Editor’s note: When this article originally ran in ATN’s Fitness & Wellness Franchise Outlook Report, Sarah Luna served as Xponential Fitness president. She has since left the company

Xponential Fitness didn’t grow to become the largest global franchisor of boutique fitness and wellness brands, encapsulating over 3,000 locations, on a whim. Instead, the brand implements a detailed approach to franchising, simultaneously providing partners with the necessary guidance for success and adequate freedom to operate effectively in their specific markets.

“For us, it’s really about doing what we do well in each of the brands and the locations, owning that modality, and being the best within that particular market,” said Sarah Luna, the former president of Xponential Fitness. “There’s a ton of work, a ton of thought, that goes into it.”

While it may not be shocking to hear that one of the health and wellness industry’s largest brands invests significant time and energy into its franchising strategy, the broad nature of those efforts is rather singular. 

From using cutting-edge software to developing close connections with franchisees, Xponential covers all corners of the franchising game with its Club Pilates, CycleBar, StretchLab, BFT, Pure Barre, Rumble Boxing, YogaSix, and Lindora locations.

Foundations for Franchising 

Xponential does its homework before adding a new location to its network, or rather, it deploys tools that do it. With Buxton, a consumer technology software system, Xponential can determine whether a potential new location will succeed or not before putting pen to paper. 

“We run all of the data through Buxton and we do that in advance of purchasing a company and adding it to our portfolio,” Luna explained. “We want to know everything about the customers and the members that make that location successful. Next, we extrapolate that across the entire U.S. to understand how many other pockets of lookalike customers there are available and then what type of AUVs that produces for a franchisee.”

Xponential takes that data and determines what type of margin it will provide for franchisees and whether or not it’s scalable in certain locations. This all helps Xponential make informed investments and monitor them for years to come as well. 

“It’s that groundwork, even prior to jumping into a brand,” said Luna. “Then, once we have a brand underneath our roof, we’re constantly running that data through the Buxton system to see how customer cohorts have shifted, even to the level of having our marketing initiatives shift the type of customer that we’ve brought in.”

Relationships & Communication

From the application process all the way through to year 10, 20, or 40 of being a franchisee, Xponential also prioritizes communication with its partners. Doing so helps everyone involved understand where their responsibilities lie and relay growth. 

“Our take is that it’s a relationship business at the end of the day and that relationship starts prior to a franchisee becoming a franchisee,” Luna said. “We establish strong lines of communication and engagement so they know what decisions they ultimately get to make at the local level and which decisions we make as a franchisor. Franchisees can run their business, but it still makes sense and still is complimentary for the larger brand.”

Xponential partners are often delegated tasks that use their tighter pulse on their market to everyone’s advantage, such as acquiring marketing assets or securing promotions. Communication from the HQ level involves the usage of Xponential’s cutting-edge tools, including a one point sales system that identifies trends and communicates findings to partners for them to adapt to. 

“We’re able to see the red lights and the green lights and when things are starting to either accelerate or decelerate,” said Luna. “Then we give those KPIs to our franchisees so that they know they have a blood test, a litmus test, at the local level, and know what’s happening within their own business. They can raise their hand and tag in the corporate team, or vice versa and we can help them navigate the business.”

A Detailed Approach to Scaling 

While these advanced solutions and omnipresent communication have their place in spurring franchise success, simple concepts like a consistent feel and atmosphere remain important when scaling as well for Xponential. 

“It starts with the ambiance of the location,” said Luna, when asked how Xponential makes sure all its sites have the same energy beyond its flagship ones. “What does the floor look like, to the millwork and to the painting? That’s going to set a very particular tone. Same thing with the lighting and the smell. It’s tapping into all the different senses of a customer.”

This replication effort extends out to the staff as well. Xponential makes sure that its brands facilitate the same experience no matter where their buildings are and who’s working inside of them. 

Xponential coaches its franchise partners on what to look for when hiring trainers or instructors. While a keen understanding of what health or wellness modality is being facilitated helps, it’s whether or not someone possesses a strong drive that makes or breaks their candidacy. 

“We’re training the front desk employees to the instructors and making sure there’s continuing education,” said Luna. “You’re bottling up that excitement and the coaching so that the end customer, no matter if they’re in Waco, Texas or in Anchorage, Alaska, they’re getting that same experience.”

“They’re not necessarily looking for the most technical coach or instructor, but they’re looking for someone who has a type of enthusiasm, passion and excitement for the brand who can be taught the technique, various classes and class formats,” Luna explained. “It’s really about getting the ambience right, the location right, tapping into the customer senses, and then from there, making sure that you’re continuing to hire and deliver an incredible product each and every day.”

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post Inside the Franchising Approach for Boutique Health & Wellness Leader Xponential Fitness appeared first on Athletech News.

The fitness franchise industry is experiencing robust growth, driven by consumer preferences and innovative business models. As health consciousness rises and workout habits shift, the sector shows promising opportunities. Recent data reveals several key trends shaping the future of fitness franchising.

1. The number of franchise establishments in the U.S. grew by 2.2% in 2023, reaching 806,270 units, with a projected increase to 821,589 units in 2024. Americans spend an average of $286 per month on health and fitness-related activities and services (Franchise Clues).

2. According to IBISWorld, fitness franchises saw a 4.9% annualized revenue growth over the past five years, reaching $2.9 billion. Projections indicate that revenue could increase at a 5.4% annualized rate to $3.7 billion as we approach 2025, with demand driven by a growing base of gym-goers, especially among baby boomers and younger generations (Guidant Financial).

3. 73% of fitness franchises perform best in areas with median household incomes above $75,000 and population densities of at least 50,000 within a 5-mile radius (Franchise Times Market Analysis).

4. The global fitness industry is projected to reach $115.6 billion by 2026, growing at a compound annual growth rate (CAGR) of 7.3% (Sharpsheets).

5. About 89% of successful fitness franchises offer hybrid membership models combining in-person and digital services, up from 35% in 2019 (Fitness Industry Technology Council).

6. In 2023, the total revenue generated by the U.S. franchising industry was estimated at $858.5 billion, with a forecast of $893.9 billion for 2024, indicating a steady growth trajectory (Franchise Clues).

7. Recent fitness industry data shows a striking pattern in gym membership growth. While mid-range facilities charging $24-74 monthly saw modest success, the extremes of the market experienced the most dramatic expansion. According to the Health & Fitness Association, premium gyms ($75-99 monthly) enjoyed a robust 21% increase in memberships. Even more remarkable was the budget segment (under $25 monthly), which surged by 69%. Meanwhile, traditional mid-market health clubs posted a modest 2% growth.

8. Average profit margins for fitness franchises range between 16.5% to 22.8%, with premium boutique concepts achieving higher margins up to 30% (FranData Industry Analysis).

9. The average initial investment for a fitness franchise typically ranges between $250,000 and $500,000 depending on the brand, location, and size of the facility, with factors like franchise fees, leasehold improvements, equipment costs, and initial marketing expenses all contributing to the total amount needed to open a gym franchise (Franchise Business Review).

10. The average time to achieve positive ROI for fitness franchises is 2.3 years, with low-overhead models reaching profitability in as little as 18 months. (Entrepreneur Magazine’s Franchise 500).

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post Fitness Franchising by the Numbers: 10 Key Stats appeared first on Athletech News.

Sweat440 is no stranger to the story of the tortoise and the hare. While the high-intensity boutique fitness brand might have its members bouncing around like spring rabbits during workouts, it prefers a more strategic — steady approach when it comes to franchising, championed by the aforementioned reptilia. 

Coming out of the COVID-19 pandemic, Sweat440 made waves after stopping dead in its tracks with franchise sales. It was a move that required both patience and foresight.

“We took a good hard look at where we were and realized that to truly help our franchisees succeed, we needed to strengthen our corporate operations first,” recalled Matt Miller, Sweat440 Chief Brand Officer. “So, we made the tough decision to pause franchise sales for a bit. It wasn’t an easy choice, because we had no shortage of interest, but we knew it was the right one.”

With the time freed up by the pause, Sweat440 upgraded its in-studio training and support systems, acquired a marketing company to oversee new openings and brought in a new VP of Operations. These efforts collectively helped the brand better position itself for future success. 

The time is now, however, for Sweat440 to put its foot back on the gas. As the brand restarts its franchise sales, it’s beginning to reap additional rewards of its patience and strategic labor. 

Inside the Restart

In the time since Sweat440’s restart, the brand has partnered with a national commercial real estate company that makes site selections a smooth and swift process. Miller called it a “huge help” when trying to get new studios up and running. 

