A study published in “Obesity Science & Practice” has indicated that Found, a specialized weight care telehealth platform, has demonstrated that clinically significant weight loss can be achieved through virtual obesity care. The study, which analyzed data from over 66,000 members, indicates that telehealth programs combining medication and lifestyle interventions may drive long-term weight loss outcomes.

The study is the largest of its kind for a telehealth weight care platform and assessed weight loss outcomes for Found members over 12 months. Found, which was created in 2019, provides medications, virtual clinical care, and a personalized plan for members to improve their weight loss outcomes.

“What’s remarkable about this analysis isn’t just its unprecedented scale for a telehealth weight care platform,” said Dr. Rekha Kumar, Found’s Chief Medical Officer. “Examining outcomes from over 66,000 patients tells us something profound about the future of obesity care. These results demonstrate that comprehensive virtual care can deliver consistent, clinically meaningful outcomes while dramatically expanding access to evidence-based treatment. By gathering real-world evidence at this scale, we’re showing how telehealth can democratize access to personalized, effective weight care.”

In the study, over half the participants achieved weight loss of 5% or more. After 12 months, the participants achieved a weight loss of nearly 10%. Average weight loss also increased from 3% at six months to 8% at 12 months. The study also demonstrated that participants who engaged with the Found app at least once a week lost an average of 10% of their body weight. More consistent users achieved a 12% weight loss. The study also found that long-term weight maintenance resulted, with 83% maintaining their weight loss after a year. GLP-1 receptors only accounted for 2.9% of prescriptions during the study, while 97.1% of prescriptions were for non-GLP-1 medications. GLP-1 users saw an average weight loss of 13.9% in 12 months, while non-GLP-1 users lost 8%.

The researchers also highlighted the strength of Found’s program, noting that it was “one that has implemented high-quality safety protocols, uses dose escalation for medications, and places a high standard on clinical quality review processes.” Overall, they stated that virtual solutions with Found-affiliated clinicians trained in obesity medicine can be successfully delivered for a large number of members. While there still remains a gap in research on obesity medications, particularly with telehealth, Found’s study indicates that such programs can deliver effective long-term results without geographic limitations.

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A significant majority of gym members with long-term health conditions rely on their fitness routines not just for physical strength but also for their mental wellbeing, according to a new survey released by ukactive. The research, conducted by Savanta, highlights that 77% of these members work out to improve both their mental and physical health.

The survey, part of a broader engagement study, polled over 8,000 individuals throughout 2024, revealing that fitness centers play a crucial role in managing health conditions recommended by medical professionals. This includes a wide array of ailments from musculoskeletal disorders to mental health issues like anxiety and depression.

Of the respondents with long-term conditions, 80% joined gyms to maintain or enhance physical fitness, while others cited improvements in mental health (77%), confidence (76%), and sleep (69%) as key motivations. The importance of gym memberships extends across all gym users, with 56% acknowledging its role in adhering to health advice and managing various conditions.

The findings come at a time when the UK faces significant health challenges, including a high number of long-term sickness-related work absences totaling 2.82 million people. Despite these challenges, the survey notes an uptick in gym attendance, especially during January — one of the busiest months for fitness facilities.

Huw Edwards, ukactive’s CEO, emphasized the alignment of these findings with government health goals, advocating for increased support for community fitness facilities. “These findings show more people turning to our sector to support them in managing a variety of physical and mental health conditions,” Edwards said in a press release. He further urged the government to recognize the potential of gyms, pools, and leisure centers in reducing health inequalities.

Supporting this call, recent data from Sport England indicates that regular physical activity can prevent up to 600,000 cases of type 2 diabetes annually, along with significant reductions in dementia and depression cases. This prevention translates into considerable savings for the health system, underscoring the economic benefits of facilitating broader access to fitness services.

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As California’s wildfires leave a devastating trail of destruction, communities across the state are grappling with displacement, loss and recovery. Among those impacted are boutique fitness studios in Los Angeles, which have long served as hubs of connection and support for their members. 

Recognizing the vital role these studios play in fostering community, Xplor Mariana Tek has stepped forward with one way to help rebuild and restore these essential spaces.

The provider of software solutions for boutique fitness studios is amplifying efforts to assist impacted studios in the L.A. area. With a commitment to community at its core, the company is spearheading a fundraising campaign to provide immediate relief for studio owners and their members. Every dollar donated will go directly to impacted studios or frontline relief organizations, offering critical support for shelter, food and recovery resources.

“Boutique fitness studios are more than just places to work out — they’re lifelines during life’s biggest challenges,” said Shannon Tracey, Vice President of Sales and Marketing at Mariana Tek. “We want to ensure that these spaces can continue supporting the incredible communities they’ve built over the years.”

The campaign’s centerpiece is a generous matching initiative. Mariana Tek has pledged to match all donations up to $10,000, doubling the impact of every contribution. This support is crucial for studios like Neighborhood Pilates, which lost its physical space in the fires. 

The brand’s leadership emphasized that their clients, many of whom are community builders themselves, have stepped up in record numbers to aid their peers.

“Our clients raised their hands to support this effort — and to support their fellow studio owners,” Tracey said. “This is what boutique fitness is all about: showing the world how powerful community can be.”

The funds raised will provide immediate assistance to studios as they work to reopen their doors and rebuild stronger than before. Boutique fitness professionals and supporters are encouraged to join the effort by donating to the campaign. Contributions will not only help rebuild physical spaces but also ensure that these vital centers of connection, celebration and support can continue serving their communities.

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This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman or Ironman 70.3 race. To learn more about the campaign, Athletech News spoke with Ironman World Champion and Master Coach Michellie Jones about her advice for first-timers looking to complete a race.

“Your ‘Why’ is the foundation of everything,” Jones told ATN. “Whether it’s proving to yourself that you can do it, honoring a loved one, or just embracing the adventure, having a purpose that drives you will keep you focused and motivated, especially when the training gets tough.”

For first-timers, Jones also emphasized the importance of consistency and patience. “The key is to let fitness come to you. Build a strong aerobic base and increase your training volume gradually. Each block prepares you for the next—it’s a process.”

She also encouraged athletes to celebrate milestones and set realistic goals. “The first time you complete a 100-mile ride, nail a brick session, or feel strong in open water—it’s crucial to recognize those moments. They build confidence and remind you of the progress you’re making.”

A structured training plan is non-negotiable for Ironman success, according to Jones. “Periodization is critical. You need to cycle through base, build, peak, and taper phases to ensure you’re at your best on race day. Recovery weeks every three to four weeks are just as important as the big training sessions.”

Jones also highlighted preparation tips. First, working up to weekly long rides of 5-6 hours and runs of 2.5-3 hours will build base strength. “Brick sessions—where you practice transitioning from bike to run—are essential, too,” she added.

