Many fitness executives talk a good game about the importance of physical activity and healthy living. 

Cedric X. Bryant, PhD, FACSM, lives it.

Named president and CEO of the American Council on Exercise (ACE) last year, Bryant has held various leadership positions within the fitness education and certification provider since joining ACE in 2001. Before that, Bryant was an executive at StairMaster, and throughout his impressive academic career in the fields of physiology and exercise science, he’s authored more than 300 articles and co-authored or edited over 40 books

A fierce proponent of health equity and accessibility, Bryant sat down with Athletech News to discuss the link between exercise and chronic disease prevention, share how ACE is working to bring fitness and healthcare closer together, and give his thoughts on the rise of anti-obesity drugs like GLP-1s. 

The following conversation has been lightly edited for clarity and length. 

Athletech News: Can you tell us about your background in academia and the fitness industry, and what prompted you to join ACE back in 2001?

Cedric X. Bryant: My career has really been split into thirds. The first third was the traditional academic route where I got my PhD in physiology, and then I went the teaching and research route at Penn State, West Point and Arizona State. I focused much of my work on the role of exercise and chronic disease prevention and management, exploring how physical activity could impact conditions like obesity, diabetes and cardiovascular disease, and looking at how we could use evidence-based approaches to improve overall health outcomes. I’ve always fashioned myself as a person who effectively bridges the gap between science and practice, who is able to take scientific information and present it in a manner where it’s very digestible to the professionals who are on the ground impacting lives.

The middle third I spent working in the for-profit world, heading up R&D for StairMaster, the exercise equipment company. That was a neat experience because it helped expose me to a different side of the industry. During that time, I became associated with ACE, serving on their scientific advisory board at the time, which evolved into me joining the organization back in 2001 as VP of science and education. That evolved into president and chief science officer, and I’m now president and CEO. I’ve been with ACE for almost 24 years now. 

ATN: How do you view ACE’s role within the fitness industry? 

CB: At a very high level, I see ACE as educating health and fitness professionals so they’re uniquely positioned to advance equity in physical activity and fitness by advocating for more accessible and science-based approaches. Being physically active offers so many important health benefits – and life benefits in general. I believe all people deserve to have those experiences made readily available to them. 

Because that’s such a large task, we’re big on collaboration and partnerships. No single entity can address the problems we’re trying to address as an industry in terms of physical inactivity and the associated issues with being obese and overweight. So we partner with our peer organizations, other health organizations, policymakers and communities to ensure that everyone, regardless of size, ability and background, has access to high-quality health and physical activity services. 

ATN: What have your early priorities been since taking over as ACE’s CEO?

CB: A lot of my early priorities have been an extension of what we’ve been doing as an organization. One is to expand our educational offerings, because I’m a big believer that life is about learning and growing. We want to make sure we’re always offering relevant content and topics so we can help professionals develop and grow throughout their careers. We’re looking at things like the anti-obesity medications and the role that exercise and fitness play with regard to individuals who might be using those to manage their weight. We’re looking at the smart utilization of AI to allow individuals to be more operationally efficient. We’re also looking at mental health and well-being from an educational perspective, and how can the health and fitness professional play an appropriate role while staying within the bounds of scope of practice.

In terms of the industry at large, I’m trying to make sure we play a thought leader role in helping to bridge the gap between fitness and healthcare. We want to strengthen the role that ACE plays, as well as the industry at large, in integrating health solutions and ensuring that exercise professionals are in a position to become viable members of what I call the optimal healthcare team. We also want to play a role in the whole public health sector in terms of increasing our presence in policy discussions around things like obesity, physical activity and health promotion. As an example of that, we’ve served on the National Academies of Sciences, Engineering and Medicine’s Roundtable on Obesity Solutions since 2014. 

ATN: What’s your take on the rise of anti-obesity drugs like GLP-1s? Will these medications be a positive or negative development for the fitness industry over the long term? 

CB: I think GLP-1s and (other) anti-obesity medications are going to play a positive role in helping individuals who have been impacted by obesity for quite some time but haven’t had success with traditional methods. 

However, I do think we need to be aware of and understand the fact that while those drugs can help people experience rapid weight loss, they’re not without some issues. It’s important that we as an industry understand what those are, and understand how we can play a role in helping to mitigate some of those issues, namely the impact of those medications on muscle mass, metabolism and exercise capacity. Even more importantly, a successful weight management intervention has to be sustainable. We know that unless individuals combine medications with the appropriate healthy lifestyle behavior changes, the results are likely not going to be sustainable. That’s where our industry can partner with healthcare to provide the appropriate supplemental exercise training.

ATN: So far, how would you assess the fitness industry’s collective response to the rise of GLP-1s?

CB: I’ll give you some positives and negatives. On the positive side, I’d say there’s a growing awareness, so more fitness professionals and organizations are recognizing the role of these anti-obesity meds in weight management. Because of that, there are new education efforts underway where some leading industry organizations are starting to offer training on how to support clients taking these medications. ACE has recently introduced continuing education courses along those lines. There are also some early positive signs of collaboration between fitness and medical professionals. 

On the downside, I think there needs to be a better understanding of these GLP-1 medications in terms of what they do and their potential side effects. I’d argue that because they’re relatively new, many fitness professionals lack sufficient knowledge of how these medications impact muscle mass, metabolism and exercise capacity. It’s (also) important that we avoid stigmatizing the folks who are taking these medications, because some fitness spaces still carry weight bias, if we’re honest.

But overall, I’m encouraged that there’s enough positive traction and movement. Better connecting fitness with healthcare is something the industry has been trying to do for decades. This just might be the gateway into that.

ATN: What’s one thing you’d most like to see change in the fitness industry?

CB: I’d say it’s (more) true collaboration. In my humble opinion, it’d be wise for all of us to recognize that we share a common foe: physical inactivity and unhealthy lifestyle behaviors. It’s not each other, regardless of what our acronyms might be. We partner with our peer organizations like ACSM and we work with the Medical Fitness Association, the Academy of Nutrition and Dietetics and the National Council on Strength and Fitness, because we believe we can accomplish so many more meaningful things if we work together and look for those opportunities where we have a common interest and a common bond. It’s the old rising tide, if you will. 

The post CEO Corner: ACE’s Cedric X. Bryant on Fitness, Healthcare & GLP-1s appeared first on Athletech News.

Strength training has long been a dominant force in fitness, consistently ranking among the top 20 industry trends. In 2025, however, it’s gaining even more momentum. According to the ACSM Health & Fitness Journal’s worldwide survey, traditional strength training has climbed to #5 – up from #11 in 2024.

For gym and club operators, this resurgence presents both an opportunity and a challenge. The natural instinct? Pack the gym floor with more strength equipment – squat racks, cable machines, plate-loaded presses etc. But as facilities expand their offerings, they also face downsides such as overcrowded spaces, inefficient layouts and skyrocketing equipment costs.

This is where REP Fitness is rewriting the playbook.

Rather than defaulting to multiple – and bulky – standalone machines, REP is redefining gym design with multi-functional, space-saving strength equipment that maximizes versatility, efficiency, and performance. Their philosophy is clear: more machines don’t make a better gym – better-designed machines do.

“Our design ethos states it blatantly: bigger is not always better,” says Sam Pizer, REP’s VP of Product Development. “Focusing on multifunctionality helps our customers get the best return on investment while enhancing member experience. Gyms can offer more with less space, making it a practical solution for both users and operators.”

The Future of Gym Equipment: Smarter, More Efficient, and User-Centric

REP’s PR-5000 is the ultimate example of the brand’s mission. This modular power rack is designed for gyms looking to maximize versatility, customization, and long-term adaptability. Built with heavy-duty 11-gauge steel and featuring a fully adjustable design, this rack serves as the foundation for a dynamic and customizable strength training playground.

“The PR-5000 is engineered for strength. It’s robust enough to handle the demands of a commercial environment while remaining modular, allowing for future growth and expansion,” Pizer explains.