Sweat440 also teamed up with a project management company to lower costs and speed up opening processes. The brand brought in a national architect to ensure all new builds meet brand standards as well.

“Since we started selling franchises again, we’ve made some significant updates to help our operators thrive,” said Miller. “These partnerships, along with our robust training and marketing support, are making a real difference for both our existing and new franchisees.”

That comprehensive training takes place in-person for all franchisees and their studio managers. They’re supported as well with a fully designed support library and communications channel made available to them. Sweat440 also offers advanced analytics and performance tracking tools that give franchisees valuable insights into their business metrics.

“This data-driven approach helps them make informed decisions as they grow as well as to manage their teams,” said Miller. “We consistently analyze performance and quickly identify opportunities and then we know where to aim our efforts to achieve maximum success.”

Results Thus Far

There’s no shortage of evidence illustrating these efforts as profitable ones for Sweat440. Existing franchisees have been eager to open new locations following the restart, which the brand sees as a significant indicator of franchising success. 

Sweat440 reports that one current franchise group has added an additional 12 units in the wake of the restart. Another has committed to an additional 27 units. Membership sales and retention rates have been on the rise as well. 

“It’s really inspiring to see them so confident in the brand that they’re hungry to expand further,” said Miller. “After we enhanced our support systems, reporting and analytics and marketing strategies, several franchisees saw significant boosts in membership and retention rates. Their enthusiasm to sign on for additional studios is the greatest testament to how effective our refinements have been.”

Down the Pipeline

Exciting as it is for Sweat440 to see this much advancement out of the restart, the brand remains committed to the steadfast franchising approach that put it in this position to succeed in the first place. 

“We’re really excited about the future, but we’re also committed to growing responsibly,” said Miller. “Our plan is to continue providing top-notch education and support to our franchisees, ensuring that each new studio is set up for success.” 

“By focusing on quality over quantity, we believe we can maintain the momentum we’ve built while staying true to our core values and mission,” said Miller. “It’s all about finding that sweet spot between expanding our reach and making sure each franchisee feels supported and empowered.”

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post From Support to Scale: The Next Chapter in the Sweat440 Franchise Growth Story appeared first on Athletech News.

Conquer Padel is the first U.S. operator to introduce a franchise model for padel, a fast-growing racquet sport. With its flagship location set to open in Tempe, Arizona, in the summer of 2025, Conquer Padel is hoping to expand the sport nationwide.

The Tempe flagship will feature five courts alongside amenities, including cold plunges, stretch areas, saunas, locker rooms, showers, and private office pods. The clubs will also feature networking spaces such as bars, lounge areas and grab-and-go food options.

As of 2024, the U.S. has seen a rapid rise in padel facilities, with more than 70 clubs and 400 courts, twice as many as the previous year. That number is expected to grow significantly, with projections estimating up to 15,000 courts by 2029.

Beyond Tempe, Conquer Padel has already outlined its expansion plans, with clubs set to launch in Phoenix, Atlanta, Salt Lake City and Los Angeles. The company’s corporate club development strategy is designed to establish a strong operational foundation, supporting franchise sales while creating opportunities for franchisees to purchase established locations within the Conquer Padel network.

“We are proud to bring Conquer Padel to life at a pivotal moment for the sport,” said Co-Founder Tom Konkowski. “Padel is at an inflection point in the U.S., experiencing explosive growth as demand surges nationwide. Racquet sports have never been more popular and we see an opportunity to redefine how people experience and connect through padel.”

With more than 1,500 pickleball franchise units awarded as of January 2025, according to the brand, the demand for social, racquet-based facilities is growing. Conquer Padel aims to award 50 franchise units in 2025, with a long-term goal of adding 25–100 new locations per year.

The post Conquer Padel Pioneers Franchise Model for the Fast-Growing Sport appeared first on Athletech News.

As a fitness professional, you’re navigating a quickly changing industry where technology, sustainability and wellness integration are transforming the way gyms operate and attract members. The “Gym of the Future” isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client and member needs.

This FAQ, based on ATN’s Gym of the Future report, dives into the key trends shaping tomorrow’s fitness matrix, from AI-driven personalization and hybrid training models to mental health support and sustainable practices. Arm yourself with the insights you need to future-proof your fitness business and continue delivering exceptional value to your clients.

1. What is the “Gym of the Future”?

The “Gym of the Future” represents a shift toward a more holistic, connected, and personalized approach to fitness. It embraces technological advancements like AI and wearable technology to personalize workout routines and track progress while incorporating wellness services like mental health support and recovery options. Sustainability is also a crucial aspect, with eco-friendly equipment and practices becoming increasingly important.

2. How are gyms using technology to personalize fitness experiences?

Gyms are integrating wearable technology, AI-driven platforms, and connected fitness equipment to tailor workouts to individual needs and preferences. Wearable devices track real-time data like heart rate and calorie burn, while AI platforms create custom routines that adjust based on performance, progress and even health conditions. Examples include Peloton’s adaptive classes and Ergatta’s rowing machine, which recalibrates workouts after each session.

3. How is the fitness industry addressing mental health?

Recognizing the connection between physical and mental well-being, the fitness industry is incorporating mental health support into its offerings. This includes dedicated spaces for meditation and mindfulness practices, classes like yoga and tai chi, and the integration of digital platforms with guided meditation sessions and AI-driven therapy tools.

4. What does ‘hybrid fitness’ mean?

Hybrid fitness blends in-person and digital fitness experiences, allowing individuals to work out at home, at the gym, or on the go. iFIT, for example, offers a robust platform with live and on-demand classes, virtual training sessions, and content focusing on mental health and fitness education, accessible through their connected fitness equipment or app.

5. How are gyms incorporating sustainability into their operations?

Sustainability is becoming integral to gym operations. Companies like SportsArt are developing energy-generating equipment, while others prioritize durable, long-lasting products to minimize waste. Gyms are also implementing eco-friendly practices like using recyclable materials, reducing energy consumption and adopting sustainable procurement policies.

6. How are financing solutions adapting to the evolving fitness landscape?

Companies like Broad Fit Financial are evolving their financing solutions to support the changing fitness industry. They are recognizing the increasing demand for wellness amenities, recovery options, and youth fitness programs, providing funding for both traditional and emerging modalities beyond standard gym equipment.

7. What can gym members of the future expect?

Gym members in the future can expect highly personalized, connected, and sustainable fitness experiences. They will have access to tailored workout plans based on real-time data, AI-driven coaching and on-demand and virtual fitness options. Sustainability will be paramount, with gyms adopting eco-friendly practices and offering equipment with reduced environmental impact.

8. How is the gym layout changing to accommodate new fitness trends?

The gym floor is moving away from rows of traditional machines towards more open spaces that allow for functional and movement-based training. This shift is driven by the rise of activities like HIIT, functional fitness and sports-specific training that require more dynamic and versatile workout areas.

Interested in learning more about the tactics others are using to stay a step ahead? Download the free report now. 

The post The Gym of the Future: What Every Fitness Professional Should Know appeared first on Athletech News.

The hospitality industry is undergoing a fundamental shift as longevity and wellness take center stage in consumer preferences. From biohacking and personalized health programs to recovery-focused fitness amenities and medical-grade wellness treatments, hotels and resorts are expanding their offerings to meet the growing demand for longevity-focused experiences.

Several key factors are fueling this transformation. First, the global wellness economy was valued at $5.6 trillion in 2022, with wellness tourism projected to reach $1 trillion by the end of this year. Travelers today are prioritizing proactive health measures, pushing hotels beyond traditional spa services to incorporate longevity-driven experiences, including IV therapy, full-body diagnostics and performance recovery tools.

At the same time, the aging global population is reshaping travel habits. In the United States alone, the percentage of individuals aged 65 and older has doubled from 8% in 1950 to 16.9% in 2020. Consumers over 50 — collectively known as the Longevity Economy – contributed $45 trillion to the global GDP in 2020, highlighting their significant spending power.

Further, this travel is not limited to seniors. Younger generations are increasingly integrating trends such as biohacking, cryotherapy and hyper-personalized nutrition into their lifestyles and seeking it on the road.

All told, this presents an enormous opportunity for hospitality brands to cater to a new era of travelers. Recognizing this shift, FIBO is launching its first-ever Longevity and Hospitality Summit as part of its annual conference in April.

Athletech News spoke with Judith Cartwright, a leading expert in this space and a key speaker at the summit, to explore how hotels and resorts can successfully integrate longevity into their offerings.

The Need for a Strategic Approach

“Longevity is not just a trend, it is here to stay, and hoteliers and developers need to have a strategic plan for how this gets incorporated,” says Cartwright.