She also shared that overtraining is one of the most frequent errors of first-time participants. “People often think more is better, but it’s not,” Jones said. “Progress comes from quality training and recovery. Pushing too hard, too soon, only increases the risk of injury or burnout.”

Jones stressed the importance of practicing nutrition. “Race day isn’t the time to experiment with fueling. Train your gut to handle 60-80 grams of carbs per hour on the bike and 20-30 grams per hour on the run. Hydration and electrolyte balance are just as important,” She said.

Another pitfall is neglecting transitions. “Transitions can make or break your race,” Jones said. “Practice them until they’re second nature. Every second counts, and smooth transitions can boost your confidence on race day.”

For Jones, watching athletes cross the Ironman finish line never loses its magic. “Every athlete has a story. I’ve coached people who couldn’t swim when they started, and I’ve seen them cross the finish line with tears of joy. It’s such a privilege to be part of that transformation.”

As Ironman Commitment Day inspires a new wave of athletes to find their finish line, Michellie Jones advised athletes to take the journey step by step. “Keep moving forward, and always remember your ‘Why,’” she said. “You’ll amaze yourself with what you can achieve.”

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The fitness industry is finally beginning to recognize and prioritize the needs of a key demographic: women. “We’re not just smaller men,” said moderator Brynn Scarborough, founder and CEO of Alchemy Leadership Lab.

At the 2025 ATN CEO Summit, prominent women in fitness took the stage to discuss these opportunities and share their experiences. The panel featured Sadie Lincoln, co-founder and CEO of barre3; Mary Cannon, co-founder of CityPickle; and Julie Cartwright, president of Pvolve. During the panel, the women explored the challenges and possibilities of creating female-focused offerings, as well as gender gaps in leadership and investment opportunities.

“The female consumer is running the wallet share of this business,” Lincoln noted, “but there’s still a huge disconnect between decision-makers and the people actually spending the money and driving the growth of this industry.”

Lincoln was motivated to found barre3 in 2008 due to a lack of community-oriented spaces for women. “We haven’t truly listened to women—their bodies, their psychology, and what makes them feel safe so they can thrive,” she said. Barre3 has since expanded to over 200 locations.

Cartwright echoed this sentiment, emphasizing Pvolve’s commitment to science-backed, female-first programming. “We’ve built a method with clinical studies behind it, focused on addressing women’s unique needs like pelvic floor health, menopause, and endometriosis,” she said. “What works for a woman will work for a man, but what works for a man doesn’t necessarily work for a woman.”

Females & Finance

The conversation also addressed the challenges that female entrepreneurs face in securing investment. “Being an empowered woman is making money,” Lincoln said. “We need to coach women in financial literacy—how their income sheet plays with their balance sheet and cash flow—because understanding the numbers is key.”

Cannon, who recently raised CityPickle’s Series A funding, similarly provided advice for female entrepreneurs. “Tell your story. Investors respect vision and results. My experience with our investors has shown me that being a woman can make you stand out in this space,” she said.

Cartwright stressed the importance of finding the right partners who respect a brand’s mission. “We’ve built something we’re incredibly proud of,” she said. “We need investors who care about continuing that vision, not just those who want to change it for the sake of profitability.”

Community & Loyalty

All three panelists emphasized the importance of community in creating lasting loyalty. “Relationships matter more than exercise,” Lincoln said. “Loneliness is as damaging to your health as smoking a pack of cigarettes a day. Every person who walks through our doors deserves connection and to feel deeply seen.”

Cannon shared how CityPickle fosters a sense of belonging. “It’s not just about pickleball—it’s about hospitality. Like the theme song from ‘Cheers’ says, ‘You want a place where everybody knows your name.’ That’s what keeps people coming back.”

Cartwright highlighted Pvolve’s focus on building communities around shared experiences, such as menopause or infertility. “These are moments when fitness can meet women where they are and truly change their lives. When you meet her in that moment, you have her for life,” she stated.

The panelists were optimistic about the future of fitness for women. “We have so much opportunity to crush it when it comes to women’s fitness,” Lincoln said. “But it takes curiosity, investment, and a willingness to listen to what women actually need.”

Scarborough concluded the discussion by emphasizing the holistic shift in the industry. “Fitness isn’t just about picking things up and putting them down anymore. Consumers want to be addressed as whole individuals, leaving no part of themselves behind.”

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands, and ideas across fitness, health, and wellness.

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In response to the devastating wildfires in the Los Angeles area, three leading gym brands are stepping up to provide locals with a safe place to recharge.

24 Hour Fitness is opening its LA-area clubs to all residents and first responders this month, regardless of membership status. The gym brand reports that many of its club locations remain operational, with additional locations being added daily.

Area residents are encouraged to contact their nearest 24Hour Fitness Club to confirm hours and availability. 

“Our hearts go out to the entire community impacted by the wildfires, including our members, employees, and their families,” 24 Hour Fitness CEO Karl Sanft said. “During challenging times like these, it’s essential to find a moment to care for both physical and mental health. Whether you need a place to work out or simply take a moment to breathe and recharge, we hope our clubs can offer a sense of community and comfort in a time that threatens both.” 

Planet Fitness is also offering access to its clubs for those affected by the wildfires, regardless of membership status, through January 15. The gym chain will provide community members access to locker rooms, showers, HydroMassage loungers, electrical outlets, and WiFi.

Residents are encouraged to call their local Planet Fitness or check this list for updated hours and availability.

Crunch Fitness has opened several Los Angeles-area locations to the public, offering showers, device charging stations and rest areas. A list of participating clubs can be found here.

UFC GYM is also opening its doors to residents, first responders and others affected by the ongoing crisis. The Southern California-based company is offering free access to locker rooms, showers, recovery services, electrical outlets, WiFi and more at locations across Los Angeles and Orange County that have not been impacted by the wildfires.

“We want to provide a safe, welcoming space for those in need during this difficult time,” said Adam Sedlack, CEO of UFC GYM. “Whether it’s a place to recharge, take a shower, or simply find a moment of respite, we’re here to help our community members who are facing these challenging circumstances.”

Gold’s Gym, an LA staple, is also offering support, welcoming firefighters and first responders at its gyms in Southern California. The initiative is led by Gold’s Gym SoCal, a Gold’s Gym franchisee with 23 locations across Southern California.

Firefighters and first responders in the Los Angeles area can stop by any Gold’s Gym SoCal location at no cost to rest, recharge and recover. Gold’s Gym SoCal clubs will also offer essential supplies including shampoo, body wash, mouthwash, towels and shaving care through a partnership with fitness amenity brand Petra-1.