Gym owners can start with a simple base setup and expand over time, creating an ever-evolving training environment that optimizes both space and performance.

“You can start with a base rack and add Athena cable towers to introduce functional trainer capabilities within the same footprint,” explains Pizer. “As your space expands, you can add storage or other accessories to improve organization and functionality. It’s a long-term investment that grows with your gym.”

A great example of this in action is the global functional training franchise F45.

“F45 recognized that their existing equipment and programming weren’t keeping up with the rising demand for strength training,” says Caitlin Jones, REP’s Director of Sales. “By investing in a PR-5000 with a Dual-Sided Athena, they tapped into the strength training trend, re-engaged their members, and expanded their programming library with over 600 new movements.”

Another one of REP’s standout innovations is the Ares 2.0, a fully integrated cable system that enhances the traditional power rack by adding functional trainer capabilities – all within a single, space-efficient footprint. This design enables multiple users to train simultaneously without interference.

“Traditionally, a commercial gym requires standalone machines for every exercise, limiting the number of users per station,” explains Jones. “The Ares 2.0 solves this. The individual weight stacks allow two users to train at the same time for independent exercises, without interfering with someone squatting or bench pressing on the rack.”

For gym owners, this translates to a higher return on investment. More users per station means less time spent waiting for equipment, improved session flow, and fewer trainers to oversee workouts in a smaller space.

The Adonis is another example of REP’s commitment to creating space-conscious, high-performance equipment. Combining a lat pulldown and low row function within a single machine, Adonis delivers the same biomechanics and power as standalone versions without the massive footprint.

“It’s designed to offer a seamless, user-friendly experience that feels as natural and effective as using a standalone piece of equipment,” Pizer says. “You won’t feel a difference when using the Adonis for lat pulldowns or low row functions, or the Ares 2.0 for true isometric exercises.”

Another Game-Changer on the Horizon

As if REP’s current lineup wasn’t impressive enough, the company is preparing to introduce a revolutionary Smith Machine that will integrate seamlessly into its modular systems, proving once again that equipment doesn’t need to take up more space – it just needs to be smarter.

“This is absolutely a game-changer,” Pizer reveals. “It will elevate the modularity of our rack systems, allowing even more functionality within a compact footprint. You can expect this Smith Machine to be buttery smooth and outperform other standalone options, offering users maximum efficiency and comfort.”

Efficiency That Pays Off

Aside from space-saving benefits, REP Fitness solutions also help gyms reduce costs while improving functionality and user experience.

“REP’s design philosophy emphasizes durability and multi-functionality, which helps gyms save money on equipment purchases,” says Jones. “By investing in robust, multifunctional machines, gyms can reduce the need for multiple separate pieces of equipment.

The result?

• Lower equipment costs
• Fewer maintenance expenses
• A more organized, efficient training space
• A better member experience, translating to enhanced retention
• Fewer trainers are needed because everything is in one place

As strength training continues to flex its muscle in the fitness industry, gym owners and operators have a decision to make: fill their facilities with more equipment, or invest in smarter, more efficient solutions.

REP Fitness is proving that you don’t need more machines – you just need better ones.

Visit REP Fitness at HFA Booth 2431

The post Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design appeared first on Athletech News.

IDEA® Health & Fitness Association has introduced the IDEA Fitness Mentor Network, a new initiative aimed at providing mentorship and professional development opportunities for health and exercise professionals.

The program, developed in collaboration with industry experts Debbie Bellenger, M.A., Darian Parker, Ph.D. and Erin Nitschke, Ed.D., offers structured coaching and networking opportunities for fitness professionals at all career levels.

The IDEA Fitness Mentor Network offers a range of mentorship opportunities tailored to fitness professionals at all career stages. The program includes a 12-month group coaching component, where participants engage in monthly expert-led sessions on key industry topics. Specialty cohorts provide focused, 8-week deep dives into specific areas of expertise, allowing for a more intensive learning experience.

For those seeking personalized guidance, one-on-one coaching pairs mentees with experienced pros to help navigate career challenges and build a customized career path. Participants also gain access to exclusive industry insights from top fitness leaders, a supportive community, and structured goal-driven action plans.

“Mentorship is a powerful catalyst for growth, and we’re ecstatic to introduce this program to the global fitness community,” said Amy Boone Thompson, CEO of IDEA Health & Fitness Association. “We believe success in the fitness industry is built on collaboration, shared knowledge and continuous learning.”

Bellenger, Parker and Nitschke emphasized the broader impact of the initiative, calling it an invaluable resource for health and exercise professionals at all stages of their careers.

“Whether you’re just starting out or a seasoned expert, engaging with this network provides opportunities for growth, collaboration and mentorship,” they said in a joint statement.

“By connecting with experienced professionals, sharing knowledge and gaining new perspectives, you can enhance your skills, stay ahead of industry trends, and make a greater impact on the lives of those you serve. Investing in this community is not just about professional development — it’s about elevating the industry as a whole.”

The post IDEA Fitness Mentor Network Connects Fitness Pros With Industry Leaders appeared first on Athletech News.

Pulse Fitness has launched the Everyday Warriors campaign in collaboration with two-time Paralympian Ian Marsden to advance inclusivity in gym spaces. The initiative aims to eliminate barriers for disabled athletes and ensure fitness facilities cater to individuals of all abilities.

The campaign underscores Pulse Fitness’ commitment to fostering equitable access to fitness through its Inclusive Range of equipment, designed with accessibility at its core. With features such as swing seats for wheelchair users, multiple adjustment handles, and high-visibility color schemes for visually impaired individuals, the line currently consists of 18 strength and cardio machines.

According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, experience significant disability. Despite this, only a small fraction of fitness facilities worldwide provide fully accessible training equipment, limiting opportunities for disabled individuals to engage in fitness activities. Adaptive fitness solutions like Pulse Fitness’ Inclusive Range are crucial in bridging this gap and promoting equitable participation in health and wellness.

“The launch of our Everyday Warriors campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.

“Everyone deserves equal access to fitness opportunities, and our Inclusive Range is not just about meeting minimum accessibility requirements — it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals.”

As part of the initiative, Marsden has joined Pulse Fitness as the official Inclusive Line design consultant. A champion powerlifter and former Sports Personality of the Year, Marsden brings firsthand experience of the challenges faced by disabled gym-goers and will collaborate with Pulse Fitness to refine and further innovate the equipment line.

“Fitness should unite us, not segregate us,” said Marsden. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. Features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”

Pulse Fitness is urging gyms, fitness facilities and industry leaders to embrace inclusivity by integrating equipment that supports users of all abilities rather than relying on segregated spaces.

The post Pulse Fitness Unveils Initiative To Promote Gym Inclusivity appeared first on Athletech News.

If building muscle was as simple as sending electrical signals to your body, would you offer it to your members and clients?

A new meta-analysis suggests that adding neuromuscular electrical stimulation (NMES) to resistance training could enhance muscle growth and strength gains, offering an interesting glimpse into the potential future of performance training.

While NMES has long been used in rehabilitation and recovery settings, this new research published in the European Journal of Applied Physiology suggests its benefits may extend beyond therapy and into the gym. With fitness enthusiasts and athletes constantly looking for an edge, could NMES be the next evolution in strength training?

What is NMES?

Neuromuscular electrical stimulation (NMES), also known as electrical muscle stimulation (EMS), works by using electrical currents to trigger muscle contractions, mimicking the natural signals sent by the brain. While many associate NMES primarily with rehabilitation and recovery, the technology has a much deeper and more complex history — one that dates back centuries.

The foundation for electrical muscle stimulation can be traced back to Luigi Galvani in 1761, who was the first to provide scientific evidence that electrical currents could activate muscles. Throughout the 19th and 20th centuries, researchers continued to study and document the electrical properties that generate muscle movement, discovering that electrical stimulation could induce long-term physiological changes in muscle tissue.

