InBody, a medical-grade device company renowned for its body composition analyzers, will be at HFA 2025, inviting attendees to explore its latest innovations, including the InBody Touch – an interactive touchscreen kiosk that seamlessly integrates with InBody products – and the InGrip, a handheld dynamometer that measures handgrip strength.

InBody can be found at booth #1952 during HFA 2025, taking place March 12-15 in Las Vegas, Nevada.

Attendees can also participate in the InGrip Challenge, where they can measure their handgrip strength using the InGrip and compete for a chance to win a prize. 

“Grip strength is not only important for everyday activities and athletic performance, but it’s also an indicator of overall health and has been linked to longevity,” said Daniel Park, InBody’s vice president of sales.

Additionally, a scavenger hunt will guide participants through partner booths to learn more about InBody technology.

“At the end of the day, InBody can positively impact millions of peoples’ health journeys only with the support of our partners,” Park added. “They believed in our company, technology, and vision, and they’ve been able to use this transformative technology to actually change lives. Whether it’s helping someone see tangible progress to stay motivated in their fitness journey or revealing a muscular imbalance affecting an athlete’s performance so they can fine-tune their training, none of these wins would be possible without our partners. Together, we’ve accomplished so much, and there’s still so much more good to do.”

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Australian fitness tech company Evolt has raised $20 million for international growth initiatives as it mulls a potential IPO.

The company has developed an advanced body composition scanner that can distinguish between fat and muscle and measures 40 body health parameters. It’s a pivotal time for Evolt, as demand for weight loss drugs such as Ozempic and Wegovy soars and fitness and health technology converge.

The funding round includes new and existing investors, including Regal Funds and Washington Soul Pattinson.

“We are incredibly grateful for the continued support of our existing investors and thrilled to welcome new partners like Perennial Partners to our journey,” Evolt co-founder and CEO Ed Zouroudis said. “This capital injection will enable us to accelerate our growth strategy, strengthen our global presence and bring our cutting-edge analytics to an even wider base of customers.”

Zouroudis co-founded Evolt in 2015 alongside fitness industry veteran Kelly Weideman.

Right Time, Right Place

Existing at a time when consumers are keen to use technology to get a genuine picture of their health — and as weight loss medications have emerged as a tool to prolong lifespan — Evolt has found fertile ground for its advanced body scanning technology to help those on their health journey and gym operators increase engagement.

The tech company provides a comprehensive view of skeletal muscle mass, fat composition and body fat distribution and has grown to over 2.8 million users across 46 countries. Users can then track progress on an app and use the data to create actionable strategies for long-term success. There is also the ability to create individual macronutrient profiles to better understand the required protein, carbs and fat an individual needs — especially key for those using GLP-1s. 

Weight Loss & Strength Gains

While weight loss medications can offer a transformation to a healthier weight, the risk of losing muscle mass and bone density has led industry experts to urge patients to embark on a strength training program to mitigate any potential effects.  

As gyms continue to welcome newcomers using GLP1s, Evolt can be a valuable tool for long-term health success.  

“While these medications aid in weight reduction, it’s crucial that this loss does not undermine skeletal muscle mass,” Zouroudis said. “A healthy body fat level, while building muscle, is the ultimate goal.”

Demand is there, as Evolt reports it conducted more than 2.3 million scans in the financial year 2024 — a 57% increase from the year prior.

What’s on the Horizon for Evolt

Zouroudis noted that Evolt’s growth strategy is forging strong international and domestic partnerships. 

“By aligning with leading medical, fitness and technology organizations, we’re able to expand our reach and enhance the value we provide to our users,” he explained. “These strategic partnerships are key to scaling our impact, allowing us to integrate our technology across more clinics, gyms, and wellness centers worldwide while ensuring that our innovative solutions continue to meet the evolving needs of the global health industry.”

Evolt has already begun collaborating with cardiovascular medicine researchers in the U.S. and has teamed up with a telehealth provider centered on weight loss management, but Zouroudis suggests it’s just the beginning for the tech company.

“The initial uses of this technology are clear, but its full potential may not be realized for some time,” Zouroudis said. “We know that using this device can improve member retention for gyms and wellness centers because it can show progress that may not be visible to the naked eye, emphasizing that a particular training regime, treatment or therapy is having the desired effect. But as our recent agreements in the cardiovascular and weight loss spaces demonstrate, the medical applications represent a massive opportunity for us.”

To that end, he adds that Evolt has a strong pipeline of orders.

“We’re already in 150 medispas and medical clinics across the United States, so we are building a strong foothold in that market as well,” Zouroudis said.

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FitnessAI, a gym workout app, has launched a BodyScan feature that turns a smartphone camera into a detailed body scanner using 3D mapping and proprietary machine learning models.

It’s an app upgrade that FitnessAI says offers insights comparable to medical-grade scans such as DEXA, which typically come with a high price tag. It also gives fitness enthusiasts the option to conduct a scan from the comfort of their own homes instead of the gym.

Comprehensive Insights

FitnessAI users can now access the new BodyScan feature within the iOS app, start monitoring their body fat percentage, waist circumference and muscle mass, and discover other insights to help tailor workouts and nutrition plans based on body composition. For the best results, users are encouraged to wear tight, form-fitting clothes or underwear.

The Appex Group-owned app also integrates with Apple’s HealthKit.

“With FitnessAI, we’re leveraging AI to make strength training accessible to everyone,” Appex Group Inc. CEO Karetha Strand said. “We’re excited to launch this innovative technology with BodyScan, empowering users to track their progress easily and affordably.”

Aside from FitnessAI’s new BodyScan, new users to the app are asked a few simple questions regarding their height and weight, current fitness levels and goals and any mobility issues they may have. A custom plan is then generated with three membership models available: $19.99/monthly, $44.99/tri-monthly or $89.99/yearly.

Appex Group owns several mobile apps besides FitnessAI, including StepBet, where users place financial bets to incentivize hitting their fitness goals. 

Beyond the Mirror

While FitnessAI focuses on a mobile-based body scanner, other companies are also finding ways to lean into the high-tech scanning method. It’s the perfect time, too, as consumers are interested in implementing hyper-personalized strategies on their fitness and wellness journeys.

Fit:match, having originally launched in the fashion and retail space in 2018, offers a powerful trio of augmented reality, AI and 3D tech functions for fitness professionals and trainers to analyze a person’s size and shape.

“This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms,” Fit:match’s marketing director Hillary Littleton said. “Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Fit:match showcased the technology at IHRSA (now Health & Fitness Association) this past March, where Littleton said it was well-received.

Witnessing progress backed by tech can be a game-changer for fitness consumers eager to see results, just as much as it is for trainers and operators. 

“The mirror is not always the best place for this,” Littleton said. “When a trainer can point to a true-to-life scan and heat maps that visually show changes, that’s a very powerful thing.”

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