“Our hearts are with the firefighters and first responders who are working tirelessly to protect our communities here in Los Angeles County and Ventura County,” said Gold’s Gym SoCal vice president Willy Banos. “We’re offering what we can because it’s important to take care of the people who take care of us. If you know someone out there on the front lines, please let them know our doors are open.”

Gold’s Gym SoCal has also made a direct donation to the Los Angeles Fire Department to support wildfire response efforts.

This story has been updated to include additional support efforts from gyms in the Los Angeles area.

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In recent years, the phrase “sitting is the new smoking” has become a rallying cry for health experts concerned about the dangers of our sedentary lifestyles. The workday, often defined by hours spent sitting at desks and long video calls, has brought about long-term health consequences for many, particularly during the pandemic. Jonathan Puleio, a global vice president and board-certified ergonomist at Humanscale, spoke with Athletech News about how best to combat the downsides of poor posture and a sedentary lifestyle.

 “There’s a distinction between prolonged sitting and sitting still, and both are problematic,” Puleio explained. Prolonged sitting is associated with chronic health issues like cardiovascular disease and metabolic disorders, while sitting still contributes to musculoskeletal problems, such as back pain and carpal tunnel syndrome.

The transition to remote work and increased reliance on video conferencing have exacerbated these risks. “We’re more sedentary than ever,” he noted, explaining how the static postures often required during virtual meetings further strain the body.

Three key factors contribute to injury and discomfort in sedentary work environments. Awkward posture and poor alignment place stress on joints and muscles, while high repetition like typing or mouse use also strains tendons over time. Lastly, staying in one position for extended periods also increases pressure on the spine and other soft tissues. These factors can compound, leading to conditions such as tendonitis, low back disorders, and carpal tunnel syndrome.

While many products claim to be ergonomic, Puleio cautioned that the term is often used without regulation. He stresses the importance of science-backed solutions that have been rigorously tested to improve health outcomes. His biggest tips for setting up an ergonomic workspace include choosing a chair that supports the natural curves of the spine, particularly the lumbar region. In addition, he recommended positioning one’s monitor at or slightly below eye level and aligning the keyboard and mouse at the same height as your resting elbows, with your arms relaxed and wrists straight.

The solution is incorporating movement into the workday. Frequent breaks to stand, stretch, or walk is essential for maintaining health. Adjustable workstations, such as sit-stand desks, can also encourage movement and improve circulation.

“The body has limits,” Puleio noted. “Ignoring those limits can result in injuries that are not only costly but also life-changing.”

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Fitness professionals may need to rethink how they guide clients toward optimal health as new research highlights the dangers of prolonged sitting. A study from the Broad Institute of MIT and Harvard has found that sitting for more than 10.6 hours daily increases the risk of heart failure and cardiovascular-related deaths — even for those meeting weekly exercise recommendations.

The findings, published in the Journal of the American College of Cardiology, challenge the notion that exercise alone can fully counteract the risks of a sedentary lifestyle. Fitness professionals now face the task of integrating solutions that address both activity levels and sedentary behavior into their programs.

The Risks of Sitting Too Long

Analyzing data from 89,530 participants with an average age of 62, researchers used fitness trackers to objectively measure sedentary time. Over an 8-year follow-up, the study revealed:

• Sitting for 10.6 hours or more daily was linked to a 40% higher risk of heart failure and a 54% increase in cardiovascular mortality, compared to those who sat less.
• Even those who exercised for 150 minutes or more per week faced 15% higher heart failure risks and 33% increased cardiovascular-related mortality if they spent 10.6 or more hours sitting.

Dr. Shaan Khurshid, cardiologist and lead researcher, emphasized, “Too much sitting or lying down can be harmful for heart health, even for those who are active. Future guidelines and public health efforts should stress the importance of cutting down on sedentary time.”

Solutions for Fitness Professionals

Fitness professionals and health coaches have an opportunity to bridge the gap between exercise and daily movement. The American Council on Exercise (ACE) suggests applying the F.I.T.T. principle—Frequency, Intensity, Time and Type — to help clients minimize sedentary time effectively.

1. Frequency
Encourage clients to take movement breaks every 30–60 minutes. Simple actions like standing, stretching, or short walks can disrupt long periods of inactivity.

2. Intensity
Advocate light to moderate activities during these breaks, such as walking around the room or performing desk exercises, to increase circulation and engagement.

3. Time
Recommend 5–10 minutes of movement per break, aiming for an additional 30 minutes of physical activity across the day beyond their workout routine.

4. Type
Incorporate variety to sustain interest—options like standing desks, walking meetings and guided stretching can keep clients motivated and moving.

Programs that consider both structured exercise and incidental movement are essential. Fitness professionals can help clients:

• Track their sitting time using wearable devices or apps.
• Set realistic goals for reducing sedentary periods.
• Integrate functional movements into daily routines to improve overall health.

A Holistic Approach to Wellness

This research provides a call to action for fit pros to expand their guidance. Educating clients about the cumulative impact of sitting, while offering practical solutions, can help them achieve better heart health and overall well-being.

By focusing on reducing sedentary time alongside regular exercise, the fitness industry can redefine what it means to lead a healthy, active lifestyle.

The post Too Much Sitting Harms Heart Health, Even for Active Individuals appeared first on Athletech News.

Life Time, renowned for its amenity-rich luxury clubs where waitlists are the norm, has unveiled findings from its annual health and wellness survey, offering a glimpse into what 2025 may hold for fitness and wellness consumers.

More than 1,350 individuals (both general consumers and Life Time members) participated in the survey, which was conducted from December 11 to December 23. 

Here are some key takeaways from Life Time’s 2025 Wellness Survey:

According to Life Time’s findings, things are off to a good start when it comes to consumer interest in health and fitness. Notably, 74.7% of respondents plan to prioritize their health in 2025—a nearly 20% increase from 2024.

Building strength emerged as a top goal for the third consecutive year, followed by improved nutrition, increased physical activity and weight loss.

Ahead of 2025, Life Time discovered that over half of respondents (69.1%) plan to increase their time spent in the sauna or try it for the first time in the new year. On the other hand, 42.4% expressed interest in using ice baths or cryotherapy, while 50% are looking to explore assisted stretching services.

Regarding GLP-1s, over half (60.8%) believe weight loss medications have the potential to improve overall health. It’s an area Life Time has invested in with the launch of Miora, which is centered on longevity, weight loss and performance protocols and offers weight loss medications.

Well over half (59.5%) of respondents reported taking a daily supplement, with protein powder, multivitamins and vitamin D being the most popular choices. Regarding new nutrition and wellness trends, nearly half (48.6%) said they prefer guidance from certified professionals.

When it comes to fitness apps, most respondents use them primarily for workouts, followed by data tracking, nutrition and meditation.

Finally, survey participants identified strength training as their preferred workout method, slightly edging out cardio-focused workouts.

