The HFA Show 2025 is almost upon us.

Set for March 12-14 in Las Vegas, this year’s show will mark the first event held under the new Health & Fitness Association name, featuring an expanded conference lineup, a robust trade show floor and keynote speakers including Alex Rodriguez and Anytime Fitness founder Chuck Runyon. 

To get you primed and ready for this year’s HFA Show, Athletech News breaks down some of the key trends shaping the fitness and wellness industry in 2025, and previews how these topics will feature in the panel discussions, floor exhibits and networking conversations you’re sure to experience during your three days in Vegas. 

What’s the Fitness Industry’s Future in Washington, DC?

Say what you will about Robert F. Kennedy Jr.’s “Make America Healthy Again” movement, but the fitness industry has something going for it that it hasn’t for a long time, if ever: a voice in Washington, D.C., that’s receptive to the power of exercise in driving healthcare reform. 

Speaking during the ATN CEO Summit in January, HFA leaders Mike Goscinski and Jeff Solsby discussed how the fitness industry’s top trade association was preparing for the administration of President Trump. 

“We’re super excited because we’re facing an administration (where) for the first time … we see a receptive voice to understanding the benefits of physical activity and the intervention that’s needed from the federal government to allow more people to have access to it,” Goscinski said. 

What could MAHA mean for the fitness industry? It might lead to more support for legislation like the PHIT Act, a bill that would amend the IRS tax code to allow Americans to spend tax-free healthcare dollars from health savings accounts (HSA) and flexible spending accounts (FSA) on fitness-related purchases like gym memberships and equipment.

In the absence of legislation like PHIT, major fitness brands including Orangetheory, F45 Training and ABC Fitness are taking matters into their own hands, partnering with telehealth platforms designed to simplify the currently time-consuming process of using HSA and FSA funds on fitness purchases.  

What To See at HFA Show 2025:

The fitness industry’s opportunity under the Make America Healthy Again movement is sure to be a hot topic of conversation at this year’s HFA Show. 

During a special panel discussion called “The Role of Advocacy in Advancing & Protecting the Industry,” Goscinski and other industry leaders, including ATN founder and CEO Edward Hertzman, will take the stage to discuss the fitness industry’s ongoing advocacy efforts in DC and with state lawmakers. 

Longevity Makes Its Way Inside Clubs & Studios

The business of longevity is booming – and gyms, clubs and studios are getting in on the action. 

Luxury brands like Life Time and Equinox now offer their members access to services including weight-loss support, biomarker blood testing and personalized health plans (for an extra fee), pushing us closer to a reality where the gym replaces – or at least competes with – the doctor’s office. 

High-value, low-price (HVLP) gym brands including Crunch Fitness, Chuze Fitness and EōS Fitness are getting in on the action too, adding everything from infrared saunas to massage guns to body-scanning technology. 

Another big trend in the longevity movement: strength training. Fitness brands are increasingly touting the benefits of lifting weights for longevity, and for good reason. Studies continue to show that preserving muscle mass as we get older is one of the best ways to maintain independence into old age. 

What To See at HFA Show 2025:

Longevity will take center stage at this year’s HFA Show, where Technogym will lead an education session called “Strength for Life: Building a Personalized Resistance Training Plan for Longevity.”

Brands to look for on the trade show floor include Evolt, which raised $20 million last fall. The Australia-based company makes an advanced body-composition scanner that can distinguish between fat and muscle and measures 40 body health parameters. Evolt has notably partnered with top fitness brands including Anytime Fitness. 

InBody, whose body-composition analyzers are found inside top clubs including Life Time, will showcase innovations including its InBody Touch – an interactive touchscreen kiosk that seamlessly integrates with InBody products – and the InGrip, a handheld dynamometer that measures handgrip strength. 

AI-Powered Personalized Fitness Is (Finally) Here

Artificial intelligence has long been touted as the key to creating personalized fitness routines and changing the look and feel of the gym floor. Many experts believe the future of in-person fitness will be forever changed by AI and tech. 

“I think in the next 5, 10, years in the U.S., you’re going to see transformative changes within gyms, where technology and AI – and personalization of training programs – is going to take place,” Marc Magliacano, a managing partner at private equity firm L Catterton, said during ATN’s DISRUPT video series earlier this year.

What might these changes look like? The HFA Show 2025 might give us a glimpse.

What To See at HFA Show 2025:

Fresh off a $200 million funding round, EGYM will showcase tools including EGYM Genius, an AI-powered system that creates personalized workout routines for users and connects the entire gym floor. The Munich-based fit tech giant will also showcase new tools such as its M20 Smart Strength Squat and “Squat Flexibility Test,” which assess people’s mobility, strength and balance during the squat movement.

Not to be outdone, Technogym just launched “healthness,” its new vision for the convergence of personalized fitness, wellness and healthcare. At this year’s HFA Show, the Italian fitness equipment and tech giant will showcase innovations like Biostrength, a machine circuit designed to take the guesswork out of strength training by providing AI-powered, personalized workout routines.

Biostrength complements tools like Technogym Checkup, which uses AI to give users their “wellness age” based on factors including body composition and analyzing strength performances, balance, mobility and cognitive abilities. 

Education sessions at HFA Show 2025 induce, “AI Unleashed: Transforming the Health and Fitness Experience,” a panel where industry leaders including ALTA Technology Group’s Al Noshirvani explore how artificial intelligence is revolutionizing the fitness industry. 

Equipment Makers Go All-In on Strength

No HFA Show would be complete without a vibrant trade show floor. This year, traditional equipment makers are planning to showcase exciting launches that offer new takes on old fitness favorites.

In line with industry trends, expect to see a heavy dose of strength training at HFA Show 2025. 

What To See at HFA Show 2025:

Matrix Fitness has teased that it’ll be unveiling ten new additions to the brand’s Magnum series of Plate-loaded strength machines at at year’s show. The Johnson Health Tech-owned brand will also showcase its Matrix Stretch Platform, an elevated stretching set-up that’s designed to provide a more comfortable and effective stretching experience than the floor. 

Life Fitness is also going all-in on strength. The Illinois-based equipment giant will debut three new additions to its famous Hammer Strength plate-loaded line: the Pendulum-X Squat, the Super Fly and the Multi-Squat. 

Life Fitness will also offer HFA attendees a first look at its new inclusive cable system, a functional cable training set-up that the brand says engages every muscle group in the body. Life Fitness will also showcase its new Symbio cardio line and digital products including Facility Enhance on the trade show floor in Vegas.

Torque Fitness, a Minnesota-based maker of home and commercial gym equipment, will showcase its all-new Tank M3, a reimagined take on the traditional push sled. Torque also plans to present additions to its X-Create functional training line including hip thrust, back extension, hip abductor and cable machines, along with new dumbbells and Olympic lifting platforms.

On the cardio front, Torque will unveil the Stealth Air Rower, which the brand says is more durable and offers a wider range of resistance settings than other rowing machines on the market.

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Fit tech leader EGYM is headed to the HFA Show in Las Vegas in a few days, on the heels of a stellar 2024 where the company raised $200 million in a Series G round and hitting a valuation of over $1 billion. Now, EGYM is ready to showcase its latest innovations and workout ecosystem at the fitness industry’s premiere trade show.

It begins with the EGYM Genius, an advanced AI ecosystem that integrates with more than 200 fitness brands, offering the ultimate solution for both operators and their members. EGYM Genius goes beyond tracking workouts, fine-tuning them for a hyper-personalized experience that allows members to hit their goals in record time.

As strength training continues to dominate the fitness industry, EGYM is answering the call—set to spotlight its M20 Smart Strength Squat, the latest addition to its Smart Strength series. The new machine combines digital resistance, guided movement, and automated adjustments for a safe, and fully personalized full-body experience that adapts to a user’s needs.

Rounding out the collection is the EGYM Squat Flexibility Test within the Fitness Hub, an impressive onboarding machine that conducts intuitive body analysis, flexibility tests and training progress visualization—a key feature that is appreciated by fitness consumers.

The Squat Flexibility Test provides EGYM operators and members with an even more advanced onboarding experience with breakthrough 3D analysis technology that assesses mobility, strength, and balance. It also generates a BioAge Flexibility Score that correlates mobility with biological age and provides an essential metric for tracking progress. The feature integrates with EGYM Genius, giving members precise, goal-oriented workout recommendations.

On the back-end club management side, EGYM will spotlight its new EGYM Business Suite 2.0, which simplifies operations with a centralized, data-driven platform that includes a single sign-on access to all EGYM products and services. The new system gives operators real-time insights into usage behavior, the ability to optimize their management tools, and enhance member retention through smart analytics and automation.

EGYM will be found at Booth #1203 at the HFA Show. Appointments can be booked here. 

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As a fitness professional, you’re navigating a quickly changing industry where technology, sustainability and wellness integration are transforming the way gyms operate and attract members. The “Gym of the Future” isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client and member needs.

This FAQ, based on ATN’s Gym of the Future report, dives into the key trends shaping tomorrow’s fitness matrix, from AI-driven personalization and hybrid training models to mental health support and sustainable practices. Arm yourself with the insights you need to future-proof your fitness business and continue delivering exceptional value to your clients.

1. What is the “Gym of the Future”?

The “Gym of the Future” represents a shift toward a more holistic, connected, and personalized approach to fitness. It embraces technological advancements like AI and wearable technology to personalize workout routines and track progress while incorporating wellness services like mental health support and recovery options. Sustainability is also a crucial aspect, with eco-friendly equipment and practices becoming increasingly important.

2. How are gyms using technology to personalize fitness experiences?

Gyms are integrating wearable technology, AI-driven platforms, and connected fitness equipment to tailor workouts to individual needs and preferences. Wearable devices track real-time data like heart rate and calorie burn, while AI platforms create custom routines that adjust based on performance, progress and even health conditions. Examples include Peloton’s adaptive classes and Ergatta’s rowing machine, which recalibrates workouts after each session.

3. How is the fitness industry addressing mental health?

Recognizing the connection between physical and mental well-being, the fitness industry is incorporating mental health support into its offerings. This includes dedicated spaces for meditation and mindfulness practices, classes like yoga and tai chi, and the integration of digital platforms with guided meditation sessions and AI-driven therapy tools.