In medicine, EMS is used in rehabilitation settings and within medical applications to prevent muscle atrophy, particularly in individuals suffering from neuromuscular imbalances, mobility restrictions, or prolonged inactivity due to injury or illness.

NMES has also been utilized to aid recovery after musculoskeletal injuries — including damage to bones, joints, ligaments, and tendons — and even as a tool for individuals with chronic conditions, such as cancer or chronic obstructive pulmonary disease (COPD), or post-stroke patients.

Despite its use in medical and therapeutic settings, NMES has largely remained on the sidelines of active strength training — until now.

Breaking Down the Study

Researchers at the University of Texas at El Paso conducted a meta-analysis, examining data from multiple studies that investigated NMES in combination with traditional resistance training. The review included more than a dozen studies and focused on individuals who performed weight training exercises — such as bench presses and squats —  while using NMES devices in comparison to those who did the same weight training routines without NMES.

The key takeaway? Participants who combined NMES with resistance training saw greater muscle growth and strength gains compared to those who trained without electrical stimulation.

Additional findings included:

• Training duration matters: Training periods for participants ranged from two to 16 weeks. Participants who trained with NMES for longer periods experienced more significant improvements in muscle mass and strength.
• How it works: NMES stimulates muscles to contract involuntarily, bypassing the brain’s traditional neural activation pathways and creating an additional stimulus on top of voluntary contractions.
• Potential implications: NMES could be particularly useful for individuals looking to break through plateaus or maximize gains in a shorter time frame.

Dr. Sudip Bajpeyi, lead researcher explains, “Under normal conditions, the brain activates muscles by sending signals through the nervous system. NMES mimics this process by delivering external electrical currents to the nerves, causing muscles to contract without direct input from the brain.”

Co-authors on the study are Gabriel Narvaez, a recently graduated master’s student in kinesiology, and Jehu N. Apaflo, a doctoral student in interdisciplinary health sciences.

Bajpeyi is the director of the Metabolic Nutrition and Exercise Research (MiNER) lab at UTEP, where his team studies how NMES or other interventions can improve physical and metabolic health.

Funded by the National Institute of Diabetes and Digestive and Kidney Diseases, part of the National Institutes of Health, Bajpeyi is currently investigating how NMES might help regulate blood glucose levels and reduce the risk for type 2 diabetes.

“NMES has great potential for improving metabolic health by building muscle mass, which can help the body process blood glucose more effectively,” he states.

The Future of Strength Training?

NMES is not a new technology, but its integration into active strength training poses some interesting implications. As wearable technology and AI-driven training platforms continue to make headway, is it possible that NMES could become a standard tool in personalized fitness programs? Could we see gyms incorporating electrically enhanced strength training zones? Will connected fitness devices integrate NMES into smart resistance training programs?

For now, these and other questions remain as research continues into NMES and its many possible real-world applications.

The post Can Neuromuscular Electrical Stimulation Impact Strength Training Gains? appeared first on Athletech News.

The National Academy of Sports Medicine (NASM) has appointed Cathy Hall as its new vice president of marketing to lead brand elevation and customer acquisition efforts.

Hall, who brings over two decades of marketing experience from prominent consumer brands, will oversee the fitness certification company’s performance marketing, e-commerce, and brand differentiation initiatives. She reports directly to Chief Commercial Officer Kristin Carrico.

“I’m thrilled to join the talented and dedicated team at NASM,” Hall said. “I have long admired NASM’s commitment to equipping fitness and wellness professionals with the training and tools they need to best serve their clients.”

Prior to joining NASM, Hall held marketing leadership positions at several wellness and retail companies, including Deka Lash, PetPartners, The Joint Chiropractic, PetSmart, Advance Auto Parts, Sleep Number, and Midas International.

NASM CEO Mehul Patel cited Hall’s proven track record in delivering results for top-tier brands as a key factor in her appointment. “She has a long track record of delivering results for top-tier brands across wellness and retail services,” Patel said.

Hall holds both a Bachelor of Arts in Economics and an MBA in Marketing and Strategy from Northwestern University. She is based in Phoenix and maintains an active lifestyle that includes hiking, yoga, strength training, and downhill skiing.

NASM provides fitness and wellness training and certifications globally. The organization aims to expand its reach and engagement with customers under Hall’s marketing leadership in 2025 and beyond.

The post NASM appoints Cathy Hall Vice President of Marketing appeared first on Athletech News.

As the global fitness industry continues to embrace inclusivity, a new Research and Markets report provides insights into the market for fitness platforms designed for individuals with disabilities.

Released on January 27, the report – Fitness Platforms for the Disabled Market by Type, Platform, Devices, and Region – forecasts remarkable growth in this segment, projecting an increase from $3.38 billion in 2024 to $30.78 billion by 2035 – with a compound annual growth rate (CAGR) of 22.24%.

This surge is seen to be driven by growing advocacy for inclusive fitness, government support, technological advancements in digital platforms and adaptive equipment, and a rising demand for remote and accessible fitness solutions.

The report provides a detailed analysis of 17 countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, outlining the key drivers and challenges shaping this evolving industry.

Key Market Trends: What’s Driving Growth?

Findings point to several factors that are fueling the expansion of fitness platforms for individuals with disabilities, including:

• Stronger Government and Institutional Support
  Awareness of the importance of fitness for individuals with disabilities is growing, driven by advocacy from non-profit organizations, healthcare providers and government initiatives. Efforts to emphasize the mental and physical health benefits of physical activity for disabled individuals are fueling demand for more accessible fitness platforms.
• Advancements in Digital Platforms and Adaptive Equipment
  The rise of AI-driven personal training, smart fitness wearables and adaptive fitness technology is making workouts more tailored and accessible than ever before. In fact, the wearable devices segment is predicted to grow at the fastest CAGR during the forecast period owing to its ability to provide continuous health and fitness monitoring, such as heart rate, steps, and activity levels, which is particularly beneficial for individuals with limited mobility or specialized health needs.
• Growing Demand for Remote and Virtual Fitness Solutions
  With the expansion of digital fitness, on-demand content, mobile apps and virtual coaching platforms, individuals with disabilities now have more flexible options to engage in fitness.

According to the report, North America is expected to hold the largest revenue share during the forecast period, driven by high awareness of adaptive fitness, a strong healthcare infrastructure, supportive government policies promoting inclusivity, and the presence of major fitness platform providers offering accessible solutions for individuals with disabilities.

“We are certainly seeing technology play a bigger role,” says Patrick Lawrence, chief programs officer for the Challenged Athletes Foundation, San Diego. “When it comes to major fitness platform providers and adaptive equipment, one segment we’ve seen big growth in is electric assist handcycles, which are very tech-reliant.”

Meanwhile, the Asia-Pacific region is projected to experience the CAGR, fueled by increasing awareness of disability-inclusive fitness, rising investments in healthcare technology, and expanding smartphone penetration. As accessibility initiatives gain traction across countries in the region, fitness platforms are becoming more widely available to a larger population.

What’s Leading the Charge?

By Type: Exercise & Weight Loss Platforms Lead the Market

In 2024, the exercise and weight loss segment led the global fitness platforms for the adaptive fitness market in revenue, driven by a growing emphasis on physical health, mobility improvement, and weight management among individuals with disabilities. Awareness campaigns and specialized fitness programs tailored to their needs further contributed to this growth.

By Platform: iOS Takes the Lead

From a platform perspective, iOS emerged as the top-grossing segment, largely due to the widespread adoption of Apple devices in developed markets. iOS platforms also offer advanced accessibility features that cater specifically to individuals with disabilities, making them a preferred choice for fitness solutions.

By Device: Smartphones Are the Primary Access Point

Among devices, smartphones emerged as the top-performing segment, thanks to their convenience, portability, and widespread availability. With high smartphone penetration, users can easily access fitness platforms anytime and anywhere, making mobile-based solutions the most practical and widely used option for individuals with disabilities.

