As a fitness professional, you’re navigating a quickly changing industry where technology, sustainability and wellness integration are transforming the way gyms operate and attract members. The “Gym of the Future” isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client and member needs.

This FAQ, based on ATN’s Gym of the Future report, dives into the key trends shaping tomorrow’s fitness matrix, from AI-driven personalization and hybrid training models to mental health support and sustainable practices. Arm yourself with the insights you need to future-proof your fitness business and continue delivering exceptional value to your clients.

1. What is the “Gym of the Future”?

The “Gym of the Future” represents a shift toward a more holistic, connected, and personalized approach to fitness. It embraces technological advancements like AI and wearable technology to personalize workout routines and track progress while incorporating wellness services like mental health support and recovery options. Sustainability is also a crucial aspect, with eco-friendly equipment and practices becoming increasingly important.

2. How are gyms using technology to personalize fitness experiences?

Gyms are integrating wearable technology, AI-driven platforms, and connected fitness equipment to tailor workouts to individual needs and preferences. Wearable devices track real-time data like heart rate and calorie burn, while AI platforms create custom routines that adjust based on performance, progress and even health conditions. Examples include Peloton’s adaptive classes and Ergatta’s rowing machine, which recalibrates workouts after each session.

3. How is the fitness industry addressing mental health?

Recognizing the connection between physical and mental well-being, the fitness industry is incorporating mental health support into its offerings. This includes dedicated spaces for meditation and mindfulness practices, classes like yoga and tai chi, and the integration of digital platforms with guided meditation sessions and AI-driven therapy tools.

4. What does ‘hybrid fitness’ mean?

Hybrid fitness blends in-person and digital fitness experiences, allowing individuals to work out at home, at the gym, or on the go. iFIT, for example, offers a robust platform with live and on-demand classes, virtual training sessions, and content focusing on mental health and fitness education, accessible through their connected fitness equipment or app.

5. How are gyms incorporating sustainability into their operations?

Sustainability is becoming integral to gym operations. Companies like SportsArt are developing energy-generating equipment, while others prioritize durable, long-lasting products to minimize waste. Gyms are also implementing eco-friendly practices like using recyclable materials, reducing energy consumption and adopting sustainable procurement policies.

6. How are financing solutions adapting to the evolving fitness landscape?

Companies like Broad Fit Financial are evolving their financing solutions to support the changing fitness industry. They are recognizing the increasing demand for wellness amenities, recovery options, and youth fitness programs, providing funding for both traditional and emerging modalities beyond standard gym equipment.

7. What can gym members of the future expect?

Gym members in the future can expect highly personalized, connected, and sustainable fitness experiences. They will have access to tailored workout plans based on real-time data, AI-driven coaching and on-demand and virtual fitness options. Sustainability will be paramount, with gyms adopting eco-friendly practices and offering equipment with reduced environmental impact.

8. How is the gym layout changing to accommodate new fitness trends?

The gym floor is moving away from rows of traditional machines towards more open spaces that allow for functional and movement-based training. This shift is driven by the rise of activities like HIIT, functional fitness and sports-specific training that require more dynamic and versatile workout areas.

Interested in learning more about the tactics others are using to stay a step ahead? Download the free report now. 

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Digital health and metabolic platform Eden, known for providing consumers access to GLP-1s (including the first compounded semaglutide gummy), is expanding into in-person experiences with Eden Health Club, a luxury wellness destination set for Greenwood Village, Colorado.

Located at 5990 S. University Blvd., the upcoming club will offer several wellness services all under one roof, including fitness, functional medicine and aesthetic treatments. Members will have access to hormone replacement therapy, GLP-1 treatments, beauty facials, injectables and regenerative therapies, as well as infrared saunas, red light therapy, IV drips and peptide therapies. On the fitness front, Eden Health Club will provide personal training, performance-driven workouts and body composition analysis.

“At Eden, we believe true wellness extends beyond traditional healthcare—it’s about unlocking your full potential,” Eden co-founder Joshua Khan said. “Our new Health Club is designed to seamlessly integrate functional medicine, fitness, and aesthetics, empowering our members with expert-led treatments and therapies to optimize their health and longevity.”

The luxury wellness club currently offers three tiered memberships for founding members, ranging in price and commitment:

• EDEN EMPOWER – $99/Mo (Month-to-Month)
  • 1 Mini Facial (30 min)
  • 2 Fitness Classes
  • 2 Red Light Therapy + Infrared Sauna Sessions
  • 1 B12 Injection
  • 10% Off Aesthetic Retail Products
  • 1 Brain Tap + Compression Leg Therapy Session at Sign-Up

• EDEN REBUILD – $149/Mo (3-Month Commitment)
  • 8 Fitness Classes
  • $20 Drop-In Fitness Classes
  • 50% Off Pre/Post-Workout Injections
  • 2 Red Light Therapy + Infrared Sauna Sessions
  • 15% Off Level 1 Services
  • 10% Off Level 2 Services
  • 1 IV Treatment (Per Commitment)
  • 1 B12 Injection (Per Commitment)
  • 1 InBody Scan (Per Commitment)

• EDEN GENESIS – $349/Mo (12-Month Commitment)
  • 8 Fitness Classes
  • 8 Red Light Therapy + Infrared Sauna Sessions
  • 1 IV Treatment
  • 1 Diamond Glow Facial
  • 15% Off Level 1 + 2 Services
  • 1 PRF Facial Injection (Per Commitment)
  • 10 Units of Tox (Per Commitment)
  • 4 InBody Scans (Per Commitment)

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iFIT is on a mission to push connected fitness forward.

The Utah-based company is best known for its large library of digital fitness content, which allows users to stream instructor-led workouts from equipment on IFIT-owned brands like NordicTrack and Freemotion Fitness.

It also wants to be known for pushing the envelope when it comes to how digital fitness consumers engage with their favorite trainers and workout content. 

Mark Phillips, iFIT’s chief marketing officer believes it’s time for a new way of approaching connected fitness with the pandemic now in the rearview mirror. 

“There’s a unique opportunity at the moment to try new things, to innovate and to create a different user-engagement model from what we’ve seen before,” Phillips told ATN. 

In-Person Events Bring Members & Trainers Closer Together

iFIT’s strategy includes finding new ways to connect its more than six million members with the trainers they see on-screen, including through in-person events. 

This push began in earnest in 2023, when iFIT sent some of its members to a commercial shoot in Los Angeles where they got to meet their favorite trainers on set. 

“The entire crew and set, trainers and members, everybody was in tears,” Phillips recalls. “It’s an incredibly emotional experience when you connect a member with a trainer, because they’ve had such a formative role in these members’ lives.”

Building on the success of that event, iFIT has introduced a series of experiential events built around in-person connections.

Last year, the company partnered with Alex Gregory, an Olympic Gold Medalist and founder of Mind Body Row, to surprise iFIT members with an immersive, five-day rowing experience in Avis, Portugal. At the event, iFIT members got to meet popular iFIT trainers including John Peel, Hannah Eden, and Paulo Barreto, participate in workouts, and attend fireside talks and hiking experiences. 

iFIT will also be sending members to the 2025 London Marathon and Boston Marathon, giving them chances to connect with iFIT trainers at the events and through social media initiatives. 

iFIT plans to create more in-person events to give as many of its members as possible the chance to meet their favorite trainers. Ideas include more destination trips as well as meet-ups between trainers and members at the iFIT offices in Utah.  

“We’re trying to not just put faces to names; we’re trying to build relationships on a much deeper level with our members,” Phillips says. 

More Meaningful Social Media Interactions

iFIT is also leveraging social media to create deeper connections between its trainers and members. 

Ashley Paulson, an iFIT trainer and professional triathlete with 160,000 followers on Instagram, recently ran in the Great World Race, a global marathon event that takes place on seven continents. iFIT sponsored Paulson’s participation in the event, helping her create social media content that was promoted through iFIT channels. 

Like Paulson, many iFIT trainers have large social media followings. Phillips says iFIT works to help its trainers build up their social media presence, viewing this as a win-win for the brand and its trainers. 

“One of the joys about our trainer model is that we can support them to do things outside of iFIT as well,” he says. “Social is a fantastic tool for that.”

iFIT also shoots live content from its events for social media, including at the recent Portugal trip. 

“That’s going to be a much more important channel as we move forward,” Phillips says of live social content. “In many ways, it’s blurring the lines between the content you consume on our equipment and the content you consume on social media and our other channels.”

Personalization Is Key

At the end of the day, iFIT’s new user-engagement strategy is designed to make fitness more personalized, Phillips says. 

iFIT will look to drive personalization through experiential events like in-person meetings, but it will also do so through tech innovations.  

Last year, the company launched AI Coach, an artificial intelligence tool that acts as a personalized fitness coach. Currently available in beta mode, AI Coach communicates with members through text messages, offers daily workout plans and gives friendly motivational nudges to work out. 

For Phillips, personalization is the key to getting people to actually stick to their fitness routines – and to keeping iFIT members on the platform for the long term. 

