Interactive Strength Inc., maker of fitness equipment under Clmbr and Forme, has struck a deal to acquire German-connected fitness and equipment company Sportstech, which sells indoor fitness equipment like the sBike Lite, sWalk Treadmill and sTread Fold.

A binding transaction agreement has been signed and the deal is expected to close in early April. Sportstech serves customers in Germany, Austria, Switzerland, France and Spain.

“At Sportstech, we’re focused on a world where fitness and health are accessible to everyone and attractive to anyone,” Sportstech founder and CEO Ali Ahmad said. Ahmad founded the company in 2012 and will join the TRNR board upon closing of the deal.

“TRNR’s equipment, distribution and finance experience as well as its Nasdaq listing represent the resources our employees and customers need to grow our fitness community without sacrificing quality of experience or outcomes,” Ahmad continued. “We’re very excited to bring our mission of helping everyone achieve their fitness goals to even more people, across more markets.”

TRNR founder and CEO Trent Ward stated that the deal is a huge leap forward for both companies — one that accelerates their joint ability to serve both consumers and businesses and grow globally. Ahmad and Ward both discussed the opportunities in the health and wellness market during a fireside chat at the Connected Fitness & Health Summit.

“In Ali and Sportstech, we have the ideal partner – an experienced and successful founder of a highly complementary fitness platform who bootstrapped his way to eight figures in profitable revenue and is motivated to grow even further and faster,” Ward said. “This is a proud day for the teams from both companies and a major boost for our ability to create shareholder value.”

Last December, Interactive Strength secured exclusive distribution in Metropolitan France and French Regions with French training and equipment brand Planet Fitness SAS — a three-year agreement that will yield a minimum commitment of 162 Clmbr units for Planet Fitness SAS.

“The global health and wellness market is growing, but also fragmented,” Ward added. “There’s a significant opportunity to create shareholder value by consolidating a portfolio of quality businesses that offer a variety of equipment, training and content to different types of customers, across many markets. Sportstech is exactly that kind of business, with an experienced, sophisticated team that’s also passionate about fitness.”

Before the announcement, Interactive Strength noted that Germany is the second-largest fitness market —second only to the U.S.—and is expected to be worth an estimated $6.8 billion by 2027. In a post on its website, the company stated that international expansion is one of the key pillars of its growth strategy, highlighting that it had established a presence in France, Saudi Arabia, Indonesia and the UAE in 2024.

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MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. 

“Figuring out what to eat to support your health goals may feel overwhelming, especially without the time or experience to plan ahead,” MyFitnessPal CEO Mike Fisher said. “This is why learning how to create balanced, healthy meals is so important—particularly for those just beginning their health journeys.“

Fisher added that by integrating Intent’s technology, MyFitnessPal will offer tasty, budget-friendly meal options tailored to unique dietary preferences while also attracting new users.

MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging, automated grocery lists and ingredient ordering. It will be available this spring via Premium+, MyFitnessPal’s premium membership ($99.99 per year). For now, a waitlist has been created to notify users when the new feature launches.

Intent’s co-founders Will Sun and Peter Zhang are joining MyFitnessPal as part of the deal.

“Intent’s mission has been to empower people to simplify their lives with customized meal plans that cater to their goals and preferences, and our acquisition and future integration with MyFitnessPal feels like a natural next step in our evolution,” Sun said. “This collaboration amplifies our mission, leveraging MyFitnessPal’s incredible platform to bring personalized meal planning to millions. Together, we’re creating a comprehensive approach to their health journey.”

On a broader scale, much like the fitness industry is experiencing ongoing consultation, the same can be said for fitness and wellness apps.

Last year, Outside Inc. acquired MapMyFitness, TrainingPeaks struck a deal to acquire Indievelo, a virtual cycling platform, and AI-powered performance training platform Volt Athletics acquired Zama Gealth in a mental health push. This year, GoSaga acquired online fitness and wellness community Tone It Up.

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As 2025 approaches, it’s a time for reflection. Here are some of the key mergers and acquisitions that have shaped the fitness, wellness, nutrition, and technology sectors this year:

Gyms & Studios

The fitness and wellness industry witnessed one of its biggest merger deals in history earlier in 2024, with fitness franchise Orangetheory Fitness and Self Esteem Brands (the parent company of Anytime Fitness) leading the way. The two entities are now under newly formed holding company, Purpose Brands, which is led by former Topgolf CEO Tom Leverton.

Genesis Health Clubs, a privately-owned health club operator, strengthened its presence this year after acquiring The Atlantic Club, giving Genesis a presence in the East Coast fitness market.

LA Fitness, meanwhile, acquired XSport Fitness in 2024, bolstering its footprint in New York, Chicago and Virginia with 35 gyms that will be rebranded under one of Fitness International’s (the parent company of LA Fitness) four brands.