With continued advancements in technology, increased advocacy and growing investment in adaptive fitness solutions, the fitness platforms market for individuals with disabilities is poised for sustained growth.

“The opportunity for continued and increased connectivity globally is a win,” says Lawrence. “The advent of social media made the world a smaller place and there is an increase in the idea that people with disabilities can have an active lifestyle. I think platforms that cater to individuals with disabilities have a promising future.”

The post Adaptive Fitness Platforms Poised for $30.8B Surge by 2035 appeared first on Athletech News.

Functional fitness equipment brand Aktiv Solutions has announced the most recent addition to its selection of training platforms: the Aktiv BASE. The platform addresses common challenges gyms face by providing ergonomic support, portability and compatibility with a variety of equipment, including barbells, kettlebells, dumbbells and resistance bands.

Given the rise in popularity of movement-based and sports-specific training, Aktiv’s newest design allows users to customize their workouts based on their individual goals. The Aktiv BASE allows gym users to perform more than 20 exercises, including hip thrusts, step-ups, presses, lunges and more.

The design incorporates a Slant Zone, which promotes glute activation during bridging movements, and a Flat Zone, which supports bodyweight and weighted exercises. These areas optimize back support, foot placement and user comfort, according to Aktiv. The lightweight, portable design also comes with a built-in handle. 

Mike Kelly, Aktiv’s global vice president of sales, says the BASE can fulfill the needs of all gym-goers, no matter their workout type. 

“The Aktiv BASE is a fantastic new tool for every functional and strength training area,” Kelly said. “It’s easily portable and offers the right balance of surface variability and training variety to enhance tons of workouts. Hip thrusts are among the most popular strength movements today for women and men alike, and the BASE solves the major challenges of setup for this movement with simplicity and safety.”

The platform’s design complements functional training areas without the need for additional bulky or metal-based benches. The Aktiv BASE can also be incorporated into larger training setups within Olympic racks and Smith Machines for new training variations.

Akitv Solutions specializes in movement-based modalities and innovative gym layouts. The Aktiv BASE joins other products, such as the SMITH 3D Trainer and the FORMA line. Aktiv continues to align with growing consumer interest in strength and functional training, emphasizing movement with load.

The post Aktiv Solutions Launches New Platform for Functional Strength Training appeared first on Athletech News.

Autograph and Future have announced their merger, combining coaching, AI-powered training, and athlete partnerships to expand access to training globally. Autograph, co-founded by seven-time Super Bowl champion Tom Brady alongside Richard and Dillon Rosenblatt, leverages technology for fan and professional athlete engagement. Future, led by Silicon Valley veterans Rishi Mandal and Justin Santamaria, offers fully virtual personal training with real coaches, powered by wearable technology and AI.

The merger integrates Autograph’s extensive athlete network and partnership ecosystem with Future’s personalized coaching platform. The entity will blend human expertise with AI-driven insights to improve virtual personal training.

“Throughout my career, I’ve been fortunate to work with incredible coaches who helped me develop my skills, understand my body, and extend my longevity in the game,” Brady said. “Training is a journey of continuous improvement. With Future’s technology, we can provide personalized coaching on a massive scale, empowering members to achieve their goals and sustain peak performance over time.”

Future’s platform, which delivers millions of personal training sessions annually to individuals of all fitness levels, uses five years of proprietary coaching data and AI models to improve its technology. Future Members work with a real coach, on average exchanging 1,000 text messages with their coach each year and completing over 150 training sessions. Future’s proprietary software suite, Coach OS, incorporates its Assistant Coach AI technology to interpret members’ needs and optimize progress tracking.

“We are thrilled to welcome Tom and other iconic athletes to Future,” Future CEO Rishi Mandal said. “With our expert coaches and technology-driven approach, we will expand our offerings and give our members access to the philosophies and motivational insights of the world’s best athletes.”

Dillon Rosenblatt will continue overseeing Autograph’s initiatives in Web3 and digital fandom and leverage Future’s strategic growth by using Autograph’s relationships with athletes and strategic partners. Richard Rosenblatt is now Executive Chairman of the newly formed company.

“This merger allows us to redefine personalized health by combining software, wearables, expert coaching, and AI to help individuals unlock their full potential,” Rosenblatt said.

The post Tom Brady’s Autograph & Future Merge to Offer Elite Fitness Coaching appeared first on Athletech News.

A landmark survey released by GymNation, the UAE-based fitness giant, reveals a significant fitness boom in the UAE and Saudi Arabia, with a staggering 92% of respondents expressing a desire to lead healthier lives in 2025. However, high costs and gym intimidation continue to prevent many from starting their fitness journeys.

With a mission to make fitness accessible and affordable for all, GymNation has become a trailblazer in breaking barriers and promoting inclusivity in the fitness industry. In its latest initiative, the brand has released the UAE & KSA Health & Fitness Report 2025, the largest survey of its kind in the region. 

With responses from more than 9,600 residents across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), this report shines a light on barriers, opportunities and a fitness industry that continues to shift. 

“We conducted this research to show our commitment to empowering our communities to strive for healthier, more fulfilling lives,” says Karl Foster, the company’s CTO. ”The findings show the region’s remarkable progress toward building healthier populations, as well as the need for more affordable, more inclusive and beginner-friendly gym experiences.”

Key Findings: A Strong Desire for Better Health

The desire to improve health is a common thread among respondents. Further, the findings reveal that fitness participation rates are experiencing the fastest growth in the world, with KSA leading at 16.8% CAGR (2020-The desire to improve health is a common thread among respondents. Further, the findings reveal that gym penetration rates are experiencing the fastest growth in the world, with KSA leading at 16.8% CAGR (2020-2023) and UAE at 5.8%.

Some additional key takeaways:

• 92% of respondents said that becoming healthier is a major aspiration for 2025, which is far higher than in the UK (76%) and the USA (75%).
• The majority (82%) of UAE and KSA respondents described themselves as at least somewhat active, with over three-quarters (79%) working out twice a week or more.
• 64% state that their health has improved over the past year, with an additional 26% having maintained it.
• 92% place high importance on mental well-being, viewing exercise as crucial for stress reduction and overall health improvement.
• Over 40% of participants also claimed to have increased their spend on fitness in the last 12 months, which is nearly double that of the UK at 24%.

“It is clear that our region is taking health and fitness seriously with commitments to healthier lifestyles and gym memberships increasing every year,” says Foster.

While the report paints an encouraging picture of rising fitness participation, it also makes clear that there is still work to be done to sustain and accelerate industry growth.

Barriers to Fitness: Affordability & Intimidation

Affordability emerged as the number one barrier to people joining a gym and one of the top reasons why people cancel their existing gym memberships. Over 50% of non-members in the UAE and KSA cited cost as the primary obstacle. Cities like Dubai and Riyadh rank among the world’s most expensive for gym memberships, with fees up to 150% higher than Stockholm and 25% more than London.

“Dubai and Riyadh are ranked as the 3rd and 5th most expensive cities globally for gym memberships – a reality that needs to change,” says Loren Holland, Founder and CEO of GymNation. 

“By offering memberships at less than half the cost of competitors and providing flexible, pay-monthly options, GymNation is working to make fitness more accessible than ever.”

This strategy is having a tangible impact — breaking down barriers for individuals who want to lead healthier lives but have hesitated to take the first step in joining a gym.

“In our report, over half of new GymNation members said they had no prior gym membership in the 12 months before joining,” notes Holland. “This key finding highlights the significant role of affordable operators like GymNation in expanding the fitness market rather than simply taking market share from other existing operators.”

Another critical deterrent identified is “gymtimidation,” particularly among women. Nearly 50% of women and 42% of men reported feeling intimidated at the gym. The reasons cited include unfamiliarity with equipment (72% of women), lack of exercise knowledge, and self-consciousness about working out in front of others.

Being a Worthy Movement Partner

GymNation’s approach exemplifies how gyms can adapt to the evolving needs of their communities. By prioritizing affordability, inclusivity and accessibility, the brand has positioned itself as a leader in the Middle East’s fitness revolution.