4. What does ‘hybrid fitness’ mean?

Hybrid fitness blends in-person and digital fitness experiences, allowing individuals to work out at home, at the gym, or on the go. iFIT, for example, offers a robust platform with live and on-demand classes, virtual training sessions, and content focusing on mental health and fitness education, accessible through their connected fitness equipment or app.

5. How are gyms incorporating sustainability into their operations?

Sustainability is becoming integral to gym operations. Companies like SportsArt are developing energy-generating equipment, while others prioritize durable, long-lasting products to minimize waste. Gyms are also implementing eco-friendly practices like using recyclable materials, reducing energy consumption and adopting sustainable procurement policies.

6. How are financing solutions adapting to the evolving fitness landscape?

Companies like Broad Fit Financial are evolving their financing solutions to support the changing fitness industry. They are recognizing the increasing demand for wellness amenities, recovery options, and youth fitness programs, providing funding for both traditional and emerging modalities beyond standard gym equipment.

7. What can gym members of the future expect?

Gym members in the future can expect highly personalized, connected, and sustainable fitness experiences. They will have access to tailored workout plans based on real-time data, AI-driven coaching and on-demand and virtual fitness options. Sustainability will be paramount, with gyms adopting eco-friendly practices and offering equipment with reduced environmental impact.

8. How is the gym layout changing to accommodate new fitness trends?

The gym floor is moving away from rows of traditional machines towards more open spaces that allow for functional and movement-based training. This shift is driven by the rise of activities like HIIT, functional fitness and sports-specific training that require more dynamic and versatile workout areas.

Interested in learning more about the tactics others are using to stay a step ahead? Download the free report now. 

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BioCharger, the whole-body recovery platform, approaches wellness from more than one direction — and all at the same time. By weaving together PEMF (pulsed electromagnetic fields), light, frequencies and harmonics, and voltage, the brand goes where no provider in its field has gone before via its approach to cellular health. 

“It’s the only platform in the world that applies all four of these proven energies simultaneously and touchlessly,” said Jim Law, CEO of BioCharger, “The BioCharger activates your body’s natural ability to heal and recover.”

The BioCharger journey began when Jim Girard, who leads the brand’s research and development team, noticed an abundance of energy practitioners providing one of the four energies the BioCharger produces, the positive effects each brings out and the absence of something tying them all together.

“If you look at the mechanisms of action of each of the four energies, they’re all unique, but simultaneously, they all contribute to optimal cellular performance,” said Law. “So his vision was, why not create a device that could combine all four?”

35 years removed from that epiphany, Girard’s vision is present and concrete, with the BioCharger becoming smarter and more cost-effective than ever. 

Giving Back to Yourself

While the BioCharger may sound advanced from a conceptual standpoint, the way it’s used is anything but. 

To experience the four-in-one energy experience, users only need to sit or stand approximately 3-5 feet from the device for 12-15 minute sessions to receive the emitted energy forms. Users simply relax, let the machine do the work and then experience the benefits after the fact. 

“The key to success for any wellness business or fitness business is that your client or members feel or look better when they leave compared to when they walked in the door,” said Law. “Just experiencing the BioCharger and adding that 12 to 15 minute session to any protocol is going to improve the outcome.”

While the BioCharger helps individuals feel better on the surface — it also restores the energy our bodies have been missing for years. The Environmental Protection Agency (EPA) reports that humans spend 90% of their time indoors, leading many to miss out on the natural energies essential for overall well-being. 

“It provides four proven, scientifically-backed energies that exist in nature, that our bodies need desperately and are being blocked due to our modern lifestyles and spending,” said Law. “Without the proper energy at the cellular level, our body can’t regenerate and heal itself.”

Franchising Implications

PEMF, light, frequencies and harmonics, and voltage represent a winning formula for brands looking to integrate advanced wellness solutions and harness the benefits of multi-energy technology as well. 

Thanks to the BioCharger’s approachability, up to six users can enjoy the innovation at once, meaning sites often only need one, effectively making the device easy to integrate across multiple locations. The BioCharger being a modular tool, not requiring extensive staff oversight nor cleaning between sessions adds to its scalability as well. The same factors also allow the product to generate ROI in under 10 months, according to the brand. 

“The throughput is amazing compared to some of the other things from a profit margin standpoint,” said Law. “It is the highest margin, lowest operational cost device that you’ll find in any of these facilities.”

OsteoStrong, a wellness franchise focused on muscular and bone health, represents just one of the many clients currently benefitting from BioCharger’s franchise-friendly elements. The brand now boasts around 180 locations with help from BioCharger, which found eight different ways to monetize their service for them, contributing “massively” to their bottom line, according to Law. 

Capitalizing on Trends

The positives brought out by the BioCharger’s multi-user capabilities extend from the financial arena to end-user satisfaction as well. In the wake of the pandemic, more individuals are seeking community-building health and wellness experiences. With it serving as a wellness option that simultaneously introduces six people to each other at once, the BioCharger makes any gym or studio a platform for that sought-after camaraderie. 

“Today, more than ever, people don’t want to sit in their basement on a Peloton,” said Law. “We’re social beings. What we found with our clients, especially some of the larger, multi-site ones, is that it actually became a social point, and people collectively not only enjoy it but they get the benefits even to a greater extent as a group.”

This, coupled with the simultaneous increased demand for wellness by fitness consumers makes sites that house BioChargers more likely to spur higher retention rates — in some instances even bringing individuals through doors entirely on their own. 

“The movement has also had a huge impact on retention,” said Law. “Some of our larger customers, who measure that stuff maniacally, have seen that not only does it help retain, but it helps bring up the average member revenue. It can introduce new audiences that wouldn’t typically come to that business in the first place if it weren’t for the BioCharger.”

Evolving Through AI

BioCharger also continuously updates its machines, all of which are attached to a cloud network, with what it calls “recipes.” These “recipes” are energy and frequency programs designed for a specific outcome, such as assistance with a headache or recovery from a certain shoulder injury. 

Now, with over 1,400 recipes loaded, BioCharger’s next steps are being taken with artificial intelligence (AI). 

“We’ve got AI looking at our large language model and customizing design recipes on the fly based on a user’s need,” Law explained. “So if my HRV and sleep scores have been low, I can now enter that and it’ll custom develop a recipe you can run 30 seconds later.”

Law also added that BioCharger intends to assist more individuals dealing with chronic diseases in the near future, calling it one of the “hottest” areas where BioCharger technology has been embraced to help individuals recover in ways Western medicine hasn’t been able to.

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The wellness industry is expanding rapidly, driven by consumers’ growing interest in health and their desire for greater control and transparency. As more health spending shifts beyond the doctor’s office to direct-to-consumer products and services, there is a critical need to bridge the financial gap between health and healthcare. Flex, an HSA/FSA solution provider, is at the center of this unification.

“Consumers are increasingly taking control of their health journey, leveraging technology and at-home solutions to monitor and improve their wellbeing through diagnostic tests, wearables, apps and lifestyle interventions,” said Sam O’Keefe, Flex CEO. “Our goal is simple: to make HSA/FSA payments available wherever consumers spend on their health.”

Health savings accounts (HSAs) and flexible spending accounts (FSAs) present a sizable revenue opportunity for fitness and wellness brands. With over $150 billion available in these accounts, consumers have substantial funds to invest in their well-being.

Alternative payment methods have already proven to be powerful drivers of growth — whether through buy now, pay later options in e-commerce or ACH payments in fitness studios. These solutions not only attract new customers and members but also improve retention over time. Flex empowers brands to harness these payment innovations, unlocking new revenue streams and turning up customer engagement.

Clearing Complexities

Flex provides a seamless, expert-driven solution for fitness and wellness brands looking to accept HSA/FSA payments. The platform not only enables eligibility at checkout but also simplifies the entire process, offering expertise in compliance, reimbursement and required documentation.

Flex supports eligible payments, letters of medical necessity, reimbursements and more — all while ensuring smooth transaction completion. Getting started is quick and hassle-free, with no scheduling required. Instead, users can complete a chat-based telehealth visit with a licensed healthcare provider to obtain the necessary documentation for HSA/FSA reimbursement.

“We start by conducting a thorough review of your products and services,” explained O’Keefe. “Through this audit, we determine which items can be automatically approved and which require a Letter of Medical Necessity to comply with IRS guidelines. Based on these findings, we customize your HSA/FSA integration to create the smoothest possible checkout experience.”

Flex then facilitates payment through a single, streamlined checkout flow designed to maximize conversion rates. Its real-time analytics dashboard also gives brands clear visibility into their HSA/FSA transactions, enabling them to manage and optimize these channels effectively.

Beyond payments, Flex actively connects its community of high-intent HSA/FSA buyers with partner brands through the Flex Market, newsletter and social media channels. This not only keeps both businesses and consumers well-informed but also helps drive more sales and savings.

The HSA/FSA Difference

Flex reports their partners have attracted new customers, higher average order value and boosts in subscription retention. Consumers also benefit by saving 30–40% on purchases made with their HSA/FSA, Flex says. 

“By accepting HSA/FSA payments, businesses can attract this growing segment of health-conscious customers who actively manage their wellness journey,” said O’Keefe. “The ability to use HSA/FSA funds makes wellness products more accessible and affordable.”

More is Coming

As HSA/FSA adoption accelerates across the health and wellness industry, Flex is experiencing rapid growth, bringing its payment solutions to an expanding network of partners. The platform is already powering payments for leading brands such as Echelon, Kineon, iFIT, Trainwell, Ultrahuman, Ampfit and others, helping them unlock new revenue streams through HSA/FSA eligibility.

Since launching this partnership [with Flex], we’ve seen significant growth in HSA/FSA transactions, benefiting both our customers and our business, “ Echelon founder and CEO Lou Lentine said.

“We’re constantly expanding our capabilities — whether that means integrating with new platforms or refining our checkout process to maximize conversion rates,” added O’Keefe. “Every improvement we make is focused on one thing: helping our partners succeed.”