Similarly, Virginia-based Acac Fitness & Wellness centers scooped up La Maison Health & Fitness, a family-owned fitness club that served Pennsylvania residents.

In October, World Fitness Services (WFS), the parent company of World Gym Taiwan, moved to acquire Los Angeles-based World Gym International, handing WFS total control of the entire World Gym network and positioning the brand for more global expansion.

Urban Gym Group (UGG) also joined the action, acquiring Sparring Partners Holdings, owners of the London-based boutique gym brand Gymbox, while 26North made a successful play for Onelife Fitness.

Rounding out 2024 is PureGym, a leading U.K. gym operator that beat out Planet Fitness to acquire 67 Blink Fitness gyms in New York, New Jersey and Pennsylvania. The gyms will be rebranded under the PureGym label in 2025, and a franchising model could be on the horizon.

Fitness Equipment

There’s also been considerable activity outside of the brick-and-mortar M&A space. FitLab, the multi-brand performance lifestyle company behind Nike Studios, acquired both equipment manufacturer Assault Fitness and performance equipment and apparel brand RPM Training this year after securing $65 million in strategic financing from Atlas Credit Partners.

Fitness equipment leader Echelon is advancing its efforts in recovery following its acquisition this year of ThriveX, known for its advanced recovery solutions such as cold immersion therapy systems, smart hybrid saunas and compression boots.

Fitnessmith also made a bold move to secure Gym Source USA’s commercial equipment, maintenance, and service divisions.

Apps

In the app space, Outside Inc. acquired MapMyFitness from Under Armour as it looks to scale its digital platform in the outdoor and active lifestyle realm, while TrainingPeaks bought virtual cycling platform IndieVelo.

Corporate Wellness/B2B

Corporate wellness is set to boom following deals by fit tech leader EGYM, which purchased FitReserve, a U.S.-based studio and gym network. HealthFitness, a Trustmark company, also just acquired Corporate Fitness Works (CFW), an on-site and virtual fitness management solutions provider that manages 70 corporate fitness centers.

Smart ring maker Oura recently acquired software company Sparta Science to advance its B2B offerings.

Nutrition & Supplements

PepsiCo scooped up Siete while Gen Z-favorite Ghost, a sports nutrition brand, was acquired by food and beverage giant Keurig Dr Pepper.

The deal-making continues, as Pure Protein owner 1440 Foods acquired protein bar brand FitCrunch last month as “better-for-you” food and beverage options gain steam among health-conscious consumers. 

While it remains to be seen what 2025 has in store, the bigger question may be who will be the next to announce a deal.

The post The Biggest Fitness & Wellness Acquisitions of 2024 appeared first on Athletech News.

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The holiday season is here, and with it comes one of the most anticipated shopping events of the year: Cyber Monday. Whether you’re gearing up to prioritize your health and wellness goals or looking to gift your loved ones tools to stay active and stress-free, 2024’s Cyber Monday deals have you covered. This year’s lineup spans everything from high-tech fitness trackers and soothing cold plunge tubs to stylish activewear and essential at-home workout gear. With significant savings across top wellness brands, now is the perfect time to snag products that will support a healthier, happier lifestyle into the new year. Below, Athletech News has rounded up the best fitness and wellness deals you won’t want to miss.

When Is Cyber Monday?

Cyber Monday 2024 follows Black Friday on Monday, December 2, extending the weekend of savings. This is a prime opportunity to snag exclusive online-only discounts, often with free shipping or added perks.

Deals to Expect

Cyber Monday 2024 promise major markdowns on a wide range of fitness and wellness products. Expect discounts on popular fitness gear like treadmills, yoga equipment, and running shoes, as well as cutting-edge tech such as fitness trackers and bone-conduction headphones. Wellness enthusiasts can look forward to deals on at-home testing kits, cold plunge tubs, and skincare innovations. Whether you’re shopping for yourself or holiday gifts, these sales offer the perfect chance to invest in items that elevate everyday well-being.

The Best Cyber Monday Fitness & Wellness Deals 2024

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  Plunge

  Plunge tubs are the ultimate holiday gift, offering the benefits of cold therapy from the comfort of your home. For Cyber Monday, the tubs are 15% off plus 0% financing for 36 months, one of the best deals of the year. The sleek tubs range from permanent fixtures like the Original Plunge or the inflatable Plunge Air for portability.

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  Hoka Clifton 9s and Mach 6 shoes

  Hoka’s Cyber Monday sale is the perfect opportunity to get your favorite running shoes at a discount. The bestselling Clifton 9s are on sale, which seamlessly transitions from base mileage to a coffee shop. The Clifton 9 shoes are highly cushioned, with ample arch support and a plush heel but breathable enough not to overheat during sweaty workouts. The Mach 6 shoes are the perfect race shoe, with a rocker silhouette that propels runners forward. The shoe is thin, breathable, and lightweight, without the signature ample cushioning of Hoka sneakers for the ultimate speed shape.