“As The Region’s Movement Partner, we want to play a leading role in improving the health and well-being of the people in the region, democratizing health and fitness by making going to the gym less intimidating, more affordable, more accessible and fun for everyone,” says Foster.

Over the past year alone, GymNation opened 10 new gyms – including 6 in Saudi Arabia – and now boasts a membership base of over 110,000. Plans for 20 additional locations in 2025 signal GymNation’s commitment to meeting demand.

It’s clear that GymNation’s UAE & KSA Health & Fitness Report 2025 highlights a region poised for transformative growth. With collective efforts to tackle barriers like affordability, intimidation and accessibility, the Middle East’s fitness industry is on the brink of significant change. The global fitness and wellness industry can take cues from the report and the region’s growth as a roadmap to successful engagement and retention. 

The report includes a deeper dive into barriers and motivation, diet and nutrition, social factors, financial considerations and more. View the full report and learn more about tapping into unexplored and underserved markets. 

The post New GymNation Study Reveals Soaring Regional Fitness Aspirations appeared first on Athletech News.

What do you get when you combine an exceptionally determined personal trainer-turned-entrepreneur, a smart, results-driven product that fills a clear gap in the fitness industry, and a hybrid marketing agency + accelerator that’s facilitated over one million product sales and realized $43 million in client valuation?

A success story. And a good one.

Launching a new product in the fitness industry is not for the faint of heart. In this high-touch world, where people need to see, feel, and use a product before buying in, you can’t simply throw up some digital ads, partner with a few influencers, and call it a day. Success demands deep strategy, exceptional business savvy, experience, and the right connections – and even then, “making it” remains a monumental challenge.

This is the story of how OPTYO helped HEROBOARD defy those odds.

Donald McIntyre spent 10 years working as a personal trainer, and along the way, identified a significant gap in the industry. Many of his clients had experience with Pilates and loved the fluid motion and unstable environment of the reformer for training abs, glutes and core. In response, McIntyre created a makeshift solution in the gym using a rowing machine and a bench. It was a game-changer. His clients couldn’t get enough of it, so McIntyre invented  a mobile, versatile fitness tool that could do the job even better.

In 2021, he launched HEROBOARD. To fund the project, he sold his condo and a side business, pouring everything into his vision. He hired a media buyer to run digital ads, believing the right strategy would generate sales. Instead, for 3  months, he watched his savings dwindle, with little to show for it. The experience was a disaster. Frustrated but determined, McIntyre stopped working with the agency and began growing the business organically.

Then, in 2023, he met OPTYO – and everything changed.

Scaling New Heights: The Partnership 

“I was very hesitant to spend more money on a company again,” admitted McIntyre. “But OPTYO is so steeped in the fitness industry and has helped some great brands scale and build. It was their track record and high level of transparency and communication that piqued my interest.”

McIntyre initially dipped his toe in cautiously, signing a 3-month contract with OPTYO. What followed completely transformed HEROBOARD’s trajectory.

“I was selling at a rate of $3,000 per month, and in about 60 days, OPTYO took that to six figures,” McIntyre said. “I’ve never looked back. I trust OPTYO implicitly as business partners, and they consistently take HEROBOARD to the next level.”

Who is OPTYO?

OPTYO, co-founded by former soccer players and serial entrepreneurs Andre Hale and Stephen Sorg, is more than a marketing agency; it’s a hybrid accelerator with a team of fitness industry experts. Each team member brings a deep understanding of the market and an unrelenting drive to help clients succeed. In just 7 years, OPTYO has achieved an impressive 80% yearly growth, facilitated over one million product sales, and propelled brands like Korboard, MX Select, Wellbody, SwingLogic, Hydrorevolution and Puretorque to new heights.

“When we saw HEROBOARD, we immediately understood its potential,” said Hale. “It’s a product and brand we knew we could help grow – and fast. Working with Donald has been a rewarding partnership.”

For McIntyre, the hands-on approach of OPTYO has been invaluable. “Andre, Stephen and my main lead Kevin are very hands-on, and I’ve essentially given them and their team full reign,” said McIntyre. “They’re fully invested. When I grow, they grow, which makes it the most phenomenal win-win partnership.”

Insight-Driven Success

OPTYO brought a full suite of services to HEROBOARD, building a sleek and user-friendly website, devising a fully integrated marketing plan, and managing all digital ads, email campaigns and outreach efforts. They also function as a consulting and strategizing team, constantly adapting to ensure sustained growth.

“When I started out, I was selling one or two HEROBOARDS at a time to fitness enthusiasts for their home gyms,” McIntyre explained. “Now, we’re selling B2B, with gyms and studios placing multi-unit, large-scale orders, and our products are in gyms across the country. And there is so much more room to keep growing.”

One of OPTYO’s standout contributions has been its ability to analyze and act on market data. McIntyre noted, “They don’t just help me sell products, they help me understand who I’m selling to and what’s trending. Their insights have been critical in shifting our focus from home gyms to group fitness studios. Classes are essentially free marketing – a place for multiple people to get their hands on the product and realize the benefits.”

OPTYO also excels in content strategy. “To succeed in this industry, you need fresh content constantly,” McIntyre said. “Every week, we discuss what’s working and what needs to change. It’s this adaptability and foresight that set them apart.”

The results speak for themselves: from $3,000 in monthly sales to consistent six-figure months, HEROBOARD is thriving.

When asked to summarize OPTYO’s value, McIntyre emphasized their expertise and collaborative approach. “The value they bring is constant. Every week, we discuss how to stay ahead and evolve. Their communication is top-notch, and their understanding of the fitness industry is unmatched. They’ve become a huge reference point for me – someone I can lean on to see trends before they happen.”

This partnership has allowed McIntyre to focus on his product and vision while trusting OPTYO to handle the business strategy. “It’s amazing to have a team that understands how to grow my business and helps me do it,” he added.

Advice for Aspiring Entrepreneurs

For those considering working with OPTYO, McIntyre’s advice is clear: take the leap.

“You might be running your own ads or working with another partner, but OPTYO is in this business, and I’d recommend them a hundred times over,” he said. “If you don’t know marketing, you need OPTYO – especially if you want to grow.”

In the end, McIntyre boils it down like this: “I knew HEROBAORD was a great product, but as a personal trainer, I didn’t have the business knowledge to know what to do with it. OPTYO unlocked its potential. I’ve been with them since June 2023 and have no plans to leave anytime soon.”

The post Scaling Success – How OPTYO Set HEROBOARD’s Trajectory appeared first on Athletech News.

This month, Ironman is kicking off the year with Commitment Day, designed to motivate athletes towards completing an Ironman or Ironman 70.3 race. To learn more about the campaign, Athletech News spoke with Ironman World Champion and Master Coach Michellie Jones about her advice for first-timers looking to complete a race.

“Your ‘Why’ is the foundation of everything,” Jones told ATN. “Whether it’s proving to yourself that you can do it, honoring a loved one, or just embracing the adventure, having a purpose that drives you will keep you focused and motivated, especially when the training gets tough.”

For first-timers, Jones also emphasized the importance of consistency and patience. “The key is to let fitness come to you. Build a strong aerobic base and increase your training volume gradually. Each block prepares you for the next—it’s a process.”

She also encouraged athletes to celebrate milestones and set realistic goals. “The first time you complete a 100-mile ride, nail a brick session, or feel strong in open water—it’s crucial to recognize those moments. They build confidence and remind you of the progress you’re making.”

A structured training plan is non-negotiable for Ironman success, according to Jones. “Periodization is critical. You need to cycle through base, build, peak, and taper phases to ensure you’re at your best on race day. Recovery weeks every three to four weeks are just as important as the big training sessions.”

Jones also highlighted preparation tips. First, working up to weekly long rides of 5-6 hours and runs of 2.5-3 hours will build base strength. “Brick sessions—where you practice transitioning from bike to run—are essential, too,” she added.