“The gift of fitness is an incredible thing, but all too often, it’s been promised, and for many reasons, it hasn’t been delivered,” he says. “We now have a unique opportunity to help people be far more effective in their fitness journeys.”

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A new strategic partnership has been forged between Aktiv Solutions and Assault Fitness, merging the expertise of the functional strength training solutions provider and the cardio machine maker to give facilities the edge needed to stay ahead of the fitness game.

The collaboration sees Aktiv and Assault offering expanded facility planning services for those looking to update existing fitness spaces or create new ones.

“We are excited to partner with Assault to create training experiences that not only meet today’s fitness demands but also set facilities apart,” Aktiv’s senior director of performance segment, Joe Harre, said. “This collaboration demonstrates our ongoing commitment to raising the bar for our clients.”

True to its name, Assault Fitness offers built-to-last fitness equipment, including air-driven bikes, runners, and rowers — hardware that both sides say is well-suited for training zones and movement-focused spaces, which Aktiv specializes in designing.   

“We are thrilled to welcome Aktiv Solutions to our global network,” said Paul Jackson, vice president of global sales at Assault Fitness. “This partnership aligns with our commitment to delivering exceptional value and innovation to the marketplace. Together, we look forward to expanding our reach and creating new opportunities for growth.”

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Wearable Technology: The Power of Real-Time Data

The wearable technology market is surging, with smartwatches, fitness trackers, and smart rings leading the charge. The global market for wearables is projected to surpass $178 billion. These devices offer real-time insights into health metrics like heart rate, sleep quality, and activity levels, aligning with the growing biohacking trend. Fitness enthusiasts are increasingly turning to data-driven insights to optimize their performance and overall well-being.

Virtual Reality (VR): Immersive Fitness Experiences

VR is transforming workouts by immersing users in dynamic, virtual (and fun) environments. This technology makes cardiovascular exercises more engaging, turning routine workouts into adventurous experiences, such as running through a forest or exploring a cityscape. VR is also being integrated into group fitness, allowing participants to engage in virtual challenges together, adding a social dimension to the fitness journey.

AI Integration: Personalized Fitness at Scale

Artificial intelligence is becoming a cornerstone in fitness, offering personalized workout plans and real-time coaching. AI-driven platforms analyze user performance and adapt exercise routines based on progress and goals, delivering a tailored experience. As AI continues to morph into the next iteration and the next, we can expect even more sophisticated tools to emerge, making personalized fitness more accessible and effective .

Smart Home Gym Equipment: The Future of At-Home Fitness

The pandemic has accelerated the demand for smart home gym equipment, with Peloton bikes, Mirror fitness systems, and Tonal strength trainers becoming household staples. These tools offer interactive features, including live and on-demand classes, real-time feedback, and connectivity with other users. The convenience and effectiveness of these solutions have solidified their place in the future of home fitness.

Sustainability in Fitness: Green is the New Fit

As environmental awareness grows, so does the demand for eco-friendly fitness equipment. Gyms and consumers are gravitating towards self-powered cardio machines, sustainable materials, and energy-efficient designs. Some machines even generate electricity from user movement, reducing the carbon footprint of workouts. Fitness facilities are increasingly incorporating natural lighting, recycled materials, and reusable water stations, reflecting a broader commitment to sustainability.

Social Fitness Apps: Connecting Through Competition

Social fitness apps are on the rise, offering users the ability to connect, compete, and share their progress with others. These apps feature challenges, leaderboards and community groups, making fitness more interactive and communal. This trend is particularly appealing to younger generations, who prioritize social connectivity and gamified fitness experience.

Recovery Technology: Enhancing Performance and Recovery

Recovery is becoming a critical component of fitness, leading to greater investment in recovery technologies. Tools like massage guns, foam rollers and cryotherapy chambers are increasingly common in both gyms and homes. These devices help users recover more effectively, reducing injury risk and enhancing overall performance.

A Tech-Enabled Future

As we plan for (and redefine) tomorrow, the fitness industry is poised for a technological explosion. These innovations promise to make workouts more engaging, personalized and effective than ever before. However, the industry still needs to unify around how to help more people become healthier. The future of fitness and wellness isn’t just about physical activity — it’s about creating holistic, tech-enabled experiences that support and motivate individuals on their wellness journeys.

For fitness professionals and tech developers, the challenge will be to harness these innovations in ways that truly enhance human health and well-being. Technology should serve as a tool for empowerment, complementing—rather than replacing—the human connection and intuition that are essential to the fitness experience.

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This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman or Ironman 70.3 race. To learn more about the campaign, Athletech News spoke with Ironman World Champion and Master Coach Michellie Jones about her advice for first-timers looking to complete a race.

“Your ‘Why’ is the foundation of everything,” Jones told ATN. “Whether it’s proving to yourself that you can do it, honoring a loved one, or just embracing the adventure, having a purpose that drives you will keep you focused and motivated, especially when the training gets tough.”

For first-timers, Jones also emphasized the importance of consistency and patience. “The key is to let fitness come to you. Build a strong aerobic base and increase your training volume gradually. Each block prepares you for the next—it’s a process.”

She also encouraged athletes to celebrate milestones and set realistic goals. “The first time you complete a 100-mile ride, nail a brick session, or feel strong in open water—it’s crucial to recognize those moments. They build confidence and remind you of the progress you’re making.”

A structured training plan is non-negotiable for Ironman success, according to Jones. “Periodization is critical. You need to cycle through base, build, peak, and taper phases to ensure you’re at your best on race day. Recovery weeks every three to four weeks are just as important as the big training sessions.”

Jones also highlighted preparation tips. First, working up to weekly long rides of 5-6 hours and runs of 2.5-3 hours will build base strength. “Brick sessions—where you practice transitioning from bike to run—are essential, too,” she added.

She also shared that overtraining is one of the most frequent errors of first-time participants. “People often think more is better, but it’s not,” Jones said. “Progress comes from quality training and recovery. Pushing too hard, too soon, only increases the risk of injury or burnout.”

Jones stressed the importance of practicing nutrition. “Race day isn’t the time to experiment with fueling. Train your gut to handle 60-80 grams of carbs per hour on the bike and 20-30 grams per hour on the run. Hydration and electrolyte balance are just as important,” She said.

Another pitfall is neglecting transitions. “Transitions can make or break your race,” Jones said. “Practice them until they’re second nature. Every second counts, and smooth transitions can boost your confidence on race day.”

For Jones, watching athletes cross the Ironman finish line never loses its magic. “Every athlete has a story. I’ve coached people who couldn’t swim when they started, and I’ve seen them cross the finish line with tears of joy. It’s such a privilege to be part of that transformation.”

As Ironman Commitment Day inspires a new wave of athletes to find their finish line, Michellie Jones advised athletes to take the journey step by step. “Keep moving forward, and always remember your ‘Why,’” she said. “You’ll amaze yourself with what you can achieve.”

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If you’re looking to start your New Year’s resolutions with the best products, look no further

In 2025, whether you’re diving into your fitness goals or searching for ways to care for your body and mind, these products are here to help. From gut health boosters to cutting-edge beauty tools, here are the best wellness products to kick off 2025.

• 

  Grüns Sugar-Free Gummies

  Packed with 60 powerhouse ingredients, Gruns Sugar-Free gummies are guilt-free multitaskers for your health. The supplements support gut health with prebiotics, immunity with vitamins like C and D, and energy with adaptogens. These Grüns gummies are a delicious (and sugar-free) way to jump-start your day, avoiding the chalky taste of other greens powders.

• 

  Tiem’s Lynx Cycling Shoes

  If you’re looking to up your cycling shoe game for workout classes in 2025, Tiem’s Lynx cycling shoes are your best bet. The shoes are sleek, comfortable, and cushioned, with extra support for even the hardest SoulCycle or Barry’s Ride classes. Tiem shoes also look like sneakers, unlike traditional cycling shoes, despite the SPD cleat, so you look your best on and off the bike. With an extra cushioned midsole, a molded sock insert, and extra sweat protection, Tiem’s Lynx shoes will be extra motivation to get on the bike.

• 

  Barrière Vitamin Patches

  If you hate taking oral supplements or want a stylish wellness accessory, Barriere’s vitamin patches have never made it easier to level up your supplement game. The patches come in fun designs like stars, butterflies, shells, and more, in small and large sizes for a subtle or bold statement. For wellness enthusiasts who have upcoming travel in 2025, the brand’s Self Care Air Travel Gift set includes patches designed for pre-, during, and post-travel, with vitamins and minerals like Vitamin D3, Vitamin B12, Folate, and Zinc Citrate. The Daily Defense 6-Pack focuses on immune support, with elderberry, echinacea, zinc, Andrographis, and Vitamin D3.

• 

  Centr Weighted Vest

  Centr’s Weighted Vest is perfect for squats, push-ups, and outdoor hikes, and comes with 16 removable sandbags to customize resistance. With padded straps and a balanced design, the vest will help you push your workouts to new levels in 2025. Centr’s app also has a new program called Hybrid Strong that combines strength and cardio for an added challenge.