“People of all ages are realizing the benefits of strength training and recovery by making it a priority in their routine,” said Danny King, Life Time’s director of recovery and performance. “At Life Time, we’re continuing to expand the size of our strength training spaces and recovery zones on our exercise floors, prioritizing equipment that fits a variety of body types and doubling down on our digital content.”

King also noted Life Time’s complimentary digital app, which makes it easy for users to discover strength training routines and coaching.

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A recent study from the University of Massachusetts Amherst, published in the American Journal of Clinical Nutrition, highlights concerning trends in the dietary habits of pregnant and postpartum individuals. The research, which assessed participants from early pregnancy to one year postpartum, underscores the urgent need for improved nutritional guidance and support during these critical life stages.

The study used the USDA’s Healthy Eating Index (HEI) to evaluate diet quality on a 0-100 scale, with an average participant score of 61.6 — equivalent to a barely passing “D” on a traditional grading scale. While slightly better than the national average for U.S. adults, this score reveals significant room for improvement.

Program Design Considerations

For fitness and wellness professionals working with women during pregnancy and postpartum, this research offers critical insights into the unique challenges faced by this population. Proper nutrition during these stages is essential not only for the individual’s health but also for long-term outcomes for the child.

Anna Maria Siega-Riz, senior author and dean of the UMass Amherst School of Public Health and Health Sciences, noted the disparities in diet quality linked to factors such as income, education, and access to resources. “Lower-income women may lack access to high-quality foods or the support needed to make lasting dietary changes,” she explained.

This means that nutritional education and behavior change strategies should consider a client’s socioeconomic context. Recognizing these barriers and collaborating with other professionals, such as dietitians, can lead to more effective support systems.

Key Findings

• Stable diet quality, but room for growth: The study found little change in dietary patterns from pregnancy to postpartum, with the lowest scores in whole grains, fatty acids, and dairy consumption. Professionals might consider recommending simple, cost-effective meal plans or grocery lists to improve these areas.
• Impact of sociodemographics: Higher diet quality was observed among higher-income, more educated participants. Fitness professionals should prioritize inclusivity by tailoring advice to align with diverse financial and cultural contexts.
• Behavioral trends: Some participants reverted to pre-pregnancy habits, such as increased caffeine, alcohol, and refined carbohydrate consumption. Coaching postpartum clients on sustainable habits that accommodate these shifts can improve long-term adherence to healthier choices.
• Nutritional moderation challenges: Sodium and saturated fats were notable areas where participants scored poorly. Incorporating tips for reading nutrition labels or meal prepping can help clients make better choices.

Opportunities for Collaboration

The research also highlights gaps in the current healthcare and support models for pregnant and postpartum women. Fitness professionals can play an important role by partnering with healthcare providers to create holistic wellness plans that address both physical activity and dietary needs.

Siega-Riz emphasized the importance of comprehensive care: “Policymakers and prenatal care providers need to understand that even pregnant women need support and guidance to change their dietary habits for the better.” This points to an opportunity for fitness pros to advocate for integrated care that includes nutrition and exercise counseling.

A related study in The Journal of Nutrition found links between diet and the gastrointestinal microbiome during pregnancy. While the implications of these findings are still being explored, they reinforce the importance of a balanced diet for both the parent and child. Fitness professionals could benefit from staying informed on emerging research in this area, as it may influence future recommendations for prenatal and postpartum clients.

This study serves as a reminder that nutrition is a cornerstone of health during pregnancy and postpartum. For fitness professionals, the findings present an opportunity to address gaps in education and support through personalized guidance, collaboration and a commitment to inclusivity.

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Ahead of a new year and an upcoming brand refresh, WeightWatchers is launching a new program that includes insurance-covered access to registered dietitians, an AI-powered food scanner to track points instantly and over 150 ZeroPoint foods, including potatoes.

The weight loss program pioneer, one of the first to embrace weight loss medications, announced the departure of CEO Sima Sistani in September and lowered its full-year outlook.

The new offerings arrive as WeightWatchers lays the groundwork to become the ultimate ecosystem with behavioral and nutritional aspects designed to support members both on weight loss medication and as they transition off.

Despite the booming business of GLP-1s, WeightWatchers has faced challenges, partly due to increased competition, medication shortages and insurance coverage issues preventing consumers from accessing medication.

The competition is heating up, as Noom just announced its adding $29 oral weight loss medication for its members and smart home fitness brand Echelon enters the GLP-1 race.

Interim CEO and president Tara Comonte told investors last month that over the last six months, approximately 45% of WeightWatchers clinic members eligible for (and prescribed) a GLP-1 by their clinician have been denied coverage by their insurance — leading to over half of current members expressing interest in compounded GLP-1s, which the company began to offer this fall.

The storied weight management company is also bullish on B2B partnerships, as Comonte noted she predicts it will be “increasingly hard” for employers not to offer weight loss medication coverage.

As for its new program, WeightWatchers chief nutrition officer Dr. Michelle Cardel said it will deliver greater freedom and flexibility. Other features include an AI-powered recipe importer that calculates points and detailed macronutrient insight. 

“Our millions of members now have access to registered dietitians who can craft personalized meal plans and set tailored macronutrient targets – viewable right in the app – to align with their unique health goals, such as increased muscle mass,” Dr. Cardel said. “Coupled with over 350 ZeroPoint Foods that encourage healthier choices and accessible options, this program truly offers something for everyone.”

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The WHOOP 2024 Year in Review reveals a year of transformative shifts in fitness and wellness. From the rise of walking as a global favorite to the growing embrace of strength training and low-impact workouts, these trends highlight how people are redefining movement, recovery, and overall health. This year’s data offers a glimpse into the evolving priorities shaping a more accessible, balanced, and sustainable approach to fitness.

Sleep Insights: Generational & Monthly Trends

Sleep habits remained a cornerstone of wellbeing for Whoop members in 2024. Gen Z is the most well-rested generation, logging an average of 416 minutes of sleep per night, while Boomers slept the least, averaging 399 minutes. Interestingly, Gen Z’s average bedtime of 12:21 AM was significantly later than Boomers’ 10:48 PM, demonstrating more nocturnal patterns.

Whoop’s month-to-month analysis showed that January led the year in sleep duration (418.8 minutes), reflecting post-holiday recovery efforts, while June saw the least sleep (409 minutes). Sundays consistently ranked highest for sleep performance (79.1%), emphasizing the importance of rest before the workweek.

Recovery & Behavior Patterns

Recovery was influenced heavily by behaviors, with sleep performance driving the largest positive impact across all generations (+9.9% on average). Alcohol consumption most negatively impacted performance, which reduced recovery scores by an average of -12%. Gen Z’s recovery was particularly sensitive, as alcohol consumption hurt their recovery more significantly (-13.3%) compared to Boomers (-8.3%).