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In 2005, fitness industry visionary Augie Nieto was diagnosed with ALS. A pioneer in exercise innovation, Nieto built Life Fitness into the world’s largest commercial fitness equipment company — only to face a disease that would rob him of movement.

But instead of surrendering, Nieto and his wife, Lynne, launched Augie’s Quest, declaring that incurable is unacceptable. For 20 years, the fitness industry — an ecosystem he helped shape — has been an unwavering force in this fight, raising over $36 million to fuel groundbreaking ALS research.

Now, as Augie’s Quest marks two decades of impact, the industry is stepping up once again, proving that its strength goes far beyond the gym floor.

20 Years of Progress

Since its inception, Augie’s Quest to Cure ALS has raised over $100 million. Under Augie Nieto’s leadership, Augie’s Quest and ALS Therapy Development Institute (TDI) have collectively raised over $200 million to help bridge the gap between scientific discoveries and real-world treatments.

The fitness industry, a community Augie helped shape, has played an instrumental role in this mission, raising more than $36 million and fueling some of the most pivotal research initiatives in ALS treatment. Through nationwide events, fundraisers and dedicated partnerships, fitness brands and industry leaders have rallied, making an undeniable difference.

One case in point: the BASH for Augie’s Quest, one of the most defining fundraising events in the fitness industry’s history. Traditionally held alongside the International Health, Racquet & Sportsclub Association (IHRSA) conference (now the Health & Fitness Association), the event united fitness professionals in a shared mission. Since its inaugural event in 2006, the BASH raised millions for ALS research while demonstrating the industry’s unwavering commitment to driving meaningful change. This year, Augie’s Quest is instead a proud sponsor of the Athletech cocktail party event on March 13.

What made this event particularly powerful is its ability to unite fierce competitors; many of whom, including Augie’s own business rivals, would rarely share the same space.Yet, at the BASH, all competition was set aside in the name of a greater cause. Over the years, it became a unifying force, proving that the fitness industry isn’t just about strength and endurance in the gym — it’s about standing together to improve and save lives.

 A longtime supporter of the BASH event and Augie’s Quest, The Bay Club, headquartered in San Francisco, has gone beyond underwriting VIP parties, continuously championing the cause through auctions, supporting New York marathon runners, and direct contributions.

Matthew Stevens, President and CEO, emphasizes the importance of honoring industry pioneers, saying, “Respecting the past — especially the founders of our industry — is imperative to the core foundation of Bay Club and should be for our entire industry. The fact that Augie Nieto, one of our industry’s visionaries, was stricken with this awful disease means we can never forget his contributions.”

Another fitness industry leader that has been deeply committed to Augie’s Quest since day one is Life Time. In September 2024, the brand launched GO90 for Augie’s Quest, a nationwide 90-minute workout. The event united its athletic clubs across the country in a powerful display of support, raising substantial funds to propel ALS research forward. 

When asked why Life Time supported the cause, Bahram Akradi, Founder, Chairman and CEO of the company simply said, “Because I loved Augie.”

Over the years, Crunch Fitness has also played a significant role in supporting Augie’s Quest through national fundraising campaigns, including Love Your Muscles, involvement in Clubs for the Quest, and more. Their in-club activations and community-driven events have generated substantial funds, demonstrating how local gym communities can rally together for a greater cause.

“We’ve been honored to support Augie’s Quest over the years to help amplify awareness and support for ALS research and to continue Augie Nieto’s mission,” said Jim Rowley, Crunch CEO.  

Another major contributor is Orangetheory Fitness, which has donated over $10 million through fundraising campaigns and direct contributions. A defining moment came in 2018 when the brand raised $4 million in just three weeks through its #IBurn4ALS campaign. Zumba and Newtown Athletic Club have also been extremely supportive – raising over $1 million and just under $1 million, respectively.

“Anything that robs people’s ability to move is worth fighting against,” said Zumba’s Creator and Co-founder, Alberto Perez. “At Zumba, movement is our language, our joy, and our way of bringing people together. We support Augie’s Quest because their groundbreaking work will help to restore hope and mobility to those affected by ALS. Together, we can dance toward a future without this disease.” 

The fitness industry’s collective contributions have directly supported life-changing ALS treatments, including Tegoprubart – a promising therapy designed to slow disease progression by reducing neuroinflammation and protecting motor neurons from damage.

What’s Next? A Simple Yet Powerful Way to Join the ALS Research Fight

As Augie’s Quest marks its 20th anniversary, the question isn’t just how far the movement has come —  it’s how much further it can go. The fitness industry has already played a pivotal role in funding groundbreaking ALS research, but there is still work to be done.

The good news? The next step is already in motion, and it’s one the entire industry can take part in with minimal lift and maximum impact.

In May – ALS Awareness Month – based on the success of the Life Time GO90 event, and also on the sobering fact that every 90 minutes, someone is diagnosed with ALS, Augie’s Quest is launching a nationwide fundraiser and inviting all clubs and studios to join.

It’s simple. Participating clubs will host special 90-minute classes, featuring their most engaging instructors and dynamic programming.

The initiative is designed to be turnkey for gym owners – clubs can set their own entry fees ($25-$50), organize friendly competitions, offer incentives, and engage their communities in a fun yet impactful way. Augie’s Quest provides a customizable toolkit, making it easy for clubs of all sizes to get involved.

With many gyms already signing on, this is a tangible, industry-wide opportunity to continue Augie’s mission and accelerate the search for a cure. For those who haven’t yet participated in Augie’s Quest, this is the perfect way to start.

Says Rowley: “We’re excited to unite the Crunch community this May with this special programming to not only honor the incredible 20-year impact of Augie’s Quest but also inspire an effort among our members and the fitness industry to drive meaningful change.” 

Augie’s Quest has always been about resilience, innovation, and the collective power of a community … the very things that define the fitness industry. 

Rowley echoes this, saying, “Partnering with Augie’s Quest reinforces the importance of community and making a difference, and we’re proud to continually support this cause.”

For two decades, this industry has done just that, proving that its impact extends far beyond the gym floor. The millions raised have not just funded research; they have accelerated treatments, changed lives, and brought hope to thousands.

But the fight is far from over. ALS remains an incurable disease – but, as Nieto believed, incurable is unacceptable. Now, as Augie’s Quest embarks on its next chapter, the fitness industry has more opportunities than ever to make a difference.

As Stevens so perfectly puts it, “Our work here is – and continues to be – a tribute to the sacrifices Augie made for all of us in this amazing industry we get to call a career.”

For more information on how to participate in the 90-Minute Class Fundraising Campaign or contribute to the cause, visit Augie’s Quest.

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Funxtion, the digital fitness content platform, and EGYM, a fitness technology and corporate health innovation company, have announced an expansion of their strategic partnership. Together, the companies aim to bridge the gap between traditional gym experiences and digital offerings.

The heart of the partnership is the integration of Funxtion’s FX POD with EGYM’s ecosystem. In April 2023, the brands initially collaborated to embed Funxtions content into EGYM’s Trainer and Member apps. The companies have since collaborated with operators like Fitness First, World Gym, the Gym Group, and YMCA facilities.

“Our partnership with Funxtion aligns perfectly with our vision to make the gym experience more connected, efficient, and effective,” said Philipp Roesch-Schlanderer, CEO of EGYM. “Integrating Funxtion’s content with our Member and Trainer Apps not only unlocks new business opportunities for our enterprise customers but also elevates the end-user experience.”

Funxtion’s FX POD offers curated content that integrates with the broader gym environment, designed to improve individual and small-group training sessions. As part of the partnership, Funxtion will also develop an extensive library of digital fitness content, including single exercises and how-to videos covering equipment from leading manufacturers. Egym will also replace its exercise animations with Funxtion’s single exercise library.

“We are thrilled to take our partnership with EGYM to the next level,” said Ernst de Neef, CEO of Funxtion. “By integrating our FX POD with EGYM’s open ecosystem, we’re creating a fitness experience that is smarter, more personalized, and more engaging for users. At Funxtion, we believe in delivering innovative digital solutions that help operators boost member engagement and increase retention, and this collaboration allows us to do just that in an even more impactful way.”

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ABC Fitness, one of the fitness and wellness industry’s largest software providers, has hired SweatWorks founder Mohammed “Mo” Iqbal as its chief strategy officer, the company announced Tuesday. 

In the newly created role, Iqbal will establish a strategic consulting practice within ABC Fitness to advise the company on partnerships, mergers and acquisitions (M&A), and general innovation, including artificial intelligence (AI). Iqbal will work closely with ABC Fitness chief product officer Finn Hegarty in the new role, the company said. He’ll be based in Arlington, Virginia. 

“Mo brings a wealth of experience and a visionary approach to the fitness industry, leveraging his expertise in strategy, partnerships and technology, “ ABC Fitness CEO Bill Davis said of the appointment. “ABC Fitness is already helping over 30,000 fitness operators around the globe, and with Mo’s leadership, we will establish a strategic consulting practice that will help support our customer’s increasingly specialized needs and the wellness industry as a whole.”

Iqbal comes to ABC Fitness with high-level experience in digital innovation, consulting and entrepreneurship. He founded SweatWorks in 2012, a digital agency specializing in fitness technology that’s worked with top brands including EGYM, Flex and Pvolve.

Iqbal has served as the CEO of SweatWorks since founding the agency in 2012; he’ll now transition to a chairman role, advising SweatWorks on strategy and vision.

“There are only a few companies in the world I’d consider joining, and ABC Fitness was certainly at the top of that list,” Iqbal told ATN, praising the software firm for its large client roster of gyms and studios, and its commitment to establishing long-term partnerships with fitness operators.

In his early days on the job, Iqbal will focus on setting up the strategic consulting arm within ABC Fitness, with a particular eye on partnerships, M&A opportunities and driving innovation around AI. 

“ABC Fitness is going to be diving heavily into AI in various capacities,” Iqbal said. “We already have some good partners in the AI ecosystem, and AI is going to be something you’ll be seeing and hearing a lot from ABC Fitness over the next year.”