• 

  Alo Accolade Sweatpants

  To effortlessly transition from lounging at home to hitting the streets, slip on a pair of Alo’s Accolade Sweatpants. With a relaxed but polished fit, the sweatpants have an elastic waistband and comfortable cuffs. Made from French terry, the fabric is perfect for all-day wear. The sweatpants are also unisex and can be paired with the matching Accolade Hoodie or Crew Neck.

• 

  SuperMouth Tongue Scraper

  SuperMouth’s tongue scrapers remove bacteria and toxins while promoting saliva production for better digestion and fresh breath. With tongue scraping trendier than ever, elevate your oral health routine in 2025 with SuperMouth’s tool.

• 

  Daughter Lessons Jacq Top

  Blurring the lines between activewear and streetwear, the NYC-based Daughter Lessons offers versatile and stylish pieces like the Jacq Top. With its mesh bra detailing and adjustable straps, this top transitions seamlessly from coffee shops to workouts. Comfortable yet stylish, you will find yourself reaching for the top again and again.

• 

  ZeroWheel

  ZeroWheel reimagines the traditional ab wheel with technological innovation. Powered by motors and sensors, the wheel provides adjustable resistance and assistance, for full-body training through floor- and wall-based exercises. Paired with the ZeroWheel Fitness app, it syncs performance metrics in real-time, for data-driven insights into every workout. Perfect for home gyms or commercial establishments, ZeroWheel is ready to power up your 2025 workouts.

• 

  Breo Lucky 7 Massager Gun

  Breo boasts an affordable massage gun (only $69.99 on Amazon) that will bring your recovery to the next level in 2025. With three intensity levels and a soothing heat function, the Breo Lucky 7 Massager gun is perfect for relieving tension on the go.

• 

  Divi Whipped Repair Treatment Mask

  For hair damaged by the winter months, Divi’s repair mask is here to help. Enriched with upcycled milk thistle and plant-based proteins, the mask strengthens hair and combats frizz. Use it weekly for softer, healthier hair.

• 

  Bumpin Blends Smoothie Cubes

  Smoothies just got simpler. Bumpin Blends makes pre-portioned cubes that only use natural ingredients, tackling bloating, headaches, and more. Add water, juice, or your favorite milk to a blender with the smoothie cubes for a hassle-free breakfast or snack. Flavors include Pumpkin Pie, Banana Nut, Blueberry, and Cinnamon Chai.

The post The Best Fitness and Wellness Products to Kick Off 2025 appeared first on Athletech News.

In an era featuring virtual trainers, AI-designed wellness plans and equipment manufactured for at-home usage, brick-and-mortar continues to stand the test of time. It’s not dragging its feet either. Fitness real estate remains a surging element within the industry, where wellness real estate even embodies the fastest-growing market in its economy prior to the pandemic. 

At the 2025 ATN CEO Summit, Sabre Co-Founder and CEO Jay Siano, Sabre Principle Douglas Jerum, Solidcore President and CEO Bryan Myers, Asana Partners Managing Partner Terry Brown and Athletic News Founder and CEO Edward Hertzman, sat down to explain how operators can successfully drop in on this real estate wave and ride it for years to come. 

While properties with spacious floors and ample opportunity for diversified offerings have a magnetic pull for those involved in fitness real estate, the panel began by applying a bit of caution, arguing operators must first value their core goals and motives in this increasingly saturated market. 

“You can’t be everything to everybody,” said Siano. “We see a lot of concepts that have a little too much square footage and they decide to throw in a cold plunge or a sauna because they now want to get in the recovery business. I will tell you that if Solidcore chose to do that, they would not be Solidcore.”

With ample brands dedicating themselves to specific modalities, you don’t want to steer away from your own, and in some cases, test a market for someone else to eventually take over. 

“By throwing in that recovery, hot and cold thing, chances are you do it for a few hot minutes, and then all of a sudden, Jamie Weeks is going to open a Swthz on your doorstep, and that business is probably going to go away,” Siano added. “You’re going to take your eye off the ball and be less great at what you’re supposed to be great at.”

The bright lights of big cities represent another snare ambitious franchisors often fall into. While many see New York or Los Angeles as their first step toward success, experts agree it should be one of their last.  

“If you can make it here, you may not make it anywhere else,” said Jerum of the Big Apple. “People are totally enamored with having a successful concept here, but this is unlike any other market in the country.” 

Jerum instead advised opening in a second-tier market, where there’s no unlimited supply of customers, requiring brands to establish a disciplined staff and capital expenditures. This gives brands a more legitimate test to ensure they’re ready to take those riskier steps. 

“I’m much more comfortable putting money into a business that is successful in Columbus, Ohio, because then if you go to New York, you’re gonna probably totally crush it,” Jerum added.

Myers agreed from a big picture standpoint. Making it clear to investors you can succeed in secondary or tertiary markets reduces risk, which remains the largest roadblock between brands and acquiring additional investments.  

“What you ultimately are able to do by showing that the model works in multiple different types of markets is actually taking risk off the table for them,” said Myers. “If you are overexposed to just the coastal cities, the New Yorks, the LAs, and then something happens in those cities, economic environment changes happen and those cities are the last to reopen, they want to try to minimize that exposure, that concentration risk. That is huge, as they are thinking about sitting in front of their investment committee and advocating.” 

No business transactions today take place without influential data behind them either. Solidcore, having grown to 110 locations by now, is no different. Before purchasing real estate, the brand looks beyond who their customer is, but who their customer has been to understand how they might evolve, allowing them to better serve them in the future. That includes looking at what a region’s GDP drivers are or if there’s a net inflow or outflow from a population standpoint.

“We want to know that when are signing a lease with an amazing landlord partner like Asana, and we’re saying, we’re committed to this site for at least 10 years, that we’re not just signing that site knowing that the business can be great today, but that we also know that this is going to be great five or 10 years from now,” Myers explained.

Be on the lookout for more information on the ATN Innovation Summit, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands and ideas across fitness, health and wellness.

The post 5 Experts Explain Where to Start and Go in Fitness Real Estate Market appeared first on Athletech News.

AI Wellness, a wellness innovation leader, is hosting an interactive experience this week during CES 2025 with the Ask My Avatar Challenge, where attendees can connect and learn via AI avatars modeled after health and wellness leaders.

The experience will be hosted at several locations: IFEZ Innovation Station, Venetian VIP Suite and Desert Moon Wellness and highlight the numerous benefits of digital avatars, such as education, 24/7 customer support, content creation and global visibility. 

After interacting with the avatars, participants can spin a wellness prize wheel.

“The Ask My Avatar Challenge exemplifies how assisted intelligence and wellness can work together to create meaningful, engaging experiences,” founder Abby Aboitiz said. “By bringing the wisdom of thought leaders and innovators to life through digital avatars, we’re bridging the gap between innovation and education in a way that’s accessible, exciting, and transformative.”

Event attendees who interact with all of the avatars can win grand prizes such as an AI Wellness Powersuit, an AI Wellness Smart Ring, an XO Sprayer, a 30-day cellular reset from Dr. Daniel Pompa, a botox treatment from Dr. Gideon Kwok, a Mr. Olympia Jacket and wellness products from Potency No. 710. Other wellness prizes include products from Mr. Lulu Skincare and more.

“Technology and wellness are converging in incredible ways, and the Ask My Avatar Challenge is a perfect example,” Mr. Olympia president Dan Solomon said. Solomon is also one of the thought leaders featured as an avatar at the event. 

“The top brands in the world are taking their game to an entirely new level,” he continued. “By combining innovative tools like digital avatars with the knowledge of industry leaders, we’re shaping a future where fitness and health education are accessible, interactive and transformative.”

In addition to Solomon, other avatars include Dr. Daniel Pompa, Bernard Hiller, Dr. Gideon Kwok, Dr. Nathan Bryan, Louie Schwartzberg, Dr. Jessie Cheung and Louis Chabert (Mr. Lulu).

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Technogym is heading back to the Olympics. 

The Italian fitness equipment giant will serve as the official supplier for the 2026 Milan-Cortina Olympic and Paralympic Winter Games, it was announced. The selection marks the tenth time Technogym has been chosen to supply training equipment for the world’s biggest sporting event.

Technogym will set up around 22 training centers for Olympic athletes, six of which will be housed inside the Olympic and Paralympic villages in in Milan, Cortina d’Ampezzo and surrounding areas. The other 16 centers will be designed for specific disciplines and will be placed inside competition venues, organizers said.

In total, Technogym will produce around 1,000 pieces of equipment to support over 3,500 athletes during the Games, which will be held in February and March of 2026. The company will offer configuration, installation and support services at the centers.

“We are proud to be working alongside the Organising Committee of the Milano Cortina 2026 Olympic and Paralympic Games,” said Technogym founder and CEO Nerio Alessandri. “At Technogym, we work every day to develop the most innovative digital products and technologies to support athletes to improve their performance and achieve their goals.”