She also shared that overtraining is one of the most frequent errors of first-time participants. “People often think more is better, but it’s not,” Jones said. “Progress comes from quality training and recovery. Pushing too hard, too soon, only increases the risk of injury or burnout.”

Jones stressed the importance of practicing nutrition. “Race day isn’t the time to experiment with fueling. Train your gut to handle 60-80 grams of carbs per hour on the bike and 20-30 grams per hour on the run. Hydration and electrolyte balance are just as important,” She said.

Another pitfall is neglecting transitions. “Transitions can make or break your race,” Jones said. “Practice them until they’re second nature. Every second counts, and smooth transitions can boost your confidence on race day.”

For Jones, watching athletes cross the Ironman finish line never loses its magic. “Every athlete has a story. I’ve coached people who couldn’t swim when they started, and I’ve seen them cross the finish line with tears of joy. It’s such a privilege to be part of that transformation.”

As Ironman Commitment Day inspires a new wave of athletes to find their finish line, Michellie Jones advised athletes to take the journey step by step. “Keep moving forward, and always remember your ‘Why,’” she said. “You’ll amaze yourself with what you can achieve.”

The post Ironman’s 2025 Commitment Day Inspires Athletes to Kick off the Year Right appeared first on Athletech News.

D1 Training has acquired Strive Village, a chain of private training facilities in the Chicago area, and hired former F45 executive Elliot Capner as the Nashville-based fitness brand looks to accelerate its national expansion efforts. 

Founded in 2016 by Cam Paulson, Strive Village is a four-location strength and conditioning brand that specializes in one-on-one and small group training sessions for adults. The brand is known for its community-oriented, intense approach to fitness and its athletic style of training featuring free weights, battle ropes, air bikes and sled pushes.

“We are incredibly excited to partner with Cam and his team,” D1 Training founder and CEO Will Bartholomew said of the deal. “Strive Village has built an exciting, results-driven brand and has an unparalleled reputation of success training athletes via their one-on-one, two-on-one, and small group model. We look forward to supporting Strive Village’s next stage of growth.”

D1 Eyes Adult Personal Training

Under Bartholomew, a former college football standout, D1 Training has become one of the biggest brands in fitness. The athletic training brand had 131 open locations with another 262 in development at the start of this year. D1 is primarily known for its strength and conditioning workouts for youth, college and pro athletes, but the brand also offers training programs for adults. 

With the acquisition of Strive, D1 intends to expand its adult training business. Bartholomew told Athletech News the brand is seeing increased demand from adults for personal and small group training, particularly around strength training. 

“A lot of (adults) are coming in wanting to do private one-on-one and semi-private small groups with one coach,” Bartholomew told ATN. “When you walk into a Strive Village, you’re going to get not just great coaching, they’re also going to bring the juice. That’s who we are; that’s our DNA.”

D1 Training doesn’t have any immediate plans to rebrand the Strive Village facilities; instead, the two brands will work together over the coming months to determine the best expansion strategy. 

Terms of the deal weren’t disclosed. 

A Major C-Suite Hire

D1 also gets a major boost with the hiring of Capner as its chief commercial officer. A former corporate lawyer, Capner has high-level fitness franchising experience, having served as the chief operating and chief commercial officer at F45 Training, executive director of Strong Pilates and as a consultant for Xponential Fitness and D1. 

“I’m thrilled to officially join the D1 Training HQ team,” Capner said. “Having consulted with D1 HQ for some time, what truly stands out to me is the remarkable quality of people and the deep-rooted values of the organization.”

“D1’s innovative approach to training and its rich history of transforming individuals of all ages into athletes is inspiring,” he added. “Countless college and pro athletes have come through the D1 system, which speaks volumes about the strength of this model.”

Capner figures to be key for D1 as it pursues more franchise expansion. During Capner’s time at F45, the functional fitness brand grew from around 100 studios to over 2,000 worldwide. 

“We’re thrilled to get a seasoned person like Elliot on the team,” Bartholomew said. “He brings a wealth of knowledge, fits our culture and has relationships that are going to continue to help us grow. “

The post D1 Training Acquires Chicago Fitness Chain, Adds Former F45 Exec appeared first on Athletech News.

For personal trainers exploring unique ways to integrate wellness, community and mental health into their offerings, Soba Golf presents a unique case study. Recently launched, Soba Golf combines golf with wellness practices and sobriety support, showcasing how sports can serve as a platform for personal growth and connection.

Founded by Corey Davis, a golfer and tech leader with 14 years of sobriety, Soba Golf is built on the idea that golf is more than a game — it’s a space for mindfulness, discipline and community. Davis’s own journey, from discovering the sport during a challenging time to lowering his handicap from 30 to 4 in just four years, underscores the transformative potential of blending wellness with athletic pursuits.

Soba Golf offers a roadmap for fitness professionals seeking to create holistic, inclusive experiences for clients. The initiative blends virtual engagement through Discord, content like its upcoming Against the Grain podcast, and in-person events including retreats and wellness workshops. Together, these elements form a community-focused approach to mental and physical health.

“Golf taught me discipline and presence,” Davis explains. “I wanted to create something where others could find that same sense of peace and progress, whether through sobriety, personal growth, or simply enjoying the game.”

Soba Golf’s approach demonstrates how fitness professionals can design programs that go beyond traditional exercise. By addressing mental health and encouraging connection, the program provides a template for building loyal, engaged communities. The initiative’s retreats, which integrate wellness practices with rounds of golf, exemplify how fitness experiences can extend outside the gym to promote lasting impact.

Fitness professionals can draw inspiration from Soba Golf’s integration of sport, mindfulness and community-building. The initiative illustrates the potential of broadening wellness programming to include unique environments, such as golf courses, and creating welcoming spaces for all.

The post Soba Golf Unites Mental Health & Athleticism appeared first on Athletech News.

Fitness professionals may need to rethink how they guide clients toward optimal health as new research highlights the dangers of prolonged sitting. A study from the Broad Institute of MIT and Harvard has found that sitting for more than 10.6 hours daily increases the risk of heart failure and cardiovascular-related deaths — even for those meeting weekly exercise recommendations.

The findings, published in the Journal of the American College of Cardiology, challenge the notion that exercise alone can fully counteract the risks of a sedentary lifestyle. Fitness professionals now face the task of integrating solutions that address both activity levels and sedentary behavior into their programs.

The Risks of Sitting Too Long

Analyzing data from 89,530 participants with an average age of 62, researchers used fitness trackers to objectively measure sedentary time. Over an 8-year follow-up, the study revealed:

• Sitting for 10.6 hours or more daily was linked to a 40% higher risk of heart failure and a 54% increase in cardiovascular mortality, compared to those who sat less.
• Even those who exercised for 150 minutes or more per week faced 15% higher heart failure risks and 33% increased cardiovascular-related mortality if they spent 10.6 or more hours sitting.

Dr. Shaan Khurshid, cardiologist and lead researcher, emphasized, “Too much sitting or lying down can be harmful for heart health, even for those who are active. Future guidelines and public health efforts should stress the importance of cutting down on sedentary time.”

Solutions for Fitness Professionals

Fitness professionals and health coaches have an opportunity to bridge the gap between exercise and daily movement. The American Council on Exercise (ACE) suggests applying the F.I.T.T. principle—Frequency, Intensity, Time and Type — to help clients minimize sedentary time effectively.

1. Frequency
Encourage clients to take movement breaks every 30–60 minutes. Simple actions like standing, stretching, or short walks can disrupt long periods of inactivity.

2. Intensity
Advocate light to moderate activities during these breaks, such as walking around the room or performing desk exercises, to increase circulation and engagement.

3. Time
Recommend 5–10 minutes of movement per break, aiming for an additional 30 minutes of physical activity across the day beyond their workout routine.

4. Type
Incorporate variety to sustain interest—options like standing desks, walking meetings and guided stretching can keep clients motivated and moving.