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  Credit: Chamelo Eyewear

  Chamelo Eyewear

  Stephon Marbury’s Chamelo Eyewear blends color-changing lens technology with built-in audio for an innovative take on workout sunglasses. Different models have manual or automatic tint adjustment and even feature integrated audio, letting you enjoy music, take calls, or stay connected on the go without needing headphones. The color-changing lenses offer options like warm yellows and pinks or cool blues and purples. Get up to 40% off the sunglasses for Cyber Monday.

  Viome At-Home Tests

  Viome’s at-home tests provide a comprehensive look into health, offering insights into gut health, bio-age, and stress response. Get a comprehensive view of the best and worst foods for your gut health based on at-home sample collection. From now through December 3rd, enjoy up to 40% off sitewide, with $100 off all test kits. Popular options include the Full Body Intelligence Bundle (now $585) and Gut Intelligence Bundle (now $238). Give the gift of personalized health insights this holiday season and help loved ones optimize their health.

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  CorePower Yoga

  CorePower Yoga’s Orange Friday promotion offers free in-studio classes on Cyber Monday to help you unwind from holiday chaos. Whether you’re a beginner or a seasoned yogi, CorePower’s diverse class lineup—from Yoga Sculpt to Core Restore—has something for everyone. Plus, lock in year-round savings with 25% off All Access Memberships and 30% off retail from top brands like Lululemon and Alo starting November 18th.

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  Chirp: Recovery Essentials for Every Fitness Routine

  Chirp’s Cyber Monday Sale is offering the brand’s viral recovery tools like the Chirp Wheel and the RPM Rolling Percussion Massager at a steep discount, designed to alleviate tension and improve posture. Former Peloton instructor Kristin McGee, a long-time Chirp fan, calls these tools “game changers” for pain relief and mobility.

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  Pvolve

  Pvolve combines functional movement with resistance-based equipment for a low-impact, results-driven workout. This Cyber Monday, enjoy 20% off sitewide and receive a free Recover 9 supplement with bundle purchases. Gift options include the Signature Bundle ($199) or the Jennifer Aniston-curated Essential Bundle ($349). With streaming options and studio access, Pvolve makes it easy to kickstart a resistance-based fitness journey.

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  Omorpho G-Vest Flash

  Omorpho’s G-Vest Flash, a weighted vest designed for outdoor use, is on sale for $219 (original price $279). Its reflective design enhances visibility during low-light workouts, making it a perfect choice for winter evenings. The vest’s MicroLoad technology evenly distributes weight, helping to boost strength, burn more calories, and improve cardio endurance without compromising comfort. It’s available in men’s (10 lbs) and women’s (5 lbs) options.

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  Sans Air + Water Bundle

  If staying hydrated with the purest drinking water is part of a loved one’s holiday wish list, look no further than the Sans Water Purifier. With no installation required, the Sans Water Purifier can sit on your counter or table and perform 4-stage reverse osmosis for the purest drinking water. Sans’s popular Air purifiers also remove 99.9% of particles down to 0.3 microns in diameter, eliminating dust and providing allergy relief. The Air + Water Bundle is $250 off: $719 compared to its original $969. Upgrade your at-home health with clean air and pure water.

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  Shokz OpenSwim Pro

  Shokz OpenSwim Pro headphones provide crystal-clear audio with the brand’s famous bone conduction technology, even underwater. With a battery life of 9 hours, the headphones can be fully submerged in water for swim workouts, or survive the rainiest outdoor runs. For Cyber Monday, the OpenSwim Pro headphones are 10% off, $159.95 (originally $179.95).

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  Fitbit

  Fitbit trackers are all on sale, including the Charge 6, which is 38% off for $99.95 (originally $159.95). The more minimalist Inspire 3 is on sale for $69.95 (down from $99.95). For a wearable with more bells and whistles, the Versa 4 smartwatch is 40% off: $119.99, down from $199.99.

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  Waterdrop

  Perfect for New Year’s hydration goals, Waterdrop’s Cyber Monday sale offers up to 50% off sitewide through December 2nd. Waterdrop comes in single-packet cubes, perfect for hydration on the go. Use promo code ‘DAYS15’ for $15 off $100 to stack up savings. The brand is also sustainability-forward: it collects 2 plastic bottles from the environment with every bottle sold, and the amount of plastic in a 2-pack box is slightly more than a single bottle cap.

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  Apple AirPods Pro 2

  The perfect companion for any workout, the Apple AirPods Pro 2 are 24% off this Cyber Monday, $153.99 (originally $249.99). Voice isolation makes phone calls crystal clear, even when you’re on the move, and noise cancellation helps keep you focused on your workout.