As fitness and wellness brands race to integrate AI into their digital offerings, Iqbal believes ABC Fitness has a leg up on the competition thanks to data – the software firm’s products serve around 40 million members and over 30,000 fitness businesses across the world. 

“In order to build truly good AI that’s structured in the right way, you need data,” Iqbal said. “The scale of ABC Fitness allows us to innovate in ways – especially leveraging AI – that no other company in our category can today.” 

The post ABC Fitness Hires SweatWorks’ Mohammed Iqbal, Eyes AI Innovation  appeared first on Athletech News.

Social media virality can completely transform fitness businesses overnight, but gym owners and fitness professionals are discovering that “instant” or rapid success comes with its own set of challenges. While a viral workout trend or “transformation post” can lead to spikes in memberships and class bookings, it can also strain operations, resources and mental health.

Success stories, such as super viral fitness challenges on TikTok or a gym’s unique approach to training catching fire, have fueled a 27% year-over-year increase in searches for “how to go viral.” But as some gym and studio owners have learned, viral fame can be fleeting, and without the right preparation, the benefits may be short-lived.

The Temporary Boost of Virality

A viral moment can lead to a surge in interest, but it’s not always pure magic. International insurance company Hiscox  spoke to small business owners who experienced virality to share the experience, how they handled it and what they learned.

“Our TikTok video about a BBC career initiative went viral, leading to nearly 40,000 app downloads in a month,” said Samantha Hornsby, co-founder of ERIC. However, she quickly realized that many of these downloads were short-lived and the influx of new members was not sustainable. 

“A lot of people signed up just to try the class they saw online, but retention was tough,” Hornsby said.

Similarly, dance studio owner Nana Crawford saw a 118% spike in website traffic and a 30% increase in class sign-ups after a video of her business, Jiggle Fiit, went viral. But once the online attention faded, so did the new sign-ups.

While the attention and financial gain of a viral moment can be enticing, the pressure to sustain momentum can take a toll on fitness professionals’ mental well-being.

Crawford shared how the pressure to continuously post content was impacting her mental health.

“The pressure to maintain the attention took a toll. Ironically, once I started putting less pressure on myself, my videos continued to perform well,” she said.

Professional Advice

Psychotherapist Eloise Skinner advises business owners, including fitness professionals and gym operators, to stay grounded during periods of intense growth.

“Viral moments do subside, and calmer periods are likely to return. Get as much support as you can, both professionally and personally,” she suggested.

A sudden spike in demand can quickly overwhelm a solo fitness entrepreneur, leading to logistical nightmares – and potential customer dissatisfaction. To maintain quality service, some fitness businesses have adapted by hiring temporary front-desk staff, expanding class offerings and automating scheduling systems.

To help wannabe fit influencers who find themselves in the viral spotlight, Skinner offers key strategies:

Prioritize mental health: Skinner advises people to pace themselves, keep track of key feedback, and return to important comments later. “In the midst of a viral experience, things can easily get lost or overlooked,” she said.

Hire temporary staff to relieve the burden: Business expert David Horne suggests hiring temporary staff or freelancers to manage the influx of new customers. “Expanding the team provides immediate support, allowing the core team to stay focused without risking burnout,” he explained.

Focus on retention strategies: Horne stresses the importance of keeping customers engaged after the viral moment fades. 

“Offer special deals to maintain interest and analyze your metrics to understand new customer segments,” he said. Sending personalized emails to new customers can also help sustain engagement.

While preparing for viral success, fitness businesses must also consider protection.

“Having the right insurance in place, like liability coverage and equipment protection, can help safeguard your gym,” said Nick Thornhill, Direct and Partnerships Director at Hiscox. “These policies support you if workplace accidents or third-party claims arise, allowing you to focus on running your business with confidence.”

Going viral can be a sea change moment for fitness businesses, but without a measured strategy, it can also be a nightmare. By staying prepared, maintaining mental well-being and implementing specific strategies, gym owners can turn viral moments into long-term business growth rather than fleeting fame.

The post The Hidden Challenges of Viral Fitness Fame appeared first on Athletech News.

For decades, the fitness industry operated under a well-known but counterintuitive model: expecting 70% to 80% of gym members who purchased a membership to rarely show up. Operators planned for this, forecasting attendance rates that assumed most members wouldn’t consistently engage.

But the landscape is shifting. A new generation — particularly Gen Z —  is upending expectations. They’re not just joining gyms; they’re using them. And they expect results, personalization, and innovation that evolves with their needs.

So, the challenge becomes: How do gyms shift their models to accommodate? How do operators design and manage spaces that engage people not just for weeks, but for years? How do they introduce training solutions that grow with each member’s fitness journey, adapting to their changing goals, lifestyles, and abilities?

Most gyms today simply aren’t built for this level of long-term personalization.

Meet EGYM Genius.

EGYM Genius is an unprecedented, AI-powered, adaptive workout platform that creates hyper-personalized workout plans, learning from each member’s progress over time.

By analyzing over 8 billion workout data points and 500 million assessment data points, EGYM Genius continuously refines training recommendations – bringing a level of intelligence, precision, and adaptability that has never existed in fitness.

With EGYM Genius, fitness isn’t just about getting people through the door. It’s about keeping them there — and keeping them committed —  for life.

The Impact of EGYM Genius: Transforming Fitness Engagement & Operations

Since its launch in October, EGYM Genius has been reshaping the way gyms engage members and operate efficiently. General Manager of EGYM North America, Dana Milkie says the response from both gym-goers and operators has been overwhelmingly positive, with early data already showcasing its ability to enhance retention, improve efficiency, and drive deeper member engagement.

“First, the ‘ah-ha’ has been around not just the level of personalization that Genius provides, but its ability to learn,” he explains. “Rather than following a static plan, users experience dynamic training programs that evolve in lockstep with them, creating a sense of progression and sustained motivation.”

This level of personalization has already contributed to a 10% reduction in churn among early adopters, proving that members who feel supported in their fitness journey are more likely to stay committed.

Second, gym operators and trainers see Genius as not just a tool for engagement but a powerful efficiency driver. “Traditionally, crafting personalized training plans for members could take up to 30 minutes or more per person and with Genius, that time is reduced to 10 minutes or less,” says Milkie. “With the help of Genius, trainers can pair their own expertise with the data and create better plans, faster.”

Additionally, the onboarding process for new members has become at least 20% faster, further streamlining productivity.

Beyond efficiency, Genius is also redefining how members interact with the gym floor. Instead of falling into the routine of using a single piece of equipment —  such as hopping on a treadmill for thirty minutes and then leaving —  members are being exposed to various workout modalities as their training plans evolve, including strength machines, free weights, cardio equipment, and more.

“The members who only stick to one routine are the most likely to churn,” Milkie explains. “Genius ensures they explore different areas of the gym, which we know creates stickiness.”

And last, Milkie points to differentiation as a significant benefit.

“Integrating AI-driven personalization in this way allows gyms to deliver cutting-edge fitness experiences that members can’t get at the competitor down the street.”

How Genius Stands Apart

One of Genius’s greatest strengths is its flexibility – it seamlessly integrates into various health and fitness club models.

• For staffed gyms, it acts as a powerful tool for trainers, enhancing efficiency and providing a structured baseline training plan that evolves as members evolve.
• For low- or no-staff facilities, it guides members through optimized workouts even when no trainer is present, creating a huge value-add for members.  

“It’s all about putting the member at the center of their fitness experience,” Milkie says. “Genius adapts to what the member needs.”

Unlike many fitness tech solutions, EGYM Genius is an operator-focused solution that enhances the in-gym experience.

“Our mission at EGYM is to help operators deliver the best version of their brand,” Milkie explains. “We aren’t here to pull members outside the gym; we’re here to make their gym experience smarter, more engaging, and results-driven.”

Beyond that, Genius caters to a broad fitness spectrum. Whether it’s beginners seeking guidance or experienced athletes looking for structured progression, the platform provides an intelligent, evolving fitness partner.

When asked how EGYM Genius fits into the future of connected fitness, Milkie says it’s poised to be the central hub that ties it all together.

“We’ve been very purposeful in building an open ecosystem,” Milkie says. “This allows us to seamlessly integrate with wearables, cardio machines, and strength equipment – even turning traditional equipment into smart, data-driven tools.”

For instance, if a beginner were told to begin a workout with dumbbell curls, he or she would likely not know how many reps to do, what weight to use or even what the correct form is.

Genius uses data to recommend ideal weight and rep counts, and even provides video tutorials to show the user exactly how each exercise is done. “It bridges the gap between traditional gym equipment and cutting-edge digital fitness,” says Milkie.

In the end, EGYM Genius is more than just AI-driven programming —  it’s a revolution in how fitness is delivered and experienced. With its ability to personalize, adapt, and integrate across gym operations, it sets a new benchmark for engagement, retention, and efficiency.

“This isn’t just an incremental improvement —  it’s a fundamental shift in how fitness is approached at the gym level,” Milkie concludes. “We’re not just keeping members coming back —  we’re redefining what a gym experience can be.”

The post A New Era in Fitness: How EGYM Genius is Creating a Paradigm Shift Using AI appeared first on Athletech News.

ISI® Elite Training has announced a new partnership with Macrostax Team, a nutrition software platform that provides personalized, science-backed meal plans. The collaboration aims to enhance ISI Elite Training’s strength and conditioning model by integrating a structured nutritional approach, giving members access to tools that support both their training and dietary needs.

ISI Elite Training, known for its 50-minute, high-intensity sessions focused on functional strength and endurance, is expanding its offerings to include customized nutrition planning through Macrostax Team. The Macrostax platform provides macro-based meal plans tailored to individual goals, allowing users to track food intake, set fitness and nutrition targets and receive guidance on optimizing performance and recovery.

For members, this partnership offers access to a dashboard where coaches can monitor individual and group progress, particularly during nutrition challenges. The Macrostax app enables members to track their meals and macros while receiving ongoing support from their fitness community.

The partnership is launching with the IRON28 Challenge, a 28-day program designed to reinforce fitness habits through structured training and guided nutrition. As part of the challenge, participants will have access to Macrostax’s app to follow customized meal plans, track their progress, and engage with challenge groups for accountability and motivation.