Programs that consider both structured exercise and incidental movement are essential. Fitness professionals can help clients:

• Track their sitting time using wearable devices or apps.
• Set realistic goals for reducing sedentary periods.
• Integrate functional movements into daily routines to improve overall health.

A Holistic Approach to Wellness

This research provides a call to action for fit pros to expand their guidance. Educating clients about the cumulative impact of sitting, while offering practical solutions, can help them achieve better heart health and overall well-being.

By focusing on reducing sedentary time alongside regular exercise, the fitness industry can redefine what it means to lead a healthy, active lifestyle.

The post Too Much Sitting Harms Heart Health, Even for Active Individuals appeared first on Athletech News.

As people worldwide toast to the New Year, new research sheds light on the potential health benefits of moderate wine consumption — offering food for thought for those enjoying a celebratory glass. A recent multicenter study, led by the University of Barcelona and published in the European Heart Journal, suggests that drinking wine in moderation may reduce the risk of cardiovascular complications, though experts caution that more research is needed to solidify these findings.

Study Highlights: Wine and Cardiovascular Health

The study analyzed 1,232 participants in the PREDIMED project, a significant epidemiological study investigating the Mediterranean diet’s impact on heart health. Researchers used tartaric acid, a biomarker unique to grapes and wine, to objectively measure wine consumption — marking a departure from traditional reliance on self-reported data, which is prone to inaccuracies.

Results indicated that light wine consumption (one glass per week to less than half a glass per day) was associated with a 38% reduction in cardiovascular complications, while moderate consumption (half a glass to one glass per day) lowered the risk by up to 50%. However, these benefits disappeared when consumption exceeded one glass daily. Researchers emphasized that moderate wine consumption should always accompany meals, aligning with Mediterranean dietary practices.

The study adds to the ongoing debate surrounding alcohol’s role in health. While excessive alcohol consumption is unequivocally harmful, the effects of moderate wine consumption remain contentious. Some studies highlight protective cardiovascular benefits, while others find no significant effects. Lead researcher Ramon Estruch noted that conflicting results often stem from unreliable consumption records, a challenge this study sought to address through biomarker validation.

Despite the promising findings, experts, including co-author Inés Domínguez, urge caution. “The observational nature of the study limits our ability to establish causality,” she stated. The researchers highlighted two paths for future investigation: randomized nutritional intervention studies and mechanistic studies exploring wine’s anti-inflammatory compounds, such as resveratrol. However, randomized studies are resource-intensive, and results may take years to materialize.

A Balanced Perspective

While this study supports moderate wine consumption as a potential heart-healthy choice within the context of the Mediterranean diet, it underscores the need for further research. The findings offer a nuanced perspective for health-conscious individuals looking to embrace both tradition and science in the New Year.

As 2024 ends and 2025 begins, experts advise moderation and mindfulness — whether raising a glass or considering the broader implications of dietary choices. For now, the relationship between wine and heart health remains a topic of careful consideration, ripe for further exploration between health coaches and clients.

The post Moderate Wine Consumption Linked to Heart Health appeared first on Athletech News.

Marathon runners meticulously plan their training, gear, and nutrition — but new research from Brown University suggests they may also need to consider air quality. A study published in Sports Medicine has found that fine particulate matter in the air can significantly impact race-day performance, even for the healthiest athletes.

Analyzing data from more than 2.5 million marathon finishers across nine major U.S. marathons between 2003 and 2019, researchers discovered that higher levels of fine particulate matter correlated with slower average finish times. Male runners experienced a 32-second delay per 1 µg/m³ increase in air pollution, while female runners saw a 25-second delay.

While these delays might seem minor, they are critical for runners striving for personal bests or professional records.

“Think of all the effort a professional runner like Eliud Kipchoge puts into breaking world records,” said study author Elvira Fleury, a former graduate student at Brown and current doctoral student at Harvard University. “Our results show that air pollution can’t be ignored by those aiming to optimize performance.”

The study utilized a sophisticated spatial-temporal model to measure air pollution levels at specific points along marathon routes. The findings revealed that even pollution levels below current health standards negatively impacted athletes.

Joseph Braun, professor of epidemiology at Brown, highlighted the broader implications: “This study shows air pollution affects not just the elderly or susceptible populations, but also the fittest and healthiest among us.”

The researchers suggest that regulating emissions from power generation, transportation and industry could improve overall health outcomes and athletic performance.

For endurance athletes and coaches, the study underscores the importance of factoring in environmental conditions during race planning. As marathons grow in popularity, awareness of air quality may become as crucial as proper hydration or pacing strategies.

The post Study Links Poor Air Quality to Slower Marathon Finish Times appeared first on Athletech News.

Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League. The long-term collaboration designates Reebok as the official apparel and footwear sponsor for DeChambeau and his team. This partnership marks Reebok’s re-entry into the Performance Golf category, with plans to launch new products and initiatives.

Starting in March 2025, Reebok will introduce DeChambeau as the face of its Golf apparel and footwear line, including the debut of Nano Golf, a new on-course performance shoe. The Crushers GC team, which includes Paul Casey, Charles Howell III, and Anirban Lahiri, will compete in head-to-toe Reebok gear. Fans can also purchase official team kits, featuring polos, outerwear, pants, shorts and golf shoes, on Reebok’s website and at LIV Golf events.

Bryson DeChambeau, a two-time major champion spoke about the partnership. “Reebok aligns perfectly with our vision for the future of golf,” said DeChambeau. “We’re eager to push the sport to new heights and broaden its appeal to a global audience.” DeChambeau has achieved 13 professional wins, including two individual titles in the 2023 LIV Golf League season, and had a record-breaking 58 in the final round at The Greenbrier.

Reebok and DeChambeau also plan to launch digital campaigns and community activations to make golf more accessible. These initiatives will include affordably priced products and outreach programs to support individuals with limited access to the sport. DeChambeau’s curated collection, “Bryson’s Picks,” featuring his favorite training gear, will be available ahead of the official golf line launch.

Todd Krinsky, Reebok’s CEO, highlighted the brand’s goal to move beyond traditional golf norms. “Bryson has brought fresh energy to the game, and we’re thrilled to work together to reintroduce Reebok Golf with a contemporary perspective,” Krinsky said.

The post Reebok Reenters the Performance Golf Category appeared first on Athletech News.

Technology has certainly advanced all areas of life, but its reach and impact on the fitness and wellness industry are still in the early stages. It’s an area where leading brands are poised to transform the member experience.

Fit:match may have set out to serve the fashion sector, but the company’s advanced 3D body scanning technology now sees a massive opportunity in fitness. Sensing the increased demand and interest in hyper-personalized health and fitness data, Fit:match and its patented platform are ready to change the gym game.

Using the ultimate trifecta — augmented reality, artificial intelligence and 3D technology — Fit:match allows fitness trainers to quickly obtain and analyze comparative data and insights on the 3D shape of clients, providing them with a visual representation.

“Fit:match creates a digital twin of a person’s size and shape – their physique – which has not been available to the masses until now,” explains marketing director Hillary Littleton. “This opens the door for fitness enthusiasts and athletes to literally look at their body composition, fat and muscle mass, asymmetries and more, which in turn unveils limitless opportunities for trainers and gyms. Imagine being able to show a client who is on a weight loss journey their progress in this way.”

Not only does Fit:match drive engagement with the ultimate personalized experience, but gyms can also use the data to track trends, member needs, upsell or offer merchandise discounts to clients meeting their goals.

“Providing hyper-personalized data that’s different from the gym next door will win,” Littleton points out. “Further, you’ll be the gym that facilitates the best results for members because trainers can be more precise in delivering personalized plans.”

How Tech is Enhancing, Not Replacing, Personal Trainers

As fitness and wellness consumers see emerging technology offering groundbreaking ways to put them on the path to better health, the fitness industry and its dedicated personal trainers need not worry about being replaced. After all, the fitness business has been (and will always be) a people-driven industry, and making personal connections with club members and clients will always be a differentiating factor.