This integration, she explains, needs to go beyond guest services and begin internally. 

“This starts with the hardware of a hotel and continues throughout the offering — not only for the guests but also for employees, creating awareness and solutions for their day-to-day workplace environment.”

Despite growing demand, many hotels and resorts still struggle with the positioning of wellness and fitness services.

“The challenge hotels and resorts across all star ratings have is that often their gyms, spas and wellness facilities are not seen as profit centers,” Cartwright explains. “They are treated as amenities rather than business units, leading to missed opportunities. Additionally, often the head of wellness and fitness is brought in just weeks before opening, rather than being involved from the start to help shape offerings.”

Another major issue is outdated brand standards.

“For example, the standard of a 60-square-meter gym for every 100 hotel rooms is simply not sufficient anymore,” she says. “Again, getting the right experts involved early in the architectural design phase allows hotels to create facilities that set them apart from competitors.”

Moving Beyond the Spa Model

Cartwright emphasizes that hotels must move past traditional concepts and recognize how wellness has evolved.

“The biggest hurdle is understanding that wellness has transformed beyond spas and fitness centers. Cost versus profitability is a major factor, but developing a concept that integrates wellness fundamentally throughout design, operations, marketing, customer service and the guest experience is the necessary approach. It’s about storytelling and ‘story-doing’ and educating the team beyond the wellness department before guests even arrive.”

She notes that there are significant opportunities in making this shift. “Industry leaders can move beyond the traditional spa model and incorporate a 360-degree approach. Understanding the customer base, identifying what guests are looking for and building financial models around those needs is key.”

The end goal is to meet consumer expectations for a longer, healthier life —  even when traveling.

“Sleep and nutrition are two of the most overlooked aspects of hotel wellness,” Cartwright says. “Hotels invest in pillow menus and room scents, yet guests still deal with bright alarm clocks, blinking fire detectors, and poorly designed blackout curtains. And children’s menus? They’re still full of pizza, pasta and chicken nuggets instead of balanced, nutritious options.”

The Opportunity for Hospitality Brands

Hotels and resorts have a major opportunity to develop and offer meaningful longevity-focused services.

“The investment can be made at any scale,” Cartwright explains. “It depends on your customer base. Don’t create something just because it’s trendy —  understand what your guests are looking for and develop from there. Thorough benchmarking and gap analysis are crucial.”

According to Cartwright, several brands are already excelling in this space. “Equinox, SIRO, Lanserhof, Chenot, Clinique La Prairie and SHA Wellness Clinic are all approaching longevity in different ways, but they share a common focus: providing guests with meaningful, transformative experiences that go beyond standard hospitality.”

As longevity continues to shape the future of travel, hotels and resorts must position themselves at the forefront of this movement. It’s no longer just about offering a luxurious stay —  it’s about providing a transformative experience that enhances health, well-being and longevity.

For those looking to stay ahead of this movement, FIBO’s Longevity and Hospitality Summit will bring together thought leaders, industry pioneers and hospitality executives to explore the opportunities ahead. With expert insights, innovative solutions and actionable strategies, this event is set to redefine the future of wellness-driven hospitality.

Learn more about the summit and register today.

The post The Longevity Economy: Why Wellness-Driven Hospitality is the Future appeared first on Athletech News.

In 2005, fitness industry visionary Augie Nieto was diagnosed with ALS. A pioneer in exercise innovation, Nieto built Life Fitness into the world’s largest commercial fitness equipment company — only to face a disease that would rob him of movement.

But instead of surrendering, Nieto and his wife, Lynne, launched Augie’s Quest, declaring that incurable is unacceptable. For 20 years, the fitness industry — an ecosystem he helped shape — has been an unwavering force in this fight, raising over $36 million to fuel groundbreaking ALS research.

Now, as Augie’s Quest marks two decades of impact, the industry is stepping up once again, proving that its strength goes far beyond the gym floor.

20 Years of Progress

Since its inception, Augie’s Quest to Cure ALS has raised over $100 million. Under Augie Nieto’s leadership, Augie’s Quest and ALS Therapy Development Institute (TDI) have collectively raised over $200 million to help bridge the gap between scientific discoveries and real-world treatments.

The fitness industry, a community Augie helped shape, has played an instrumental role in this mission, raising more than $36 million and fueling some of the most pivotal research initiatives in ALS treatment. Through nationwide events, fundraisers and dedicated partnerships, fitness brands and industry leaders have rallied, making an undeniable difference.

One case in point: the BASH for Augie’s Quest, one of the most defining fundraising events in the fitness industry’s history. Traditionally held alongside the International Health, Racquet & Sportsclub Association (IHRSA) conference (now the Health & Fitness Association), the event united fitness professionals in a shared mission. Since its inaugural event in 2006, the BASH raised millions for ALS research while demonstrating the industry’s unwavering commitment to driving meaningful change. This year, Augie’s Quest is instead a proud sponsor of the Athletech cocktail party event on March 13.

What made this event particularly powerful is its ability to unite fierce competitors; many of whom, including Augie’s own business rivals, would rarely share the same space.Yet, at the BASH, all competition was set aside in the name of a greater cause. Over the years, it became a unifying force, proving that the fitness industry isn’t just about strength and endurance in the gym — it’s about standing together to improve and save lives.

 A longtime supporter of the BASH event and Augie’s Quest, The Bay Club, headquartered in San Francisco, has gone beyond underwriting VIP parties, continuously championing the cause through auctions, supporting New York marathon runners, and direct contributions.

Matthew Stevens, President and CEO, emphasizes the importance of honoring industry pioneers, saying, “Respecting the past — especially the founders of our industry — is imperative to the core foundation of Bay Club and should be for our entire industry. The fact that Augie Nieto, one of our industry’s visionaries, was stricken with this awful disease means we can never forget his contributions.”

Another fitness industry leader that has been deeply committed to Augie’s Quest since day one is Life Time. In September 2024, the brand launched GO90 for Augie’s Quest, a nationwide 90-minute workout. The event united its athletic clubs across the country in a powerful display of support, raising substantial funds to propel ALS research forward. 

When asked why Life Time supported the cause, Bahram Akradi, Founder, Chairman and CEO of the company simply said, “Because I loved Augie.”

Over the years, Crunch Fitness has also played a significant role in supporting Augie’s Quest through national fundraising campaigns, including Love Your Muscles, involvement in Clubs for the Quest, and more. Their in-club activations and community-driven events have generated substantial funds, demonstrating how local gym communities can rally together for a greater cause.

“We’ve been honored to support Augie’s Quest over the years to help amplify awareness and support for ALS research and to continue Augie Nieto’s mission,” said Jim Rowley, Crunch CEO.  

Another major contributor is Orangetheory Fitness, which has donated over $10 million through fundraising campaigns and direct contributions. A defining moment came in 2018 when the brand raised $4 million in just three weeks through its #IBurn4ALS campaign. Zumba and Newtown Athletic Club have also been extremely supportive – raising over $1 million and just under $1 million, respectively.

“Anything that robs people’s ability to move is worth fighting against,” said Zumba’s Creator and Co-founder, Alberto Perez. “At Zumba, movement is our language, our joy, and our way of bringing people together. We support Augie’s Quest because their groundbreaking work will help to restore hope and mobility to those affected by ALS. Together, we can dance toward a future without this disease.” 

The fitness industry’s collective contributions have directly supported life-changing ALS treatments, including Tegoprubart – a promising therapy designed to slow disease progression by reducing neuroinflammation and protecting motor neurons from damage.

What’s Next? A Simple Yet Powerful Way to Join the ALS Research Fight

As Augie’s Quest marks its 20th anniversary, the question isn’t just how far the movement has come —  it’s how much further it can go. The fitness industry has already played a pivotal role in funding groundbreaking ALS research, but there is still work to be done.

The good news? The next step is already in motion, and it’s one the entire industry can take part in with minimal lift and maximum impact.

In May – ALS Awareness Month – based on the success of the Life Time GO90 event, and also on the sobering fact that every 90 minutes, someone is diagnosed with ALS, Augie’s Quest is launching a nationwide fundraiser and inviting all clubs and studios to join.

It’s simple. Participating clubs will host special 90-minute classes, featuring their most engaging instructors and dynamic programming.

The initiative is designed to be turnkey for gym owners – clubs can set their own entry fees ($25-$50), organize friendly competitions, offer incentives, and engage their communities in a fun yet impactful way. Augie’s Quest provides a customizable toolkit, making it easy for clubs of all sizes to get involved.

With many gyms already signing on, this is a tangible, industry-wide opportunity to continue Augie’s mission and accelerate the search for a cure. For those who haven’t yet participated in Augie’s Quest, this is the perfect way to start.