Founded by Alessandri in 1983, Technogym has become one of the world’s biggest fitness equipment brands. In recent years, the Cesena-based company has pushed into fitness and wellness technology, releasing an ecosystem of connected smart equipment, app-based content and an AI-powered system called Technogym Check Up, which shows users their “wellness age” based on factors like mobility, strength and cognitive performance. 

The company has supplied equipment for nine previous Olympics, including the Paris Games last summer, where it served as the official and exclusive supplier of cardio, strength and functional training equipment. Technogym first supplied equipment for the 2000 Olympics in Sydney. 

The Milan-Cortina Games figure to be particularly special for Technogym as the brand embraces its Italian roots. 

Giovanni Malagò, president of the Milano Cortina 2026 Foundation, the organizing committee for the Games, called Technogym a “great Italian company that is a leader on an international level.”

“Together we must do something even more fabulous than what has already been done in the past,” Malagò said. “We must use Milano Cortina 2026 as an incubator for successful projects that I hope can be replicated in other cities around the world.”

“Milano Cortina 2026 Games represent a great opportunity for the entire country to promote the culture of sport and wellness with a twofold objective: to spread the culture of health and prevention and to present Italy to the world as the country of wellness and quality of life,” added Alessandri. 

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Getting fast results in the gym is no longer all the rage. Even in strength training, the ideals of recovery and prevention continue to gain steam. The long game is becoming popular — and TRX Training is an established player. 

As a leading provider of functional training products, TRX produces or acquires new innovations that directly meet fitness consumer demands. Amid the increased concentration on longevity and the rise of strength training, the brand has found a sweet spot with resistance-based, low-impact tools that help users live longer and healthier lives. 

“It’s been incredibly exciting for TRX to witness the simultaneous surge in popularity of both longevity and strength training,” said Brynne Elliott, Vice President of Education & Training at TRX. “This convergence aligns perfectly with our philosophy of promoting sustainable, functional fitness that supports long-term health and well-being. Seeing more people prioritize not just building strength, but also enhancing their overall longevity, validates the direction we are heading in.”

Core Strength & Functional Movement Are Key

Many of TRX’s products nurture core strength. That, along with functional movement, are two foundational principles for injury prevention and maintaining long-term health. 

“TRX focuses on functional movement patterns and core stability because these elements are vital to overall fitness and long-term health,” explained Krystal Say, TRX Senior Master Instructor. “Functional movements mimic everyday activities, which helps improve strength, balance, and flexibility in ways that are directly applicable to daily life. This focus not only enhances performance in various physical activities but also reduces the risk of injuries by ensuring that the body moves efficiently and correctly.”

“Core stability is also crucial because the core muscles support almost every movement we make,” she added. “A strong core helps maintain proper posture and alignment, which can prevent strain and injuries. By emphasizing these aspects in our programs, TRX aims to build a solid foundation that promotes prolonged health and resilience against injuries.”

Products That Promote Longevity 

TRX’s Suspension Trainer and Rip Trainer spearhead the company’s efforts to collectively address strength and longevity. Suspension Trainers leverage body weight with resistance training bands while engaging a user’s core to build balance and stability. 

“This constant engagement of the core helps build strength in the muscles that support your spine and improve your overall functional movement patterns, reducing the risk of injury in daily activities,” said Say. “Additionally, the TRX Suspension Trainer helps optimize mobility by allowing for a full range of motion in every exercise, ensuring that your joints and muscles remain flexible and healthy.”

Rip Trainers feature a similar style of resistance-based, low-impact strength training that also tests a user’s core but instead with a bar attached to a bungee.

“The TRX Rip Trainer uses rotational movement and asymmetrical loads to build core strength,” said Elliot. “This is particularly beneficial to golfers, tennis players, and pickleball enthusiasts, who see not only an improvement in performance, but also a reduction in pain, injury, and stiffness.”

The YBell, a kettlebell-dumbbell hybrid, also grants users a safe strength training experience while dodging injury risk. 

“These tools infuse mindfulness into workouts by encouraging focused, deliberate movements and body awareness,” Elliot said of the YBell, Rip Trainer and Suspension Trainer. “This mindful approach not only enhances the effectiveness of each exercise but also promotes mental well-being, contributing to overall longevity.”

The TRX Difference

Notably, TRX equipment doesn’t require users to be perfect to avoid injuries, nor does it ask anyone to move in a way that’s unnatural for the human body. 

The same can’t always be said for traditional equipment from competing suppliers — separating TRX from the pack. 

“While traditional strength training equipment like dumbbells and barbells can be effective, they can also pose risks if not used correctly,” said Say. “These tools often require precise form and technique to avoid injuries, such as strains or joint issues and do not always mimic functional movement patterns, which increases the risk of injury. 

“Without proper guidance, it’s easy to develop poor habits that can lead to long-term problems, especially if the equipment is used in a way that doesn’t engage the core or promote functional movement patterns,” she adds. 

For TRX, it’s all about educating gym-goers about these key differences. Their products’ superior functionality is there; awareness is all that’s standing in the way. With over 300,000 course graduates, TRX Training is empowering the next generation of fitness professionals to prioritize long-term health — both for themselves and for their clients. Elliot is committed to democratizing education

“Our courses are expert-led, available in many formats, and accessible to everyone,” she said. “We’re doing everything we can to improve member experience, one coach at a time.”

The post TRX Functional Equipment Is a Must in the Longevity Era appeared first on Athletech News.

The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com. The report provides an in-depth analysis of market dynamics, trends and forecasts, highlighting a robust expansion from USD $17.01 billion in 2023 to an anticipated USD $25.17 billion by 2030.

The market, which saw a valuation of USD $17.97 billion in 2024, is expected to continue growing at a compound annual growth rate (CAGR) of 5.75% through the forecast period. This growth is driven by increasing global health consciousness, a rise in the number of gyms and fitness clubs and a growing demand for advanced fitness equipment.

The report notes that the prevalence of chronic diseases and obesity is prompting more individuals to adopt healthier lifestyles, further fueling the demand for fitness equipment. Additionally, the integration of smart technology into fitness equipment is changing the industry, offering consumers enhanced workout experiences.

Regional Insights

The Americas, particularly the United States and Canada, remain significant markets for fitness equipment, bolstered by high health awareness and technological advancements in connected fitness devices. Europe follows closely, with countries like Germany, France, Italy, Spain and the UK leading the market due to a growing emphasis on the health benefits of regular exercise.

In the Middle East and Africa, rising disposable incomes in countries like the UAE and Saudi Arabia are driving demand for premium fitness equipment. The Asia-Pacific region, especially China, is poised for substantial growth due to rapid urbanization, increasing disposable incomes, and government investments in gym facilities. Japan’s aging population is also contributing to the market, with a growing focus on healthcare initiatives that emphasize physical exercise.

Market Challenges & Opportunities

Despite the optimistic outlook, the market faces challenges, including the high cost of fitness equipment and the availability of counterfeit products. However, the increasing popularity of home fitness equipment, driven by busy lifestyles and the desire for convenience, presents significant opportunities. The report highlights that companies are actively investing in research and development to overcome these challenges and cater to the growing demand for innovative and technologically advanced fitness equipment.

Several noteworthy developments in the fitness equipment market were highlighted in the report:

• Chris Hemsworth’s Centr has launched 27 new products, including fitness kits and strength training equipment, available online and in Walmart stores. These products are designed with a modern aesthetic, complementing Centr’s digital membership tools.
• Luton Sports Village has invested £175,000 in new cardio equipment to enhance customer experience, introducing state-of-the-art machines like the Hammer Strength HD Tread curved treadmill and Air Bike.
• TRX’s acquisition of YBell Fitness has expanded its product range, offering a more comprehensive functional training experience. This strategic acquisition reinforces TRX’s commitment to providing high-quality fitness equipment and education.

The report provides detailed segmentation analysis, market dynamics and insights into the competitive landscape. Key areas of focus include:

• Product Utilization: Increased demand for strength training equipment.
• Distribution Channels: A shift towards online retail stores as consumers seek convenience.
• End-User Application: Expanding use of fitness equipment in fitness centers and gyms.

The report also delves into market disruptions, technological advancements, pricing and regulatory frameworks, offering a comprehensive view of the global fitness equipment market.

For more detailed information about the report, visit ResearchAndMarkets.com.

The post Fitness Equipment Market to Expand by Over $8 Billion by 2030 appeared first on Athletech News.

The home gym of the future could soon feature Pilates equipment, per a new report from Technavio, which projects the global Pilates equipment market size to grow by $146.3 million from 2024 to 2028.

Although Pilates classes are seeing increased attendance (ClassPass, a booking and subscription platform, noted Pilates was its most popular workout in 2023, with reservations up 92%), classes that rapidly fill up have led many Pilates fans to consider at-home reformers, crowdsourcing recommendations on brands like AeroPilates or Balanced Body. 