While the IRON28 Challenge marks the first major initiative between the two companies, the partnership is intended to extend beyond a single program. ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve performance, recovery and overall health.

The collaboration reflects a broader industry trend of fitness brands incorporating digital tools and personalized nutrition to support members beyond the gym floor.

The post ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness appeared first on Athletech News.

The three break down the importance of structure while scaling and doing more than just being an “off the shelf” solution. Topics such as correct artificial intelligence (AI) application, prioritizing the member experience and the American market’s unique demands are all covered as well in this compelling converastion.

Watch the full interview for expert commentary on the following:

• The differences between expanding into the U.S. and elsewhere
• The human element increasing in value around tech
• Using technology strategically rather than as a crutch

Key Talking Points:

• (0:00 – 1:59) Introductions
• (1:59 – 3:59) Hapana’s New Progress
• (3:59 – 7:02) Big and small obstacles when expanding into the U.S.
• (7:02 – 9:57) First steps to take before expanding
• (9:57 – 16:18) Inside the Hapana and Fitstop partnership
• (16:18 – 20:52) AI’s usefulness and limits
• (20:52 – 24:33) Future outlook for Hapana and Fitstop
• (24:33 – 24:41) Wrap up

The post Fireside Chat: Jarron Aizen, Founder and CEO of Hapana & Peter Hull, Founder and Managing Partner at Fitstop on Helping Brands Expand Globally appeared first on Athletech News.

FightCamp is on a mission to make boxing accessible and fun for the masses. The at-home fitness brand is off to a strong start, raising millions in funding and receiving backing from fighting legends like Mike Tyson. 

Founded in 2014 by a team including CEO Khalil Zahar, FightCamp’s flagship product ($799) features a smart boxing bag that allows users to track their punches and kicks in real-time. The bag connects to TVs and smartphones, offering a library of coach-led, on-demand workouts that teach people the fundamentals of boxing and kickboxing.

In 2021, the at-home fitness brand raised $90 million in a funding round backed by venture capital firms and professional fighting icons like Tyson, Floyd Mayweather, Georges St-Pierre, and Francis Ngannou.

Since then, FightCamp has revamped its tech, expanded internationally and released new products and features, including the ability to track kickboxing moves and a two-player mode that allows users to compete with friends and family members. 

Zahar sat down with Athletech News to discuss his journey from mechanical engineer to entrepreneur, the future of connected fitness and why FightCamp is poised to help bring boxing into the mainstream. 

This conversation has been lightly edited for clarity and length. 

Athletech News: Can you tell us about your background and how you got the idea to create an at-home boxing fitness brand?

Khalil Zahar: I moved to Toronto to complete a master’s in Microelectromechanical Systems (MEMS) at the University of Toronto. I ended up joining a boxing gym and I completely fell in love with everything about it, from the vibe to the coaches to how intense, engaging and effective the workout was. I found myself going to the gym four or five times a week, sparring a lot and getting in the best shape of my life, even though I had already had a strong athletic base as a breakdancer in Canada. I realized though, that boxers weren’t really measuring anything; even the most high-level boxers were just counting their punches with a clicker. 

I thought, “What if you could put a device on your wrist that did all of the tracking for you?” That idea resonated with the Canadian Olympic boxing coach, who agreed to lend me some funding for research and development. That led to the first version of the company, which was called Hykso. We started that in 2014, but the product was just for professional boxers. In 2018, we launched FightCamp for consumers. 

ATN: How did you evolve from Hykso, a product for professional boxers to FightCamp, a product for everyday fitness consumers? 

KZ: We wanted to think bigger. We’d converted a lot of professional athletes, but that was a very small market. We saw that boxing for fitness was trending and gym chains were popping up.  At the same time, at-home fitness also was becoming more and more popular. 

We knew to make a successful product, we had to make it interactive to help people stick with their workouts. So we took the tracking technology that we built for professional athletes and then we put it on top of engaging content and workout classes. That was the first version of FightCamp. 

ATN: FightCamp released a new and improved version of its flagship product a few months ago. What’s new with FightCamp gen-two?

KZ: The gen-two features completely redefined hardware, including a console. We still have trackers but instead of communicating directly to a phone, the console projects the full experience on-screen, which makes for a better user experience. 

We also added a couple of new features that are exclusively available on the console. The first one is partner workouts. We added more trackers so you can now work out together with a friend, partner or family member, and both people can see their profiles on-screen.

The second feature is kick tracking. We went from having two trackers on the wrist to four trackers – two on your wrist and two on your ankles. That allows users to do kickboxing as well as boxing movements. We have a lot of new things in the works as well.

ATN: Can professional boxers still use FightCamp or is the product mainly for amateurs?

KZ: Our typical customer demographic is 100% fitness-focused consumers, not professionals, although pros can still use us to keep up with their conditioning. 

For around 60% of people joining us, it’s their first time boxing or kickboxing. Our typical user is between 30 and 50 and is looking to do something other than traditional cardio or weightlifting options. They want an engaging workout and they’re intrigued by boxing, but they don’t know where to start. We have a lot of young parents among our customers. 

ATN: FightCamp’s $90 million funding round included names like Mike Tyson, Floyd Mayweather, Georges St-Pierre and Francis Ngannou. How important was it to get that type of buy-in from pro fighters? 

KZ: It really legitimized the effectiveness of our workout and our vision of keeping it authentic. One of the biggest criticisms of a lot of products in the boxing world is that they’re not authentic; you’re going to learn the gimmicks but not true boxing or kickboxing. We believe it’s our mission to bring true boxing culture and true boxing foundations to the masses, not just some bubble-gum, diluted version of it. A lot of our customers start with us, learn strong fundamentals and wind up joining a boxing gym. 

ATN: Many connected fitness brands have post-pandemic as people have returned to gyms. How do you assess the market for connected fitness in 2025 and the years ahead?

KZ: The pandemic made a lot of concepts viable while the pandemic was happening and then maybe not so much right after it ended, because you’re taking away the majority of gym-goers who were stuck without a gym. Some concepts that were already working before the pandemic, however, and I think they’ll continue to work. We started before the pandemic in 2018 and grew very healthy until 2020. And while Wall Street is mixed on Peloton right now, they have a very healthy user base. 

I think connected fitness will continue to do well because there’s a growing segment of people who don’t want to hit the gym anymore. At some point, it just doesn’t fit into people’s schedules to always go through the gym commute. 

ATN: Boxing as a form of fitness has become quite popular over the past few years, especially with women. What’s your vision for the future of FightCamp?

KZ: There’s no reason we can’t become as big as Peloton or even bigger. There are a couple of reasons why.  First, we think boxing is going to continue to be thought of as one of the best workouts you can do. Just look at the conditioning levels of fighters – these guys are literally going to war, and they’re extremely fit. At FightCamp, we’re making it engaging to learn and stick with boxing, which will make us a superior offering in the future. 

The second thing is that martial arts in general is a very worldwide phenomenon, as opposed to something like indoor cycling that’s a bit more Westernized. When you’re thinking about the market as the entire planet, we have a big potential for international expansion.

The post CEO Corner: FightCamp’s Khalil Zahar on the Boxing Fitness Boom appeared first on Athletech News.

Gym owners looking to elevate the member experience and boost their brand now have a powerful new tool at their disposal: GymTV’s Digital Spectaculars.

These sleek, 36 square feet 4K video walls, developed in partnership with Zero-In, captivate members after just one or two steps through the door. Displaying real-time class schedules, gym events and exclusive offers, Digital Spectaculars create a dynamic, premium experience while opening new revenue opportunities through targeted advertising.

Currently rolling out to premium fitness locations across the U.S., Digital Spectaculars are tailored for upscale gym environments and go beyond aesthetics. GymTV covers the upfront costs, allowing gym owners to seamlessly integrate the cutting-edge technology into their spaces without financial strain.

For gym operators who aim to rise above what’s become a competitive and concentrated market, Digital Spectaculars provides a pedestal through enhanced member engagement, strengthened branding and by unlocking new streams of income.

Elevating the Member Experience with Digital Spectaculars

Digital Spectaculars go beyond traditional screens — embodying digital canvases specifically designed for upscale gym environments. With high-impact visuals, these displays resemble a next-level communication tool for gym owners and members alike. 

With real-time functionality, gym operators can easily showcase personalized signage, while the dynamic content capabilities allow for high-quality video, live updates and branded messaging. The design enhances any premium fitness space’s luxury aesthetic, elevating the environment for members and reinforcing the gym’s high-end nature.

Today’s gym operators face increasing pressure to create exceptional experiences while also improving operational efficiency. Digital Spectaculars address these challenges by enhancing communication and unlocking new revenue streams through targeted advertising capabilities.

“These displays go beyond aesthetics; they’re tools that help gym owners better connect with their members while unlocking new ways to monetize their spaces,” said Marc Farber, President of GymTV North America.

Reaching High-Value Audiences

Digital Spectaculars rollout presents advertisers with an exciting opportunity to engage high-value audiences. GymTV’s network already connects brands with affluent, health-conscious consumers and the addition of these large-format displays enhances that promise. 

With an audience whose average household income exceeds $200,000, an average of 3.2 gym visits per week, and demographics where 85% of members are aged 18-49 and actively making purchasing decisions, the potential for impactful engagement speaks for itself.

“In a world where everyone is inundated by a plethora of media channels and an overwhelming volume of communication, going big offers an exciting opportunity to ensure our messaging breaks through,” said Kari Saitowitz, Chief Marketing and Creative Officer at New York Sports Clubs. 

Don’t get it twisted. Bigger is always better, Saitowitz argues as well. 

“In addition, the expansive screen size allows for high-impact creative and the ability to display critical member information, such as our group fitness schedule, at all times,” she added. “Large-format messaging is a fantastic way to command attention and ensure our members and guests are well-informed about our services, member benefits, and special offers.”

Strategic Rollout to Premium Locations

Initially launching last month in New York Sports Club, the rollout of Digital Spectaculars targets 25 premium gym locations. These include six locations each in New York and Los Angeles, three in Chicago, and a combined 10 in Dallas, Houston, Florida, Detroit and San Francisco. 