Says Rowley: “We’re excited to unite the Crunch community this May with this special programming to not only honor the incredible 20-year impact of Augie’s Quest but also inspire an effort among our members and the fitness industry to drive meaningful change.” 

Augie’s Quest has always been about resilience, innovation, and the collective power of a community … the very things that define the fitness industry. 

Rowley echoes this, saying, “Partnering with Augie’s Quest reinforces the importance of community and making a difference, and we’re proud to continually support this cause.”

For two decades, this industry has done just that, proving that its impact extends far beyond the gym floor. The millions raised have not just funded research; they have accelerated treatments, changed lives, and brought hope to thousands.

But the fight is far from over. ALS remains an incurable disease – but, as Nieto believed, incurable is unacceptable. Now, as Augie’s Quest embarks on its next chapter, the fitness industry has more opportunities than ever to make a difference.

As Stevens so perfectly puts it, “Our work here is – and continues to be – a tribute to the sacrifices Augie made for all of us in this amazing industry we get to call a career.”

For more information on how to participate in the 90-Minute Class Fundraising Campaign or contribute to the cause, visit Augie’s Quest.

The post Stronger Together: How the Fitness Industry Is Powering the Future of ALS Research appeared first on Athletech News.

Pulse Fitness has launched the Everyday Warriors campaign in collaboration with two-time Paralympian Ian Marsden to advance inclusivity in gym spaces. The initiative aims to eliminate barriers for disabled athletes and ensure fitness facilities cater to individuals of all abilities.

The campaign underscores Pulse Fitness’ commitment to fostering equitable access to fitness through its Inclusive Range of equipment, designed with accessibility at its core. With features such as swing seats for wheelchair users, multiple adjustment handles, and high-visibility color schemes for visually impaired individuals, the line currently consists of 18 strength and cardio machines.

According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, experience significant disability. Despite this, only a small fraction of fitness facilities worldwide provide fully accessible training equipment, limiting opportunities for disabled individuals to engage in fitness activities. Adaptive fitness solutions like Pulse Fitness’ Inclusive Range are crucial in bridging this gap and promoting equitable participation in health and wellness.

“The launch of our Everyday Warriors campaign is a call to action for the fitness industry to break down the barriers that prevent gyms from being truly inclusive spaces,” said Liam Lister, director of regional sales at Pulse Fitness.

“Everyone deserves equal access to fitness opportunities, and our Inclusive Range is not just about meeting minimum accessibility requirements — it’s about creating an environment where everyone feels seen, supported, and able to achieve their fitness goals.”

As part of the initiative, Marsden has joined Pulse Fitness as the official Inclusive Line design consultant. A champion powerlifter and former Sports Personality of the Year, Marsden brings firsthand experience of the challenges faced by disabled gym-goers and will collaborate with Pulse Fitness to refine and further innovate the equipment line.

“Fitness should unite us, not segregate us,” said Marsden. “I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. Features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.”

Pulse Fitness is urging gyms, fitness facilities and industry leaders to embrace inclusivity by integrating equipment that supports users of all abilities rather than relying on segregated spaces.

The post Pulse Fitness Unveils Initiative To Promote Gym Inclusivity appeared first on Athletech News.

Social media virality can completely transform fitness businesses overnight, but gym owners and fitness professionals are discovering that “instant” or rapid success comes with its own set of challenges. While a viral workout trend or “transformation post” can lead to spikes in memberships and class bookings, it can also strain operations, resources and mental health.

Success stories, such as super viral fitness challenges on TikTok or a gym’s unique approach to training catching fire, have fueled a 27% year-over-year increase in searches for “how to go viral.” But as some gym and studio owners have learned, viral fame can be fleeting, and without the right preparation, the benefits may be short-lived.

The Temporary Boost of Virality

A viral moment can lead to a surge in interest, but it’s not always pure magic. International insurance company Hiscox  spoke to small business owners who experienced virality to share the experience, how they handled it and what they learned.

“Our TikTok video about a BBC career initiative went viral, leading to nearly 40,000 app downloads in a month,” said Samantha Hornsby, co-founder of ERIC. However, she quickly realized that many of these downloads were short-lived and the influx of new members was not sustainable. 

“A lot of people signed up just to try the class they saw online, but retention was tough,” Hornsby said.

Similarly, dance studio owner Nana Crawford saw a 118% spike in website traffic and a 30% increase in class sign-ups after a video of her business, Jiggle Fiit, went viral. But once the online attention faded, so did the new sign-ups.

While the attention and financial gain of a viral moment can be enticing, the pressure to sustain momentum can take a toll on fitness professionals’ mental well-being.

Crawford shared how the pressure to continuously post content was impacting her mental health.

“The pressure to maintain the attention took a toll. Ironically, once I started putting less pressure on myself, my videos continued to perform well,” she said.

Professional Advice

Psychotherapist Eloise Skinner advises business owners, including fitness professionals and gym operators, to stay grounded during periods of intense growth.

“Viral moments do subside, and calmer periods are likely to return. Get as much support as you can, both professionally and personally,” she suggested.

A sudden spike in demand can quickly overwhelm a solo fitness entrepreneur, leading to logistical nightmares – and potential customer dissatisfaction. To maintain quality service, some fitness businesses have adapted by hiring temporary front-desk staff, expanding class offerings and automating scheduling systems.

To help wannabe fit influencers who find themselves in the viral spotlight, Skinner offers key strategies:

Prioritize mental health: Skinner advises people to pace themselves, keep track of key feedback, and return to important comments later. “In the midst of a viral experience, things can easily get lost or overlooked,” she said.

Hire temporary staff to relieve the burden: Business expert David Horne suggests hiring temporary staff or freelancers to manage the influx of new customers. “Expanding the team provides immediate support, allowing the core team to stay focused without risking burnout,” he explained.

Focus on retention strategies: Horne stresses the importance of keeping customers engaged after the viral moment fades. 

“Offer special deals to maintain interest and analyze your metrics to understand new customer segments,” he said. Sending personalized emails to new customers can also help sustain engagement.

While preparing for viral success, fitness businesses must also consider protection.

“Having the right insurance in place, like liability coverage and equipment protection, can help safeguard your gym,” said Nick Thornhill, Direct and Partnerships Director at Hiscox. “These policies support you if workplace accidents or third-party claims arise, allowing you to focus on running your business with confidence.”

Going viral can be a sea change moment for fitness businesses, but without a measured strategy, it can also be a nightmare. By staying prepared, maintaining mental well-being and implementing specific strategies, gym owners can turn viral moments into long-term business growth rather than fleeting fame.

The post The Hidden Challenges of Viral Fitness Fame appeared first on Athletech News.

It’s getting more and more difficult to find corners of the country where functional fitness doesn’t have a market, in large part due to Pvolve. With 18 open locations and over 50 studios sold, all coming a little over a year since the brand launched its first franchise location in San Diego, Pvolve’s rapid growth is undeniable and unparalleled. 

But just because this task of initial growth was accomplished in such a short period doesn’t mean it was simple or easy. Pvolve not only needed to pass a number of pre-launch tests during its initial franchise rollout stage, but several others mid-flight as the brand progressed to reach the heights it’s at today. 

Achieving Liftoff

It doesn’t take long for those partaking in functional fitness to understand its benefits. The modality helps individuals improve their physique, as well as their mobility, strength, and balance to enhance everyday life. However, a new-to-market fitness concept with unique equipment you’ve never seen before isn’t easily grasped. 

“In our earlier days, as an emerging brand, one of the biggest initial challenges in new markets during presale was low brand awareness,” said Jill Brand, Head of Brand at Pvolve. “Very few people had heard of Pvolve, and although the unique fitness modality was driving leads, these individuals weren’t ready to commit to buying a membership for a workout they’d never heard of or tried.”

The message was clear — people needed to experience the workout firsthand. To that end,  the brand designed a robust presale marketing approach that educates the market and drives consumers to free trial classes as a way to lay the foundation first before trying to acquire new members. What’s more, the team moved away from a digital-first approach to an aggressive guerrilla strategy.  

“Rather than relying solely on digital marketing, franchisees are encouraged to actively connect with the community by participating in local events, collaborating with neighboring wellness businesses, and using those as opportunities to drive interest in trialing a class” said Brand. “These in-person strategies are essential to integrating Pvolve into the community and raising awareness for the workout and new studio opening.” 

In the time since its first round of franchisees launched, Pvolve has rounded these practices into a standard operating procedure for pop-ups that helps reel in memberships before satellite doors open. Pvolve HQ works with franchisees from the jump to help them better understand their markets and then launch customized presale campaigns, showcase the brand’s distinct fitness method and encourage more local engagement.