Such demand for home fitness equipment is set to drive the global Pilates equipment market, according to Technavio, with 37% of the growth expected to originate from North America. Pilates equipment such as cadillacs, reformers, chairs, barrels, arcs, mats, resistance bands, Pilates balls, and rings are all in high demand, according to the report.

Additionally, chronic health conditions such as diabetes, obesity, lung problems, and musculoskeletal disorders contribute to the expected Pilates equipment market growth, particularly as consumers have adopted self-care routines and frequent boutique fitness studios.

Pilates Equipment Makers Compete

Leading Pilates equipment brands have been making advancements and leadership appointments in the last year as the low-impact workout has gone mainstream. Reform RX, a company that makes a commercial-grade, digitally connected Pilates reformer, recently landed $5.1 million in funding to drive its global expansion and advance the user experience.  

Merrithew, known for its at-home and commercial Pilates equipment and educational services, appointed Jim Heidenreich as its new CEO over the summer, in part to drive product development and digital engagement as Pilates gains more fans.  

“I am honored to step into the role of CEO at Merrithew and excited to lead a company that is not just a participant in the mindful movement industry but a leader at its forefront,” Heidenreich said of his new role. “My passion for empowering individuals to lead healthier lives aligns perfectly with Merrithew’s mission. Through strategic initiatives in education, product development, and digital engagement, we are committed to ensuring Merrithew strengthens its prominence in the global market and continues to inspire people worldwide to achieve optimal wellness.”

In September, Merrithew unveiled Cross-Bow Handles, an addition to the stability chair that provides Pilates enthusiasts with balance and stability. The handles also allow Pilates instructors to provide personalized support for clients and their specific needs.

Basi Systems, another leading Pilates equipment maker, launched an innovation over the summer with its Basi Systems Compact Reformer—a space-saving solution that satisfies evolving market demand, according to CEO Matthijs Wilhelmus.

“With the rise of larger group classes, there is a growing need for quick, easily adjustable equipment that maximizes space efficiency and caters to all levels of experience,” Wilhelmus said of the new compact reformer. Wilhelmus was appointed CEO last year to lead Basi System’s expansion plans.

Technavio’s Pilates Equipment Market Analysis report can be found here. 

The post Pilates Equipment Poised to Become Next Home Gym Addition appeared first on Athletech News.

In the competitive world of bodybuilding, the quest for sculpted physiques drives people to push their limits. However, the cornerstone of athletic progress often gets overshadowed—recovery. 

Understanding and implementing effective recovery strategies is key, transcending the simplistic equation that more training yields better outcomes.

This common misconception not only stalls progress but can also kickstart a counterproductive cycle of overtraining and injury, derailing ambitions and hard work. Recovery is where the magic of bodybuilding truly happens. 

By shifting the focus from the quantity of training to the quality of down time, personal trainers can help bodybuilders unlock their true potential, achieving aesthetic goals alongside improved strength and endurance.

Bodybuilding Muscle Repair and Growth

The muscle recovery and growth process is a fundamental aspect of bodybuilding. Understanding the science behind muscle repair and how the body responds to various recovery techniques can empower clients and trainers.

Muscle growth, or hypertrophy, occurs as a result of the body repairing the microtears in muscle fibers caused by intense weight training. This process is known as muscle protein synthesis, where the body uses amino acids to repair and build muscle fibers, making them stronger and larger than before. 

The role of rest in this process is crucial; without adequate recovery time, the body cannot complete the necessary repairs, potentially leading to overtraining and injury rather than muscle growth. Studies have shown that for optimal hypertrophy, muscle groups should be allowed 48 to 72 hours of rest post-workout.

Physiological Response to Recovery Techniques

The body’s response to recovery techniques varies, but the aim is to accelerate the repair process, reduce muscle soreness and enhance overall performance. Here’s how the body responds to some commonly used recovery methods:

Cryotherapy: Exposing the body to extremely cold temperatures for a short period can reduce inflammation and muscle soreness. A study published in the Journal of Strength and Conditioning Research found that cryotherapy can significantly reduce muscle soreness after exercise.

Compression Therapy: Compression garments have been shown to aid in recovery from exercise-induced muscle damage by potentially improving the rate of muscle function recovery and reducing the severity of delayed onset muscle soreness. This suggests that wearing compression garments may enhance blood circulation, facilitate the removal of waste products like lactic acid from muscle tissues, reduce muscle soreness, and expedite the recovery process.

Contrast Water Therapy: Alternating between hot and cold water baths can help in reducing muscle soreness and improving recovery. This technique is believed to work by causing the blood vessels to alternately dilate and constrict, enhancing blood flow and helping in the removal of waste products. Research has found that contrast water therapy to be effective in reducing delayed onset muscle soreness (DOMS).

Red Light Therapy: Red light therapy helps in significantly lowering inflammation markers such as creatine kinase, which is often elevated after strenuous muscle activities typical in strength training. This suggests quicker muscle recovery and reduced muscle damage.

Infrared Sauna: Infrared saunas use light to create heat, penetrating deeper into the tissues than the warm air of a traditional sauna. This deeper penetration can enhance muscle relaxation and recovery by increasing circulation and promoting the removal of toxins from the body. The heat from an infrared sauna can also lead to a slight increase in heart rate and sweating, similar to the effects of a mild workout, which can further aid in recovery by promoting cardiovascular health.

Incorporating a scientifically backed recovery strategy into a program is as crucial as the training itself for achieving bodybuilding success.

Bodybuilding and Injury Prevention

Gains don’t come as quickly when dealing with nagging injuries. Injury prevention, therefore, is a critical component of a good bodybuilding program. Implementing effective strategies can help avoid setbacks and maintain a consistent training schedule. Here’s a closer look at four key strategies:

Proper Warm-up Routines

Studies have shown that dynamic warm-ups can improve performance and reduce injury risk by preparing the body both physically and mentally for the demands of the workout ahead. Dynamic warm-ups increase blood flow, enhance flexibility and activate the nervous system – reducing the risk of strains and sprains. 

Strength and Flexibility Balance

Achieving a balance between strength and flexibility is key in preventing injuries. While strength training increases muscle mass and power, incorporating flexibility exercises, such as stretching and yoga, ensures that muscles and joints retain their full range of motion. 

This balance helps prevent strains and injuries by ensuring that muscles can withstand the stresses placed on them during lifting. Research indicates that athletes who maintain an optimal balance between strength and flexibility are less likely to get injured.

Technique Refinement

Continuous refinement of exercise techniques can stave off overuse injuries. By focusing on proper form, bodybuilders can ensure that they are engaging the correct muscle groups and distributing stress evenly, minimizing risk. 

Additionally, working with a knowledgeable coach or trainer can provide valuable feedback, correcting form issues before they lead to injury. Studies stress the importance of technique (particularly proper core bracing and training) in reducing the incidence of overuse injuries and enhancing overall training effectiveness.

Periodization Training

Periodization training involves systematically varying the intensity and volume of workouts over specific time periods. This approach helps prevent overtraining by ensuring that the body is not subjected to constant, unvarying stress. 

Through periodization, trainers can plan phases of higher intensity and volume with phases of lower intensity and recovery, allowing muscles time to recuperate and adapt. Research supports the use of periodization in improving performance outcomes, making it a valuable strategy for long-term training success.

Integrating Recovery into Training Programs

Incorporating active recovery days into training programs is vital for muscle repair and overall well-being. Examples include light jogging, swimming, yoga or walking. These activities help in flushing out toxins, reducing soreness and promoting flexibility. 

Fitness technology aids in recovery as well. Devices that track heart rate variability (HRV), sleep quality and activity levels give real-time insights into the body’s readiness for training. By analyzing these recovery markers, personal trainers can tailor workout intensity and duration to optimize training. 

Finally, nutrition plays a very important role in muscle repair and recovery. Key nutrients, such as protein for muscle repair, carbohydrates for energy replenishment, and omega-3 fatty acids for reducing inflammation, are helpful. 

Jessica Issacs, a registered dietitian who specializes in performance nutrition for elite athletes, says to optimize recovery and prepare for your next workout, remember the three Rs: Repair, Refuel and Rehydrate. 

“Repair muscles with at least 10 grams of leucine-rich protein, aiming for 15-20 grams total,” she says. “ Refuel with a 3:1 ratio of carbs to protein, translating to 45-60 grams of carbs if you’re consuming 15-20 grams of protein. Finally, rehydrate by replacing the fluids and electrolytes lost during exercise.”

Miss these, Issacs says, and you risk increased fatigue, soreness and subpar performance.

A Stronger Body

Recovery is not just a passive phase in the bodybuilding journey; it’s an active component of training that enhances performance, prevents injuries and secures progress. By prioritizing recovery, personal trainers ensure their clients achieve their fitness goals safely and sustainably. This holistic approach to training and recovery maximizes performance and fosters a healthy, balanced result.

The post Bodybuilding: Recovery & Injury Prevention Beyond Rest Days appeared first on Athletech News.

The future of personal training looks bright.