Shared sleeping environments and routines also played a role in recovery. Sleeping in a shared bed improved recovery by +2.3%, while sleeping in one’s own bed provided a slight boost of +1.6%. Meanwhile, meditation emerged as the most popular recovery activity, accounting for 27% of all recovery-related entries.

Fitness & Activity Trends

Aligned with the current fitness interest in low-impact movement, particularly walking, and mind-body practices such as yoga (+25%) and Pilates (+23%), which surged among female members. Powerlifting also gained traction among women (+19%), reflecting a broader cultural shift toward strength training and heavy lifting. Activities like as HIIT and functional fitness declined among both genders, with HIIT participation dropping by -21% among women and -19% among men.

Stress & Alcohol Trends

Gen Z members reported being the most stressed (30%), a stark contrast to Gen X, who logged the least stress (39.9%). Stress levels appeared to correlate with generational recovery patterns, as Gen Z had the lowest consistency and efficiency in their sleep patterns but the highest sensitivity to recovery-boosting and hindering factors.

Alcohol consumption trends showed a marked decline across all generations. In 2024, only 31.7% of members reported drinking, compared to 41.6% in 2021. While Gen Z drank the least frequently, they consumed the most per occasion, averaging 3.8 drinks.

The Rise of Protein & Strength Training Awareness

Protein intake surged among both men and women, with affirmation rates jumping to 59% and 60% respectively. This coincided with an increased interest in strength training activities, particularly among women. Powerlifting, in particular, gained traction as more women embraced the benefits of lifting heavy.

Looking Ahead

The data from 2024 underscores a collective shift toward certain health practices. Members increasingly value low-impact fitness, protein consumption, and consistent recovery habits. In the Whoop community and beyond, there is growing awareness of long-term wellness over short-term performance.

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The corporate wellness market is set for steady growth from 2024 to 2030, projected to increase by 7.1% to nearly $104.82 billion, according to a new finding from Maximize Market Research.

The business consultancy firm has released an updated analysis of the corporate wellness market, forecasting good news for platforms such as Wellhub (formerly Gympass) and GoJoe, which serve leading businesses.

At the heart of the anticipated growth is an emerging emphasis on employee health and wellness. When left unmanaged, poor health can lead to higher stress levels and costly lifestyle diseases, ultimately affecting a company’s bottom line. Businesses are taking note and are increasingly seeking ways to support staff well-being to reduce absenteeism and boost productivity. The same focus also aids in attracting top talent and retaining employees.

Healthy eating platform Lifesum, which serves over 65 million users and has partnered with smart ring leader Oura has routinely issued reports showcasing how important well-being programs are to employees of all generations, from hormonal health, menstrual health, diet and stress management.

As for Maximize Market Research, the firm highlights that technological advancements—such as the integration of wearables, mobile apps and AI into wellness programs—have made personalized wellness solutions more accessible.

Finally, the report notes that several government initiatives (seen in the U.S., Europe, Asia and Singapore) are encouraging businesses to invest in employee health, providing yet another positive driver for the future of the corporate wellness market.

Maximize Market Research also provides insightful, country-specific information regarding the corporate wellness market. While the U.S. remains the largest player in the sector, other countries are emerging for various reasons and showing their unique interest in several categories.

For instance, Vietnam is experiencing growth in corporate wellness services driven by its growing middle-class workforce. Meanwhile, Thailand is emphasizing mental health and holistic well-being for its workers, while South Korea is embracing mobile apps, wearables and online health platforms.

Japan, a long-time advocate of well-being initiatives with strong government support, continues to see companies like Fitbit thrive in its corporate sector. In Singapore, mental wellness programs are an area of interest in the workplace wellness space.

Over in Europe, the corporate wellness market (much like the U.S.) is booming — particularly in Germany, France and the U.K. The report attributes the growth to the European Union’s increasing focus on employee well-being.

Maximize Market Research’s report can be found here. 

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National Stretching Day is December 11 and showcases the transformative power of stretching — from improving everyday movement to enhancing athletic performance through both self-guided and assisted technique. Recent research reveals compelling evidence, from improved heart health to increased strength and even a potential link to longevity. Here’s a closer look at three studies shaping the future of flexibility training.

1. Stretching Improves Cardiovascular Health

Researchers at the University of Milan conducted a 12-week study examining how stretching affects arterial function. Participants engaged in 40-minute sessions, three times per week, focusing on lower body stretches. The results were significant: arterial stiffness significantly decreased, leading to improved blood flow and reductions in both systolic and diastolic blood pressure.

The findings suggest that stretching isn’t just for muscle health — it’s a key component of cardiovascular wellness. Fitness businesses can leverage this insight by offering specialized stretching classes that appeal to members focused on improving heart health or recovering from conditions like hypertension.

2. Stretching Builds Strength and Muscle Volume

A comprehensive meta-analysis published in Sports Medicine revealed that static stretching can yield measurable improvements in muscle strength and size. The study analyzed data from participants who practiced static stretching routines — holding a stretch for 15-60 seconds — over several weeks. The researchers found that consistent practice not only enhanced flexibility but also increased muscle cross-sectional area and force output.

This challenges traditional fitness paradigms, where strength training and stretching are often siloed. For gym operators, these findings open the door to hybrid classes that combine mobility with strength, appealing to members seeking efficient, multifaceted workouts.

3. Stretching Linked to Longevity

Flexibility may serve as a predictor of overall health and longevity, according to a study in the Scandinavian Journal of Medicine & Science in Sports. The study tracked 3,000 middle-aged adults over several years and measured their ability to perform simple flexibility tests, such as forward bends.

The results were striking: individuals with higher flexibility scores had a 15% lower risk of all-cause mortality. Researchers hypothesize that flexibility reflects systemic health, including muscle quality, joint function, and even metabolic health.

For fitness professionals, this finding reinforces the importance of incorporating stretching into holistic wellness programs, particularly for older populations seeking to improve quality of life as they age.

Stretching is a cornerstone of wellness with clear, evidence-based benefits. For gyms and studios, this presents an opportunity to enhance offerings with dedicated stretch classes, mobility workshops or one-on-one flexibility coaching.

Facilities could also consider integrating stretching equipment or recovery zones to cater to members interested in longevity and functional health. Promoting the science-backed benefits of stretching can not only drive member engagement but also position your business as a leader in cutting-edge wellness solutions — not just on National Stretching Day, but every day.

The post Studies: Stretching Boosts Heart Health, Strength & Longevity appeared first on Athletech News.

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends.

Here are some highlights from the ClassPass Annual Look Back report, which covers trends based on reservation data from October 2023 to October 2024.