“We love the challenge of going into a new market that may not have otherwise heard of our method yet,” said Brand. “Our main goal is to educate our customers on our incredible method, how it’s different from everything else out there, and get prospective members to try a class and see for themselves.”

“Pvolve was an incredible partner throughout our presale journey,” added Caitlin Pettitt, Owner of Pvolve’s North Scottsdale location. “From providing comprehensive execution guides and best practice recommendations to offering hands-on support every day, their team was truly by our side. Weekly touch base meetings ensured we were always aligned and on track, helping us navigate each step with confidence. Thanks to their expertise, we feel fully prepared for a seamless and successful studio launch!”

Increasing Altitude

Pvolve doesn’t just send its franchisees off into the horizon after that initial stage either. It’s a good thing too, as the obstacles franchisees need to surpass once they get off the ground can be just as tricky to navigate. 

“The online/offline approach to marketing — combining digital marketing with active community engagement — establishes a strong foundation for long-term growth,” said Brand. “This early success creates momentum, but once your doors are open, you need to make sure you’re also focusing on member retention as well.”

Pvolve has resources available to franchise owners to support retention efforts, including  exclusive member events, workout challenges, and brand partnerships that include special experiences and gifting. These all provide ongoing value, help reinforce members’ commitment, and encourage referrals. 

Updates from the Stratosphere 

Today, Pvolve is proud to report that its franchise locations are experiencing growth as the network itself continues to expand as well. The brand credits this to its strategic support and tailored sales and marketing approaches, backed by its best-in-class studio operations. 

“This comprehensive approach to marketing, sales and in-studio experience establishes a foundational lead and member base for ongoing member acquisition and retention,” said Brand. “We continue to see a steady increase in memberships, with monthly retention rates exceeding industry averages.”

These positive takeaways are further supported by member feedback, which often includes the specific mentioning of Pvolve’s core principles when it comes to franchising. 

“Member feedback highlights their appreciation for the welcoming atmosphere and the transformative benefits of the Pvolve method, often noting that the community-first focus sets Pvolve apart from other fitness options,” Brand concluded. 
Boston-area fitness entrepreneurs and any functional fitness consumers in the area will be the next ones to benefit from Pvolve’s franchising methodology. It was confirmed to Athletech News that in the coming year, the state will welcome its first Pvolve location in either Wellesley, Needham, Newton, or Brookline. This is just behind a Santa Monica location, which opened in September, and a North Scottsdale one in November.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post Inside Pvolve Franchising: A Step-By-Step Explanation of the Brand’s Growth appeared first on Athletech News.

The fitness industry continues to thrive, offering endless opportunities for those ready to join this fast-paced world. If you’re considering opening a gym or studio, franchising can be an attractive way to get started.

However, owning a franchise isn’t for everyone. It’s essential to assess your personality, skills, and goals to determine if this business model is a good fit. Below, we share key questions to guide your decision.

1. Are You Ready for Entrepreneurship?

Choosing the right franchise is important, but first, ask yourself if you’re truly ready to own a business. Franchise attorney Tom Spadea of Spadea Lignana emphasizes the importance of this initial self-reflection. According to Spadea, “If you want to buy a franchise, you’re making two decisions: Are you emotionally prepared for the journey of ownership? And then, which franchise fits you best?”

Jumping into business ownership means taking on both rewards and challenges, and there’s rarely a clear path to success.

Owning a franchise may feel similar to home ownership versus renting; you’re now responsible for everything. Managing employees, driving memberships, and maintaining operations will fall on your shoulders. A supportive franchisor provides guidance and resources, but ultimately, it’s your business.

2. What’s Your Risk Tolerance?

Franchising appeals to many new entrepreneurs because it offers a structured, proven model. However, each franchise brings its own level of risk. Established franchises come with a well-known name and tested processes, but they often include strict guidelines and higher fees. In contrast, newer franchises allow greater flexibility and input from franchisees but may lack brand recognition and operational maturity.

Red Boswell, president of the International Franchise Professionals Group, suggests finding a franchise that has hit its stride but still offers open territory.

“A mid-sized franchise, around 50 locations, offers the best of both worlds,” he explains. “You’ll benefit from their experience without pioneering on untested ground.”

3. Do You Have the Right Skill Set?

The skills required to run a fitness franchise vary widely, depending on the type of gym or studio. However, fitness is a people-centered business. Before diving in, evaluate your ability to work with clients and address issues, as these interpersonal skills are crucial.

Spadea advises potential franchisees to pay attention to the franchisor’s emphasis on certain skills. “If the franchisor tells you that sales are essential, believe them,” he says. Being honest about your strengths and weaknesses will guide you to the right choice and prevent you from entering a role misaligned with your abilities.

4. Are You Prepared To Commit Fully?

A franchise offers many advantages, but it’s not a hands-off endeavor. Boswell warns against the common misconception of “passive” franchise opportunities. “Many buyers mistakenly think they can be absentee owners, but true absentee options are nearly non-existent,” he notes.

Even semi-absentee arrangements, in which the owner isn’t fully hands-on, are limited and often include strict guidelines. Franchisees are expected to engage with the local community and be a familiar face for clients. Franchisors value this human element, seeing it as a significant contribution to the brand.

Exploring the fitness industry through a franchise can be an exciting journey, but it requires careful consideration. Knowing your entrepreneurial readiness, risk tolerance, skill set, and commitment level will help you make an informed decision.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post Is a Fitness Franchise Right for You? Key Questions To Ask Yourself appeared first on Athletech News.

Financing your first fitness franchise is a pivotal step toward successful ownership. Understanding the available funding options and strategic tips can help you navigate this process effectively. Here’s a basic guide to get you started.

1. Small Business Administration (SBA) Loans

The SBA provides loan programs designed to help small business owners, including franchisees, access financing with favorable terms and reduced down payments. By partially guaranteeing the loan, the SBA lowers lender risk, making it a popular choice among first-time franchisees. The SBA 7(a) loan is one of the most commonly used programs for franchises, according to Guidant Financial, offering loans up to $5 million with terms up to 10 years for working capital and 25 years for real estate. Qualifying for an SBA loan generally requires a solid credit history and a comprehensive business plan detailing revenue projections, expenses, and growth potential.

2. Traditional Bank Loans

Conventional bank loans are another financing option that may be available to franchisees with strong credit, collateral and a detailed business plan. Banks often prefer lending to established franchises with strong brand recognition, as it lowers their risk. Interest rates and terms vary between banks, so franchisees are advised to shop around, comparing terms, interest rates, and repayment schedules. A well-prepared loan application, highlighting the brand’s industry performance and your business acumen, can increase your chances of securing a favorable loan (GoTeamUp).

3. Franchisor Financing Programs

Some fitness franchises offer in-house financing options or have partnerships with specific lenders to help new franchisees get started. These programs can cover initial franchise fees, equipment costs, and even real estate, depending on the franchise model. For instance, Snap Fitness provides its franchisees with customized financing options through partnerships with dedicated lenders, helping franchisees manage their start-up costs with greater ease. Franchise financing programs often come with flexible repayment schedules, enabling new owners to start generating revenue before repaying the loan fully.

4. Rollovers as Business Startups (ROBS)

ROBS allow entrepreneurs to leverage funds from their retirement accounts, such as a 401(k) or IRA, to invest in their business without incurring penalties or taxes. The process involves setting up a C Corporation, establishing a new retirement plan under this corporation, and rolling over existing retirement funds into it. This enables you to buy stock in the new company, essentially self-financing your franchise. 

While ROBS can be a beneficial option for those with significant retirement savings, the process requires strict compliance with IRS guidelines, making professional guidance essential to avoid complications.

5. Alternative Financing Options

For franchisees who may not qualify for traditional loans, alternative financing methods can offer a path forward, according to FM Consulting. Options include equipment financing, where the purchased equipment serves as collateral, and crowdfunding platforms that allow business owners to raise capital from a large pool of smaller investors. Equipment financing, in particular, is popular in the fitness industry due to the high cost of gym machines and technology. Crowdfunding may also work well for fitness franchises, especially those with a unique or community-focused mission that resonates with potential backers.

Tips for Securing Financing:

• Develop a Comprehensive Business Plan: A detailed plan demonstrates your preparedness and the potential profitability of your franchise, instilling confidence in lenders.
• Assess Your Financial Health: Ensure your credit score is strong and your financial records are in order, as these are critical factors for loan approval.
• Consult Financial Advisors: Engage with professionals who specialize in franchise financing to guide you through the process and help identify the most suitable funding options.

