Flex, a Health Savings Account (HSA) and Flexible Spending Account (FSA) payment solution, has teamed up with amp, makers of a sleek, AI-powered at-home fitness device that delivers a personalized workout experience.

Now, consumers can use their HSA and FSA funds to purchase amp’s fitness device.

The premium fitness equipment company joins a growing list of Flex partners, which includes Echelon, recovery wellness tech brand Kineon, smart ring maker Ultrahuman, Forme, Centr, CorePower Yoga, Orangetheory, iFIT and Tempo. 

Behind amp is founder and entrepreneur Shalom Meckenzie, the largest shareholder in DraftKings. Last fall, the company officially launched amp for pre-orders.

“amp is redefining fitness with cutting-edge AI technology and award-winning design, creating a smarter, more personalized training experience that pushes limits and delivers results,” amp CPO Amir Levanon said. “Partnering with Flex empowers our customers to invest in their health seamlessly, using pre-tax dollars to access our smart fitness device without financial barriers.”

Unlike traditional at-home fitness equipment, which tends to be bulky, amp’s gym system is noticeably stylish and compact but mighty. It has a minimum weight of 5 pounds and the flexibility to level up to 100 pounds of digital resistance. 

Users can easily adjust weight amounts in real time or manually, and there are three smart resistance modes available: Fixed, Band and Amplify. Fixed mode maintains constant weight throughout the entire range of motion, while Band adds resistance the further a user gets from the starting position. Amplify mode adds resistance when returning to the starting point. A subscription-based app guides users through gamified workouts and allows users to participate in challenges and compete on the leaderboard. 

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The at-home gyms of the (near) future are compact, powered by AI and accessible – key features at the core of Amp, a new home-based fitness device now available for pre-sale.

The fitness brand has found a fan in actor Terry Crews, who recently promoted Amp in a TikTok video.

Built with simplicity in mind, Amp offers a minimum weight of 5 pounds with the flexibility to increase up to 100 pounds of digital resistance, allowing users to adjust workouts in real-time. There is also the option to manually adjust the resistance with the turn of a dial.

Three smart resistance modes are available: Fixed, Band and Amplify. While Fixed mode maintains constant weight throughout the entire range of motion, Band adds resistance the further a user gets from the starting position. Amplify mode adds resistance when returning to the starting point.

“I’ve always been passionate about fitness and technology,” Amp founder and entrepreneur Shalom Meckenzie said. “My vision was to create an innovative solution that combines the two and empowers users to achieve their goals while making sure it is accessible for all. I am excited to see this vision coming to life.”

The accompanying Amp app guides users through engaging, gamified and personalized workouts with a social component that allows users to engage in challenges and compete on the leaderboard. Amp requires a subscription to the app, which costs $23 per month. Although the app is currently only available on iOS, the fitness company says compatibility with Android is coming soon.

The Amp system, $1,995, is estimated to be delivered in early 2025 (right in time for New Year’s fitness resolutions) and can be reserved with a $99 deposit. The price includes delivery, installation and accessories, such as a T-Bar, two ankle straps, a handle, dual handle and rope.

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