By focusing on high-traffic, upscale gyms, GymTV ensures that Digital Spectaculars reach the most engaged and valuable audiences.

“Zero-In digitizes real world spaces with memorable and impactful experiences and the GymTV Digital Spectaculars program is the perfect application of how to leverage technology to communicate relevant visitor information and advertising in a way that is sleek and modern as well as functional,” said Zero-In CEO Mitchell Goss. “We are thrilled to work with GymTV and their partner brands to grow this one of a kind digital marketing channel designed specifically for the fitness industry.”

Digital Spectaculars go beyond just a product launch; they represent the cornerstone of GymTV’s vision for the future of gym communication. As the fitness industry continues to push boundaries and define new verticals, these displays position gyms to stay ahead of the curve, offering unparalleled communication tools and revenue opportunities. 

This innovation reflects GymTV’s ongoing commitment to enhancing the gym experience for owners, members and advertisers alike.

The post GymTV Partners with Zero-In to Transform Gym Communication  appeared first on Athletech News.

Every 90 minutes, someone is diagnosed with ALS (Amyotrophic Lateral Sclerosis), a devastating neurodegenerative disease with no known cure. To shine a light and raise funds, fitness clubs nationwide will rally together in May, ALS Awareness Month, to offer high-energy 90-minute classes in support of Augie’s Quest to Cure ALS.

The concept behind the event is simple: a 90-minute class featuring a gym’s most engaging instructors and best programming. These sessions are designed to energize participants and foster a strong sense of community, while also attracting new members.

Participating clubs are encouraged to charge between $25-$50 per entry, with proceeds going toward ALS research. Other fundraising strategies include:

• Encouraging competition between locations and coaches to drive donations.
• Using club-wide incentives to reward participants and instructors who meet fundraising goals.
• Offering exclusive swag to the first 20-50 registrants.
• Allowing early registrants to reserve prime workout spots.
• Engaging member influencers to promote the event and boost participation.

Fitness club owners interested in hosting a class can work with the Augie’s Quest team to customize their event with a downloadable toolkit, ensuring maximum engagement and impact. Many clubs have already signed up to host their own 90-minute classes.

This year marks the 20th anniversary of Augie’s Quest to Cure ALS, an organization founded by fitness industry pioneer Augie Nieto, and has been at the forefront of ALS research for two decades, driving breakthroughs and offering hope to those affected by the disease.

 that has been instrumental in advancing critical ALS research. Since its inception, the fitness and wellness industry has collectively raised over $36 million, funding groundbreaking research initiatives.

Fitness enthusiasts, gym owners, and wellness advocates are invited to participate in this nationwide effort. Whether by attending a class, making a donation, or spreading awareness, everyone has the power to contribute to a future without ALS.

For more information on how to get involved, visit Augie’s Quest.

The post Fitness Facilities Nationwide to Unite for 90-Minute ALS Fundraiser appeared first on Athletech News.

As the global fitness industry continues to embrace inclusivity, a new Research and Markets report provides insights into the market for fitness platforms designed for individuals with disabilities.

Released on January 27, the report – Fitness Platforms for the Disabled Market by Type, Platform, Devices, and Region – forecasts remarkable growth in this segment, projecting an increase from $3.38 billion in 2024 to $30.78 billion by 2035 – with a compound annual growth rate (CAGR) of 22.24%.

This surge is seen to be driven by growing advocacy for inclusive fitness, government support, technological advancements in digital platforms and adaptive equipment, and a rising demand for remote and accessible fitness solutions.

The report provides a detailed analysis of 17 countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, outlining the key drivers and challenges shaping this evolving industry.

Key Market Trends: What’s Driving Growth?

Findings point to several factors that are fueling the expansion of fitness platforms for individuals with disabilities, including:

• Stronger Government and Institutional Support
  Awareness of the importance of fitness for individuals with disabilities is growing, driven by advocacy from non-profit organizations, healthcare providers and government initiatives. Efforts to emphasize the mental and physical health benefits of physical activity for disabled individuals are fueling demand for more accessible fitness platforms.
• Advancements in Digital Platforms and Adaptive Equipment
  The rise of AI-driven personal training, smart fitness wearables and adaptive fitness technology is making workouts more tailored and accessible than ever before. In fact, the wearable devices segment is predicted to grow at the fastest CAGR during the forecast period owing to its ability to provide continuous health and fitness monitoring, such as heart rate, steps, and activity levels, which is particularly beneficial for individuals with limited mobility or specialized health needs.
• Growing Demand for Remote and Virtual Fitness Solutions
  With the expansion of digital fitness, on-demand content, mobile apps and virtual coaching platforms, individuals with disabilities now have more flexible options to engage in fitness.

According to the report, North America is expected to hold the largest revenue share during the forecast period, driven by high awareness of adaptive fitness, a strong healthcare infrastructure, supportive government policies promoting inclusivity, and the presence of major fitness platform providers offering accessible solutions for individuals with disabilities.

“We are certainly seeing technology play a bigger role,” says Patrick Lawrence, chief programs officer for the Challenged Athletes Foundation, San Diego. “When it comes to major fitness platform providers and adaptive equipment, one segment we’ve seen big growth in is electric assist handcycles, which are very tech-reliant.”

Meanwhile, the Asia-Pacific region is projected to experience the CAGR, fueled by increasing awareness of disability-inclusive fitness, rising investments in healthcare technology, and expanding smartphone penetration. As accessibility initiatives gain traction across countries in the region, fitness platforms are becoming more widely available to a larger population.

What’s Leading the Charge?

By Type: Exercise & Weight Loss Platforms Lead the Market

In 2024, the exercise and weight loss segment led the global fitness platforms for the adaptive fitness market in revenue, driven by a growing emphasis on physical health, mobility improvement, and weight management among individuals with disabilities. Awareness campaigns and specialized fitness programs tailored to their needs further contributed to this growth.

By Platform: iOS Takes the Lead

From a platform perspective, iOS emerged as the top-grossing segment, largely due to the widespread adoption of Apple devices in developed markets. iOS platforms also offer advanced accessibility features that cater specifically to individuals with disabilities, making them a preferred choice for fitness solutions.

By Device: Smartphones Are the Primary Access Point

Among devices, smartphones emerged as the top-performing segment, thanks to their convenience, portability, and widespread availability. With high smartphone penetration, users can easily access fitness platforms anytime and anywhere, making mobile-based solutions the most practical and widely used option for individuals with disabilities.

With continued advancements in technology, increased advocacy and growing investment in adaptive fitness solutions, the fitness platforms market for individuals with disabilities is poised for sustained growth.

“The opportunity for continued and increased connectivity globally is a win,” says Lawrence. “The advent of social media made the world a smaller place and there is an increase in the idea that people with disabilities can have an active lifestyle. I think platforms that cater to individuals with disabilities have a promising future.”

The post Adaptive Fitness Platforms Poised for $30.8B Surge by 2035 appeared first on Athletech News.

The growing interest in longevity, combined with the failures of the current American healthcare system, has created space for gyms and wellness facilities to meet the needs of disenchanted patients (70% of whom believe the healthcare system fails to meet their needs in at least one way, according to Harris Poll data) and wellness seekers looking to live life to the fullest. 

Barriers to healthcare — such as insufficient insurance coverage, staffing shortages and long waits for appointments — have thrust fitness facilities into the spotlight as an accessible solution to preventative health and wellness. 

With innovations like longevity-centered memberships, high-tech health tools, the embracing of recovery zones in high-value, low-priced gyms and smart gym equipment that delivers a customized and movement-based prescription, the fitness industry is quickly transforming into a viable and valuable supplement to traditional healthcare. 

Here is what some of those at the forefront of fitness are doing in the name of health and longevity.

Longevity-Centered Memberships & Programming

Unsurprisingly, luxury lifestyle and fitness brand Equinox is among the leaders in the growing longevity space, as seen with its new Optimize by Equinox program, a membership program that integrates biomarker testing from Function Health with a personalized health regimen. Each Optimize member is assigned a dedicated team of health and wellness experts covering fitness, nutrition, sleep and massage.

The celeb-loved Equinox has made no secret of its intentions to tap into the health landscape, even adding a Health Advisory Board of top medical and wellness experts and academics to inform its programming for 2024 and beyond.

“We really are a way of living brand more than we are a fitness brand,” Klim said, noting Equinox’s four pillars — movement, nutrition, regeneration and community,” said Julia Klim, vice president of strategic partnerships and business development at Equinox, “We’re innovating to getting closer to healthcare and doing more personalization.”

Fitness SF, a group of eight health clubs in the Bay Area, is also breaking ground in longevity memberships. The fitness operator is working with health tech startup InsideTracker to roll out biomarker testing as part of a “reimagined membership” that includes a one-time DNA analysis (for baseline measurement purposes) and biannual blood biomarker testing to track progress. The results are intended to guide Fitness SF’s training services, hyper-personalizing the experience for its members.

“Our dedication to an emerging future is shown through our commitment to personalized diagnostics that produce significant results,” Fitness SF president Zsolt Jackovics said.

24 Hour Fitness is taking a different approach, launching new fitness formats in partnership with SH1FT Fitness —Modus Move and Modus Mobility—that are focused on recovery training and longevity. 

Both programs offer members a “prehab” approach to stability and neuromuscular activation (Move) and active recovery and range of motion (Mobility), delivered within a small group setting.

“These classes have been meticulously designed around the latest scientific research to deliver real change to our members,” said Mike Heim, head of programming and education for 24 Hour Fitness. “Longevity training or ‘fitness for life,’ is an area that is far too underserved in group exercise – but it’s incredibly important to us at 24 Hour Fitness. Having both of these programs helps our members get the sort of fitness benefits they can enjoy today and for the rest of their lives.”

Body Scanning & Personalized Health Tech

Australian tech company Evolt exists at a pivotal time when consumers are desiring a true “behind the scenes” look at their health and weight loss medication promises to be a transformative measure. 

Evolt uses advanced body scanning technology to deliver a comprehensive view of an individual’s body composition, with the ability to distinguish between muscle and fat. The brand delivers that data on an app so users can track progress.