Pilates, Ice Skating & Massage Top the Charts

Pilates saw an +84% increase in bookings this year, according to ClassPass, paving the way for the popular fitness method to secure the top spot for the second year. In the home fitness space, Pilates equipment also shows significant promise – as seen by connected Reformer maker Reform RX, Merrithew and Basi Systems.

Notably, low-impact training also saw an increase in reservations (109%), demonstrating an interest in more fitness-newbie-friendly and accessible fitness.

While Pilates dominated, ice skating took center stage as the year’s breakout trend, with a 698% increase in reservations. Its rise reflects a broader interest in unique and non-traditional fitness activities, spurred by cultural moments like the Winter Olympics and increased social media visibility. Team sports like volleyball and soccer also saw significant growth, with volleyball bookings increasing by 256% and soccer by 158%. These trends highlight a resurgence in community-oriented and recreational fitness.

In the wellness space, massage retained their title as the most-booked appointment, with a 39% increase in reservations globally. However, new data-driven practices like body scans surged by 159%, as users sought precise insights into their health and fitness progress. Similarly, cosmetic treatments grew by 133%, and body sculpting increased by 90%, reflecting a growing interest in targeted, results-focused wellness services.

Global Booking Habits: Who Works Out & When

ClassPass data revealed intriguing patterns in booking behavior. Tuesday emerged as the most popular day for workouts, with Friday dominating as the top day for wellness appointments. Weekday workouts peaked at 5:30 p.m., aligning with post-work schedules, while weekend sessions were most commonly booked at 10:00 a.m., reflecting a more relaxed start to the day. September overtook October as the busiest month for fitness, signaling a “back-to-business” mindset at the end of summer.

The most fitness-forward cities included New York Metro, which led all global markets in total reservations, followed by Los Angeles, London, Amsterdam and Singapore. Travel also influenced booking habits, with 7.7% of ClassPass users participating in fitness activities while on the road. U.S. travelers led the way, with 14% of users booking classes outside their home market, followed closely by Germany at 13%.

Specific cities showcased unique trends: Zürich residents were the most likely to book fitness classes more than three days in advance, while Basel led in lunchtime workout reservations. Outdoor workouts saw a surge in Santa Cruz, California, which topped the list for on-the-go fitness in scenic locales.

Pop Culture & Recovery Practices Shape 2024

Pop culture remained a driving force behind fitness trends. Themed classes continued to thrive, with Taylor Swift-inspired sessions drawing over 15,000 reservations. Beyoncé, Drake and Justin Bieber were also top picks for music-driven workouts.

Recovery practices gained renewed attention, with yoga, sauna sessions and massages frequently booked as post-workout activities. For example, sauna use was particularly common after Pilates, while yoga was a top choice for runners looking to stretch and unwind.

Looking Ahead to 2025

The report forecasts a continued shift toward hybrid wellness routines that combine physical fitness with mental health practices. Wearable health monitors and AI-driven tools are poised to play an even bigger role, offering users personalized insights to optimize performance and recovery. Community-focused and creative fitness experiences are also expected to thrive as individuals seek meaningful ways to connect while pursuing their wellness goals.

ATN staff writer Courtney Rehfeldt contributed to this article.

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When it comes to fitness modalities and products, some stand the test of time while others fade into obscurity. History is filled with flashy fads that made big promises and generated buzz but ultimately fell short.

Take sauna suits introduced in the 1970s, designed to induce sweating for weight loss, which were eventually debunked as unsafe and unsustainable.

Or the infamous ThighMaster of the ’90s, whose laser focus on thigh toning proved too limited to deliver real gains.

The turn of the century brought us Ab Rollers and Ab Belts, which claimed to sculpt abs with minimal effort but were quickly replaced by more effective, holistic core workouts.

And who could forget the Shake Weight? It had its moment, but it left most of us shaking our heads.

Now, another unexpected trend is making waves, fueled by influencers and social media.

Enter Retro Walking – or simply, walking backward.

Is it just another fleeting fad, or does it hold real merit for fitness enthusiasts? To get to the bottom of it, we turned to ACE-certified personal trainer Chris Gagliardi for expert insights.

Unique Benefits 

“Walking, regardless of the direction, offers significant health benefits, including improved cardiorespiratory fitness, enhanced longevity, and reduced risk of chronic conditions like hypertension, type 2 diabetes and cancer,” says Gagliardi. “It also positively impacts function, pain management, sleep, mental health and resilience.”

However, walking backward, or retro walking, adds unique advantages.

“Retro walking can improve balance, walking speed and cardiorespiratory fitness to a greater extent, particularly for individuals recovering from stroke,” he explains.

Studies also show that retro walking can lead to greater reductions in pain and functional disability and enhance quadriceps strength in people with knee osteoarthritis. Additionally, it may outperform forward walking in reducing BMI, inflammation markers like C-reactive protein and blood pressure in individuals with overweight or obesity.

“While walking in any direction is beneficial for many, retro walking could offer superior results for specific populations, especially when done in a supervised setting,” Gagliardi notes.

When asked if this trend might catch on beyond niche use, Gagliardi remains cautiously skeptical.

“I am not familiar with exercise professionals who regularly program this activity for their clients, and I do not see people walking down the street backward,” he says. “However, I often see backward walking and running performed in sports conditioning programs, especially for athletes who may need to move backward as part of their sport’s demands.”

He points out that backward walking has been proven to burn more calories.

“Looking at the data from the 2024 Compendium of Physical Activities, you can see that walking backward has a greater MET value than walking forward at a similar pace. And the higher the MET value, the greater the caloric expenditure,” he explains.

Intentional Programming

When incorporating backward walking into client routines, Gagliardi advises trainers and coaches to approach it thoughtfully.

“One of the best ways to introduce backward walking is to go slow and low and to be supervised,” he says. “Starting at a slow pace and low intensity is key, as backward walking offers a greater balance challenge, requiring caution during its introduction. Trainers might incorporate brief backward walking intervals into a client’s existing walking routine or include it as part of warm-ups and cool-downs.”

For clients with specific goals like improving strength, balance or preventing injuries, backward walking can be tailored to fit their needs.

“It’s important to understand why you’re adding a new exercise – whether it’s for variety, to overcome a barrier or to meet a specific goal,” Gagliardi emphasizes. “For instance, if forward walking causes discomfort, backward walking might be a pain-free alternative to include cardio in a client’s regimen. Regardless of the purpose, safety and clear intentions should guide its implementation.”

In the end, Gagliardi believes this new modality could have staying power.

“Retro walking has staying power when it comes to improving health and wellness,” he says. “I can’t say, however, how popular this will become in non-clinical settings. But when done in a safe manner, retro walking can lead to health benefits and is a good option for adding variety to a workout or challenging your body in new ways.”