The Bureau of Labor Statistics (BLS) projects that the employment of fitness trainers and instructors will increase by 14% from 2022 to 2032, which is faster than the average for all occupations. This is expected to create about 69,000 job openings each year.

Gen Z and Millennnials are largely driving the demand. According to reports, those in the 20 – 40 age range are eager to develop healthy lifestyles and are more wellness-focused than the generations before them.

Considering this growth, Athletech News tapped into Josh York about his business – GymGuyz – the fast growing, in-home mobile personal training and fitness franchise company – to look at the industry, what types of trainers they seek and how they are scaling to answer market demands.

The Genesis of GymGuyz

Sixteen years ago, York was working as a trainer, experiencing the trials and tribulations of late clients, cancellations and more.

“One day I had a client nonchalantly mention that if I were to just come to her house and bring the equipment with me it would be so much easier, and that was my ah-ha moment,” he said. “It was such a simple idea, and nobody was doing it, so I did it.”

Now GymGuyz services thousands of clients in three countries,

“Taking the workout to the client eliminates the excuses,” he says. “Our professional, results-oriented trainers take the customized training plan and equipment to the client’s workout place of choice, whether that’s a home, office, park or anywhere in between.”

With 200 franchises, GymGuyz recently experienced its largest year of growth. York says the company was already on this trajectory and the pandemic catapulted it.

“More people are training than ever before because they are realizing their health is their wealth and it’s becoming a lifestyle of choice,” he explained. “This has translated to tremendous growth for us.”

Meeting the Demand

GymGuyz’s growth has also been driven by strategic shifts to better meet consumer demands and act on changes in the industry.

Already offering services in 13 different health and fitness categories such as cardio fitness, nutrition counseling, senior fitness, strength training, youth and teen fitness and more, the company launched Assisted Stretching Sessions in the Fall of 2023.

“At GymGuyz, we are persistent in our pursuit of empowering our clients with the tools they need to achieve their fitness goals,” GymGuyz President Phil Brojan recently told ATN. “The launch of assisted stretch is a testament to our commitment to excellence and is sure to elevate our client’s fitness journey.”

On the heels of this, the brand introduced a new 1,700 square-foot personal training studio at their headquarters in Melville, New York hosting virtual training sessions to further meet the demand for at-home fitness programs.

 “Be it an at-home assisted stretch session, a fitness class at your place of work, or now, an online personal training session, GymGuyz offers a range of services to connect people with personal trainers wherever they are,” said York.

And at the end of last year, the company launched several major B2B partnerships, ushering in a new chapter for the fitness franchise.

“The global corporate wellness market is expected to grow from being a $53 billion market in 2022 to an industry with $74.9 billion in projected revenue in 2030,” said York. “Adding B2B was key and we’ll continue to grow here.”

The brand now provides training services for a major hospital system in the Greater Morris County area, has inked a six-year contract with San Jose’s parks and recreation department, has crafted fitness curriculums for several schools, and more.

GymGuyz Key to Success: Top Talent

To sustain this growth and continue delivering exceptional services to expanding markets, GymGuyz needs to hire more trainers, ensuring they are the best of the best.

“When I first launched GymGuyz I remember crossing my fingers for good resumes, and now we get thousands every week,” York says.

To handle this, they’ve created an in-house program that thoroughly vets and screens all prospects.

Regarding the criteria, York says all GymGuyz trainers must be reputable and have proper certification, great communication skills, a full working knowledge of the latest techniques and science-backed practices, and the ability to fully tailor workouts and nutritional advice to individual needs, goals and limitations.

“We are huge on these core values, but it also goes beyond this,” he says. “A seemingly simple yet often overlooked trait we prioritize in our trainers is a genuine sense of happiness. It’s essential that all the trainers we hire bring a positive and upbeat attitude to their work.”

Beyond a Job: The Career Journey

York highlights a key distinction between GymGuyz trainers and those working in gyms or independently: the potential for growth and scalability.

“When we bring on trainers they sometimes need to be rewired to realize that this opportunity is not simply a job, it’s a career with the potential for a lot of growth,” he says.

 “No one will tell you when you enter this field that being a trainer is not scalable,” he says. “I used to work in the typical training environment that requires a grueling pace day in and day out for the same compensation. But GymGuyz is not at all like that.”

He points to opportunities to grow into roles such as territory manager, area manager, general manager and even becoming a franchise owner.  

“There are numerous options for growth and long-term careers within the brand,” he concludes.

Future-Proofing GymGuyz: Key Strategies for Success

With this remarkable growth and thousands of trainers worldwide, how does York ensure the brand stays true to its vision?

“Our core values, effective systems and advanced technology,” says York. “I believe GymGuyz stands up to any brand in these three areas.”

The post Personal Training Franchise Expands to Meet Rising Demand appeared first on Athletech News.

Personal training certifications stand as the cornerstone of a successful career in the fitness industry. Being certified not only validates a trainer’s expertise and dedication, but also aligns them with the principles and methodologies that best fit their training philosophy and the needs of their clients.

As the fitness industry grows, the diversity in certification programs mirrors the vast array of client goals and preferences. From the scientifically rigorous to the holistic and inclusive, each certification body presents a unique personality.

This article looks at five leading personal training certification “personalities” – ISSA, NASM, ACE, NSCA and ACSM – each distinguished by its approach and values, guiding aspiring trainers in choosing the path that resonates with their professional aspirations and personal ethos.

International Sports Sciences Association (ISSA) – The Versatile Innovator

ISSA tends to be a step ahead in integrating cutting-edge fitness trends with foundational health and exercise science. This organization is the go-to for those who seek a comprehensive and forward-thinking approach to fitness education.

With its extensive array of certifications, including everything from personal training to nutrition, and even specialized paths like bodybuilding specialist and online coach, ISSA equips aspiring fitness professionals with the tools they need for a dynamic career.

Its holistic approach not only covers the science of fitness but also delves into the business aspects, preparing trainers to succeed in diverse environments and client bases. For those looking to blend tried-and-true methods with the latest in fitness innovation, ISSA’s versatility and growth may be a good match. 

ISSA Offerings

Comprehensive Programs: ISSA provides a wide range of certifications beyond the standard CPT, including nutrition, group exercise and corrective exercise, allowing for a broad and versatile career path in fitness.

Flexibility and Accessibility: With online coursework and exams, ISSA stands out for its adaptability to the student’s schedule, making it ideal for those with demanding lifestyles or who prefer self-paced learning.

Business and Marketing Support: ISSA includes resources and training on how to effectively market your personal training business, which is invaluable for those looking to establish themselves as independent trainers or entrepreneurs in the fitness industry.

Perks to consider: accredited exams, military savings, wide range of wellness-specific options

National Academy of Sports Medicine (NASM) – The Precision Expert

NASM is an architect of precision. Its Optimum Performance Training (OPT) model is a testament to the organization’s commitment to delivering a meticulous and scientifically backed approach to fitness training. This model serves as a blueprint for personal trainers, focusing on developing programs that enhance performance, reduce injury risk and ensure overall client well-being.

NASM’s dedication to research and evidence-based practice makes it a good option for those who prioritize depth, detail and a methodical approach to fitness. Whether it’s working with athletes to boost performance or helping everyday clients achieve their health goals, NASM-certified professionals are equipped with the knowledge and skills to deliver results with precision and care. 

NASM Offerings:

NASM One: This monthly membership provides access to career resources, such as unlimited CEUs, four free business and marketing specializations, and more.

Credibility and Industry Recognition: NASM’s NCCA accreditation and strong reputation among gyms and fitness institutions make its certifications respected and recognized, potentially easing the job search process for certified trainers.

Specialized Populations: NASM offers advanced certifications targeted at specific populations, such as the Corrective Exercise Specialist (CES) and Performance Enhancement Specialist (PES), which can enhance a trainer’s skill set and marketability.

Perks to consider: pro discounts, Recertify for Life program, ClubConnect

American Council on Exercise (ACE) – The People’s Champion

ACE embodies the spirit of the People’s Champion, with a mission centered around inclusivity, accessibility and making a lasting impact on public health. Known for its supportive approach, ACE is dedicated to breaking down barriers to fitness, making it an ideal choice for those passionate about creating healthy communities.

Through its comprehensive educational materials and certifications, ACE empowers fitness professionals to serve a diverse clientele, advocating for positive lifestyle changes across all fitness levels and backgrounds. The organization’s emphasis on practical, client-centered training methods ensures that ACE-certified trainers are not just fitness professionals but also advocates for sustainable health and wellness.

ACE Offerings:

Integrated Fitness Training (IFT) Model: ACE’s IFT model provides a comprehensive framework for creating individualized fitness programs that address a client’s health and fitness goals, making it a practical tool for trainers.

Nonprofit Status and Mission: As a nonprofit organization, ACE is committed to spreading the power of fitness and wellness through education and certification, with a focus on making a positive impact on global health.

Continuing Education and Resources: ACE offers a wealth of continuing education opportunities and resources, including specialized certifications and professional development courses, ensuring trainers remain up-to-date with the latest in fitness science and business strategies.