“The Evolt 360 bridges the gap between health aspirations and tangible results, transforming data into actionable strategies that enhance long-term engagement and success in wellness,” Evolt co-founder and CEO Ed Zouroudis said of the model, adding that it’s ideal for gyms looking to increase membership numbers.

Evolt also offers individualized macronutrient profiles so members can understand the protein, carbs and fat they require on a daily basis — particularly important for those using GLP-1 medications. 

Seca TRU, also committed to giving consumers a clear picture of their health, offers a full-body test with its Body Composition Solution, a system that analyzes health and wellness using key metrics while boosting engagement for gyms and fitness facilities and sparking motivation for members.

The Seca TRU Body Composition Solution takes into account a user’s age, gender and ethnicity while assessing muscle mass, fat mass, energy expenditure and recovery levels.

“Traditional metrics like weight do not fully capture the internal changes occurring in their bodies,” Seca executive vice president of Sales and Marketing Duane Jones explained. “The TRU Body Composition Solution provides a more comprehensive view by setting baselines, which then allows gym goers to establish goals that more accurately reflect their overall health status.”

InBody, a pioneer in medical body scanning with machines found at countless facilities, including Dr. Frank Lipman’s well-known clinic in New York City and Fitness SF gyms, has made its state-of-the-art body composition devices available to wellness facilities of all sizes with a leasing program.

Not only does the leasing program help fitness and wellness-related businesses attract and retain members with the latest devices, it also helps users receive comprehensive insights into their muscle and fat distribution, hydration, cellular health, water retention levels and more.

“This program makes technological obsolescence itself obsolete,” said InBody’s vice president of sales Daniel Park. “Instead of buying a product that will eventually go out of date, you pay for a service that includes ongoing maintenance and get new upgrades as needed.”

In yet another endeavor to empower consumers with rich health insights, BellSant turns a smartphone into a personal health advisor, with users undergoing blood, physical and mental tests every three to six months. The digital wellness platform also tracks biological age while providing feedback on exercise, nutrition and daily habits.

“The tools most people are using today are very piecemeal, a wearable device trying to tell you it can score your health based on an optical sensor on your wrist, a CGM telling you glucose spikes should be your obsession, or a supplement telling you that they’ve solved the root cause of aging,” BellSant co-founder and head of product Rick Bowman said. “We create a deeper way to track health regularly.” 

“We avoided day-to-day recovery scores to focus on your long-term health and wellbeing,” Bowman added. “By measuring your actual body and your functional capabilities, we give you a true sense over time of how your body and mind are evolving and how you can prioritize where you intervene.”

HVLP Gyms Embrace Recovery 

High-value, low-price (HVLP) fitness operators may be budget-friendly, but they sure aren’t skimping on recovery and relaxation offerings for their members. 

Crunch Fitness is not only rapidly growing its footprint but is also steadily focused on recovery, with plans to build upon its “Relax & Recovery” offerings. The “No Judgments” fitness franchise currently offers HydroMassage, saunas and steam rooms at select locations. 

“We believe recovery is emerging as a noteworthy trend as more consumers begin to understand its importance for health and longevity – from reducing the risk of injury to enhancing performance and promoting overall well-being,” Crunch president Chequan Lewis said. “For many fitness enthusiasts, recovery will become a fundamental component of their fitness regimen.”

Planet Fitness, the current leader in the HVLP space with almost 20 million members, is also enhancing its recovery offerings. Currently, the PF Black Card membership includes recovery amenities like access to massage chairs and HydroMassage loungers from WellnessSpace Brands. Additionally, some Planet Fitness locations also offer CryoLounge+ chairs and RelaxSpace Wellness Pods, also from WellnessSpace Brands, to help members recover and relax before or after a workout. 

Chuze Fitness is also keen on recovery, offering its members access to HydroMassage, infrared and traditional saunas, CryoLounge chairs and RelaxSpace Wellness Pods at select locations. 

The recovery focus has spilled over into Chuze Fitness classes, with the fitness operator taking note that consumers have become interested in modalities that promote mental well-being in a post-COVID setting.

“We’ve also put additional emphasis into connecting mental well-being and physical exercise by leaning into enhancing our mind/body class options such as infrared heated yoga and Pilates,” Chuze Fitness co-founder and CEO Cory Brightwell said. 

EoS Fitness is undergoing a multi-million dollar reinvestment in its gyms this year, seemingly sparing no expense on recovery offerings. Some new facilities boast “The Tank,” a place for EoS premium membership holders to enjoy recovery products such as Hypervolt Percussion Massagers and Normatec Compression Boots from Hyperice, and the Evolt 360 body composition scanner. At select locations, some EoS Fitness gyms offer assisted stretch services.

“When we say we are the (high-value, low-price) gym, we are speaking to our culture of constant innovation and drive to bring our members the most value for the investment they are making in themselves when they come to EoS Fitness,” EoS Fitness chief operating officer Richard Idgar said.

Smart Equipment Gets Personal 

Personalized health insights are also being realized through innovative smart equipment found in leading gyms and fitness facilities, with EGYM and Technogym leading the charge with technology that appeals to a wide range of users and keeps them engaged with their gym provider.

EGYM’s new BioAge system gives users a measurable approach to the state of their fitness and wellness, accounting for strength, cardio, flexibility and metabolism. It offers users immediate and valuable feedback, determining their BioAge and informing users of areas in need of improvement.

The system keeps users engaged by its ability to detect progress faster than a scale, ensuring fitness enthusiasts remain motivated.

“Unfortunately in our industry, usually it’s all about what a member sees on the scale,” said Dana Milkie, EGYM’s General Manager for North America. “It can be a little demotivating, particularly in the first three or four weeks when you’re starting to exercise, trying to change your body, and you don’t see anything on the scale. From a BioAge perspective, you begin to see changes very quickly as whatever biological age you started at begins to go down.”

Technogym’s new AI-based assessment station, Technogym Checkup, captures a user’s true state by scanning their body composition and analyzing their strength, balance, mobility and cognitive abilities and provides a “Wellness Age” that is more valuable than a biological age. Users then receive a personalized prescription of training protocols that evolve with the assistance of artificial intelligence. As users make progress with Technogym’s results-driven technology, they will discover their Wellness Age decreases.

“Our AI-based assessment station … represents the access point to the ecosystem in order to measure physical and cognitive parameters and to a fully personalized program for every single individual that evolves over time thanks to AI,” said Nerio Alessandri, Technogym founder and CEO.

The post The Gym as a Clinic: Fitness Facilities Embrace Health & Longevity appeared first on Athletech News.

Fitness On Demand, a leading digital omniftiness platform, is determined to give fitness operators everything they need to succeed in this digital age. Thus far, that’s included back office gym management solutions, a sea of hybrid fitness classes, a white-label member app and more. 

In 2025, however, “everything” encapsulates more than it used to. With the rise in wellness and longevity, there’s been a collective call from the fitness community for increased recovery options. Once more, Fitness On Demand is answering. 

By the end of Q1, the brand will launch its Recovery Station, a solution taking its recovery offerings a step further by enabling operators to deliver guided warm-up and cool-down routines, dynamic stretching, breathwork and meditation sessions through a cost and space-efficient touchscreen TV. 

“While the demand for recovery options in gyms is rising, most facilities are suffering with space or financial constraints,” said Andy Peat, CEO of Fitness On Demand. “We saw an opportunity to create a platform that would benefit any gym and its members with recovery-focused content delivered through a touchscreen TV, bringing any recovery zone to life with engaging and educational wellness sessions.”

Easy Access Equals Retention

The Recovery Station carries hundreds of classes made accessible to users after selecting a recovery category, level, available equipment and desired duration for a session. This swift and organized process makes it easier for members to clear what’s often the tallest barrier between themselves and improved wellness. 

“Often the challenge for gym goers is knowing what to do to help their exercise routine and general lifestyle,” Peat explained. “Guidance in stretching is an example of something simple, yet it can change training efficiency and overall lifestyle, but it’s always left undone or ‘guessed.’ We all plan to stretch after a workout, but often we take the easy way out which is to ‘start next time.’ Fitness On Demand provides simple and quick pre and post-workout routines that enhance recovery, performance and mobility.”

After propelling users to start today rather than tomorrow, the results will speak for themselves and continue to encourage member retention and engagement. 

“By doing a single guided routine, exercisers can expect to lift more, move more and feel better post-workout,” said Peat. “We know there is an increasing spotlight on recovery and once members try a session, they will get into the habit of using it pre and post-workout after enjoying the benefits. The key to recovery is educating gym goers on the purpose of these tools and helping them feel a sense of progress — which will result in continued use.”

The Recovery Station also allows operators to upload their own content to the platform, whether that’s a massage gun demonstration or information on the benefits of compression boots. 

A Space & Money Saver

Bluetooth capabilities and the mobility-focused classes render the Recovery Station applicable and useful for all operators. This versatility makes the platform easy to weave into any unused area, allowing gyms and studios to turn dead space into grounds for improved member satisfaction and increased revenue. 

“Recovery is here to stay and gyms need to bring that to life or they risk getting left behind,” said Peat. “There is an obvious space and cost requirement for facilities, such as plunge pools and massage chairs, but being able to offer mobility-focused workouts is a perfect starting point.”

The virtual nature of the courses also allows gyms to check the recovery box without needing to hire extra staff or conduct training, saving on space, time and budget. 

“Our Recovery Station breathes a new lease of life into gyms, making them more appealing for potential members and adding value to every corner of the space,” Peat said. It suits all operators because it’s plug-in and play. It can work as a stand-alone product or in an existing recovery room alongside other products.”

Investing in the Future

Fitness On Demand reports that searches for massage guns are up by 443% over the past five years. The brand also expects the wearable market to reach $27 billion in 2025. These represent just two of the many signs arguing wellness and recovery are here to stay. 

“Gen Z is telling us that they prioritize both their physical and mental health as part of the holistic wellness shift,” said Peat. “Members expect a seamless blend of digital and in-person experiences that will enhance their overall wellbeing. Certain aspects of wellness might come and go but in reality, everyone needs to look after their bodies.”