By thoroughly researching and understanding these financing avenues, you can make informed decisions that align with your financial situation and business goals, setting a solid foundation for your fitness franchise venture.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post 5 Ways to Fund Your Fitness Franchise Dream appeared first on Athletech News.

There’s no shortage of work that falls onto fitness franchisees, especially those overseeing more than 10 locations. Between managing employees, equipment, training, compliance and more, it’s an understatement to say these operators have a lot on their plates. 

But Woven, the all-in-one platform for multi-location fitness businesses, gives these operators a dish-sized utensil, helping them to pick everything up in one swift motion. 

“Once you open your doors, you have to hire employees, run a consistent operation, deliver a brand experience, manage equipment and the facility, etc. — the bulk of this falls on the franchisee,” explained Matt Goebel, Founder & CEO of Woven. “The operator is left to cobble together multiple solutions and this creates inefficiencies, which ultimately slows down the growth and profitability of the franchisee and franchisor.”

“Woven consolidates all of that,” Goebel continued. “We are a single platform, with one log-in, that helps franchisees manage their people, day-to-day operations, facility and equipment maintenance, and so much more, all in one place.”

Answering the Call for Unification

The fitness franchise industry has evolved, and Woven is here to support that positive transformation. While expansion is still something franchisors seek, it’s no longer the end-all-be-all. In recent years, the IFA (International Franchise Association) prompted franchise brands to develop a more responsible approach to franchising, focused more on sustainability. 

“There’s been enough government activism over the last decade to shake the industry awake to the increasing trend of franchisors not supporting their franchisees,” said Goebel. “The IFA’s recent focus on responsible franchising and franchisee success marks a key moment for the industry and Woven is proud to contribute to this renewed emphasis on sustainable growth for franchisees.”

While Woven admits it doesn’t have the flashiest role in this franchising revolution, it’s a role of the utmost importance and one the company is eager to play. 

“Woven plays a fundamental role in franchising, addressing the crucial, often behind-the-scenes needs of franchisees and franchisors — ensuring they have the tools to deliver excellence daily,” said Goebel. “Once the doors are open, direct franchisor support naturally decreases and the day-to-day operational challenges are often managed solely by the franchisee. Our goal is to bridge that gap, providing a system that empowers ongoing franchisor-franchisee support and drives consistency in the brand experience.”

This is of particular importance to note as Woven is built for scaling enterprise-level businesses, often working directly with the franchisor or large multi-location franchisees.

“As Woven works with franchisors to unify operations, we enable a new level of brand consistency and compliance — preserving and enhancing the customer experience,” Goebel continued. “If every franchisee is implementing their own solution to an issue, that starts giving a different brand experience to every customer that walks in the door, which fundamentally starts to erode the value of a franchise system. When franchisees are all operating and rowing different size boats in different directions, it doesn’t work.” 

By helping franchisors consolidate all their operations into one consistent platform, Woven turns that clutter of vessels into an organized armada, which is of increased importance to fitness franchisors interested in responsibly scaling their brand. 

“We’ve literally built for this moment,” said Goebel. “We’re excited to be having these conversations now, where more franchisors are starting to understand that value. We’re helping franchisors standardize their operations, and then implementing it all the way down to day-to-day franchisee operations.”

Work with Perspire

Perspire Sauna Studio represents just one of these forward-thinking franchise brands that has partnered with Woven. The two companies crossed paths multiple times over the past few years as industry standouts but agreed to a partnership roughly 6 months ago when Perspire Sauna Studio came to Woven looking for help with scaling.

Woven got to work fast, taking in all of Perspire’s training content for employees and revamping it to make sure it was fresh, refined and easy to digest. The Woven team then onboarded franchisees onto the platform, starting with the top and working their way through the entire Perspire network.

“Perspire’s team was excited about Woven. We addressed challenges even franchisees hadn’t fully identified, enabling a smoother, more effective experience,” said Trent Gladis, Woven’s Director of Customer Success. “We’ve worked closely with the corporate team to build a solid plan and recently rolled it out to all of their franchisees with great success.”

Scheduling, labor management and communication are additional areas in which Woven has helped Perspire Sauna Studio make significant strides. This was accomplished through the platform’s scheduling feature, location audit feature, and communications suite, which supports both brand announcements and a modern team chat experience. 

One of Woven’s most valued features by Perspire is the platform’s ability to track engagement with educational content for employees across all locations. 

“The big thing that the Perspire team likes is that they can look across all their locations at the engagement and see people actually completing the courses,” said Gladis. “They can see the whole network’s performance at a glance. They’ve become big fans of that.”

Woven’s team looks forward to a long-term partnership with Perspire, driving hundreds of thousands of dollars in managerial savings every year like they have for similar concepts like Sun Tan City, Planet Fitness, Massage Heights and more.

Separation From the Pack

While building and maintaining an innovative product remains paramount for Woven, the company also understands the value of a diligent and sharp team working behind the scenes to keep things running — and customers happy. 

Woven’s entire team is made up of individuals who formerly worked in fitness or multi-unit franchising. This hands-on experience gives them a natural and unparalleled feel for what Woven customers need. 

“We speak the same language as these operators,” said Gladis. “We purposely recruit people from the verticals we serve, particularly gym and fitness, so that we can empathize with our customers’ needs, not just provide lip service.”

This expertise, along with the company’s collective commitment to customer success, and a particular emphasis on gym and fitness operations, makes Woven a top solution for scaling fitness franchise brands. 

“While many tech companies focus heavily on marketing and sales, at Woven, we prioritize meaningful support,” said Goebel. “Our team of industry insiders is dedicated to going above and beyond to ensure customer success. Others may sell this beautiful vision of what could be, even if they can’t do it, then they get a signature and just disappear. There’s no human on the other end to help you achieve the value you’re seeking.” 

“We’re the opposite,” Goebel continued. “We’re partnered to help you achieve the full value sought. That means customization. It means additional training. It means the customer success team going above and beyond to help our customers achieve their goals. Honestly, that’s our secret sauce that a lot of others either can’t or won’t invest in.”

The results have proven this to be a wise pursuit for Woven. The company celebrates a 99% customer retention rate over the last five years. Goebel also added Woven has never lost a fitness customer who uses its maintenance suite “all because of the people.” They are looking forward to continuing to support franchisee success and responsible fitness franchising in 2025.

This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.

The post Woven Ushering in a New Age of Franchising, Headlined by Franchisee Support appeared first on Athletech News.

Boxing and strength fitness franchise UBX (pronounced “You-Box”) has opened its first gym in the UAE, a region rapidly emerging as a hotspot for boutique fitness brands, gym operators and wellness brands.

Located in Marina Gate, the new UBX gym is part of its ambitious plan to reach 600 locations within the next five years and comes on the heels of UBX’s recent expansion into Japan last month. The boxing and strength fitness franchise isn’t taking a beat: several other global openings are set for the coming weeks for Tanjong Pagar, Singapore; Old Greenwich, Connecticut; Margaret River, Western Australia; and Greenford Quay, London.

“Dubai Marina is the perfect entry point for UBX into the UAE market,” UBX co-founder and managing director Tim West said. “With its stunning waterfront setting, thriving community, and residents who embrace health and fitness, this location mirrors the vibrancy and energy of the UBX brand. Our combination of boxing and strength training is designed for all fitness levels, offering flexibility and accessibility that resonate with busy, modern lifestyles.”

Last year, UBX had teamed with Adidas Boxing for a co-branded line of merchandise at UBX gyms and, in late 2023, announced a 24/7 access model where UBX members can access the gyms outside of staffed hours with a member tag at select locations. UBX’s emphasis on flexibility extends to its rolling start times, so members can drop in at any time for a 45-minute boxing and strength training 12 round circuit. 1:1 coaching is also available, as well as UBX’s app featuring on-demand boxing and strength training workouts, nutrition and mindset content.

“Boxing is experiencing a golden era, and we’re thrilled to bring UBX to a region with such a strong affinity for combat sports,” said Danny Green, UBX co-founder and four-time world champion boxer. “We’re proud to provide an inclusive, high-energy fitness experience that’s as fun as it is effective. UBX has always been about breaking down barriers and making boxing accessible to everyone.”

The post UBX Enters the UAE As Global Expansion Heats Up appeared first on Athletech News.

Pilates equipment leader Basi Systems has partnered with Middle East gym giant GymNation to make Pilates more accessible to the Middle Eastern market by adding Pilates equipment in GymNation facilities. 

The news follows GymNation’s announcement late last year that it would invest $1.5 million in Pilates studios at existing and future GymNation locations. As a low-cost gym leader in the region, GymNation reports its model has drawn an influx of female fitness consumers — many of whom may be interested in Pilates, if the U.S. trends are any indication. 