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  NordicTrack

  NordicTrack’s Cyber Monday deals are here, offering up to $500 off treadmills, exercise bikes, and ellipticals. Get an additional $100 off when you purchase an iFIT membership from November 19–25. The NordicTrack Commercial 1750 is available for $1,99.20, $400 less than its standard price, and the more budget-friendly NordicTrack Exp 7i is $800.

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  Barre3

  Barre3 is having its semi-annual sale through December 2nd, with deals that will make it easier than ever to build strength and cardio in the new year. The barre3 online subscription is only $99, plus a 14-day free trial, and in-person class packages and retail are up to 30% off.

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  Oura Ring Gen 3

  For the health-conscious person in your life, the ŌURA Ring offers advanced tracking of sleep, heart rate, recovery, and stress levels—all in a sleek, wearable design. While the new ŌURA Ring 4 isn’t part of Cyber Week sales, you can snag the ŌURA Ring 3 at a discount: Black and Silver rings are $249 ($50 off), and Titanium and Stealth rings are $279 ($70 off). Oura is the ultimate gift for those who want actionable health insights wrapped in understated elegance.

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  Lululemon Men’s City Sweat Jogger

  Lululemon’s popular City Sweat Joggers is 33% off, $79 (originally $118). The terry fabric is warm but breathable, perfect to throw on for an outdoor walk or job or for running errands.

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  Lululemon Align Yoga Mat

  One of the best deals on their site, Lululemon’s viral Align Yoga Mat is 20% off for $84 (originally $114). The mat is thick enough for support and comfort, but sturdy enough to prevent slips during sweaty workouts.

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  Nike Strength

  Nike’s Strength Sale offers steep discounts to upgrade any home workout space. From $50 off dumbbell tree sets to $100 off dumbbell racks and up to $500 off full home gym bundles with free shipping, Nike has something for every fitness fanatic. Individual pieces like barbells (30% off), kettlebells (20% off), and dumbbells (15% off) are also marked down. This sale runs from November 22 to December 3—don’t miss the chance to upgrade your home gym.

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  Whoop 4.0 + 12 Month Subscription

  The popular Whoop fitness tracker will help optimize your rest, recovery, and everything in between. For Cyber Monday, the tracker is $199 instead of $239 and includes 12 months of a Whoop membership.

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  Omnilux

  Omnilux’s LED light therapy devices are a must-have for anyone serious about skincare and wellness. These devices target fine lines, acne, and uneven skin tone with clinically proven technology. For Cyber Monday, Omnilux is $60 off 1 full-sized device, $130 off 2 full-sized devices, and $240 off 3 full-sized devices. The brand is also offering 20% off Minis and topical skincare.

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  Mephisto: Luxe Comfort for Everyday Wear

  Mephisto, known as the “grandpa-chic” footwear brand, combines functionality and fashion. Following in the footsteps of brands like Birkenstock and Crocs, the brand prioritizes foot health and comfort with cushioned, arch-supporting insoles. For Cyber Monday, Mephisto shoes are buy one, get one 50% off on sale items. From 12/2 to 12/6, the brand is running up to 42% on select bestselling styles.

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  Bird&Be

  For those looking to transform their fertility and wellness journeys from the comfort of their homes, Bird&Be has an extended Cyber Monday Sale running through December 2. Enjoy up to 25% off sitewide, including 20% off all tests (except sperm tests) and 25% off first-month subscriptions.

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  Alo

  Alo needs no introduction in activewear, and its Cyber Monday deals are creating buzz. The brand’s cult-favorite women’s Airlift leggings are part of the sale, as well as the men’s Ripstop 7’’ On-Set Short.

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  Lyma Laser

  The LYMA Laser Power System is a revolutionary at-home device designed to deliver professional-grade skin and wellness transformations. This cutting-edge system combines the LYMA Laser, LYMA Skincare, and LYMA Supplement to target wrinkles, pigmentation, and hydration while also promoting better sleep and reducing anxiety. Loved by A-listers like Kate Hudson and Gwyneth Paltrow, the LYMA system offers a 360-degree approach to beauty and longevity. During LYMA’s only sale of the year, you can save 30% sitewide—your chance to invest in total inside-out transformation at an unbeatable price.

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  Athleta

  Athleta’s Cyber Monday sales are packed with must-have deals on stylish activewear and cozy layers. From November 27 to December 1, enjoy 30% off sitewide, plus doorbuster steals like the Aire Puffer Jacket and the Rainier High Rise Legging. Cyber Monday on December 2 offers even more savings, with 30% off sitewide and up to 70% off key styles. Whether you’re shopping for yourself or gifting, these deals are the perfect excuse to refresh your wardrobe.

The post The Best Cyber Monday Deals 2024: 25 Fitness & Wellness Sales appeared first on Athletech News.