Peat also added that even with the Recovery Station being a new innovation, plans are already in motion to bring additional updates to the platform, specifically targeted at enhancing personalization. 

“The Recovery Station is a simple way to start and end workouts, allowing members to enhance their wellness journey,” said Peat. “Our cost-effective solution enables operators to guide members through a complete holistic wellness experience and cater not only for today’s trends, but the trends of tomorrow.” 

The post Fitness On Demand to Help Gyms Double Down on Recovery with New Product Launch appeared first on Athletech News.

It’s natural that Hapana, a leading software-as-a-service platform for fitness brands, has a pulse on cutting-edge tech and the best ways to apply it. Today, Hapana accomplishes this with its mobile applications, which keep on-the-go fitness consumers engaged and clients well-equipped with marketing tools. 

What’s astonishing, however, is the versatility of that virtual platform. The branded application’s white-label nature makes it a fitting addition for any client from a tech standpoint, as does its suite of offerings from a content one. 

“Our branded mobile app can be tailored to each client, regardless of their size or modality,” said Jarron Aizen, CEO and Founder of Hapana. “The brands we work with are incredibly diverse and we’ve designed the app from the ground up to cater to all challenges and ambitions.”

Flexible Features

With customizable banners made for each individual client, Hapana starts by helping brands welcome virtual visitors with their own unique touch and visuals. This helps brands establish a cohesive member experience no matter where or how they meet their members. 

The app takes that a step further by linking with gym or studio websites, social media channels, and the physical gyms or studios themselves as well. This presents members with the same colors, experiences and overall environment wherever they’re scrolling or sweating. 

That’s especially useful for brands with ambitious franchising intentions. This connection from the top down helps clients queue up a consistent approach to all members, even with different franchisors at the helm of different operations running in different areas. 

“It’s important in this day and age that no matter whether a member is engaging online or in person, they need to be met with the same visual identity and experience,” said Aizen. “Aesthetics matter, and we’ve designed our platform to regulate brand assets across franchises.”

The app also links with wearables and the Hapana customer support team, and carries a smooth interface to make bookings and conducting administrative tasks effortless.

Inside the Digital Content Suite

Members always have at least one foot in the gym with Hapana running things. It only takes a few clicks and swipes to unlock virtual fitness offerings, which include on-demand content and live classes through the app.

That availability permits gyms and studios to open new revenue streams, such as online-only memberships or broader fitness offerings while exploring new mediums, such as recipes, guided meditations, podcasts and more. The platform also enables fitness consumers to interact with each other, pushing boundaries further on what a fitness application can achieve. 

“Additional revenue streams are crucial to stay afloat in a challenging economic environment,” Aizen said. “The app has several versatile options for fitness to allow your business to play to its strengths and explore multiple avenues to engagement.”

Not Disrupting, But Complementing 

While Hapana’s mobile features make fitness accessible in any setting, the emphasis on mobility doesn’t cut into what brands offer from an in-person standpoint. In fact, it supports them, keeping users engaged from afar and more likely to remain a member of their gym or fitness studio’s community. 

“Rather than competing with in-studio classes, Hapana’s mobile features help brands expand their reach,” Aizen said. 

The post Hapana Virtual Fitness Tools Benefit Users and Operators Alike appeared first on Athletech News.

A soft opening is a crucial step for any new fitness franchise, giving you and your team the chance to rehearse operations and ensure a positive experience for future members. By following a structured, 7-day checklist, you can create a low-pressure environment that sets you up for a grand opening that runs smoothly and leaves a great first impression. Here’s a day-by-day guide to help you execute a flawless soft opening.

How Franchise HQ Supports Your Soft Opening

Franchise headquarters (HQ) often plays a significant role in guiding new franchise locations through the soft opening process. They typically provide resources and support to ensure that each location aligns with the brand’s standards and operates smoothly from day one. Here’s how HQ might assist:

• Guidelines and Checklists: Many franchises supply a standardized checklist, detailing tasks from setup to member onboarding to maintain brand consistency.
• Marketing and Branding Support: HQ may offer templates for social media posts, email announcements, and in-gym signage, helping you generate interest while staying on-brand.
• Training Support: HQ may send trainers to the new location or provide online training materials, ensuring staff members are well-prepared for a smooth soft opening.
• Operational Standards: HQ may conduct an audit to verify that equipment, technology, and procedures meet brand standards, providing guidance on any necessary adjustments.
• Feedback Collection: Many HQs gather feedback from new franchisees to refine their support materials and address location-specific challenges.

The following checklist is for general guidance. Always check with your franchise HQ first.

Day-by-Day Checklist

Day 1: Set Up the Space

Objective: Make sure every area of the gym is functional and appealing.

Tasks:

1. Arrange Equipment: Set up cardio machines, weights, and any group fitness areas in a way that allows for easy movement and minimizes bottlenecks.
   • Example: Align treadmills and bikes in a row to encourage flow, or create clear signage for weight zones to guide member traffic.
2. Reception and Check-in Area: Designate an intuitive check-in spot with member cards, POS systems, and a friendly welcome area.
   • Example: If you’re offering memberships with perks, have a display that showcases these benefits right at check-in to spark early interest.
3. Ensure Cleanliness and Comfort: From locker rooms to rest areas, ensure everything is spotless and stocked with necessities.
   • Example: Place a small table with sample-sized items like protein bars or sports drinks in the entryway, inviting members to try.

Day 2: Run Staff Training Sessions

Objective: Prepare staff to handle customer service and operational tasks with ease.

Tasks:

1. Customer Service Basics: Train staff to handle member inquiries, complaints, and frequently asked questions. Practice positive responses, active listening, and maintaining a welcoming demeanor.
   • Example: Role-play a common situation, such as a member asking about class availability, to ensure the team is prepared to answer promptly.
2. Technology Training: Walk through each piece of technology, from the check-in system to scheduling software, so the team can work efficiently.
   • Example: Set up a mock check-in where staff take turns inputting a new member’s information or completing a transaction.
3. Emergency Protocols: Review emergency procedures to prepare staff for any incidents, from equipment malfunction to medical issues.
   • Example: Practice a brief safety drill to demonstrate the fastest route to exits or the first-aid kit.

Day 3: Test All Equipment and Technology

Objective: Avoid any technical or mechanical issues on opening day.

Tasks:

1. Inspect Equipment: Test each machine to ensure proper function. Run through safety protocols for equipment that requires special instructions.
   • Example: Check the treadmill’s emergency stop and ensure rowers’ straps are securely fastened.
2. Check Wi-Fi, Music and AV Systems: Make sure your Wi-Fi is accessible throughout the facility and that audio systems work without static or interruptions.
   • Example: Play a typical workout playlist over the speakers and adjust volume levels to suit each area, keeping cardio zones upbeat and quieter zones like stretching areas subdued.
3. System Testing: Test check-in, member management and POS systems to avoid delays when members arrive.
   • Example: Have staff run mock transactions, such as purchasing a water bottle, to ensure the system processes payments correctly.

Day 4: Trial Run with Friends and Family

Objective: Simulate a real opening day with a friendly audience and gather feedback.

Tasks:

1. Invite Close Friends and Family: Have them experience the gym as regular members, which gives them an opportunity to provide honest feedback.
   • Example: Encourage your guests to try a group class, and observe the flow from check-in to locker room and workout.
2. Gather Feedback: Have feedback forms or a QR code survey at the exit for guests to fill out after their visit.
   • Example: Include questions about ease of check-in, cleanliness, comfort, and overall experience to pinpoint areas for improvement.
3. Observe and Adjust: Take note of any bottlenecks or operational challenges. Are people gathering around one particular area? Are staff struggling with questions?
   • Example: If guests struggle to find water stations, consider adding signage or relocating stations.

Day 5: Gather Feedback and Make Adjustments

Objective: Act on the feedback to fine-tune operations before the public opening.

Tasks:

1. Review Feedback Forms: Identify common themes or issues brought up by your test group.
   • Example: If several people mention that equipment is too close together, rearrange to create more space and comfort.
2. Discuss with Staff: Hold a brief meeting with staff to discuss feedback and emphasize any adjustments that need to be made.
   • Example: If members found check-in slow, remind staff to greet guests warmly but keep the interaction concise.
3. Implement Immediate Changes: Make small adjustments that can be fixed right away, like moving a piece of equipment or adjusting temperature.
   • Example: Add a self-service kiosk if the front desk had a long wait time during the trial run.

Day 6: Promote the Soft Opening Locally

Objective: Generate local interest and encourage a manageable crowd for the soft opening.

Tasks:

1. Social Media Announcements: Post on local social media channels about the soft opening. Offer a discount or free day pass to attract walk-ins.
   • Example: Post a photo of the gym setup with a caption like, “Come try us out this weekend! Free day pass if you mention this post!”
2. Connect with Local Businesses: Reach out to neighboring businesses for cross-promotion opportunities, such as a local cafe offering a post-workout snack.
   • Example: Partner with a smoothie shop to offer a discount coupon for gym visitors.
3. Invite Community Members and Influencers: Send personal invites to local community leaders or fitness influencers who can spread the word.
   • Example: If a nearby yoga instructor has a large following, invite them to test out your facilities and share their experience.

Day 7: Host the Soft Opening

Objective: Open to the public and observe the real-time flow of operations.

Tasks:

1. Welcome Members: Make the first interactions memorable by greeting each new member warmly and offering assistance.
   • Example: Have staff on hand to guide new members through check-in, give a brief tour, and answer questions.
2. Monitor Operations: Observe how the gym functions with members present, from equipment use to locker room availability.
   • Example: Keep an eye on peak areas to gauge if you need more equipment or adjustments in traffic flow.
3. Capture the Moment: Take photos and videos of members enjoying the space for future marketing.
   • Example: Snap candid shots of a class or someone working with a personal trainer (with permission) to use on social media.
4. Gather Final Feedback: Encourage guests to share their experience and thank them for helping you launch the franchise.
   • Example: Have staff ask members to fill out a short exit survey about their experience that day.

The post How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises appeared first on Athletech News.