Basi Systems CEO Matthijs Wilhelmus stated that partnering with GymNation is a perfect fit for the equipment maker.

“GymNation’s commitment to excellence in fitness and member experience aligns perfectly with our mission to deliver the Perfect Pilates Experience through precision-engineered equipment,” said Wilhelmus, who was appointed as CEO in 2023. “We are excited to bring our shared vision to life and build the growth of the Pilates community in the region.”

As GymNation CEO and founder Loren Holland points out, far too many fitness consumers in the region are priced out of Reformer Pilates class offerings.

“At GymNation, we’re rewriting the rules once again—offering the very best Pilates equipment, led by highly trained instructors, with full access to all our state-of-the-art facilities included… all for a monthly price that typically covers just 2-3 classes at boutique studios,” Holland said.

Holland’s take was underscored in GymNation’s UAE & KSA Health & Fitness Report 2025, which revealed the data behind the rising interest in fitness in the UAE and Saudi Arabia. The report shows 92% of those surveyed expressed a desire to be healthier in 2025 but high costs and ‘gym intimidation’ are barriers. 

GymNation opened ten gyms in 2024, six of which are in Saudi Arabia, which Holland described as a highly business-friendly environment that has ongoing support from the Ministry of Investment.

The Middle East continues to be a region to watch in 2025. Human performance wearable company Whoop has set its sights on the Middle East, along with Anytime Fitness, boxing franchise UBX and Orangetheory Fitness.

The post BASI Systems Partners With GymNation to Expand Pilates in the Middle East appeared first on Athletech News.

Every 90 minutes, someone is diagnosed with ALS (Amyotrophic Lateral Sclerosis), a devastating neurodegenerative disease with no known cure. To shine a light and raise funds, fitness clubs nationwide will rally together in May, ALS Awareness Month, to offer high-energy 90-minute classes in support of Augie’s Quest to Cure ALS.

The concept behind the event is simple: a 90-minute class featuring a gym’s most engaging instructors and best programming. These sessions are designed to energize participants and foster a strong sense of community, while also attracting new members.

Participating clubs are encouraged to charge between $25-$50 per entry, with proceeds going toward ALS research. Other fundraising strategies include:

• Encouraging competition between locations and coaches to drive donations.
• Using club-wide incentives to reward participants and instructors who meet fundraising goals.
• Offering exclusive swag to the first 20-50 registrants.
• Allowing early registrants to reserve prime workout spots.
• Engaging member influencers to promote the event and boost participation.

Fitness club owners interested in hosting a class can work with the Augie’s Quest team to customize their event with a downloadable toolkit, ensuring maximum engagement and impact. Many clubs have already signed up to host their own 90-minute classes.

This year marks the 20th anniversary of Augie’s Quest to Cure ALS, an organization founded by fitness industry pioneer Augie Nieto, and has been at the forefront of ALS research for two decades, driving breakthroughs and offering hope to those affected by the disease.

 that has been instrumental in advancing critical ALS research. Since its inception, the fitness and wellness industry has collectively raised over $36 million, funding groundbreaking research initiatives.

Fitness enthusiasts, gym owners, and wellness advocates are invited to participate in this nationwide effort. Whether by attending a class, making a donation, or spreading awareness, everyone has the power to contribute to a future without ALS.

For more information on how to get involved, visit Augie’s Quest.

The post Fitness Facilities Nationwide to Unite for 90-Minute ALS Fundraiser appeared first on Athletech News.

Orangetheory Fitness is enhancing select studios with medical-grade air purifiers following a partnership with Molekule, an air purification technology company.

The announcement comes as Lauren Cody settles into her role this week as Orangetheory’s new brand president and the group fitness franchise embarks on a renewed brand strategy spanning marketing and digital experience as well as in-studio updates.

The move to incorporate the new devices may resonate well with Gen Z and millennials, who show strong interest in health-supporting environments as well as holistic wellness enthusiasts driving the global wellness real estate market in part for their appreciation (and expectation) of advanced air and water purification systems.

Orangetheory says it selected Molekule for its FDA-cleared and science-backed PECO-HEPA technology and will equip studios with Molekule Air Pro and Air Mini+ purifiers. 

“Choosing Molekule was a deliberate decision after careful consideration of the best solutions available,” said Rory Ellis, Orangetheory vice president of innovation and design. “By incorporating this advanced air purification technology, we’re reinforcing our commitment to providing the highest standards of wellness and safety in our studios, all while continuing to push the boundaries of health-focused innovation.”

While the Molekule Air Pro is suited to purify large areas up to 1,000+ square feet, the Air Mini+ is ideal for shared spaces and vestibules, such as a front desk area. 

“At Molekule, we’re dedicated to changing the world from the indoors out, and this collaboration with Orangetheory Fitness is a significant step in that journey,” said Molekule CEO Jason DiBona. “By bringing our PECO-HEPA technology into fitness studios, we’re enhancing the workout experience and contributing to the overall well-being of everyone who steps into these spaces. This partnership is a natural extension of our vision to improve indoor air quality wherever people live, work, and now, work out.”

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In many ways, franchising is the lifeblood of the fitness and wellness industry. And with the global wellness market projected to reach $9 trillion by 2028 and investors pouring money into scaling gyms, wellness centers and boutique fitness studios, the market shows no signs of slowing down. 

It should come as no surprise, then, that quite a few fitness and wellness brands made it on this year’s Entrepreneur Franchise 500 list, which ranks the top franchise brands in North America based on costs/fees, size/growth, franchisee support and brand strength. 

ATN breaks down where fitness and wellness brands ranked on the 2025 Entrepreneur Franchise 500 list, and highlights some key trends from this year’s rankings. 

5 Fitness & Wellness Brands Crack the Top 100

Crunch Fitness (#32) took the top spot among fitness and wellness brands for a second consecutive year, cementing its place as one of the industry’s blue-chip brands. The high-value, low-price (HVLP) gym brand continues to win with franchisees and consumers alike, now at over 500 locations and 3 million members. 

After Crunch, four other fitness and wellness brands cracked the top 100: The Joint Chiropractic (#54), Orangetheory Fitness (#73), Anytime Fitness (#82) and Hotworx (#95). 

Orangetheory and Anytime Fitness completed a merger last year, creating one of the industry’s biggest combined entities in Self Esteem Brands.  

Hotworx, meanwhile, has grown to over 700 locations since Stephen P. Smith founded the concept in 2017. The brand, which allows people to work out inside a 125-degree infrared sauna with virtual fitness instructors, has found success with franchisees from diverse business and personal backgrounds. 

Big-Name Gym & Studio Brands Show Out

Crunch, Orangetheory and Anytime Fitness aren’t the only big-name fitness brands to show up on this year’s Franchise 500 list. 

Gold’s Gym (#160), F45 Training (#232), D1 Training (#390), Burn Boot Camp (#427) and Bodybar Pilates (#470) were all rewarded with spots. 

Xponential Fitness-owned brands also made their mark on this year’s list, with Club Pilates (#133), StretchLab (#228), Pure Barre (#375), Body Fit Training (BFT) (#482), Rumble Boxing (#492) and YogaSix (#496) all earning recognition. 

Not to be forgotten, Jazzercise (#392) also made this year’s list, proving that the classic dance fitness brand founded in 1969 still appeals to modern-day consumers.

From Massage to Chiropractic, Wellness Classics Gain Ground

While much attention is given to the emergence of new-age wellness, recovery and longevity centers, and for good reason – brands like Restore Hyper Wellness (#144), VIO Med Spa (#242), Gameday Men’s Health (#357) and 4Ever Young (#396) cracked this year’s list – tried-and-true wellness modalities are enjoying something of a resurgence. 

Four massage brands, two assisted stretching brands and two chiropractic brands found their way onto this year’s Franchise 500. 

Brands like The Joint Chiropractic, 100% Chiropractic (#170), StretchLab, Massage Envy (#265), Hand & Stone Massage and Facial Spa, (#297), The Now Massage (#306) and Stretch Zone (#485) are proving that classic concepts have staying power, even in the age of botox and GLP-1s. 

StretchLab opened its 500th studio late last year as the Xponential-owned brand continues to experience incredible growth since 2018, when it counted just three locations. 

100% Chiropractic, a brand founded by husband-and-wife duo Dr. Vanessa and Dr. Jason Helfrich, is doing its part to bring chiropractic offices into the 2020s by pairing back adjustments with health and longevity services. The brand currently operates over 120 locations, with offices in states stretching from New Jersey to California.