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The fitness industry has navigated a tumultuous few years marked by uncertainty and constant pivots. Over the past 12 months, it’s seemingly entered what could be called a “new normal.” Members returned in increasing numbers — sometimes in droves —  but with fundamentally shifted expectations.

Armed with a fresh perspective on health and wellness, today’s consumers demand more than what the industry has traditionally offered. The fitness landscape has been reshaped by these evolving needs, challenging operators to adapt in ways never seen before.

At the same time, the rapid evolution of technology and the rise of AI are revolutionizing the way businesses operate. And while these advancements present opportunities, they also bring new complexities and uncertainties for an industry already in flux.

To gain insight into this evolving environment, Athletech News spoke with three seasoned industry professionals – Matt Wright, VP of growth and development at Healthtrax Fitness & Wellness, Mark Fisher, owner of NYC’s Mark Fisher Fitness and Business for Unicorns and Cody Patrick, CEO of Sweat440. Together, they share their perspectives from the frontlines, shedding light on where the industry stands today and how 2025 may unfold.

The State of the Industry in 2024

When asked how they would describe the state of the industry, and if they consider 2024 a “comeback year” post-pandemic, these pros had some similar thoughts. 

“There has been an upward trajectory, and it was a solid year, but I’m not sure I would describe it as a comeback year from COVID,” said Fisher.

Wright takes it one step further, saying, “We can’t compare it to pre-COVID times. People are coming back with a much more holistic focus —  looking for mental health support, recovery and community, not just fitness. At the same time, we’re seeing a new generation of health-conscious individuals, as well as fewer ‘donators,’ the people who join and never show up.”

Patrick also observed continued growth throughout the year but pointed out seasonal dips. “2023 was more of the comeback year. 2024, for us, was a continuation of that growth,” he said. “While we saw ebbs and flows due to summer vacations and election-related spending slowdowns, overall, the trajectory has been positive.”

Key Trends in Fitness

Recovery continues to be the focus across the industry. Wright explained how this has shaped his approach.

“We’ve piloted cold plunges, added cryo beds, and invested in saunas and steam rooms,” he said. “These features are increasingly in demand, and we’re working to meet members’ needs strategically.”

Fisher echoed this trend while pointing to the emergence of recovery-focused studio brands. “I’m particularly interested in concepts like Othership, a chic ‘class-style’ spa, and Sweathouz (SWTHZ), an infrared sauna and cold plunge franchise,” he said. “However, further, questions remain as to whether this will be a trend with softening demand, or if this will become a permanent tentpole of consumer wellness behavior.”

For Patrick, he has been testing the waters at Sweat440. “We’re incorporating recovery lounges with compression and percussion therapies in some of our studios,” he shared. “This is a focus for the brand to test and implement throughout 2025.”

Strength training is also on the rise, according to Patrick. “We’ve always had a strong strength component, but we’ve increased it even more to meet demand,” he says. “Gamification has also become a key motivator for members, and we are seeing that as a significant motivator.”

Wright agreed, noting the impact of personal training. “Personal training departments are thriving, especially with the Boomer population wanting to stay healthy and active. People want to exercise more efficiently, so they’re hiring fitness professionals. It’s a shift toward a more personalized and guided fitness experience.”

The Role of Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic across industries, including fitness.

Patrick shared how AI is transforming their member’s journey. “While the core workouts aren’t really impacted by this, the customer journey and interaction most certainly are,” he explains. “We are looking to AI to optimize everything from customer communication to data analysis and predictive modeling.”

Meanwhile, Wright uses AI for optimization. “I see it as an assistant,” he explained. “It helps us optimize marketing, analyze brand performance, and allocate resources more effectively. But it will never replace the human touch or the need for personalization in fitness.”

Fisher offered a more tempered perspective. “I think much of the AI application in the gym space has been somewhat overhyped,” he said. “Yes, tools like ChatGPT can save time on content creation, but they still require a human touch to avoid sounding generic. Having said that, it’s fast-moving waters. With the sophistication increasing at breakneck speed, I anticipate we’ll continue to see booking and billing platforms integrate AI to provide insights to owners. And ideally, owners can use this deeper and more personalized understanding of behavior to drive more utilization and improve retention.”

Wellness, Longevity & Integration with Healthcare

As the focus on wellness and longevity grows, fitness operators are finding ways to adapt. Wright highlighted Healthtrax’s partnerships with healthcare providers.

“We’ve partnered with hospitals to create a seamless transition from physical therapy to the gym,” he said. “We are also plugged into medical weight loss initiatives and work with individuals to teach the importance of strength training and maintaining healthy eating habits. This affiliation with hospitals has been a big differentiator for us.”

Fisher pointed to the potential for gyms to play a larger role in personalized wellness. “As we head into 2025, the most competitive gyms and studios will win by supporting their members in the other 23 hours of the day,” he said. “Simply providing access to workouts is going to be more commoditized, as taking care of your health and fitness requires more than just workouts.  Whether that’s through add-on or integrated coaching services, the best performing gyms and studios will provide holistic coaching and serve as case workers who can connect clients and members with other resources.”

Challenges & Opportunities in 2025

As 2025 approaches, Patrick underscored the challenges of a saturated market.

“The challenge is cutting through the noise to show what makes you unique,” he said. “Clear differentiators and meaningful engagement will be key.”

Fisher remained optimistic about the future while acknowledging the competitive landscape.

“Consumer spending on fitness is growing, but it’s also getting more sophisticated,” he said. “From franchises to mom-and-pop independents, as the players improve, competition increases. For instance, in our corner of the market, small group personal training gyms have seen a modest but significant tick up in monthly churn over the last 2 years. To be clear, the class/session experience will still matter. But building relationships and coaching clients to results will command a premium and be the linchpin of retention.”

Wright offered another perspective, emphasizing the importance of innovation and team investment. “The opportunity for fitness operators is to invest in their teams — time off, benefits, 401(k)s, spousal support, resources for challenges and pay,” he said. “The reason we have turnover is we miss the opportunity to take care of team members.”

In the end, these pros agree that it ultimately boils down to servicing people, and their health needs, with Fisher saying, “The best-performing gyms and studios will focus on building relationships, providing holistic coaching, and integrating health and wellness into their offerings.”

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The wellness technology company’s latest innovations are focused on helping people recover faster and sleep better

Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs. No longer just a muscle recovery technology, Therabody is now well known in the wellness and skincare spaces. The brand’s newest products, mainly focused on leg recovery and sleep improvements, officially launched, just in time for the holiday season.

SmartGoggles Gen 2

Looking for a solution for stress and tension headaches? The second generation of the Therabody SmartGoggles promotes better sleep, reduced stress and improved relaxation. The product’s SmartRelax treatment uses a biometric sensor to vibrate based on your heart rate, perfect for slowing racing thoughts. Therabody has also created a comprehensive app that includes TheraMind, which has a range of meditations and sound therapy content. It’s perfect for travel, with a 100% black-out and foldable design. The SmartGoggles are too bulky for all-night wear but perfect for your pre-bed ritual.