Perks to consider: exclusive studies, Pro Connect app, job board

National Strength and Conditioning Association (NSCA) – The Scholarly Athlete

NSCA embodies the persona of the Scholarly Athlete, a blend of academic rigor and athletic prowess. Founded with the mission to advance the science of strength and conditioning, this organization attracts those who are serious about marrying research with practice.

Personal trainers who are deeply invested in the scientific principles behind athletic performance and fitness, and seek not just to train but to understand the why and how behind each exercise and regimen, may be drawn to NSCA. It appeals to professionals who are dedicated to elevating the standards of the strength and conditioning field through education and research. 

NSCA Offerings:

Strength and Conditioning Focus: NSCA is best known for its emphasis on strength and conditioning, making its certifications particularly valuable for those looking to work with athletes, sports teams, or clients focused on performance enhancement.

CSCS Certification: The Certified Strength and Conditioning Specialist (CSCS) certification is often a requirement for strength coaches in collegiate and professional sports settings.

Research and Education: NSCA is committed to advancing the strength and conditioning profession through research and practical applications. It offers extensive resources, including journals, conferences and continuing education opportunities, to keep professionals informed and at the forefront of the field.

Perks to consider: timely and relevant position statements, education clinics, special interest groups

American College of Sports Medicine (ACSM) – The Health Advocate Pioneer

ACSM is the Health Advocate Pioneer, a trailblazer in the integration of sports medicine and exercise science. Since its inception in 1954, ACSM has been at the forefront of promoting health and fitness through science-based approaches, making it the go-to for those who see exercise as a critical component of health and well-being.

ACSM may be for the visionary who appreciates the broader implications of fitness on public health and strives to be at the intersection of clinical practice, research and education. ACSM advocates are committed to advancing the field through comprehensive certifications, research and a global community of professionals dedicated to improving lives through physical activity.

ACSM Offerings:

Scientific Foundation and Research: ACSM has a strong emphasis on science and research in the field of sports medicine and exercise science. Its certifications are backed by health and fitness research, making it a good choice for those who value evidence-based practice.

Diverse Certification Options: ACSM offers a range of certifications and specialty certificates catering to various aspects of fitness and wellness, from clinical exercise physiology to health fitness specialist. This variety allows professionals to specialize in areas that match their interests and career goals.

Global Recognition and Influence: ACSM is recognized worldwide for setting standards in exercise science and sports medicine. Its certifications are respected globally, opening up international career opportunities and lending credibility to certified professionals.

Perks to consider: specialty conferences and roundtables, comprehensive resource library, community impact programs

How to Choose the Right Certification? 

Choosing the right personal training certification is a pivotal decision for aspiring fitness professionals. Each certification body offers a unique blend of philosophy, focus and methodology, catering to various interests and career objectives. 

Whether you are drawn to the versatile and innovative approach of ISSA, the precision of NASM, the inclusivity of ACE, the scholarly athleticism of NSCA, or the pioneering spirit of ACSM, aligning with a certification that mirrors your values and aspirations is crucial.

Don’t see your favorite certifying organization here? Tell us what you love about yours! Editor@athletechnews.com

The post Five Personal Training Certifications, Five Unique Personalities appeared first on Athletech News.

Any studio or club operator knows that handling billing and collections is tedious, time-consuming, and frustrating. You didn’t get into the business to run the back end, but hiring staff to manage billing, database management, delinquency management, collections, and member management tasks is costly.

The clear solution is to outsource them, but to whom? Which of the dozens of software platforms and services on the market is the best for your business?

Why not consider a company that’s been managing these crucial tasks while increasing revenue for its partners for forty years?

Over 3,000 fitness facilities have entrusted their business to Jonas Fitness (JFI), and beyond its longevity in the industry, the company stands out in several ways.

Jonas Fitness’ Member Billing Services combines industry-leading techniques and best practices with ala carte billing solutions to increase revenue and collections for its partner clients.

A Customized Approach

With options such as full-service billing software, a dedicated billing rep, on-shore 1-800 call center services, automated collection services, and a Member Services Center, it’s a customizable one-stop-shop for facilities.

“For about the cost of a part-time employee, our Member Billing Service takes back-end tasks off the table for operators,” says Christie Crockett, Supervisor of Member Billing Service. “We work as a natural extension of the facility, and this provides operators with the peace of mind of knowing that behind the scenes, we’re taking care of everything, freeing them up to focus on the day-to-day operations of their business.”

“I love Member Billing Services because it’s allowed me to breathe and to worry about the millions of other things I do. It’s changed my life,” adds Nicole Flemming, Information Systems at American Family Fitness.

Jonas Fitness offers a unique, tailored one-on-one experience by pairing a dedicated specialist with every facility and providing specialized feedback along the way. Crockett says this approach directly impacts revenue.

“This approach of working hand-in-hand with the operator allows us to truly understand their business, identify potential areas for improvement, increase revenue streams, and stay ahead of any issues,” says Crockett.

Your Business at Your Fingertips

Jonas Fitness’ Member Services Call Center can also handle club processes from member cancellations to freezes to fee waiving.

“Our call center manages it all,” notes Crockett. “Under your direction, we implement your business practices while focusing on providing excellent customer service to your members.”

Member Management Services is interactive, and Crockett says it provides all of the benefits of in-house software plus the advantages of outsourcing billing.

“This means member changes, payments, and notes are immediately visible in your system, so you’ll never have to wonder if a member has been contacted or worry about a member’s status,” she explains.

In addition, with JFI MBS running your billing process for you, all funds are settled directly into your account, providing quicker access to your money.

The platform offers automated monthly summaries and the ability to view your corporate dashboard for up-to-the-minute daily business reports, allowing you to stay current on your club’s billing status.

Additionally, JFI experts perform due diligence billing research and inform operators of significant data trends or issues they uncover.

Decrease Decline Rates, Increase Revenue

Crockett says decreasing decline rates is something JFI can reverse due to the company’s many years of experience.

“When onboarding, we review a client’s current data and billing practices, and many have decline rates well above industry standards,” she explains. “For these clients, we implement a customized and varied combination of draft days and past due sizes and have been able to increase collected revenue and decrease payment declines for our clients.”

Delinquency Management

In addition to handling billing processes, Jonas Fitness offers various delinquency management services, including IVR (Interactive Voice Response). IVR allows members to update billing information and make payments over the phone.

MBS also utilizes automated phone calls, SMS text messages, and emails to alert members of their balances, renewal reminders, and credit card expiration dates.

Customers who have left Jonas Fitness to try other platforms consistently come back.

“I returned to Jonas Fitness after testing another platform,” says Jaye Danforth, Owner at American Fitness 24/7. “JFI provided better customer service and a customized approach, and I love having a dedicated billing and communications specialist to handle my needs.”

The post You Didn’t Get Into the Fitness Business To Run the Back Office appeared first on Athletech News.

Pilates, once considered a niche workout, is making a comeback. The Pilates and yoga industries are forecasted to grow at a rate of 11.4% as far out as 2028, which means that in the next decade, this market is projected to more than double – and Pilates studios are preparing.

“Pilates has been a growing methodology since it was created by Joseph Pilates in the 1920s,” says Andrea Speir, founder of Speir Pilates.

“Those who discover it tend to stick with it throughout the course of their lives,” she says. “The days of pushing to the limits for quick gains have gone away. Overly strenuous physical activity is no longer seen as ‘the way to work out.’ That mentality has been replaced with a focus on fitness methods that improve the entire body, physically and through mind-body connection, and thus, Pilates reigns supreme.”

Monica Marder, CEO and founder of FORM50, echoes this sentiment. 

“I have always loved Pilates for the way it was kind to my body and left me feeling energized after working hard. With high-intensity Pilates coming onto the scene, it felt like the right time to start FORM50.”

Pilates studio owners and operators are in a position to thrive if they have the right support. They face unique challenges that require contemporary solutions. Pilates is back, smarter and stronger. 

Enhancing Client Experience With Mariana Tek

As interest in Pilates intensifies, Marder, Speir and other studios are faced with the challenge of providing personalized and efficient client experiences while managing myriad operational complexities.

During the pandemic, people renewed their focus on wellness. Millennials and Gen Z are increasingly drawn to Pilates for its holistic benefits, emphasis on core strength, and ability to improve flexibility without the risk of injury associated with high-impact workouts. This demographic also expects an integrated experience. 

For Pilates studios, providing a superior client experience is paramount. Xplor Mariana Tek from Xplor Technologies, a brand-forward management platform for boutique studios, enhances this experience through its engaging consumer experience.

“The app and booking system are very user-friendly and easy to understand,” says Marder. “The ‘Year in Review’ feature is a nice touch, and we love that our clients can be self-sufficient in their bookings. It significantly enhances the overall client experience.”

At Speir, personalization features are highly valued. 

“The client’s experience begins with the ability to select their favorite reformer prior to class and purchase water, socks, or a towel before walking in the door. Everything is ready upon arrival,” notes Speir.