Every fitness & wellness brand on this year’s Entrepreneur Franchise 500 list: 

• 32. Crunch Fitness
• 54. The Joint Chiropractic
• 73. Orangetheory Fitness
• 82. Anytime Fitness
• 95. Hotworx
• 133. Club Pilates
• 144. Restore Hyper Wellness
• 160. Gold’s Gym
• 170. 100% Chiropractic
• 186. The Vitamin Shoppe
• 192. Fyzical Therapy & Balance Centers
• 198. The Little Gym
• 200. The Exercise Coach
• 228. StretchLab
• 232. F45 Training
• 242. VIO Med Spa
• 265. Massage Envy
• 297. Hand & Stone Massage and Facial Spa
• 306. The Now Massage
• 334. Prime IV Hydration & Wellness
• 357. Gameday Men’s Health
• 375. Pure Barre
• 390. D1 Training
• 392. Jazzercise
• 396. 4Ever Young
• 427. Burn Boot Camp
• 431. ISI Elite Training
• 459. Ellie Mental Health
• 470. Bodybar Pilates
• 478. 30 Minute Hit
• 482. Body Fit Training (BFT)
• 485. Stretch Zone
• 492. Rumble Boxing
• 495. MassageLuXe
• 496. YogaSix

For more insights into the dynamic business of franchising, download ATN’s Fitness & Wellness Franchise Outlook Report 2024.

The post Crunch Fitness Holds Top Spot, New Brands Land on Franchise 500 appeared first on Athletech News.

Fitness franchising has emerged as an increasingly lucrative business opportunity, fueled by the $6.3 trillion global wellness economy. But for many entrepreneurs, owning a fitness business means more than dollars and cents. It’s personal. 

For Gwynda and Monica Nia Jones, a mother-daughter duo who own a thriving Hotworx franchise in Chicago, this is undoubtedly the case. 

Having already been considering opening up a franchise with Hotworx, an infrared sauna fitness brand, Gwynda became inspired to take the leap after overcoming a cancer diagnosis that originally gave her just six months to live. As part of her holistic treatment plan to beat cancer, Gwynda used infrared therapy, further convincing her of the modality’s health benefits. 

“When I got that diagnosis that I was healed, I called Hotworx and said, ‘Let’s do this,’” she recalls. 

Gwynda enlisted her daughter, Monica Nia, a Miss Illinois winner, to join her as co-owner of the franchise. Inspired by her mother’s health journey and her personal connection to the Hotworx brand as a client, Monica Nia decided to put her own career dreams on hold and run the studio full-time. 

“My mom always reminded me, ‘This is basically like getting your MBA. People pay hundreds of thousands to learn this business school and you’re getting hands-on experience right now,’” Monica Nia says.

A Long, Winding Road to Business Success

The Joneses’ leap of faith has paid off. Today, their Hotworx studio is profitable in just its second year of operation, becoming a fixture in the local community with 490 members and counting. 

But their road to becoming successful fitness entrepreneurs wasn’t easy – the Joneses have had to deal with the traditional hurdles of entrepreneurship along with the unique challenges of being Black women in business.

For example, Gwynda and Monica Nia faced difficulties in the real estate selection process, including being turned away from potential lease opportunities seemingly because of how they looked. 

“I think there were times where we were turned away just because of how we looked, and maybe we were underestimated in terms of our abilities,” Monica Nia recalls. “We had to deal with a lot of adversity and a lot of being told no – and not realizing why at the time.”

Thanks to their grit and some help from the Hotworx corporate team, the Joneses overcame that challenge, eventually signing a 10-year lease on a studio in Chicago’s River North neighborhood which they now call home. 

That was only half the battle, though. 

Once they had their studio, the Joneses turned their efforts to the challenge that all fitness entrepreneurs face: getting enough members through their doors to turn a profit. 

“Our biggest struggle was that Hotworx was such a new brand to Chicago,” Monica Nia says. “People would walk past this and would ask, ‘Is this a sushi spot?’ It’s such a different concept that we really had to educate people on what Hotworx was and what made us different from your traditional hot yoga workouts.” 

Other challenges they faced included finding qualified staff members and general operational difficulties in running a franchise business, which demands a careful combination of entrepreneurial spirit and the ability to follow systems handed down by the parent brand. 

“There was so much going on, there was one point I thought we weren’t going to make it. It’s just too much,” Gwynda admits. “Then we hit a breakthrough.”

The breakthrough was “learning our businesses,” Gwynda says. For the Joneses, that meant taking the time to dive into the ins and outs of running a fitness studio. That included some 80-hour work weeks and at times, tension in their relationship as mother and daughter. 

But it was worth it in the end.    

“We said, ‘You know what, we’ve got to learn this thing, because how can we coach and mentor someone else if we don’t know how our system works?” Gwynda says. “So we learned our business inside and out, which has helped us know what to look for when we hire people.”

The Rise of Hotworx

Looking back, the Joneses attribute their success in part to their own hard work and in part to Hotworx, which has become one of the fastest-growing brands in fitness.

Founded in 2017 by Stephen P. Smith, Hotworx offers workouts led by virtual instructors that take place inside an infrared sauna room heated to around 125 degrees Fahrenheit. Classes include Pilates, yoga, HIIT cycling, resistance training and stretching, with one to three people working out inside each room. The brand also offers FX Zone, a functional training area featuring free weights.

Today, Hotworx has over 700 locations and counting worldwide as members and franchisees alike are drawn to the brand’s unique take on heated fitness – and its distinct operating model. 

Hotworx studios are open 24/7, with members able to book classes and enter the studio through an app on their phones. For franchise owners like the Joneses, this system cuts down on staffing costs and allows them to earn revenue around the clock. 

Hotworx primarily targets females in their 20s and 30s, but the brand tends to do well with males and people of all ages. 

“We target a young lady between the ages of 25 to 35 who’s gainfully employed; everything around Hotworx is designed around her needs,” Gwynda explains. “However, that design attracts professional athletes, it attracts people on a weight-loss journey and it attracts people who may have an illness and their doctor referred them to (infrared therapy) to accelerate their healing.”

A longtime former executive at PepsiCo, Gwynda knows a thing or two about what it takes to create a blue-chip company. She believes Hotworx is on track to becoming widely recognized not just in fitness circles, but in society at large. 

“Hotworx is going to be a household name like Starbucks,” she believes. “I see it because when people come in they say, ‘Oh my god, what a concept.’ I hear people say, ‘Why didn’t I think of that?’”

The Joneses also praised Smith and the entire Hotworx corporate team for creating a great company culture for franchisees.

“Yes, the workouts are amazing and the benefits are amazing, but the company itself is amazing, too,” Monica Nia said. “What sold me on becoming a partner was meeting Steve, his business partner, Nancy (Price) and their families, because it showed me that it really is a huge family.”

Why Fitness Franchising Is Worth It

The Joneses are interested in opening a second Hotworx studio down the line, although they don’t have any firm plans to do so just yet. Instead, they’re concentrating on turning their River North studio into a long-term success.

Monica Nia still works full-time at the studio, although she’ll soon be transitioning back to her corporate career now that the business is on a firmer footing. 

That’s not to say the Joneses won’t still be active inside their studio.

“I want to make sure we set the tone of our culture in our studio; I think we’re always going to be involved,” Gwynda says. “Our members love knowing we have a mother-daughter ownership.”

Both Gwynda and Monica Nia would recommend fitness franchising to friends and family members who may be considering opening their own businesses. They point to the benefits of having the support of a parent brand like Hotworx, and the special magic of running a business that helps people feel better and live healthier. 

“I would say to anyone that’s (considering) opening up a business, know your why,” Monica Nia advises. 

For the Joneses, their “why” is spreading the benefits of infrared sauna fitness, which has so deeply touched their lives. 

“Yes, we want to create generational wealth and a legacy for our family, but we also (chose Hotworx) because this is something that supplemented my mom’s health when she was in a tough time, and it’s something that I’ve used as my escape.”

The post From Cancer to Booming Biz, Hotworx Franchisees Overcome Obstacles appeared first on Athletech News.

Having a sound real estate strategy can make or break a fitness franchise brand just as much as its concept, hiring the right coaches or choosing the right franchisees.

As part of ATN’s DISRUPT video series, commercial real estate experts Jay Siano and Douglas Jerum of SABRE sat down with SWEAT440 co-founder and CEO Cody Patrick and Athletech News founder and CEO Edward Hertzman to reveal key insights into building a scalable and successful fitness franchise real estate program. Their conversation features success stories from SWEAT440 and other industry leaders including Squeeze.

The post Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate appeared first on Athletech News.