SleepMask

Therabody’s SleepMask is ready to take your sleep to the next level and is designed for all-night wear. It has a 100% blackout design and has three vibration patterns to improve sleep. The vibration gradually fades as you drift off to sleep and automatically stops after 15 minutes. The mask also comes with a travel case for easy storage or packing to get you through long flights. Best of all, it’s easy to clean, with a machine-washable inner padding layer.

Theragun Prime Plus

The Theragun Prime Plus is the latest and greatest in percussive therapy, combining a deep tissue massage with heat therapy. One major upgrade—the device is quieter and lighter than other generations and less cumbersome in the locker room, the gym or at home. The Theragun Prime Plus has five different massage speeds and three heat intensity levels, with a 120-minute battery life. Take care of all your aching muscles with four attachments: heated percussive for warmup and recovery, the dampener for tender or sensitive muscles, the standard ball for all muscles, and the wedge, perfect for shoulder blades or IT bands.

JetBoots PRO Plus

The JetBoots PRO Plus is one of the most advanced recovery boots on the market, ready to take recovery to the next level. The boots combine wireless pneumatic compression with vibration and infrared LED light therapy for recovery that is 2x faster and more effective than compression alone. It comes with eight preset treatments designed by sports scientists, including Recovery, Warm-Up, Lower Leg, Upper Leg, Joint Therapy and Sleep Prep. The boots come in short, regular and long and have an easy-to-clean surface.

JetBoots Prime

The JetBoots Prime are wireless compression boots designed to refresh legs, reduce soreness and improve performance. Their ultra-portable, foldable design makes them a perfect recovery tool on the go, whether you’re traveling for a competition or just need quick relief after a workout. They are easy to clean, with medical-grade materials to prevent bacteria buildup, so they can withstand sweaty legs after the toughest workouts. The boots are also size-inclusive and come in short, regular and long.

In addition to the new launches, Therabody also released the TheraFace Depuffing Wand in August, a portable heat and cold therapy skincare device. In clinical studies, Therabody found that 65% of participants reported a reduced appearance of puffy eyes and increased skin firmness and radiance after one use.

“At Therabody, we’re continuously looking to develop effective products that support our customers in performing, recovering, and feeling better so they can keep doing the things they love,” said CEO Monty Sharma. “We are all excited our latest innovations are here to support every type of consumer, from those running a marathon to those just looking for a better night’s rest.”

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Dallas Cowboys quarterback Dak Prescott is joining a new team — one off the gridiron. 

CR Fitness Holdings, the world’s largest operator of Crunch Fitness franchise locations, announced a partnership with the three-time NFL Pro Bowler. Both sides aim to expand the Crunch Fitness brand by delivering affordable fitness and wellness services to communities in Dallas and throughout the United States.

“I believe mental and physical health are so important. Health and fitness are incorporated into everything we do, and more people should have access to affordable, high-quality ways to improve their overall well-being,” said Prescott. “I’m excited to help the CR Fitness team continue to introduce the inclusive Crunch gym experience to the surrounding communities nationwide.”

CR Fitness’ proven track record of running successful Crunch gyms and its presence in Prescott’s backyard with locations in Texas, Florida, North Carolina, Georgia, and soon Tennessee and Arizona, made the partnership a no-brainer. The veteran signal-caller made a substantial financial investment in accordance with his partnership, although specific terms couldn’t be disclosed.

Prescott is also set to appear in commercials and social media posts for the brand.   

“We are thrilled to work with Dak, a tremendously successful and admirable athlete on and off the field,” said CR Fitness CEO Tony Scrimale. “Dak truly understands the importance and value of accessible fitness and health options. We’re looking forward to working with him to bring the highest quality equipment, amazing group fitness classes, and experienced personal trainers to so many people at an unbeatable value.”

With over 60 locations already, CR Fitness intends to reach the triple-digit mark by 2026. Members of CR Fitness-owned Crunch locations are well-treated with an extensive selection of premier cardio equipment, top-quality strength training equipment, group fitness studios, hot yoga, boxing classes, performance turfs and a variety of wellness amenities — all of which add up to $1.5 million worth of equipment per location.

Crunch Fitness collectively serves 2.5 million members across 460-plus low-price, high-value (HVLP) gyms across the U.S. and in Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain. The brand is plotting further expansion both domestically and abroad.

Prescott isn’t the first big-name quarterback to invest in fitness this year. New Atlanta Falcon Kirk Cousins recently struck a deal with ETS Performance, a youth sports performance training center, to launch two new facilities in Michigan. Retired NFL players Mohamed Sanu, Sean Weatherspoon, Christian Blake and Elijah Wilkinson also became partial owners of Legacy Sports Complex in Atlanta last year. 

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Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business.

It will be the sixth Burn Boot Camp location in Massachusetts, led by Jenny and Bernie Driscoll, new franchise partners. The fitness franchise has also awarded new territories in Kalispell, Montana, to franchise partners Sandra Godley and Shawn Kimmet and in Morgantown, West Virginia, to Eric Hayhurst and Brittany Brandt.

The fast-growing fitness franchise offers 45-minute, circuit-style sessions with a personal training vibe in a small group setting. Its emphasis on positivity, community building and features such as complimentary child care have been a hit with Burn’s loyal member base. 

“The growth of Burn Boot Camp is a testament to our relentless dedication to empowering individuals through fitness,” said Morgan Kline, Burn Boot Camp co-founder and CEO. “It’s an exciting milestone that underscores our commitment to reaching and impacting communities nationwide. Burn Boot Camp is not just a franchise opportunity. It is a place where women and their families can feel empowered to transform their lives and others.”

Kline co-founded Burn Boot Camp with her husband, Devan, in 2012, before transitioning to a franchise model in 2015, quickly awarding 200 locations in its first eighteen months and setting a goal of 10,000 global locations by 2033. The fitness brand recently named ApplePie Capital as its preferred lending partner to make it easier for franchisees to access capital.

Earlier this year, Burn Boot Camp made its way onto Entrepreneur’s 2024 Franchise 500 Ranking, securing a spot on the coveted list as the only camp-style fitness concept. 

In a crowded boutique fitness space, Burn Boot Camp says its “Franchise Partner First” model — which gives each franchise owner the opportunity to own both a physical and digital territory — is a key differentiating factor. 

“Our goal is to build 10,000 locations and our best chance of doing that is by driving as much revenue to the Franchise Partner as possible,” Devan Kline has told Athletech News. “We love our franchise partners and we never want to compete with them. Franchisors exist to serve their franchisees. We are confident that when we continue to focus on unit profitability, that increases trust the most.”

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