premiums while also integrating management systems to see its impact on employee absenteeism. 

“We’re really excited to partner with GoJoe and provide fresh motivation for employees to enjoy everyday movement,” Les Mills national director Daniel Hoskinson said. “Les Mills enables everyone to create a fitness regimen that suits them with workouts they’ll actually enjoy. At a time when employees are focused on their physical and mental health, and seeking inclusivity and community, our partnership perfectly supports this demand.”

Focusing on corporate wellness can be viewed as part of Les Mills’ commitment to Gen Z. The international fitness brand released a large-scale study on Gen Z fitness preferences that included insights from over 4,000 individuals worldwide, ranging in age from 16 to 26, and informed trial programs. 

“Gen Z told us their likes, dislikes and barriers to entry – and we’ll use this information going forward to ensure we’re creating programs that service clubs with the ability to reach all age groups – especially Gen Z,” Les Mills US CEO Sean Turner has told Athletech News.

Not only is the Gen Z demographic keen on health, fitness and wellness, but by 2025, they will make up 27% of the workforce. The cohort’s enthusiasm for wellbeing isn’t isolated to after work hours: Gen Z and Millennials have come to expect workplace wellness benefits and are even willing to change employers in favor of one that supports their wellbeing, healthy eating app Lifesum found.

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Workplace wellness is taking a new shape, thanks to the rising interest in weight loss medication.

Employers could soon be helping staff slim down following a newly forged partnership between healthcare solutions provider Xevant and telehealth platform Ivim Health to offer a corporate GLP-1 solution, Ivim at Work (IaW).

While studies have generally shown that employees (particularly Gen Z and Millennials) prefer employers that support their health and well-being with corporate wellness programs, one eye-opening finding this year revealed that 20% of Americans would change jobs in favor of an employer that sponsors Ozempic or Zepbound as a healthcare benefit.

The strategic partnership will see Ivim Health’s team of board-certified obesity management specialists ensure employees receive personalized treatment and support, while Xevant provides access to low-priced GLP-1s from a network of suppliers of branded and compounded weight loss medications.

“Our partnership with Ivím Health brings an unparalleled level of care, cost, control, choice, and corporate wellness solutions to the market,” Xevant CEO Brandon Newman said. “By leveraging Xevant’s data analytics and Ivím Health’s clinical expertise, we are confident in delivering a program that sets a new standard in corporate wellness.”

The program will be available starting August 1. 

Beyond saving employees money, the IaW program is expected to reduce healthcare costs, improve health outcomes and increase productivity and retention, according to the platform.

“We are excited to introduce ‘Ivím at Work, a groundbreaking step forward in workplace wellness, in partnership with Xevant,” Anthony Kantor, CEO of Ivim Health, said. “This program cultivates our commitment to delivering tailored, impactful health solutions that significantly enhance employee well-being and reduce healthcare costs.”

The global market for anti-obesity medications could grow to $100 billion by 2030, according to Goldman Sachs Research.

More recently, JP Morgan Private Capital, a venture capital and growth equity investment team under JP Morgan Asset Management, raised over $500 million for a life sciences fund targeting private biotech companies with a keen focus on the weight-loss drug space.

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