Look no further than Future, a digital personal training platform that has released an AI-driven tool, Assistant Coach, to empower fitness coaches to take their business to the next level. This new function allows coaches to create workout plans and send voice or text messages to clients.

“Future’s AI actually promotes more thoughtful and meaningful human interactions,” Future’s co-founder and CEO Rishi Mandal says. “It allows the coaches to focus on the human relationship and also scaffolds for it, suggesting workouts and insights to the trainer based on what workouts users have liked, personal interests, work and travel plans, times of the day/week you’re most receptive, etc.”

Future’s Assistant Coach trained on tens of millions of text conversations between personal trainers and their clients, along with roughly one million custom workout programs, thereby exceeding general-purpose AI models, such as OpenAI.  

“Large, general-purpose models are great at some things, but are rarely used for high-value use cases,” Mandal explains. “For instance, you wouldn’t let ChatGPT drive your car for you. Instead, we tend to rely on models that are trained on real-world driving data to power-assisted cruise control or self-driving functions. Similarly, Assistant Coach includes specialized AI agents that are built to help interpret a member’s needs, bank a memory about a member, design custom training plans, and so on.” 

While Future’s technology gives personal trainers the ability to not miss a beat, Mandal says the most profound aspect is that it brings coaching, one-on-one expertise and accountability to more consumers than ever before.

Halotherapy Solutions: Pioneering Wellness & Redefining Recovery  

Although the “Gym of the Future” may bring personalized, cutting-edge technology to mind, it should not be overlooked that fitness consumers are also looking for holistic wellness solutions.

Enter Halotherapy Solutions, a wellness brand designed to give fitness and wellness operators a unique therapy and recovery offering. The company has tripled its business since 2021, with CEO Steven Spiro noting that Halotherapy has relished the post-pandemic demand for wellness, ready to serve with its innovative products, such as the HaloSauna.

“With the demand for wellness growing, ‘typical’ wellness facilities began to add more modalities like we offer,” Spiro explains. “Plus, and maybe more significantly, ‘non-traditional’ facilities are evolving to become more ‘wellness centers.’ We’ve seen huge growth in a variety of verticals like spas, gyms, tanning salons, yoga studios, wellness real estate communities, senior living, and more.”

The brand recently launched HaloRestore & Recovery — the first and only series of programs that blend salt therapy with its Restore and Recovery equipment, including popular therapies such as red light, cryotherapy and cold plunge.

Keeping a pulse on the wellness sector, HaloRestore & Recovery was born not just out of necessity, but at the urging of the health and wellness industry. 

“I have been in the Halotherapy space for about a decade and have seen a shift throughout the years,” Halotherapy CRO and program creator Lisa Semerly explains. “The industry has moved into ‘next generation’ salt therapy, stacking or layering multiple modalities together in one unit to customize the guest’s experience while at the same time maximizing the return on investment per square foot for the facility owner. Taking that one step further and keeping pace with the current environment, HaloRestore & Recovery was conceived last year.”

Halotherapy has given operators the ability to offer advanced recovery options while being mindful of space requirements. Perhaps more importantly, it gives fitness operators the chance to truly serve the majority of their members. As Semerly points out, one in every three athletes experiences some form of exercise-induced asthma, making it difficult for members to hit their personal fitness goals.

“If your respiratory system is run down or under attack and you can’t breathe, your workouts are going to be less effective,” Semerly explains. “Salt therapy alone expands the airway for increased lung function and increased oxygen saturation. It helps with muscle endurance and strengthens the abdominal wall for increased lung capacity and oxygenation.”

And, as consumers become increasingly intrigued by holistic wellness therapies, Halotherapy’s newly patented Vitality Booth Plus serves as the ultimate engagement tool for operators. The Vitality Booth Plus is a multi-function chamber that blends salt and red light therapy — a winning wellness combination.

“What makes the Vitality Booth Plus so effective and unique is the science,” Semerly says. “The inspiration behind it came from one of our partners and salt therapy enthusiasts who owned a World Gym. He was looking for a game changer in the fitness space to include red light and salt therapy and understood that red light in the presence of salt crystals creates a far more effective experience for both.”

In addition to aiding recovery and respiration, the Vitality Booth Plus addresses skin health with anti-aging, wrinkle reduction and even weight loss and mood enhancement.

The future looks bright for Halotherapy, especially as consumers become more health-conscious and seek ways to support longevity.

“We learned a lot in a post-COVID world,” Semerly adds. “More and more folks are taking self-care much more seriously. Those who take health and fitness seriously have realized that without a true recovery component, burnout, injury, and less effective workouts are inevitable. Halotherapy will continue to be part of the conversation in the fitness community well into the future.”

This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.

The post 3D Body Scanning & AI Are Shaping the Future of Personalized Training appeared first on Athletech News.

Fitness trends come and go, but search data can offer insight into how people prioritize health and wellness. Fitness search data from the past year demonstrates the rise of emerging movements and nostalgic favorites, along with the fall of some former fitness fads.

Athletech News breaks down the fitness trends that saw the biggest increases in Google search activity in 2024, according to data from PureGym’s annual fitness report.

Remote Personal Training Tops the Charts

Leading the pack as the fastest-growing fitness trend of 2024 is remote personal training, which saw a 414% increase in interest year-over-year. Once a necessity during the pandemic, virtual training has evolved into a preferred choice for many consumers.

Hyrox Grows in Awareness, Popularity

Another highlight of 2024 was the continued rise of Hyrox, a competitive fitness race that combines endurance and functional strength.

Hyrox had a 233% increase in searches year-on-year, likely due in part to international expansion. One in ten people planning to participate in a fitness-themed event in 2024 either entered or planned to enter a Hyrox event, according to PureGym data.

TikTok’s Influence: The ’30-30-30 Rule’

TikTok’s impact on health and fitness trends remains undeniable, with the “30-30-30 rule” emerging as a standout trend in 2024. Searches for this concept—which involves eating 30 grams of protein within 30 minutes of waking up, followed by 30 minutes of low-intensity exercise—spiked by 175%.

The rule’s resurgence is largely credited to TikTok personality and biologist/biohacker Gary Brecka, whose videos have brought renewed attention to this weight-loss strategy.

Back to Basics: Primal Fitness, ‘Quadrobics’ See Spikes

“Quadrobics,” a full-body workout inspired by animal movements, saw a 174% increase in searches. Primal fitness – which also includes movements like crawling, climbing, and balancing – has become popular for its focus on natural, functional movements. Many fitness enthusiasts are drawn to these workouts for their ability to improve overall body awareness, coordination, and core strength.

Nostalgia Returns With Step Aerobics, Rollerblading

Retro fitness trends made a major comeback in 2024, with step aerobics (+124%) and rollerblading (+123%) ranking among the top searches. Step aerobics, in particular, has found new life through creative choreography and integration into high-energy group classes. Rollerblading has also become a popular way to combine cardio and outdoor fun.

Other Trending Searches

Other notable fitness searches in 2024 included:

• Stroller Fitness (+127%): This trend caters to parents looking to stay active while spending quality time with their little ones.
• Functional Fitness (+124%): The versatile training style continues to attract a dedicated following.
• Hiking (+122%): The activity increased in popularity as people sought ways to stay fit and connect with nature.

Fitness Fads Lose Ground

Wall Pilates, which involves using a wall for extra resistance, experienced a 55% decline in searches as the year progressed. Similarly, TikTok-driven trends like soft hiking, a more relaxed approach to the activity (-56%), and 12-3-30, a popular treadmill activity that involves walking at an inclination of 12% at 3 miles per hour for 30 minutes (-55%), saw significant drops in interest.

Data for this article was sourced from PureGym’s annual UK Fitness Report, which ranked 2024 trends based on percentage increase in Google searches between July – September 2023 and July – September 2024.

The post These Fitness Trends Could Dominate in 2025, Google Data Shows appeared first on Athletech News.