Speir points out that efficiency is an “overlooked element of luxury” that is low cost and high value, and she attributes the “optimal experience” her clients get to Mariana Tek. 

Part of that optimal experience involves offering a solution to a challenge unique to Pilates studios – capacity issues. The pick-a-spot function allows clients to choose their favorite mat or reformer, and it helps drive early sign-ups, allows instructors to put faces to names, and drives urgency to book. 

Boosting Revenue 

Revenue growth is critical for any business, and Pilates studios are no exception. 

“Marketing is the key driver of revenue growth for any business,” says Marder. “While word of mouth remains the most powerful form of organic growth, our in-house marketing team, coupled with insights from industry marketing consultants, has proven to be a successful strategy for acquiring and retaining clients.”

Speir says she relies on metrics to help her run her studio, and she appreciates the lack of friction at point of sale.

“Through insights and analytics, we get a holistic view of the business and can identify granular sticking points that need attention,” she says. “The simplicity of the booking system is also a major revenue booster. Clients often arrive at the studio with just keys and a phone, so the ability to purchase items like water and socks when booking the class eliminates another moment to require a card or take time for a transaction.”

The app’s ability to run banner advertisements on the home screen also promotes virtual studios, new offerings, and retail products, driving awareness and sales.

Streamlining Operations and Enhancing Efficiency

Operational efficiency is crucial for Pilates studios, particularly those managing multiple locations. 

“Making admin tasks easier simplifies training for our team and makes it seamless for new clients to buy and reserve classes,” explains Marder. “We love that the dashboard shows important data like sales and key metrics.”

Speir adds, “Clients can easily toggle between locations, the filters are easy and intuitive. Inviting a friend, booking your spot and seeing your stats is very easy through the booking app.”

As Pilates studios expand, maintaining consistent client experiences becomes increasingly challenging. Mariana Tek supports studio growth and scalability by offering tools that facilitate management across locations.

“Operating four locations in two different states and introducing our new wellness offerings requires a high level of organizational needs,” says Marder.

Speir, which has expanded from a single studio in Santa Monica to multiple locations in California, mentions that she migrated to Mariana Tek to provide her clients with a more personalized Pilates experience. 

“The platform’s features allow us to maintain a high-quality experience across all our locations,” says Speir, who launched her brick-and-mortar boutique Pilates business in early 2016. 

“Our driving mission is creating high quality, accessible group reformer classes that are community-driven, athletic and functionally formatted,” Speir continues. “Within 2 years, we opened a second studio that offered individualized training, as well as our teacher education program. Since then, we have opened studios in West Hollywood and Venice Beach, and have more studios in development.” 

Thriving in Wellness & Business

FORM50 and Speir exemplify how Pilates studios can thrive with the right support. Marder attributes much of their success to creating a strong community and culture of service, supported by efficient management tools.

 “Creating a strong culture of service and a positive work environment is one of our most important missions,” says Marder. “We credit much of our success to frequently measuring client feedback, usage, occupancy and retention to measure how our studios are performing.”

As studios like FORM50 and Speir demonstrate, the integration of advanced technology is key to thriving in the modern Pilates industry, ensuring that the quality and integrity of Pilates are maintained as the practice continues to grow in popularity.

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Gymdesk, a management software provider for gyms and fitness studios, will have deeper pockets from here on out. The fit tech company has secured a $32.5 million growth investment from software-focused investment firm Five Elms Capital. 

With the new capital, Gymdesk intends to expand and strengthen its solutions while growing its customer base via new verticals.

“At Gymdesk, we’ve created an industry-leading product in a market dominated by outdated solutions,” said Eran Galperin, the company’s founder and CEO. “We’re excited to partner with Five Elms and leverage their resources and expertise to continue growing our company as we take our operations to the next level.”

Launched in 2016 and steered by individuals with substantial industry knowledge, Gymdesk currently provides software for over 2,000 fitness gyms and studios across 34 countries. The brand manages memberships, billing, marketing, attendance tracking and more with different software solutions for gyms, martial arts schools, gymnastics, yoga studios, dance studios and Pilates studios. Gymdesk has made a name for itself especially among martial arts studios, with clients including Kaijin MMA and Heroes Martial Arts. 

Five Elms Capital specializes in fast-growing, B2B software business investments. Practice Better, an all-in-one practice management software platform for health and wellness pros, received a $27 million growth investment led by Five Elms Capital last year.

Outside Gymdesk, things remain fluid in the global fitness software space. Clubessential Holdings, a SaaS provider for health and fitness clubs, public golf courses, military organizations, camp organizations and more, is reportedly exploring a $3 billion sale. PerfectGym, a Poland-based software provider specializing in management solutions for fitness and leisure businesses, was just bought by German fit tech brand Sport Alliance. 

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An omnichannel fitness offering is no longer a bonus — it’s a must-have for gym and studio operators looking to level up their business by attracting and retaining members.

All-in-one health and fitness software provider Virtuagym — a trusted software provider to over 9,000 health and fitness businesses, — sees omnichannel fitness as the future, and it’s working to help its clients become digital players.

“Consumers are used to a 24/7 economy, and members want to be able to work out and stay connected with their club of choice whenever, wherever and however they want,” Virtuagym co-founder and CEO Hugo Braam tells Athletech News.

Braam, who co-founded Virtuagym in 2008 with his brother, Paul, has seen firsthand the evolving needs of gyms and studios in a world where nearly 70% of the global population now owns a smartphone. Therefore, he says, having an exceptional mobile app experience with multiple, seamless customer touchpoints is key.

“Being in your member’s pocket 24/7 enables you to instantly connect with them and provide and sell services wherever they are,” he says.

The Virtuagym platform allows fitness brands to house all of their services in one place, connecting with customers anytime, anywhere, with an engaging online community feature, challenges and leaderboards, online training and nutrition plans and home video workout platforms.

“We also have PRO+, a turnkey online membership and engagement content solution,” Braam says. “This enables clubs to combine on-site training with an extensive online offering of training videos and wellness content through their tailor-made app. Our GPS Cardio and heart-rate tracking – combined with integrations with the likes of Garmin – also ensure users can make the most of wearable and performance tracking.”

And, leaning into the burgeoning interest in personal training, Virtuagym also offers a Coach Finder feature, enabling members to browse trainer profiles and purchase personal trainer packages right from home.

Tools To Connect With Members Anytime, Anywhere

Second to a stand-out mobile app experience is providing the right tools and insights to engage and activate members during their journey.

“Do you know the activation rate and engagement in your app? Which personas do you serve, and can you provide them with the digital services they would like to receive? We have deliberately set up our Virtuagym mobile app technology to be flexible and allow turning on and off various modules,” Braam says. 

Fitness operators can adjust modules like nutrition, audio meditation content, a customizable workout library and a community feature with the option to create various channels for different target groups.

“This approach is supported by our custom home screen that can easily embed our management tools for booking or a webshop, but also allows for the inclusion of third-party services or content,” Braam explains. “This allows you to tailor the app experience, which is vital in the member journey.”  

Go Beyond the Four Walls of Your Facility

But it’s more than just offering top-tier tools. As Braam says, the biggest mistake a gym or studio can make is not having a clear engagement strategy.

“The expectations of fitness consumers have fundamentally changed,” he points out. “Where before an individual would expect limited engagement from their club and mostly train within the physical gym, now they want a personalized experience, seamless interaction and the option to workout in the way that best suits their individual needs on any given day.” 

Not providing a forward-thinking and customer-centric approach leaves fitness and wellness operators at a disadvantage and at risk of losing the long-term loyalty of members who are aware of the existing options. 

“People still love exercising within the four walls of their club but engagement is not just about the physical equipment, space and available classes,” Braam says. “It’s also about the way your brand communicates, the personalized opportunities you offer and the sense of community you build.”

The Future of AI in Fitness

Virtuagym launched its first AI-driven coaching solution last year, instantly creating tailored workouts for users based on their specific needs which are shared via a chat interface. 

The tool is integrated within the Virtuagym Fitness mobile app for end-users, connecting them to personalized workouts powered by Virtuagym’s ever-expanding exercise database of over 6,000 exercises.

“It is also linked with other Virtuagym features, such as wearable activity and heart rate tracking, body composition monitoring and nutrition coaching,” Braam adds. “We are working on expanding the capabilities of AI Coach to trainers, health clubs and corporate businesses already using Virtuagym software.”

Despite Virtuagym’s early advancements in AI, Braam says the fitness industry as a whole has yet to make significant strides in adopting artificial intelligence, but he’s confident Virtuagym will be at the forefront. 

“We are still at a very early stage in our understanding and application of the technology, but it can become a game changer,” he says. “At Virtuagym, we know how important it will be to the industry – from improving member personalization to enhancing business efficiency – and want to continue to help drive the new AI-based innovations being created to support clubs and trainers.”

“It is this interface of fitness and technology that gets me excited every day to help build the future of fitness together with our 9,000+ customers worldwide,” he adds.

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